scholarly journals MEASURING THE TOURIST SATISFACTION ON ECOTOURISM SERVICE QUALITY AT KUALA TAHAN NATIONAL PARK: AN INVESTIGATION ON VISITORS PERCEPTIONS

2021 ◽  
Author(s):  
Aleff Omar Shah Nordin ◽  
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Mohd Rahimi Abdul Halim ◽  
Siti Nur Atiqah Mohd Masri ◽  
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...  

Ecotourism is a sub-component of sustainable tourism that involves a visit to a natural area and manages the living parts of the natural environment. Moreover, ecotourism’s perceived potential as an effective tool for sustainable development, including economic development and conservation strategies. Currently, the importance of ecotourism service quality is gaining tremendous attention due to the growing demand for ecotourism worldwide and increasing expectations from visitors. A challenge remains in identifying how natural resource and nature-based tourism providers can best achieve those benefits and increase the visitor’s satisfaction levels, while at the same time minimising the effects of degradation to the natural resource being used. Hence, the main purpose of this study is to assess the ecotourism services quality at Kuala Tahan National Park. This study will adopt the ECOSERV instrument to measure visitor’s expectations and perceptions of service quality. This study was conducted using a quantitative approach by obtaining responses from 153 tourists. Based on service quality provided at Kuala Tahan National Park, visitor’s were satisfied with the services provided there. The data collected was analysed using descriptive statistics and Multiple Regression Analysis to achieve the objectives of the study. This study also finds the responsiveness, empathy, and assurance have a significant relationship with service quality at Kuala Tahan National Park. However, they have an unsignificant relation between ecotangibles, tangible and reliability with tourist’s satisfaction. The finding of this study is important for ecotourism activity at Kuala Tahan National Park and for government be able to promote ecotourism product as the main attraction in Malaysia.

Media Wisata ◽  
2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Tuti Panghastuti Panghastuti

Museums are more important than ever before. They play a substantial role in people‟s leisure activities and belong to one of the most important tourist attractions. The visitors have a strong effect on local economies, especially in touristic locations. Not surprisingly therefore more and more museums are founded usually in spectacular buildings. This research employs three dimensions of service quality to understand the factors underlying tourist satisfaction of „Monumen Yogya Kembali‟.These dimensions investigated are namely Service Quality, The Appearance of the Museum and Collection Management. Sampling has been conducted at the Monumen Yogya Kembali between October 12- 25th 2015. Convenient random sampling has been employed to 100 respondents. Through a 4 point Likert-type scale, tourists‟ expectations of a perfect service provider have been compared with the practices of Monumen Yogya Kembali to determine if there are any gaps. Service Quality, the Appearance of the Museum, and Collection Management‟ has been analyzed together with its effects on tourist‟ satisfaction through regression analysis. Linear regression analysis is conducted to test the research model. The regressionmodel that explains the satisfaction variable via Service Quality, the Appearance of the Museum, and Collection Management factors is tested. Accordingly, the tested regression model is meaningful (F: 34,651, p < 0.001) and independent variables can explain the50,5% of the change in the satisfaction variable. Closer analysis of the model parameterssuggests Service Quality, the Appearance of the Museum, and Collection Management variables have a significantly positive effect on satisfaction.


2020 ◽  
Vol 4 (1) ◽  
pp. 189-198
Author(s):  
Udgam Mishra

 The ever-changing behavior of customer has indulged bank and financial institution have a sincere look at its service quality. Providing quality service ensures competitiveness and simultaneously optimizing the level of customer satisfaction. This paper examines the impact of Service Quality Dimensions on customer satisfaction. This paper examines the impact of tangibility, responsiveness, reliability, assurance and empathy on customer satisfaction in banks of Biratnagar. A sample of 127 account holders were randomly selected and date were analyzed through SPSS 26.0. Descriptive statistics, Factor analysis and Multiple regression analysis were used to evaluate the impact of SERVQUAL model on satisfaction. The findings from the paper indicate that empathy and assurance have most significant influence in satisfaction followed by reliability and responsiveness whereas tangibility has negative and no significant relationship with satisfaction.


Recent years, medical tourism began to develop in Bali. This phenomenon indicated by a proliferation of medical clinics that offer a various medical services treatment to tourists. In order to be chosen by tourists, clinics must have an outstanding medical services quality for winning the competition and for the sake of customers’ satisfaction. The purpose of this study is to determine the influence of the medical services quality on the tourists’ satisfaction in Radiance Clinic Bali. The number of samples specified in this study were 200 respondents chosen by accidental sampling technique. This study uses Structural Equation Model (SEM) analysis, computed with AMOS program. The results of this research analysis states that each indicator of service quality should be maintained and improved to boost satisfaction. Regarding on the results of the 200 participating respondents showed that satisfaction caused by outstanding service quality of medical tourism in Bali for the future needs. Keywords: Service Quality, Tourist Satisfaction, Clinics in Bali


2019 ◽  
Vol 5 (2) ◽  
pp. 45
Author(s):  
Bela Amalia ◽  
Koernia Purwihartuti

To be able to increase value of customers at restaurant is to build a restaurant high quality services so as to pleasing customers. However, service quality in culinary industry is often not enough to increase the customers value. There are complaints that the time conformity, speed and inconsistency of the services provided involved culinary industry should improve services quality and customer value. This study aims to measure services quality, customer value, and the influence between the two on culinary industry. The methodology used in this research is descriptive analysis method. The results of the research that has been done to 117 customers of culinary industry on the service and customer value are high. Similarly, the regression analysis shows that service quality has a positive effect on customer value on culinary industry.


2021 ◽  
Vol 10 (1) ◽  
pp. 18-24
Author(s):  
Dadang Suhendar ◽  
Dani Rahman Hakim

This study examines the effect of tax policy aspects and awareness on taxpayer compliance in Kuningan Regency. The policy aspects in this study have manifested by tax sanction and Fiscus service quality. This study uses questionnaires which have distributed by random sampling technic. By using the multiple linear regression analysis, this study reveals that tax sanctions, Fiscus service quality, and taxpayer awareness positively affect taxpayer compliance.  Aspects of government policy in tax sanctions are more significant than taxpayers' awareness to affect taxpayer compliance. It means that strict tax sanctions have been necessary accompanied by improving the Fiscus services quality as part of the tax services paradigm. This study can be used as a reference to reexamine the determinants of taxpayer compliance, especially in areas with the same characteristics as the object of this study. Future research is expected to examine the equilibrium between economic and non-economic variables more deeply in increasing taxpayer compliance. It is essential because which variable most determines taxpayer compliance is still unclear, whether theoretically or practically. Keywords: Awareness, Compliance, Taxpayers, Fiscus Services Quality


2018 ◽  
Author(s):  
Ni'mahtus Sholikhah ◽  
Angela Deninda Meiliana Karisa

This study aims to determine the effect of product quality and service quality on customer satisfaction. The research type is explanatory with quantitative approach. The number of samples in this study amounted to 2 respondents who are customers of Kyoi Japan Resto Yogyakarta. The technique used in sampling in this research using purposive sampling technique. Data analysis used is descriptive statistics and multiple linear regression analysis. Data collection is done by interview. The results of this study indicate that Product Quality and Service Quality significantly influence Customer Satisfaction both simultaneously and partially


2019 ◽  
Vol 13 (2) ◽  
pp. 199
Author(s):  
Asrye Tutur Sinaga ◽  
Nurul Wardani

AbstrakPenelitian ini bertujuan untuk mengetahui dan dapat menjelaskan pengaruh Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan pembelian di Kafe Potret Medan. Populasi dalam penelitian ini adalah 700 orang ditentukan dari jumlah pengunjung Kafe Potret Medan dalam kurun waktu satu minggu, dan sampel yang digunakan berjumlah 88 pengunjung. Sedangkan tehnik pengumpulan data menggunakan angket (kuesioner) dan pengujiannya yaitu uji kualitas data dan uji asumsi klasik.Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji R2. Hipotesis penelitian dimensi Kualitas Pelayanan dan Word Of Mouth secara parsial terhadap Keputusan Pembelian diterima jika t hitung > t tabel dengan tingkat signifikan 0.05.Nilai t tabel dalam penelitian ini 1,662. Nilai t hitung variabel X1 sebesar 1,990 t hitung  > t tabel maka hipotesis diterima, nilai t hitung variabel X2 sebesar 2,628 t hitung > t tabel maka hipotesis diterima. Dari 2 variabel, variabel Word Of Mouth yang paling dominan mempengaruhi Keputusan Pembelian  sebesar 2,628. Kata Kunci : Kualitas Pelayanan, Word Of Mouth, Keputusan Pembelian AbstractThe purpose of this study is to identify and able to explain the influence of Service Quality and Word Of Mouth to Purchasing Decisions of Kafe Potret Medan. The population in this study were 700 people from visitors Kafe Potret Medan in one week, and the samples used were 88 visitors. While the techniques of data collection using the questionnaire and use the test of quality data and classical assumption. The hypothesis test uses multiple linear regression analysis, F test, R square and t test. The study hypothesis was partially of Service Quality and Word Of Mouth dimension to  Purchasing Decisions is acceptable if t hitung > t tabel with a significant level 0.05. The t tabel value in this study 1.662. The t hitung X1 is 1.990 that mean t hitung > t tabel then the hypothesis is accepted, t hitung X2 is 2.628 that mean t hitung > t tabel then the hypothesis is accepted. From 2 variables fascination that the most dominant variable for Purchasing Decisions is Word Of Mouth of 2.628. Keywords : Service Quality, Word Of Mouth, Purchasing Decisions


2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.


2020 ◽  
Author(s):  
Ha Nam Khanh Giao

The paper examines relation between Vietnam Airline Domestic service quality and customer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Iwan Kurniawan Subagja, SE., MM. ◽  
Adista Fitriani

Business competition is currently increasingly stringent requires that marketers develop marketing strategy that is telling. Companies that win business competition can solidify the company's position to survive in the future. This research study aims to analyze the effect of service quality and customer value on customer satisfaction of Multipurpose Shop Matahari in Pondok Gede Plaza simultaneously and partially. The study population is all customers of multipurpose store Matahari. This research uses multiple linear regression analysis technique, with survey data and questionnaire to 130 respondents. The results of this study indicate that the quality of service and customer value positively and significantly affect the customer satisfaction, service quality and customer value positively and partially significant to customer satisfaction.


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