scholarly journals Online self-disclosure among students of higher institutions of learning in Ibadan Metropolis, Nigeria

2020 ◽  
Vol 7 (1-2) ◽  
pp. 1-19
Author(s):  
Olayinka Abimbola Egbokhare ◽  
Adeola Obafemi Mobolaji
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Social Penetration ◽  
Literacy Knowledge ◽  
Online Behaviour ◽  
Use Of Social Media ◽  
Higher Institutions ◽  
Online Conversation

The popularity of social network sites has influenced communication behaviour in a variety of contexts. Thus, this study examined the online behaviour of social media users as regards self-disclosure, motivations and gratifications. The study adopted Social Penetration Theory by Irwin Altman and Dalmas Taylor and data were gathered through questionnaire from randomly selected 330 respondents and from purposively selected 16 respondents in two sessions of Focus GroupDiscussion (FGD) among the students of University of Ibadan and the Polytechnic Ibadan. Although some respondents agreed that relationship management (56.1%) and need for self-expression (60.3%) motivated them to self-disclose on Facebook and Instagram, most disagreed that reciprocity (65.0%), mutual self-disclosure (78.2%), social validation (66.3%) and show off (78.6%) motivated them. Also, most respondents agreed that they sought gratifications from intimate relationship (56.1%), killing boredom (55.4%), seeking people’s opinions (67.3%) and maintaining online conversation (58.0%). However, qualitative data revealed that most respondents were motivated by and also sought gratifications from many of the factors aforementioned for online self-disclosure. Therefore, this study recommended that social media users should be orientated on the proper use of social media as it is obvious that many of them lack the requisite online literacy knowledge; with this, social media users will make use of the platform without risking their privacy. Keywords: Online self-disclosure, Facebook, Instagram, SPT, Social media users

scholarly journals Utilization of the Tiktok Video Application as a Means of Showing Existence And Self-Disclosure of Teenagers on Social Media

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Esty Wulandari ◽  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Video Application ◽  
The Social ◽  
Social Penetration ◽  
Use Of Social Media ◽  
Share Information ◽  
Stable Stage

Along with the rapid development of technology, the current use of social media by the community is also increasing. One of the social media that is currently on the rise is the TikTok application. TikTok application users come from various backgrounds and ages, including teenagers. Video-based TikTok features accompanied by music, writing, and pictures are considered attractive so that they are liked by teenagers as a means of showing their existence and self-disclosure. TikTok is also currently developing as a way to share information. The theory applied by the researcher was Alman and Taylor's Social Penetration Theory. In addition to such theory, this paper are supported and strengthened by the concepts of Self-Disclosure, Social Media, Teenagers, TikTok, and also Self-Existence. This paper was a qualitative descritpive study which applied a qualitative study method. This paper involved several informants namely teenagers who were also the users of the TikTok application. The inclusion criteria here were teenagers who had a TikTok account, were active on TikTok, and used TikTok as part of their existence and self-disclosure. The results of this study explored the process of self-disclosure and also the existence carried out by the informants in accordance with the stages proposed in the social penetration theory. Informants passed through the stages of self-disclosure sequentially from the orientation stage to the stable stage so that the existence of teenagers in presenting themselves on social media could be observed.

scholarly journals Self Disclosure Pengguna Bottled di Wilayah Jakarta

Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 398
Author(s):  
Evelyn Natasha ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Purposive Sampling ◽  
Study Results ◽  
Social Penetration ◽  
Johari Window ◽  
Study Database

Bottled users' self-disclosure is the occurrence by writing the contents of the heart and feelings about various things as well as statements that are sometimes unable to be discussed like things that are intimately or  private when announced on general media, not anonymous. The purpose of determining how self-disclosure of anonymous social media users named Bottled. This research uses self-disclosure theory (Johari Window) and social penetration theory. This research uses a qualitative approach with the method used is a case study. Database collection technically with interviews, observation, and documentation. The key information this study were Psychologists as expert speakers and three supporting informants who were found through purposive sampling techniques.This study results reveal that self-disclosure that occurs in Bottled users makes individuals more comfortable to be open about evaluative and descriptive expressions. Bottled users' self-disclosure is also a form of self-clarification. Self disclosure pengguna Bottled ini merupakan terjadinya suatu tindakan  pengungkapan diri menggunakan menuliskan isi hati dan perasaan tentang berbagai  macam hal serta pernyataan-pernyataan yang terkadang  mampu dibicarakan misalnya hal yang bersifat intim atau terlalu privasi bila dibagikan pada media yang terlalu generik, yang bukan anonim. Penelitian ini bertujuan buat mengetahui bagaimana self-disclosure pengguna media umum anonim bernama Bottled. Penelitian ini menggunakan teori a (Johari Window) & teori penetrasi sosial. Penelitian ini memakai pendekatan kualitatif menggunakan metode yang digunakan merupakan studi perkara. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Narasumber  dalam penelitian ini adalah Psikolog menjadi narasumber pakar dan tiga informan pendukung yang ditemukan melalui teknik purposive sampling. Hasil penelitian ini mengungkapkan bahwa self disclosure yang terjadi pada pengguna Bottled berakibat individua lebih nyamana untuk terbukaa tentang ungkapan yang evaluatif & naratif. Self disclosure pengguna Bottled pula sebagai bentuk penjernihan diri. 

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

Brief Report

2021 ◽  
pp. 333-346
Author(s):  
Kacie Cassar ◽  
Lance C. Garmon
Keyword(s):  
Social Media ◽  
College Student ◽  
Emerging Adulthood ◽  
Sexual Activity ◽  
Attachment Theory ◽  
Emerging Adults ◽  
Sexual Relationships ◽  
Social Penetration Theory ◽  
Social Penetration ◽  
Social Media Platforms

This study focuses on how social media platforms are being used by emerging adults during the development of romantic and/or sexual relationships, specifically as it relates to initiating private, individualized conversations within the application by “sliding into DMs” (direct message). A majority of the 316 college student participants reported both being familiar with the sliding into DMs (SDM) concept and having either initiated or responded to an SDM. Many also indicated that they were able to successfully achieve the type of relationship they intended when utilizing an SDM. Findings from this study are interpreted in relation to both social penetration theory and attachment theory. Overall, the results support the importance of examining social media interactions when studying the development of both romantic relationships and nonrelational sexual activity in emerging adulthood.

scholarly journals Applying Qualitative Methods to Investigate Social Actions for Justice Using Social Media: Illustrations From Facebook

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512091992
Author(s):  
Zaida Orth ◽  
Michelle Andipatin ◽  
Ferdinand C Mukumbang ◽  
Brian van Wyk
Keyword(s):  
Social Media ◽  
South African ◽  
Qualitative Data ◽  
Social Issues ◽  
Qualitative Content Analysis ◽  
Decomposition Analysis ◽  
Rape Culture ◽  
Social Phenomena ◽  
Social Actions ◽  
Use Of Social Media

Social media is becoming a valuable resource for hosting activism as illustrated in the rise of the hashtag movements, such as #MeToo and #Endrapeculture, used to speak out against rape culture. In this article, we discuss the use of social media as the source and object of research, using the case of the 2016 South African #nakedprotest. We used naturalistic observation on Facebook comment threads and followed these up with online Facebook focus groups. Qualitative content analysis and thematic decomposition analysis were used, respectively, to explore online discourses of rape culture. We found that the use of social media as a medium for data collection is valuable for exploring trending social issues such as the rape culture #nakedprotest. We uncovered that social media offers researchers the opportunity to collect, analyze, and triangulate rich qualitative data for the exploration of social phenomena. This study illustrates the usefulness of social media as a pedagogical instrument.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

The Potential and Utilization of Social Media in Library and Information Centres

2015 ◽  
pp. 24-40 ◽  
Author(s):  
Olugbade Oladokun
Keyword(s):  
Social Media ◽  
Information Management ◽  
Information Service ◽  
Institutional Repositories ◽  
Complex Information ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Higher Institutions ◽  
Information Landscape

The chapter discusses the significance of social media as an emerging tool in library and information management and/or service. As the trend in higher institutions of learning today gives academic libraries the mandate to develop, create, maintain, and promote institutional repositories and scholarship, the chapter perceives social media platforms as offering the opportunities to fulfill the mandate. The chapter attempts to highlight the potential of some of the social media platforms that can be utilized in the provision of library and information service and resources in today's information saturated world, examines the challenges inherent in the use of the platforms leading to ethical considerations in the use of social media, and some possible solutions. It throws up a challenge for the Libraries and Library Schools on whether or not the graduates and youth are being prepared to use information and navigate today's and tomorrow's increasingly complex information landscape. It concludes by offering some recommendations.

scholarly journals Efektivitas Penggunaan Media Sosial sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten

2019 ◽  
Vol 17 (1) ◽  
pp. 13-27
Author(s):  
Wanda Fazriah Oktaviani ◽  
Anna Fatchiya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Quantitative Approach ◽  
Media Campaign ◽  
Online Questionnaire ◽  
West Java ◽  
Central Java ◽  
Interest Level ◽  
Use Of Social Media ◽  
Average Expenditure

Umbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information.

scholarly journals Awareness and Readiness of Librarians towards the Use of Social Media for Information Service Delivery in Higher Institutions of Learning in Bauchi State

2019 ◽  
Vol 4 (2) ◽  
pp. 153-157
Author(s):  
Asma’u Muhammad Yusuf
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Quantitative Research ◽  
Survey Design ◽  
Information Service ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Efficient Information ◽  
Use Of Social Media ◽  
Higher Institutions

This paper examines the librarians’ awareness of social media, types of social media used by librarians, perception and readiness of librarians towards the use of social media, the level of use of social media and factors facilitating the use of social media in higher institutions library in Bauchi state. The rationale behind the subject matter (social media) was to expose librarians to the potentials of the use of social media in the library, particularly with regards to effective and efficient information service delivery to meet the ever growing demands and needs of sophisticated users. In doing this, quantitative research methodology using cross-sectional survey design was used which helped the researcher gather large amount of data that can be easily organised and manipulated into reports for analysis. A well developed and structured questionnaire was used to generate data from the respondents.

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