scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)

2019 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
Ike Ratnasari ◽  
Anggraini Wijayanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Target Market ◽  
Product Price ◽  
Radio Stations ◽  
Fm Radio ◽  
Competitive Prices ◽  
Place Promotion ◽  
The Right

The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.

scholarly journals Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

2021 ◽  
Vol 1 (9) ◽  
pp. 892-897
Author(s):  
Sarwo Edi Rizal
Keyword(s):  
Information Technology ◽  
Data Center ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Product Price ◽  
Hewlett Packard ◽  
Strategic Location ◽  
Place Promotion ◽  
The Right ◽  
Technology Marketing

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

scholarly journals STRATEGI PEMASARAN UPT MUSEUM BALANGA SEBAGAI WISATA EDUKASI DI KOTA PALANGKARAYA

2020 ◽  
Vol 3 (2) ◽  
pp. 126
Author(s):  
Inten Larasaty
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Maximum Increase ◽  
Historical Collections ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Right ◽  
Promotion Process

Keberadaan museum selama ini sering dianggap hanya sebagai tempat memamerkan koleksi budaya maupun sejarah saja, padahal sebenarnya dapat menjadi alternatif yang menarik untuk dikunjungi wisatawan. Kesan membosankan yang menjadi polemik di berbagai museum di Indonesia harus ditepis dengan melakukan strategi pemasaran yang tepat. Salah satunya yaitu UPT Museum Balanga yang merupakan museum budaya di Kota Palangkaraya. Museum Balanga selain memiliki tempat yang strategis juga memiliki keunikan dari berbagai koleksi yang menunjukkan siklus hidup suku Dayak. Kenyataannya dari data pengunjung yang dihasilkan pada setiap tahun ternyata masih belum mencapai peningkatan yang maksimal. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif dengan menggunakan analisis SWOT. Tahap penelitian dilakukan dengan mengumpulkan data, kemudian tahap analisis dengan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan, dan yang terakhir yaitu tahap penetapan strategi berdasarkan marketing mix 7p yaitu product, price, place, promotion, process, people, dan physical evidence. Tujuan penelitian ini yaitu menganalisis kelebihan dan kekurangan pada UPT Museum Balanga serta memformulasikan strategi pemasaran yang tepat untuk meningkatkan daya tarik dan jumlah pengunjung lokal maupun mancanegara. Pada hasil penelitian ini menunjukkan bahwa UPT museum balanga perlu meningkatkan servis excellence dengan melakukan training dan menetapkan standar operasional pegawai, pembenahan terhadap interior dan eksterior desaign, melengkapi berbagai fasilitas penunjang seperti ruang multimedia, cafe dan lainnya, serta meningkatkan promosi dengan memanfaatkan berbagai media sosial dan bekerjasama dengan pihak-pihak terkait.The existence of museums has often been considered only as a place to display cultural and historical collections, when in fact it can be an interesting alternative place for tourists to visit. The boring impression that became polemic in various museums in Indonesia must be erased by carrying out the right marketing strategy. One of them is UPT Museum Balanga which is a cultural museum in Palangkaraya City. Besides having a strategic place, Balanga Museum also has uniqueness on various collections that shows the life cycle of Dayak tribe. But the fact is that the visitor data generated each year has not yet reached the maximum increase. This research was conducted with a descriptive qualitative approach using SWOT analysis. The research stage is carried out by collecting data, then the analysis phase by comparing the external factors of opportunity and threat with the internal factors of strengths and weaknesses. In the last step to support the SWOT analysis, the writer uses marketing mix 7p, which are product, price, place, promotion, process, people, and physical evidence. The purpose of this study is to analyze the strengths and weaknesses of the UPT Museum Balanga and formulate an appropriate marketing strategy to increase the attractiveness and the amount of local and foreign visitors. The results of this study indicate that the UPT Museum Balanga needs to improve service excellence by conducting training and establishing operational standards for employees, improving the interior and eksterior design, equipping various supporting facilities such as multimedia rooms, cafes and others, and increasing promotion by utilizing various social media and collaborating with related parties.

B. STRATEGI MARKETING TEH REMPAH “UWUHABLE” DI ERA URBANISME DAN PANDEMI COVID-19

2020 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Alifia Mandira ◽  
Stephanie Swikno ◽  
Mudrihatul Fadilah ◽  
Dwi Sunaryo
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Digital Marketing ◽  
Sales Volume ◽  
Herbal Tea ◽  
Product Price ◽  
New Business ◽  
Place Promotion ◽  
The Right

ABSTRAK   Pemasaran merupakan ujung tombak dari setiap perusahaan. Masing-masing memiliki peluang yang sama untuk memproduksi barang/jasa dan bersaing merebut pasar. Herbadrink Group merupakan sebuah usaha baru yang bergerak di bidang penjualan minuman rempah yaitu wedang uwuh. Produk tersebut  dikemas  dengan  packaging  yang  modern  dengan  nama  Uwuhable.  Usaha  ini  dibentuk dengan  tujuan  untuk  melestarikan  budaya  minum  wedang  yang  baik  untuk  kesehatan  dan berkontribusi dalam meningkatkan kesehatan masyarakat dengan menyediakan minuman herbal yang praktis dan menyehatkan. Peranan strategi pemasaran yang tepat sangat berguna agar Uwuhable dapat  dikenal  oleh  konsumen  dan  bisa  bersaing. Penelitian  ini  diharapkan dapat  menghasilkan stategi pemasaran teh rempah Uwuhable yang tepat untuk meningkatkan minat beli konsumen di era urbanisme dan pandemi Covid-19. Untuk menentukan strategi pemasaran yang tepat, penulis menggunakan teknik pengumpulan data dengan melakukan analisis SWOT (Strenght, Weakness, Opportunity and Threat) dan pendekatan strategi pemasaran 4P (Product, Price, Place, Promotion) kemudian dilanjutkan dengan studi pustaka dan literasi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki peranan yang sangat penting di dalam meningkatkan volume penjualan. Hal ini dapat dilihat dengan melakukan strategi yang tepat dan perluasan promosi ke media sosial, penjualan Uwuhable semakin meningkat.   Kata kunci : Digital Marketing, Analisis SWOT, Strategi Pemasaran 4P     ABSTRACT   Marketing is the spearhead of every company. Each of them has the same opportunity to produce goods/ser, vices and compete for it’s market. Herbadrink Group is a new business of herbal drinks, namely wedang uwuh. The product is using modern packaging called Uwuhable. Herbadrink Group’s visions are survive a culture of drinking wedang and contributing for public health by providing simple and healthy herbal drinks. This research is expected to produce the right Uwuhable herbal tea marketing strategy to increase consumer buying interest in of urbanism and Covid-19 pandemic era, so if the company using the right marketing strategy it will give a big impact of sales. To determine the right marketing strategy, the authors use data collection techniques by conducting with SWOT analysis (Strength, Weakness, Opportunity and Threat) and a 4P marketing strategy approach (Product, Price, Place, Promotion) followed by literature. The research method is descriptive qualitative. The results showed that the marketing strategy has a very important role in increasing sales volume. As the result of marketing strategy shows by expanding promotions to social media that comparable with Uwuhable increased sales.   Keywords: Digital Marketing, SWOT Analysis, 4P Marketing Strategy

scholarly journals Analisis Strategi Pemasaran Pada Lembaga Kursus dan Bimbingan Belajar Education Zone

2021 ◽  
Vol 2 (2) ◽  
pp. 158-163
Author(s):  
Shinta Abdul Rahman
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Research Problem ◽  
Product Placement ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Target Market ◽  
Product Price ◽  
Zone Management ◽  
Marketing Activities

Marketing activities determine the Education Zone Course and Tutoring Institute (E-Zone LKBB) in selling products as the spearhead set by the E-Zone management LKBB and its marketing strategy. In determining the marketing strategy, environmental analysis is critical because it includes analyzing the internal and external environment. The research problem is about the service marketing strategy in the E-Zone LKBB. Therefore the research questions in this research are: 1) What are the strengths and weaknesses in improving LKBB E-Zona services. 2) What are the opportunities and threats in increasing the marketing strategy of LKBB E-Zone services? 3) What are the formulations of marketing strategies in improving marketing LKBB E-Zone services? This study aims to identify the strengths and weaknesses in the LKBB E-Zone as well as the opportunities and threats of the E-Zone LKBB and formulate a marketing strategy for LKBB E-Zone. The unit of analysis in this research is the Education Zone Course and Tutoring Institution. The observation unit is the marketing and sales management and the students who have studied at LKBB E-Zone for approximately six months. The data analysis method used in this study is the SWOT analysis (Strength, Weakness, Opportunity, Threat), which is an analysis that aims to analyze the strengths and weaknesses as well as opportunities and threats. The result shows that the E-Zone LKBB is in the Fast Growth Strategy quadrant position, between Strength (Strength) and opportunity (Opportunity) in the SWOT diagram. LKBB E-Zone has strengths and opportunities that are greater than weaknesses and threats. So that LKBB E-Zone can take full advantage of all the potential strengths and opportunities by using elements of marketing strategies, namely: market segmentation, target market determination, product placement, timing, marketing mix, and its essential 7 P elements, namely: Promotion, Product, Price, Place, People, Physical Evidence, and Process

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 198-205
Author(s):  
Sahlit Sugesti Sugesti
Keyword(s):  
Qualitative Methods ◽  
Marketing Strategy ◽  
Successful Management ◽  
Product Price ◽  
Target Number ◽  
Good Product ◽  
Quality Product ◽  
Place Promotion ◽  
Targeted Marketing ◽  
The Right

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and  collaboration of good product, price sale, place, promotion, people, process and physical evidance.

scholarly journals Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah

2021 ◽  
Vol 1 (1) ◽  
pp. 15-30
Author(s):  
Isna Siskawati ◽  
Indri Yuliani Yani
Keyword(s):  
Marketing Strategy ◽  
Sales Volume ◽  
Marketing Communication ◽  
Product Price ◽  
Communication Medium ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Place Promotion ◽  
Communication Approach ◽  
The Right

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).

scholarly journals Jenang Karomah Marketing Strategy and Its Impact on Women's Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 2200-2207
Author(s):  
Yulia Friyanni
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Research Method ◽  
Marketing Strategies ◽  
Internet Technology ◽  
Pricing Strategies ◽  
City Center ◽  
Product Price ◽  
Place Promotion ◽  
Promotion Strategies

Jenang Karomah is a business brand that has been established for 24 years to experience the dynamics of sales ups and downs. It is estimated that there is a link between variables of marketing strategy and service quality, especially for women buyers. This variable encourages researchers to research more about marketing strategies which include product, price, place, promotion. This study aims to analyze the marketing strategy of Jenang Karomah in Kudus and their impact on women's buying interest. The research method used in this study is a qualitative method, namely observation and interviews as data collection techniques. The results found four strategies developed by Jenang Karomah. First, the product strategy; packing with a good color, shape and brand, although still found packaging that is less tidy or defective. Second, place strategy; Jenang Karomah is located near the Kudus City Center where the majority of the community are also jenang sellers which results in competition to attract women buyers. Third, pricing strategies; Jenang Karomah fluctuates prices, especially during the moments of the big day before Lebaran or celebration which results in women's buying interest becoming very selective. Fourth, promotion strategies; Jenang Karomah has done offline promotions, but lacks promotion based on internet technology, namely social media such as YouTube, Instagram, Facebook, and Twitter which are widely used by young women as potential buyers. Four strategies developed by Jenang Karomah have influenced women's buying interest in Kudus City. The research method used in this study is qualitative with a descriptive analytical approach.

scholarly journals Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS

2017 ◽  
Vol 18 (1) ◽  
pp. 55
Author(s):  
Moh Zainal Abiddin ◽  
Ilyas Mas’udin ◽  
Dana Marsetiya Utama
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Quality Service ◽  
Topsis Method ◽  
Trading Company ◽  
Stable Product ◽  
The Right ◽  
Product Sales ◽  
Important Activity

Marketing is an important activity of the company. The main purpose of company marketing is to increase profit. CV X is a trading company. The company’s problem is the stable product sales. Companies must determine the right marketing strategy. This study uses SWOT analysis to identify factors and formulate appropriate marketing strategies. The TOPSIS method is used to rank alternative marketing strategies. TOPSIS ranking show best and ideal strategy. Based on SWOT analysis are four marketing strategies alternative. the first priority marketing strategy is to expand the product marketing distribution network with a preference value of 0.497962. The second priority marketing strategy is to focus on one of the NPK variants with a preference value of 0.488088. The priority marketing strategy of three is to improve the quality service with a preference value of 0.465217. And four priority marketing strategy is the use of marketing strategy with the value of preference 0.462249.

scholarly journals STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT

2017 ◽  
Vol 9 (1) ◽  
pp. 53 ◽  
Author(s):  
Raden Ajeng Entaresmen ◽  
Desy Putri Pertiwi
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Product Price ◽  
Place Promotion ◽  
Product Marketing ◽  
Conventional Banks ◽  
Branch Office

<p>BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.</p><p>Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasanah</p>

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