B. STRATEGI MARKETING TEH REMPAH “UWUHABLE” DI ERA URBANISME DAN PANDEMI COVID-19

2020 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Alifia Mandira ◽  
Stephanie Swikno ◽  
Mudrihatul Fadilah ◽  
Dwi Sunaryo
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Digital Marketing ◽  
Sales Volume ◽  
Herbal Tea ◽  
Product Price ◽  
New Business ◽  
Place Promotion ◽  
The Right

ABSTRAK   Pemasaran merupakan ujung tombak dari setiap perusahaan. Masing-masing memiliki peluang yang sama untuk memproduksi barang/jasa dan bersaing merebut pasar. Herbadrink Group merupakan sebuah usaha baru yang bergerak di bidang penjualan minuman rempah yaitu wedang uwuh. Produk tersebut  dikemas  dengan  packaging  yang  modern  dengan  nama  Uwuhable.  Usaha  ini  dibentuk dengan  tujuan  untuk  melestarikan  budaya  minum  wedang  yang  baik  untuk  kesehatan  dan berkontribusi dalam meningkatkan kesehatan masyarakat dengan menyediakan minuman herbal yang praktis dan menyehatkan. Peranan strategi pemasaran yang tepat sangat berguna agar Uwuhable dapat  dikenal  oleh  konsumen  dan  bisa  bersaing. Penelitian  ini  diharapkan dapat  menghasilkan stategi pemasaran teh rempah Uwuhable yang tepat untuk meningkatkan minat beli konsumen di era urbanisme dan pandemi Covid-19. Untuk menentukan strategi pemasaran yang tepat, penulis menggunakan teknik pengumpulan data dengan melakukan analisis SWOT (Strenght, Weakness, Opportunity and Threat) dan pendekatan strategi pemasaran 4P (Product, Price, Place, Promotion) kemudian dilanjutkan dengan studi pustaka dan literasi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki peranan yang sangat penting di dalam meningkatkan volume penjualan. Hal ini dapat dilihat dengan melakukan strategi yang tepat dan perluasan promosi ke media sosial, penjualan Uwuhable semakin meningkat.   Kata kunci : Digital Marketing, Analisis SWOT, Strategi Pemasaran 4P     ABSTRACT   Marketing is the spearhead of every company. Each of them has the same opportunity to produce goods/ser, vices and compete for it’s market. Herbadrink Group is a new business of herbal drinks, namely wedang uwuh. The product is using modern packaging called Uwuhable. Herbadrink Group’s visions are survive a culture of drinking wedang and contributing for public health by providing simple and healthy herbal drinks. This research is expected to produce the right Uwuhable herbal tea marketing strategy to increase consumer buying interest in of urbanism and Covid-19 pandemic era, so if the company using the right marketing strategy it will give a big impact of sales. To determine the right marketing strategy, the authors use data collection techniques by conducting with SWOT analysis (Strength, Weakness, Opportunity and Threat) and a 4P marketing strategy approach (Product, Price, Place, Promotion) followed by literature. The research method is descriptive qualitative. The results showed that the marketing strategy has a very important role in increasing sales volume. As the result of marketing strategy shows by expanding promotions to social media that comparable with Uwuhable increased sales.   Keywords: Digital Marketing, SWOT Analysis, 4P Marketing Strategy

scholarly journals Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah

2021 ◽  
Vol 1 (1) ◽  
pp. 15-30
Author(s):  
Isna Siskawati ◽  
Indri Yuliani Yani
Keyword(s):  
Marketing Strategy ◽  
Sales Volume ◽  
Marketing Communication ◽  
Product Price ◽  
Communication Medium ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Place Promotion ◽  
Communication Approach ◽  
The Right

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).

scholarly journals STRATEGI PEMASARAN UPT MUSEUM BALANGA SEBAGAI WISATA EDUKASI DI KOTA PALANGKARAYA

2020 ◽  
Vol 3 (2) ◽  
pp. 126
Author(s):  
Inten Larasaty
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Maximum Increase ◽  
Historical Collections ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Right ◽  
Promotion Process

Keberadaan museum selama ini sering dianggap hanya sebagai tempat memamerkan koleksi budaya maupun sejarah saja, padahal sebenarnya dapat menjadi alternatif yang menarik untuk dikunjungi wisatawan. Kesan membosankan yang menjadi polemik di berbagai museum di Indonesia harus ditepis dengan melakukan strategi pemasaran yang tepat. Salah satunya yaitu UPT Museum Balanga yang merupakan museum budaya di Kota Palangkaraya. Museum Balanga selain memiliki tempat yang strategis juga memiliki keunikan dari berbagai koleksi yang menunjukkan siklus hidup suku Dayak. Kenyataannya dari data pengunjung yang dihasilkan pada setiap tahun ternyata masih belum mencapai peningkatan yang maksimal. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif dengan menggunakan analisis SWOT. Tahap penelitian dilakukan dengan mengumpulkan data, kemudian tahap analisis dengan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan, dan yang terakhir yaitu tahap penetapan strategi berdasarkan marketing mix 7p yaitu product, price, place, promotion, process, people, dan physical evidence. Tujuan penelitian ini yaitu menganalisis kelebihan dan kekurangan pada UPT Museum Balanga serta memformulasikan strategi pemasaran yang tepat untuk meningkatkan daya tarik dan jumlah pengunjung lokal maupun mancanegara. Pada hasil penelitian ini menunjukkan bahwa UPT museum balanga perlu meningkatkan servis excellence dengan melakukan training dan menetapkan standar operasional pegawai, pembenahan terhadap interior dan eksterior desaign, melengkapi berbagai fasilitas penunjang seperti ruang multimedia, cafe dan lainnya, serta meningkatkan promosi dengan memanfaatkan berbagai media sosial dan bekerjasama dengan pihak-pihak terkait.The existence of museums has often been considered only as a place to display cultural and historical collections, when in fact it can be an interesting alternative place for tourists to visit. The boring impression that became polemic in various museums in Indonesia must be erased by carrying out the right marketing strategy. One of them is UPT Museum Balanga which is a cultural museum in Palangkaraya City. Besides having a strategic place, Balanga Museum also has uniqueness on various collections that shows the life cycle of Dayak tribe. But the fact is that the visitor data generated each year has not yet reached the maximum increase. This research was conducted with a descriptive qualitative approach using SWOT analysis. The research stage is carried out by collecting data, then the analysis phase by comparing the external factors of opportunity and threat with the internal factors of strengths and weaknesses. In the last step to support the SWOT analysis, the writer uses marketing mix 7p, which are product, price, place, promotion, process, people, and physical evidence. The purpose of this study is to analyze the strengths and weaknesses of the UPT Museum Balanga and formulate an appropriate marketing strategy to increase the attractiveness and the amount of local and foreign visitors. The results of this study indicate that the UPT Museum Balanga needs to improve service excellence by conducting training and establishing operational standards for employees, improving the interior and eksterior design, equipping various supporting facilities such as multimedia rooms, cafes and others, and increasing promotion by utilizing various social media and collaborating with related parties.

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)

2019 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
Ike Ratnasari ◽  
Anggraini Wijayanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Target Market ◽  
Product Price ◽  
Radio Stations ◽  
Fm Radio ◽  
Competitive Prices ◽  
Place Promotion ◽  
The Right

The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

2021 ◽  
Vol 1 (9) ◽  
pp. 892-897
Author(s):  
Sarwo Edi Rizal
Keyword(s):  
Information Technology ◽  
Data Center ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Product Price ◽  
Hewlett Packard ◽  
Strategic Location ◽  
Place Promotion ◽  
The Right ◽  
Technology Marketing

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

scholarly journals Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 198-205
Author(s):  
Sahlit Sugesti Sugesti
Keyword(s):  
Qualitative Methods ◽  
Marketing Strategy ◽  
Successful Management ◽  
Product Price ◽  
Target Number ◽  
Good Product ◽  
Quality Product ◽  
Place Promotion ◽  
Targeted Marketing ◽  
The Right

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and  collaboration of good product, price sale, place, promotion, people, process and physical evidance.

scholarly journals Jenang Karomah Marketing Strategy and Its Impact on Women's Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 2200-2207
Author(s):  
Yulia Friyanni
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Research Method ◽  
Marketing Strategies ◽  
Internet Technology ◽  
Pricing Strategies ◽  
City Center ◽  
Product Price ◽  
Place Promotion ◽  
Promotion Strategies

Jenang Karomah is a business brand that has been established for 24 years to experience the dynamics of sales ups and downs. It is estimated that there is a link between variables of marketing strategy and service quality, especially for women buyers. This variable encourages researchers to research more about marketing strategies which include product, price, place, promotion. This study aims to analyze the marketing strategy of Jenang Karomah in Kudus and their impact on women's buying interest. The research method used in this study is a qualitative method, namely observation and interviews as data collection techniques. The results found four strategies developed by Jenang Karomah. First, the product strategy; packing with a good color, shape and brand, although still found packaging that is less tidy or defective. Second, place strategy; Jenang Karomah is located near the Kudus City Center where the majority of the community are also jenang sellers which results in competition to attract women buyers. Third, pricing strategies; Jenang Karomah fluctuates prices, especially during the moments of the big day before Lebaran or celebration which results in women's buying interest becoming very selective. Fourth, promotion strategies; Jenang Karomah has done offline promotions, but lacks promotion based on internet technology, namely social media such as YouTube, Instagram, Facebook, and Twitter which are widely used by young women as potential buyers. Four strategies developed by Jenang Karomah have influenced women's buying interest in Kudus City. The research method used in this study is qualitative with a descriptive analytical approach.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

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