scholarly journals Jenang Karomah Marketing Strategy and Its Impact on Women's Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 2200-2207
Author(s):  
Yulia Friyanni
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Research Method ◽  
Marketing Strategies ◽  
Internet Technology ◽  
Pricing Strategies ◽  
City Center ◽  
Product Price ◽  
Place Promotion ◽  
Promotion Strategies

Jenang Karomah is a business brand that has been established for 24 years to experience the dynamics of sales ups and downs. It is estimated that there is a link between variables of marketing strategy and service quality, especially for women buyers. This variable encourages researchers to research more about marketing strategies which include product, price, place, promotion. This study aims to analyze the marketing strategy of Jenang Karomah in Kudus and their impact on women's buying interest. The research method used in this study is a qualitative method, namely observation and interviews as data collection techniques. The results found four strategies developed by Jenang Karomah. First, the product strategy; packing with a good color, shape and brand, although still found packaging that is less tidy or defective. Second, place strategy; Jenang Karomah is located near the Kudus City Center where the majority of the community are also jenang sellers which results in competition to attract women buyers. Third, pricing strategies; Jenang Karomah fluctuates prices, especially during the moments of the big day before Lebaran or celebration which results in women's buying interest becoming very selective. Fourth, promotion strategies; Jenang Karomah has done offline promotions, but lacks promotion based on internet technology, namely social media such as YouTube, Instagram, Facebook, and Twitter which are widely used by young women as potential buyers. Four strategies developed by Jenang Karomah have influenced women's buying interest in Kudus City. The research method used in this study is qualitative with a descriptive analytical approach.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Strategi Pemasaran Pembiayaan Arrum Haji Dalam Meningkatakan Jumlah Nasabah di Unit Pegadaian Syariah (UPS) Cirebon Bisnis Center

2019 ◽  
Vol 2 (2) ◽  
pp. 163
Author(s):  
Oktavia Fajrin ◽  
Afif Muamar
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Analytical Approach ◽  
New Product ◽  
Marketing Strategies ◽  
Product Strategy ◽  
Product Price ◽  
Head Office ◽  
Promotion Strategies ◽  
Branch Office

<p>Hajj Financing for Micro Business (Arrum) Hajj in Pegadaian Syariah is relatively new, because this product was only launched in 2016. For this new product an introduction is needed to be able to attract the interest of the community. Therefore, this study aims to determine marketing strategies, the mechanism of Arrum Hajj financing registration, and to determine customer responses to Arrum Hajj products at the Pegadaian Syariah Cirebon Business Center. This study used a qualitative method with a descriptive analytical approach, and this research resulted in a marketing strategy conducted by the CBC Sharia Pawnshop Unit using a 4p strategy, namely Product, Price, Place, and Promotion. The results of this study found that the price and place strategy had been determined by the head office and the Pegaadian Sharia branch office. While the product strategy has been going very well, by providing services and comfort, as well as promotion strategies carried out by sharia pawnshops are quite diverse such as holding seminars, socialization, cross selling techniques and so on. Hajj arrum registration mechanism is in accordance with existing procedures. And the response given by Arrum Hajj financing customers is very good, because with the availability of Arrum Hajj products can ease the burden on customers and can quickly get a portion of Hajj.</p>

B. STRATEGI MARKETING TEH REMPAH “UWUHABLE” DI ERA URBANISME DAN PANDEMI COVID-19

2020 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Alifia Mandira ◽  
Stephanie Swikno ◽  
Mudrihatul Fadilah ◽  
Dwi Sunaryo
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Digital Marketing ◽  
Sales Volume ◽  
Herbal Tea ◽  
Product Price ◽  
New Business ◽  
Place Promotion ◽  
The Right

ABSTRAK   Pemasaran merupakan ujung tombak dari setiap perusahaan. Masing-masing memiliki peluang yang sama untuk memproduksi barang/jasa dan bersaing merebut pasar. Herbadrink Group merupakan sebuah usaha baru yang bergerak di bidang penjualan minuman rempah yaitu wedang uwuh. Produk tersebut  dikemas  dengan  packaging  yang  modern  dengan  nama  Uwuhable.  Usaha  ini  dibentuk dengan  tujuan  untuk  melestarikan  budaya  minum  wedang  yang  baik  untuk  kesehatan  dan berkontribusi dalam meningkatkan kesehatan masyarakat dengan menyediakan minuman herbal yang praktis dan menyehatkan. Peranan strategi pemasaran yang tepat sangat berguna agar Uwuhable dapat  dikenal  oleh  konsumen  dan  bisa  bersaing. Penelitian  ini  diharapkan dapat  menghasilkan stategi pemasaran teh rempah Uwuhable yang tepat untuk meningkatkan minat beli konsumen di era urbanisme dan pandemi Covid-19. Untuk menentukan strategi pemasaran yang tepat, penulis menggunakan teknik pengumpulan data dengan melakukan analisis SWOT (Strenght, Weakness, Opportunity and Threat) dan pendekatan strategi pemasaran 4P (Product, Price, Place, Promotion) kemudian dilanjutkan dengan studi pustaka dan literasi. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki peranan yang sangat penting di dalam meningkatkan volume penjualan. Hal ini dapat dilihat dengan melakukan strategi yang tepat dan perluasan promosi ke media sosial, penjualan Uwuhable semakin meningkat.   Kata kunci : Digital Marketing, Analisis SWOT, Strategi Pemasaran 4P     ABSTRACT   Marketing is the spearhead of every company. Each of them has the same opportunity to produce goods/ser, vices and compete for it’s market. Herbadrink Group is a new business of herbal drinks, namely wedang uwuh. The product is using modern packaging called Uwuhable. Herbadrink Group’s visions are survive a culture of drinking wedang and contributing for public health by providing simple and healthy herbal drinks. This research is expected to produce the right Uwuhable herbal tea marketing strategy to increase consumer buying interest in of urbanism and Covid-19 pandemic era, so if the company using the right marketing strategy it will give a big impact of sales. To determine the right marketing strategy, the authors use data collection techniques by conducting with SWOT analysis (Strength, Weakness, Opportunity and Threat) and a 4P marketing strategy approach (Product, Price, Place, Promotion) followed by literature. The research method is descriptive qualitative. The results showed that the marketing strategy has a very important role in increasing sales volume. As the result of marketing strategy shows by expanding promotions to social media that comparable with Uwuhable increased sales.   Keywords: Digital Marketing, SWOT Analysis, 4P Marketing Strategy

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)

2019 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
Ike Ratnasari ◽  
Anggraini Wijayanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Target Market ◽  
Product Price ◽  
Radio Stations ◽  
Fm Radio ◽  
Competitive Prices ◽  
Place Promotion ◽  
The Right

The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.

scholarly journals STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT

2017 ◽  
Vol 9 (1) ◽  
pp. 53 ◽  
Author(s):  
Raden Ajeng Entaresmen ◽  
Desy Putri Pertiwi
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Product Price ◽  
Place Promotion ◽  
Product Marketing ◽  
Conventional Banks ◽  
Branch Office

<p>BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.</p><p>Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasanah</p>

scholarly journals BAURAN PEMASARAN PADA BATIK GENDHEIS KOTA BANJAR

AdBispreneur ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 129
Author(s):  
Iis Miati ◽  
Pratami Wulan Tresna
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Small Company ◽  
The Public ◽  
Descriptive Research ◽  
Promotion Strategies ◽  
Changing Times ◽  
The City

The company will use a marketing strategy so that the production of goods increases and the company develops rapidly. Marketing strategy is the most important thing to make the company known to the wider community. The Gendheis batik company in the city of Banjar was originally a small company, and the marketing techniques used by entrepreneurs by introducing batik cloth products to government agencies and private agencies in the City of Banjar. Today, Gendheis batik has developed. Based on this, the authors are interested and want to examine the marketing mix that is in the Gendheis batik in Banjar City. The purpose of this study is to find out how the marketing mix of the Gendheis batik in Banjar City. The research method used is descriptive research method with a qualitative approach. The results showed, Product Gendheis batik cloth has a characteristic tanum flower motif, various kinds of batik cloth products patterns and colors in accordance with consumer desires. The price of Gendheis batik cloth is affordable by all groups according to the type of fabric used, Place or distribution is easily accessible to consumers, promotion uses promotion strategies to the public directly and indirectly. In conclusion, the Gendheis batik company is developing rapidly by using marketing strategies with marketing mix techniques, namely batik production that is unique and attractive, competitive product prices, promotions that still use direct techniques to consumers has not been fully adapted to the changing times, where distribution is affordable but not yet precise and not yet strategic. Perusahaan akan menggunakan strategi pemasaran supaya produksi barangnya meningkat dan perusahaan berkembang pesat. Stategi pemasaran merupakan hal paling utama untuk menjadikan perusahaan tersebut dikenal oleh masyarakat luas. Perusahaan batik Gendheis Kota Banjar  pada awalnya perusahaan kecil, dan teknik pemasaran yang digunakan pengusaha dengan memperkenalkan produk kain batik  kepada instansi pemerintahan maupun instansi swasta yang ada di Kota Banjar. Saat ini  batik Gendheis sudah berkembang. Berdasarkan hal tersebut maka penulis tertarik dan ingin meneliti mengenai bauran pemasaran yang ada di batik Gendheis Kota Banjar. Tujuan penelitian ini untuk mengetahui bagaimanakah bauran pemasaran pada batik Gendheis Kota Banjar. Metode penelitian yang digunakan yaitu metode penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan, Product kain batik Gendheis mempunyai ciri khas motif bunga tanum, produk kain batik berbagai macam corak dan warna sesuai dengan keinginan konsumen. Price kain batik Gendheis terjangkau oleh semua kalangan sesuai dengan jenis kain yang digunakan, Place atau pendistibusian mudah dijangkau oleh konsumen, promotion menggunakan strategi promosi kepada masyarakat secara langsung dan tidak langsung. Kesimpulannya, Perusahaan batik Gendheis berkembang pesat dengan menggunakan stategi pemasaran dengan teknik bauran pemasaran yaitu produksi batik yang unik  dan menarik, harga produk yang bersaing, promosi masih menggunakan teknik langsung kepada konsumen belum sepenuhnya disesuaikan dengan perkembangan jaman, tempat pendistribusian yang terjangkau namun belum tepat dan belum strategis.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals IMPORTÂNCIA DAS ESTRATÉGIAS DE MARKETING PARA AS EMPRESAS BRASILEIRAS DE PAPEL E CELULOSE

FLORESTA ◽  
2001 ◽  
Vol 31 (12) ◽  
Author(s):  
João Carlos Garzel Leodoro Da Silva ◽  
Rubens Da Costa Santos ◽  
Elisabeth Hildebrand ◽  
José Sawinski Júnior ◽  
Pedro Giovani Lacowicz ◽  
...  
Keyword(s):  
Marketing Strategies ◽  
Pulp And Paper ◽  
Minor Importance ◽  
Price Promotion ◽  
Product Price ◽  
External Market ◽  
Promotion Strategies ◽  
The One ◽  
Product Strategies ◽  
Price Strategies

Este trabalho mostra a importância atribuída pelas empresas brasileiras exportadoras de papel e celulose às estratégias de produto, preço, promoção, distribuição e variáveis estratégicas de marketing, nos períodos de 1990-1995 e 1996-2000. Com base no volume produzido, volume exportado e participação das exportações na produção, as empresas foram separadas em dois grupos: EGI (empresas com grande interesse no mercado externo) e EPI (empresas com pequeno interesse no mercado externo). Os resultados apontam para um aumento da importância das estratégias propostas para o período 1996-2000, na opinião dos dois grupos de empresas (EGI e EPI). Ocorreu pouca diferença quanto à importância atribuída às estratégias de produto, preço, promoção, distribuição e marketing, tanto pelas EGI quanto EPI. Do conjunto de estratégias analisadas, as que apresentaram menor importância foram às estratégias de promoção, para os dois grupos de empresas, em ambos períodos. Por outro lado, as estratégias consideradas mais importantes, entre 1990-1995, foram as de preço, para os dois grupos. No período 1996-2000 passaram a ser consideradas mais importantes, pelas EGI, as de marketing e produto, e pelas EPI, as estratégias de produto e preço. International marketing strategies in the Brazilian pulp and paper companies Abstract This work shows the importance the Brazilian pulp and paper export companies attribute to the product, price, promotion and distribution strategies and to the marketing strategic variables in the 1990-2995 and 2996-2000 periods. Considering the produced volume, exported volume and the export participation in the production, the companies were classified in two groups: EGI (companies with large interest in the external market) and EPI (companies with small interest in the external market). The results point to an increase of the importance of the strategies proposed to the 1996-2000 period in the opinion of the two groups of companies (EPI and EGI). It was verified minimum differences about the importance attributed to the product, price, promotion, distribution and marketing strategies by the two groups. Of the set strategies analyzed, the one that presented minor importance was the promotion strategies, for both groups and periods. On the other hand, the price strategies were considered more important to the 1990-1995 periods, for the two groups. In relation of the 1996-2000 period, the EGI companies, and the product and price strategies by the EPI companies considered the marketing and product strategies more important.

Exploring the Dimensions of Service Marketing for Telecom Services: A Study of Rural Consumers in Bihar State

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Ms. Amrita Pritam ◽  
Dr. Narendra Sharma ◽  
Mr. Devendra Sharma
Keyword(s):  
Service Marketing ◽  
Marketing Strategies ◽  
Product Price ◽  
Telecommunication Services ◽  
Physical Evidence ◽  
Rural Market ◽  
Place Promotion ◽  
Rural Consumers ◽  
Traditional Approaches ◽  
Bihar State

The paper examines different marketing strategies which are being adopted by marketers in order to promote the telecommunication services in terms of 7 Ps of service marketing i.e. product, price, place, promotion, people process, physical evidence. The rural market is growing at the rate of 10-14% whereas urban demand is either static or contracting. Marketing strategy to penetrate the rural segment is somewhat different from that of urban segment. In this context, the paper attempts to find out the various dimensions within the 7 P’s of service marketing which rural consumers value when they buy telecom services. A survey research design was adopted and the study was conducted in villages of two districts of Bihar state. Exploratory factor analysis was applied on the collected data so as to find out the various dimensions related to rural market for telecom players. The results suggest that managers were required to go beyond traditional approaches to serve the rural consumer.

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