scholarly journals Keputusan Pembelian Online Saat Pandemi Covid 19 di Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas

2021 ◽  
Vol 23 (1) ◽  
pp. 123-134
Author(s):  
Mohammad Abdilla ◽  
Imran Agus
Keyword(s):  
Surveys And Questionnaires ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Significance Level ◽  
Study Population

This study aims to identify the behavior of online purchasing decisions by students during the Covid 19 pandemic at the Faculty of Economics and Business, Dharma Andalas University. The study population was 1,132 people and a sample of 296 people used the Slovin formula with the sampling technique using proportional sampling allocation. Data collection techniques using documentation studies, surveys and questionnaires obtained through field research. Data analysis was performed by multiple linear regression analysis. Before the data is analyzed, first the instrument test and classical assumption are tested. The research hypothesis was tested partially and simultaneously at the 5% significance level. The results showed that partially and simultaneously needs (X1), lifestyle (X2), ease to use (X3) and quality of information (X4) significantly influence purchasing decisions (Y),  ABSTRAK Penelitian ini  bertujuan untuk mengidentifikasi perilaku keputusan pembelian online olah mahasiswa saat pandemi covid 19  di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.  Populasi penelitian sebanyak 1.132 orang dan sampel 296 orang menggunakan rumus Slovin dengan teknik pengambilan sampel  secara alokasi proportional sampling. Teknik pengumpulan data menggunakan studi dokumentasi, survei  dan  angket yang diperoleh melalui field research. Analisa data dilakukan dengan analisis regresi linier berganda. Sebelum data dianalisis terlebih dahulu dilakukan uji  instrumen dan uji asumsi klasik. Hipotesis penelitian diuji secara parsial dan simultan pada tingkat signifikansi 5%. Hasil penelitian menunjukan bahwa kebutuhan (X1), gaya hidup (X2), kemudahan (X3) dan kualitas informasi (X4) berpengaruh secara signifikan terhadap keputusan pembelian (Y)    

scholarly journals ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Sarah Uswatun Hasanah ◽  
Jeni Wulandari ◽  
Ghia Subagja
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Raw Material ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals PENGARUH KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP MINAT BELI ULANG PADA MARKET PLACE DI KOTA BIMA

2020 ◽  
Vol 4 (2) ◽  
pp. 106
Author(s):  
Juwani Basrin ◽  
Intisari Haryanti
Keyword(s):  
Information Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Repurchase Intention ◽  
Market Place ◽  
Quality Of Information ◽  
The People ◽  
The City

This study aims to determine and analyze the influence of Trust and Quality of information on repurchase interest in the Market place in the city of Bima both partially and simultaneously. The population in this study is the people of the city of Bima who have made purchases at the Market Place media. The sampling technique used was purposive sampling with 96 respondents. With multiple linear regression analysis and SPSS 22, the results show that only trust has a significant effect on the buying interest of the Bima people in the Market place while the information quality has no influence and is not significant on the repurchase intention. this is supported by the magnitude of the relationship value (R) which is 0.498 which falls on the weak relationship area.Keywords:Trust, Quality of information and Repurchase Intention

scholarly journals PENGARUH LITERASI KEUANGAN, KEPERCAYAAN, DAN KEAMANAN PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE

2021 ◽  
pp. 991
Author(s):  
Firda Nur Aini ◽  
Susanti Susanti
Keyword(s):  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Accounting Education ◽  
Coefficient Of Determination ◽  
State University ◽  
Purchasing Decisions ◽  
Study Population ◽  
Independent Variable

The main objective of this research is to determine the effect of financial literacy, trust, and payment security on purchasing decisions in the marketplace. The approach used is quantitative and uses the causal associative method. The study population was students of Surabaya State University Accounting Education and for sampling used saturated sampling technique, where all members of the population who have made purchases in the marketplace are used as samples. Data were collected through tests and questionnaires which were then tested using multiple linear regression analysis techniques. The results showed that each independent variable had a partial and significant effect on the dependent variable because the results t count> t table, and the significance value showed the results below 0.05. The variables of financial literacy, trust, and payment security also simultaneously and significantly influence purchasing decisions in the marketplace with the results of F count (43.344)> F table (2.680) and a significance value of 0.00 <0.05. The result of the coefficient of determination (R2) shows the number 0.512, which means that the influence of financial literacy, trust, and payment security variables is 51.2% and the remaining 48.8% is influenced by other factors.

scholarly journals ANALISA PENGARUH KUALITAS SINKAD DAN LAYANAN TERHADAP KEPUASAN MAHASISWA LEMBAGA PENDIDIKAN WEARNES EDUCATION CENTER MALANG

2019 ◽  
Vol 13 (2) ◽  
pp. 89-100
Author(s):  
Yuniar Fitriyani ◽  
Fathorrahman Fathorrahman ◽  
Theresia Pradiani
Keyword(s):  
Student Satisfaction ◽  
Information Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
System Quality ◽  
Quality Of Information ◽  
Academic Service Quality ◽  
Academic Services

This research intends to analyze student satisfaction that is influenced by the quality of information and the SINKAD system, academic and non-academic services where the research was conducted at the Malang Wearnes Education Center Education Institute. This research used a probability sampling approach with purposive sampling “sampling technique”. The research instrument used questionnaires.The research data is processed quantitatively with multiple linear regression analysis techniques using SPSS 25.0. Results of the research are supported by qualitative data used to strengthen the results of the research. The results of this research showed that: (1) The relevance of the information presented by SINKAD has an influence on student satisfaction at Wearnes Education Center Malang (2) the quality of the SINKAD system does not have an influence on student satisfaction at Wearnes Education Center Malang (3) Reliability of academic services has an influence on student satisfaction at Wearnes Education Center Malang (4) Reliability of non-academic services has an influence on student satisfaction in Wearnes Education Center Malang (5) Information quality of SINKAD, quality of SINKAD system, quality of academic services and non-academic service quality together have an influence on satisfaction college student.

scholarly journals Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen pada Restoran Aroma Kitchen Kota Padang

2021 ◽  
Vol 5 (2) ◽  
pp. 481
Author(s):  
Fahimah Fitri Afifi ◽  
Arry Widodo
Keyword(s):  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Right ◽  
The City

This research is motivated by the increasingly rapid business growth in the city of Padang, especially in the culinary field. The development of restaurants that continues to increase makes business competition in the city of Padang quite competitive. With intense competition, culinary business people are required to think creatively in carrying out the right strategy to attract the attention of consumers. This study aims to determine and analyze the price and quality of service on consumer purchasing decisions at the Aroma Kitchen Restaurant in Padang City and their influence. The research method used in this research is quantitative with descriptive analysis and causality with the consumer population of Aroma Kitchen Restaurant. The sampling technique used is non-probability sampling with purposive sampling type and the number of respondents is 100 respondents. The data analysis technique used is descriptive analysis and multiple linear regression analysis. Based on the results of the descriptive analysis of the variables of price, service quality and purchasing decisions are in good category. The results of this study indicate that based on the variables measured simultaneously, namely price and service quality, it has a positive and significant effect on purchasing decisions. While the partially measured variables, namely price and service quality affect purchasing decisions.

scholarly journals Analisis Faktor Faktor Yang Memengaruhi Penjualan Online pada mahasiswa STIE Mandala Jember

2021 ◽  
Vol 17 (2) ◽  
pp. 244-262
Author(s):  
Tamriatin Hidayah ◽  
Hary Sulaksono
Keyword(s):  
Information Security ◽  
Information Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Buying ◽  
Buying Decisions

This study aims to look at the effect of Price, Ease, Information Quality, Safety and Confidence variables on Online buying decisions. Data collection method using purposive sampling, with 100 respondents. Data analysis method using Multiple Linear Regression Analysis with independent variables namely price, convenience, quality of information, security and trust. The dependent variable used is an online purchasing decision. This study uses quantitative data with primary data sources. Primary data in question, obtained from the object of research directly by distributing questionnaires to 100 respondents. The results showed that the price, convenience, quality of information, security and trust variables had a significant positive effect on online purchasing decisions both partially and simultaneously on the students of STIE Mandala Jember. The conclusion of this study was that price, ease, convenience, quality of information, security and trust influence online buying decisions. Keywords: Price, Ease, Quality of information, Security, Trust, Buying Decision

scholarly journals Analisis Keputusan Pembelian Konsumen Ditinjau dari Kualitas Produk Lokasi dan Promosi Terhadap Busana Batik di Pusat Grosir Solo

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Deviana Putri ◽  
Burhanuddin Burhanuddin ◽  
Ratna Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Influential Variable ◽  
Quantitative Descriptive ◽  
Quality Of Products

This study aims to prove and know the quality of products, locations and promotions simultaneously or partially towards the decision to purchase batik clothing. This type of research is a quantitative descriptive study, the population of this study is that all consumers who have bought batik clothing in PGS are infinite in number and the sampling method uses purposive sampling technique. The sample used was 100 respondents. The analytical method used is the method of multiple linear regression analysis. The method of data collection is by distributing questionnaires or questionnaires. The results showed that the F test of product quality, location and promotion had a simultaneous and significant effect on purchasing decisions on batik clothing products at PGS, while the results of the t test showed that product quality had a positive and significant effect on purchasing decisions on batik clothing products at PGS, locations not influential and not significant towards purchasing decisions, promotion of influential products has a positive and significant effect on purchasing decisions on batik clothing products at PGS. The results of the coefficient of determination show that the independent variable (X) product quality, location and promotion has an influence of 35.4% on the dependent variable (Y) purchasing decisions on batik clothing products at PGS. The most influential variable is product quality. Keywords: purchasing decisions, product quality, location, promotion

scholarly journals ANALISIS PENGARUH KUALITAS INFORMASI DAN KUALITAS SISTEM TERHADAP KEPUASAN PENGGUNA SISTEM E-FILING

2017 ◽  
Vol 2 (2) ◽  
pp. 156-162
Author(s):  
Nur Hidayati ◽  
Fadjar Harimurti ◽  
Dewi SPA
Keyword(s):  
Information System ◽  
User Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
System Quality ◽  
Quality Of Information ◽  
Filing System

This study aimed to analyze the effect quality of information system and quality of information on  user satisfaction of e-filing system. The object of the research is conducted at the Tax Services Office (KPP) Pratama Karanganyar, using sample of 100 respondent with purposive sampling technique. Collecting data using questionnaire techniques, data analysis techniques using multiple linear regression analysis. The conclusion of each hypothesis test results show that (1) quality of information system have significant effect on user satisfaction of e-filing system. (2) quality of information have significant effect on user satisfaction of e-filing system. Implication of this study, increased the quality of information system and quality of information can influencing increased on user satisfaction of e-filing system. Keywords: quality of information system, quality of information, user satisfaction of e-filing system 

scholarly journals The Effect Of Store Atmosphere On Purchase Decisions At Chirurgie Cafe And Books Medan

2021 ◽  
Vol 12 (1) ◽  
pp. 24-30
Author(s):  
Pramesco Wiranta Sembiring
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Independent Variable

This research is motivated by the importance of store atmosphere in a cafe or shop, because now the price, discount, promotion and service do not become guarantee of consumer to make a purchase, but store atmosphere (good store atmosphere) will be the main attraction for cafe Who own it, so as to attract consumers to make a purchase.The purpose of this research is to know the influence of store exterior, general interior, store layout and interior display to purchase decision at Chirurgie Cafe and Books Medan.This research uses quantitative method with associative approach. The population in this study were all visitors of Chirurgie Cafe and Books Medan with sample size 100 people. The sampling technique in this research is done by using Non Probability Sampling technique with accidental sampling technique and purposive sampling. Analytical methods used are validity test, reliability test, t-test, f-test, classical assumption test, multiple linear regression analysis test, and coefficient of determination (R2) test.The result of this research shows that partially the result of store exterior variables is tcount (1,728)> ttable (1,6608) and probability value 0,087 <0,1, which means that store exterior (X1) has positive and significant effect to purchasing decisions). The general interior variables show that tcount (2.234)> ttable (1.6608) and probability value 0.028 <0.1, which means that general interior (X2) has positive and significant effect to purchase decision (Y). The store layout variable shows that tcount (2.2072)> ttable (1.6608) and probability value 0.041 <0.1, which means that store layout (X3) has positive and significant effect on purchase decision (Y). Exterior store variables show that tcount (0.397)> ttable (1.6608) and probability value 0.692 <0.1, which means that interior display (X4) has positive but not significant effect on purchasing decision (Y). Simultaneously the independent variable (free) shows that the fcount is 7.011 with the significance level 0.000, while the ftable at the 90% confidence level (α = 0.10) is 2.00. Then fcount (7.011)> ftable (2.00) and probability value 0.000 <0.10, which means all independent variables simultaneously affect the dependent variable.

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