scholarly journals Audiovisual Translation

2021 ◽  
Vol 4 (1) ◽  
pp. 50-70
Author(s):  
Kristijan Nikolic ◽  
Lindsay Bywood

The audiovisual translation (AVT) sector has undergone rapid changes in recent years. It would be uncontroversial to state that the various stakeholders: academics; freelancers; technology providers, and language service providers (LSP) are likely to hold diverse and interesting views about what the future holds and how they might be called upon to adapt to recent and future changes. We have conducted qualitative research with representatives of these stakeholders in an attempt to ascertain their concerns and also their predictions for the future. Our motivation was to discover where stakeholders see the sector in the next 10 years. The research was conducted in 2016 and 2018 during the Languages and Media conference on a sample of 160 experts from various sector stakeholder groups. The findings show a broad range of issues that can be summarised into three main themes: the status of the language service provider; the need for standards and metrics; and the importance of training.   Lay summary Audiovisual translation, or media translation such as subtitling and dubbing, has changed a great deal in recent years. Professionals involved in the creation of translations for television and film, which includes the ever-more popular platforms such as Netflix, are likely to have differing views on what the future holds for their industry, especially given the rising volume of translations made by machine translation systems which are then edited by human translators. We have conducted research among professionals involved in the audiovisual translation production process at a conference that takes place in Berlin every two years:  Languages and the Media. This was an ideal place for such work since it attracts subtitlers, translators for dubbing, people who work in TV content translation, and trainers of media translators.  We were hoping to discover the views of a wide range of people about what might happen in the short to medium term in the industry. The research was conducted in 2016 and 2018 among 160 professionals, such as subtitlers and employees of streaming platforms. The findings reveal some issues connected to translating for the media and point to the need for measuring translation quality and investing more resources into media translation training.

Author(s):  
Rob Johnson

See video of the presentation.Research Consulting undertook a study for Knowledge Exchange that looked at the relation between open-access policies and services. Drawing on a consultation with funders, institutions and service providers across the five Knowledge Exchange countries and beyond, it identifies the key services needed to successfully implement open-access policies, and suggests priorities for action in support of an open scholarly infrastructure.The study reviewed a wide range of OA policies from public research funders, private research funders and selected high education institutions from the five Knowledge Exchange countries; it finds that although policies vary considerably across countries, they generally share key requirements for green OA, gold OA and monitoring and compliance, with the clearest differences being in the emphasis placed on those requirements.The study also provided a thorough review and classification of OA services, and identified the ones that are indispensable for the successful implementation of all OA policies. In particular, it reviewed the importance for author, institutional and funders’ workflows of: (1) underpinning services such as standards, metadata and identifiers (e.g. ORCID and FundREF); (2) abstracting and indexing services, such as the Directory of Open Access Journal; (3) support and dissemination services such as SHERPA; and (4) green OA services encompassing a wide range of repository and related services designed to improve interoperability across the green OA landscape.Finally, we looked at critical challenges facing OA services, including uncertainties over their financial stability and governance models, that hamper – or can hamper in the future – their effective use and continued development, and we highlighted priorities for action from decision makers in the scholarly community. These include both specific recommendations to act in support of critical services, as well as strategic recommendations covering the actions and investments needed to create a coherent OA service infrastructure so as to allow more efficient and effective compliance with OA services.


2021 ◽  
Vol 15 (2) ◽  
pp. 316-327
Author(s):  
Efim Iosifovich Pivovar ◽  
Alexander Stanislavovich Levchenkov ◽  
Alexander Vladimirovich Gushchin

The article is devoted to the influence of the problem of the status and situation of the Hungarian population of the Transcarpathian region of modern Ukraine on the Ukrainian-Hungarian relations. Based on a wide range of sources - legislative acts, interstate agreements and other diplomatic documents, statements of politicians and public figures, published in the Hungarian and Ukrainian press, as well as in the media of other countries, the dynamics of changes in the approaches of the two countries to the Hungarian issue in Transcarpathia throughout the post-Soviet period is studied. The prerequisites and reasons for the aggravation of relations between Ukraine and Hungary in the 2010s are determined, including both the features of the historical, cultural and socio-economic development of Transcarpathia itself, and the transformation of the political systems of the two countries. The key factors that provoked the acute Ukrainian-Hungarian crisis in the mid-second half of the 2010s were the educational and language policy of Kiev, aimed at Ukrainization, as well as the refusal to make concessions on the autonomy of the Hungarians of Transcarpathia. At the same time, the issue of Transcarpathian Hungarians is only part of a larger problem of Ukrainian domestic and foreign policy - an attempt to form an ethnocentric model in a multicultural society.


Economica ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 21-26
Author(s):  
Anita Mondok

Today's tourism market is a scene of rapid changes that equally affect the demand and the supply side. In the spa industry market, due to the presence of both wellness and medical services, a wide range of generations appear as consumers, with different expectations toward the service providers. Therefore, the changes taking place in the present and the upcoming years are worth exploring, which, in addition to the changes in consumer habits, visualize the expansion of consumer needs. Current article attempts to describe the expected spa services by examining the nature of generations and identifying future changes that can be predicted. The author primarily tries to summarize the market trends that contribute significant changes, using international and national secondary resources and the professional experience gained in the industry.


2019 ◽  
Vol 9 ◽  
pp. A32
Author(s):  
Suzy Bingham ◽  
Sophie A. Murray ◽  
Antonio Guerrero ◽  
Alexi Glover ◽  
Peter Thorn

During European Space Weather Week 15 two plenary sessions were held to review the status of operational space weather forecasting. The first session addressed the topic of working with space weather service providers now and in the future, the user perspective. The second session provided the service perspective, addressing experiences in forecasting development and operations. Presentations in both sessions provided an overview of international efforts on these topics, and panel discussion topics arising in the first session were used as a basis for panel discussion in the second session. Discussion topics included experiences during the September 2017 space weather events, cross domain impacts, timeliness of notifications, and provision of effective user education. Users highlighted that a severe space weather event did not necessarily lead to severe impacts for each individual user across the different sectors. Service providers were generally confident that timely and reliable information could be provided during severe and extreme events, although stressed that more research and funding were required in this relatively new field of operational space weather forecasting, to ensure continuation of capabilities and further development of services, in particular improved forecasting targeting user needs. Here a summary of the sessions is provided followed by a commentary on the current state-of-the-art and potential next steps towards improvement of services.


Target ◽  
2016 ◽  
Vol 28 (2) ◽  
pp. 206-221 ◽  
Author(s):  
Aljoscha Burchardt ◽  
Arle Lommel ◽  
Lindsay Bywood ◽  
Kim Harris ◽  
Maja Popović

Abstract The volume of Audiovisual Translation (AVT) is increasing to meet the rising demand for data that needs to be accessible around the world. Machine Translation (MT) is one of the most innovative technologies to be deployed in the field of translation, but it is still too early to predict how it can support the creativity and productivity of professional translators in the future. Currently, MT is more widely used in (non-AV) text translation than in AVT. In this article, we discuss MT technology and demonstrate why its use in AVT scenarios is particularly challenging. We also present some potentially useful methods and tools for measuring MT quality that have been developed primarily for text translation. The ultimate objective is to bridge the gap between the tech-savvy AVT community, on the one hand, and researchers and developers in the field of high-quality MT, on the other.


BMJ Open ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. e048449
Author(s):  
Xinyi You ◽  
Jing Gu ◽  
Dong Roman Xu ◽  
Shanshan Huang ◽  
Hao Xue ◽  
...  

IntroductionIn the past three decades, China has made great strides in the prevention and treatment of tuberculosis (TB). However, the TB burden remains high. In 2019, China accounted for 8.4% of global incident cases of TB, the third highest in the world, with a higher prevalence in rural areas. The Healthy China 2030 highlights the gate-keeping role of primary healthcare (PHC). However, the impact of PHC reforms on the future TB burden is unclear. We propose to use mathematical models to project and evaluate the impacts of different gate-keeping policies.Methods and analysisWe will develop a deterministic, population-level, compartmental model to capture the dynamics of TB transmission within adult rural population. The model will incorporate seven main TB statuses, and each compartment will be subdivided by service providers. The parameters involving preference for healthcare seeking will be collected using discrete choice experiment (DCE) method. We will solve the deterministic model numerically over a 20-year (2021–2040) timeframe and predict the TB prevalence, incidence and cumulative new infections under the status quo or various policy scenarios. We will also conduct an analysis following standard protocols to calculate the average cost-effectiveness for each policy scenario relative to the status quo. A numerical calibration analysis against the available published TB prevalence data will be performed using a Bayesian approach.Ethics and disseminationMost of the data or parameters in the model will be obtained based on secondary data (eg, published literature and an open-access data set). The DCE survey has been reviewed and approved by the Ethics Committee of the School of Public Health, Sun Yat-sen University. The approval number is SYSU [2019]140. Results of the study will be disseminated through peer-reviewed journals, media and conference presentations.


Author(s):  
Lu-in Wang ◽  
Zachary Brewster

In interactive customer service encounters, the dignity of the parties becomes the currency of a commercial transaction. Service firms that profit from customer satisfaction place great emphasis on emotional labor, the work that service providers do to make customers feel cared for and esteemed. But performing emotional labor can deny dignity to workers by highlighting their subservience and requiring them to suppress their own emotions in an effort to elevate the status and experiences of their customers. Paradoxically, the burden of performing emotional labor may also impose transactional costs on some customers by facilitating discrimination in service delivery. Drawing on the extant scholarship on emotional labor and ongoing research on full-service restaurants, we argue that the strain and indignities of performing emotional labor, often for precarious compensation, lead servers to adopt various coping strategies, including some that open the door to their delivery of inferior and inhospitable service. When these strains and indignities are coupled with culturally entrenched racial stereotypes and racialized discourse in the workplace, the result is that people of color—a legally protected category of customers—are systematically denied dignity and equality by being excluded from the benefits of welcoming and caring customer service. Discriminatory customer service often is so subtle and ambiguous that it escapes legal accountability. It nevertheless warrants our attention, because it contributes to the social and economic marginalization of people of color. Far from being a mundane or trivial concern, the dynamics described in this Article underscore the various ways in which particular groups come to be designated as suitable targets for a wide range of disregard and mistreatment. These dynamics also illuminate how structural conditions facilitate and promote economic discrimination, as well as the connections between workers’ rights and civil rights.


Panoptikum ◽  
2020 ◽  
pp. 132-149
Author(s):  
Anna Górny

Trailers are the theatre of the good things coming soon. Since the status of the trailer in the media and cultural space is constantly changing, the question can be asked: What is a trailer in the era of media convergence? It seems to exist somewhere between cinema and advertising, in a wide range of art and commerce, but in a situation where fan trailers and parody trailers are becoming more and more sophisticated and imitative of the real thing, even these criteria are losing their usefulness, and all the more so if you point out advertisements that, conversely, pretend to be film trailers. The first part of the article will determine how important the trailers are in the marketing strategy of a film. The production of trailers is an important segment of the advertising industry. It is crucial to construct the trailer in such a way as to attract the audience’s attention and convince them that the film being advertised is the one they should see. To achieve this, the creators of trailers use similar strategies, conventions and tools. This article will set out to present views of the leading trailer makers: Andrew J. Kuehn, Shaun Farrington, Mark Woollen and Anthony Sloman. In the latter part of the text, the issues of the film trailer will be placed in the broader context of the cultural space in which it exists and functions. The main areas of research on trailers will be presented (featuring Lisa Kernan, Keith M. Johnston, Jonathan Gray, Daniel Hesford, Barbara Klinger, Kathleen Williams, among others), consistently leading to reflection on the paratextual nature of the trailers, embedded in contemporary theoretical discourse and in the screen practices themselves.


2016 ◽  
Vol 78 ◽  
pp. 73-82 ◽  
Author(s):  
F.G. Scrimgeour

This paper provides a stocktake of the status of hill country farming in New Zealand and addresses the challenges which will determine its future state and performance. It arises out of the Hill Country Symposium, held in Rotorua, New Zealand, 12-13 April 2016. This paper surveys people, policy, business and change, farming systems for hill country, soil nutrients and the environment, plants for hill country, animals, animal feeding and productivity, and strategies for achieving sustainable outcomes in the hill country. This paper concludes by identifying approaches to: support current and future hill country farmers and service providers, to effectively and efficiently deal with change; link hill farming businesses to effective value chains and new markets to achieve sufficient and stable profitability; reward farmers for the careful management of natural resources on their farm; ensure that new technologies which improve the efficient use of input resources are developed; and strategies to achieve vibrant rural communities which strengthen hill country farming businesses and their service providers. Keywords: farming systems, hill country, people, policy, productivity, profitability, sustainability


2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.


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