scholarly journals Między kinem a reklamą. Semantyczne przestrzenie zwiastuna filmowego

Panoptikum ◽  
2020 ◽  
pp. 132-149
Author(s):  
Anna Górny
Keyword(s):  
Marketing Strategy ◽  
Media Convergence ◽  
Real Thing ◽  
Cultural Space ◽  
Advertising Industry ◽  
The Real ◽  
Wide Range ◽  
The Status ◽  
The Media ◽  
The One

Trailers are the theatre of the good things coming soon. Since the status of the trailer in the media and cultural space is constantly changing, the question can be asked: What is a trailer in the era of media convergence? It seems to exist somewhere between cinema and advertising, in a wide range of art and commerce, but in a situation where fan trailers and parody trailers are becoming more and more sophisticated and imitative of the real thing, even these criteria are losing their usefulness, and all the more so if you point out advertisements that, conversely, pretend to be film trailers. The first part of the article will determine how important the trailers are in the marketing strategy of a film. The production of trailers is an important segment of the advertising industry. It is crucial to construct the trailer in such a way as to attract the audience’s attention and convince them that the film being advertised is the one they should see. To achieve this, the creators of trailers use similar strategies, conventions and tools. This article will set out to present views of the leading trailer makers: Andrew J. Kuehn, Shaun Farrington, Mark Woollen and Anthony Sloman. In the latter part of the text, the issues of the film trailer will be placed in the broader context of the cultural space in which it exists and functions. The main areas of research on trailers will be presented (featuring Lisa Kernan, Keith M. Johnston, Jonathan Gray, Daniel Hesford, Barbara Klinger, Kathleen Williams, among others), consistently leading to reflection on the paratextual nature of the trailers, embedded in contemporary theoretical discourse and in the screen practices themselves.

The Allocation of Scarce Medical Resources: A Philosophical Analysis of the Halakhic Sources

AJS Review ◽  
1990 ◽  
Vol 15 (1) ◽  
pp. 63-93 ◽  
Author(s):  
Moshe Sokol
Keyword(s):  
Medical Ethics ◽  
Academic Discipline ◽  
Jewish Studies ◽  
The Other ◽  
Philosophical Analysis ◽  
Real Thing ◽  
Medical Resources ◽  
The Real ◽  
Jewish Ethics ◽  
The One

What is Jewish ethics? Is there a distinct academic discipline under the rubric of “Jewish studies” or “Jewish philosophy” which can properly be called “Jewish ethics”? The answer to these two related questions is more elusive than one might think. Indeed, it has recently been argued that there really is no such thing as Jewish ethics at all. On the one hand, if a principle of action is truly ethical, then it must be universal, and if it is universal, it cannot be distinctively Jewish. On the other hand, if Jewish ethics is really halakhah in disguise, as so many writers in the field of medical ethics, for example, seem to believe, then why bother with the disguise if one can get the real thing?

scholarly journals HUNGARIANS OF TRANSCARPATHIA IN RELATIONS BETWEEN UKRAINE AND HUNGARY AT THE TURN OF THE XX-XXI CENTURIES

2021 ◽  
Vol 15 (2) ◽  
pp. 316-327
Author(s):  
Efim Iosifovich Pivovar ◽  
Alexander Stanislavovich Levchenkov ◽  
Alexander Vladimirovich Gushchin
Keyword(s):  
Soviet Period ◽  
Political Systems ◽  
Multicultural Society ◽  
Key Factors ◽  
Public Figures ◽  
Wide Range ◽  
The Status ◽  
The Media ◽  
Hungarian Population ◽  
Post Soviet Period

The article is devoted to the influence of the problem of the status and situation of the Hungarian population of the Transcarpathian region of modern Ukraine on the Ukrainian-Hungarian relations. Based on a wide range of sources - legislative acts, interstate agreements and other diplomatic documents, statements of politicians and public figures, published in the Hungarian and Ukrainian press, as well as in the media of other countries, the dynamics of changes in the approaches of the two countries to the Hungarian issue in Transcarpathia throughout the post-Soviet period is studied. The prerequisites and reasons for the aggravation of relations between Ukraine and Hungary in the 2010s are determined, including both the features of the historical, cultural and socio-economic development of Transcarpathia itself, and the transformation of the political systems of the two countries. The key factors that provoked the acute Ukrainian-Hungarian crisis in the mid-second half of the 2010s were the educational and language policy of Kiev, aimed at Ukrainization, as well as the refusal to make concessions on the autonomy of the Hungarians of Transcarpathia. At the same time, the issue of Transcarpathian Hungarians is only part of a larger problem of Ukrainian domestic and foreign policy - an attempt to form an ethnocentric model in a multicultural society.

scholarly journals Literacy in the media communication: code and decoding of the digital narrative

Comunicar ◽  
2005 ◽  
Vol 13 (25) ◽  
pp. 167-175 ◽  
Author(s):  
Ramón Pérez-Pérez
Keyword(s):  
Communication Systems ◽  
New Technologies ◽  
Digital Technologies ◽  
Real Thing ◽  
Media Communication ◽  
The Real ◽  
Digital World ◽  
Nuevas Tecnologías ◽  
The Media ◽  
Digital Narrative

The generalization of a technological and digital screen world shows a complex reality. Traditional communication systems and new unknown relation with other novel and strangers converge in this reality. The television already has entered the digital world. The digital technologies define a new universe of languages, of interactions and systems of relation. A new reality that is located between the real thing and the virtual thing. This world of «screens» has numerous edges that are necessary to analyze in all their dimensions and individual influences, social and cultural. All solution happens through a process of alphabetization in the new technologies of the communication. La conformación y generalización de un mundo tecnológico y digital, «de pantallas», presenta una realidad compleja. Convergen en esta realidad sistemas de comunicación y de relación tradicionales con otros novedosos y desconocidos. La televisión ya ha entrado en el mundo digital. Las tecnologías digitales definen un nuevo universo de lenguajes, de interacciones y sistemas de relación. Una nueva realidad que se sitúa entre lo real y lo virtual. Este mundo de «pantallas» tiene numerosas aristas que es necesario analizar en todas sus dimensiones e influencias individuales, sociales y culturales. Toda solución pasa por un proceso de alfabetización en las nuevas tecnologías de la comunicación.

scholarly journals Audiovisual Translation

2021 ◽  
Vol 4 (1) ◽  
pp. 50-70
Author(s):  
Kristijan Nikolic ◽  
Lindsay Bywood
Keyword(s):  
Service Providers ◽  
Translation Quality ◽  
Stakeholder Groups ◽  
Wide Range ◽  
Rapid Changes ◽  
The Future ◽  
The Status ◽  
The Media ◽  
Audiovisual Translation ◽  
Translation Systems

The audiovisual translation (AVT) sector has undergone rapid changes in recent years. It would be uncontroversial to state that the various stakeholders: academics; freelancers; technology providers, and language service providers (LSP) are likely to hold diverse and interesting views about what the future holds and how they might be called upon to adapt to recent and future changes. We have conducted qualitative research with representatives of these stakeholders in an attempt to ascertain their concerns and also their predictions for the future. Our motivation was to discover where stakeholders see the sector in the next 10 years. The research was conducted in 2016 and 2018 during the Languages and Media conference on a sample of 160 experts from various sector stakeholder groups. The findings show a broad range of issues that can be summarised into three main themes: the status of the language service provider; the need for standards and metrics; and the importance of training.   Lay summary Audiovisual translation, or media translation such as subtitling and dubbing, has changed a great deal in recent years. Professionals involved in the creation of translations for television and film, which includes the ever-more popular platforms such as Netflix, are likely to have differing views on what the future holds for their industry, especially given the rising volume of translations made by machine translation systems which are then edited by human translators. We have conducted research among professionals involved in the audiovisual translation production process at a conference that takes place in Berlin every two years:  Languages and the Media. This was an ideal place for such work since it attracts subtitlers, translators for dubbing, people who work in TV content translation, and trainers of media translators.  We were hoping to discover the views of a wide range of people about what might happen in the short to medium term in the industry. The research was conducted in 2016 and 2018 among 160 professionals, such as subtitlers and employees of streaming platforms. The findings reveal some issues connected to translating for the media and point to the need for measuring translation quality and investing more resources into media translation training.

scholarly journals Cultural objects in Ingarden’s realism. In honour of the 50th anniversary of Ingarden’s death

2020 ◽  
Author(s):  
Patricia Limido
Keyword(s):  
50Th Anniversary ◽  
Ecological Systems ◽  
The Other ◽  
Cultural Products ◽  
The Real ◽  
Cultural Objects ◽  
The Status ◽  
Conditions Of Possibility ◽  
Ontological Analysis ◽  
The One

The purpose of this article is to examine the type(s) of realism that Ingarden builds by analysing the place of man in nature and the production of intentional and cultural objects. The possibility of creating cultural worlds raises the problem of the conditions of possibility of an interaction between the intentional order of cultural products and the real order of connections of natural things. Ingarden's positions are rather ambiguous, so I will try to study in what sense we can speak of realism, naturalism or idealism. And since the ontological analysis that Ingarden follows excludes the possibility of an intertwining between the different domains of being, I will hypothesize an idea of emergence in order to think an articulation between the cultural worlds of man and the factual world of nature. This approach will be guided by the status of intentional and cultural objects and that of aesthetic qualities and values which involve the notion of Gestalt. The challenge is to understand how new things, values and qualities can fit into the order of the real world. On the one hand, this allows to unveil the complexity and innovation of Ingarden's analyses on the interactions between natural and ecological systems. And on the other hand, to realize the great unity of his philosophy because the different themes, ontology and aesthetics, axiology and epistemology continuously interplay together.

scholarly journals Defamation Laws and Practice in the Age of Internet in Albania

2018 ◽  
Vol 4 (3) ◽  
pp. 61 ◽  
Author(s):  
Adrian Leka
Keyword(s):  
The Political ◽  
Government Officials ◽  
The Public ◽  
High Profile ◽  
Judicial Corruption ◽  
The Status ◽  
History Of ◽  
The Media ◽  
The Government ◽  
The One

The picture of recent legal developments concerning defamation in Albania is mixed. On the one hand, several criminal defamation and insult statuteshave been abolishedsince 2012, following strong lobbying of human rights organizations. On the other, the application of criminal defamation laws has not stopped, while government officials and other high profile persons have discovered the power of civil defamation claims. Faced with intense criticism, the government has tried to re-introduce the abolished criminal defamation laws and has faced the same strong opposition and international outcry. In the meantime, defamation claims or threats thereof are routinely being used against the media or against the political opponent for the only purposes of creating tension and diffusing the attention of the public. The vagueness of the laws and the inconsistencies of judicial interpretation, helped in no little measure by judicial corruption and the political control of the judiciary, have widened the gap between constitutional and international guarantees of the freedom of speech and the actual enforcement of those guarantees. This article will briefly expose the history of defamation laws in Albania, the difficulties of their application, and the status of affairs concerning defamation laws and claims.

Expressive Features of Author Subjectivity in the Literary Ego-Text (Roman Senchin’s What Do You Want?)

2021 ◽  
pp. 23-39
Author(s):  
Olga Yu. Shum ◽  
Keyword(s):  
Literary Criticism ◽  
Time Frame ◽  
The Novel ◽  
The Real ◽  
Political Commentary ◽  
Wide Range ◽  
Literary Process ◽  
Family Chronicle ◽  
The One ◽  
Almost All

The modern literary process indicates the presence of a large number of fiction with documentary subcurrent: facts from the author’s biography are a very slight hyperbolization. An example of such work would be the novel What Do You Want? (2013) by a contemporary Russian writer Roman Senchin, which became the subject of consideration in this article. The synthesis of auto-documentary and literary principles in the story organizes self-narration with unsteady boundaries between the real (“factual”) and the fictional (“fictitious”). The specificity of the correlation of the factual and the fictitious is examined in this work using the method of literary criticism and contextual analysis. The immediate aim of the article is to identify the specificity of expressing the implicit method of author subjectivity in non-fiction. In the author’s opinion, the implicit way of expressing the reflective type of author subjectivity fits more harmoniously into the literary fabric of the work, enriching it with subtexts and hidden meanings. In the course of the study it has been determined that although the center of the story revolves around the everyday life of an ordinary Moscow family, Senchin’s work is not a slice-of-life novel, but a political commentary. The theme of What Do You Want?” is sociopolitical, the problematics are sociocultural. The narration of the novel undergoes an intense analyzing and coming to terms with the sociopolitical events that are highlighted in almost all of the scenes. The text implies that the writer comprehends his own political position and interprets its cause-effect relationships. In order to distance himself as much as possible from his own identity, Senchin uses the technique of “externalizing” and “assigns” the role of the narrator to a teenage girl Dasha, the prototype of which he himself cannot be. Dasha, being a narrator-observer, asks questions, including the one from the title, to herself and other characters, including the father “Roman Senchin”. The time frame for the narration is precisely established: 18 December 2011 – 26 February 2012; each part of the text is a certain day, there are six in total. However, it is not clear who marked the specific days – the real author of the story or, as he conceived, the narrator Dasha. The autofiction method of “externalizing” in combination with the factual plot allows considering What Do You Want? as an ego-text, which in its genre form is something between an excerpt from a family chronicle and a diary. Autofiction in the form of an ego-text allows the writer to implicate his reflection, organizing a space for discussion of the unquestioning “Roman Senchin” (his alter ego) and the doubting Dasha within a kind of a “mental diary” – a space of consciousness in which the author-subject and the narrator are united. “Bringing to light” this “mental” diary, the writer redirects it to a wide range of readers and thus shifts the story from the field of “literature without fiction” to the sphere of art

Optimization of culture conditions for promoting heat-stable antifungal factor production level in Lysobacter enzymogenes

2019 ◽  
Vol 366 (17) ◽  
Author(s):  
Chunting Wang ◽  
Heng Xu ◽  
Ying Zhang ◽  
Suzhen Wu ◽  
Dedong Chen ◽  
...  
Keyword(s):  
Inorganic Salt ◽  
Carbon Sources ◽  
Maximum Level ◽  
Culture Conditions ◽  
Lysobacter Enzymogenes ◽  
Heat Stable ◽  
Wide Range ◽  
The Media ◽  
Soybean Powder ◽  
The One

ABSTRACT Heat-stable antifungal factor (HSAF), which was first isolated from Lysobacter enzymogenes, exhibits inhibitory activities against a wide range of pathogens; however, a low level of HSAF was obtained from L. enzymogenes cultured in 0.1 × tryptic soy broth (TSB), an amount that does not satisfy HSAF application in disease control. In this study, the optimization of media components and environmental conditions were examined for improving the production of HSAF from L. enzymogenes OH11. The one factor at a time method was used to screen optimal nitrogen and carbon sources and inorganic salt. Then the orthogonal matrix method was used to determine the optimal concentration of the media components and environmental factors. The results showed that the maximum level of HSAF (23361 mAU·s) was achieved when OH11 cultured in the media of 0.7% (w/v) soybean powder, 0.5% (w/v) glucose and 0.08% CaCl2 at 200 rpm at 30°C for 60 h, which is much higher than that cultured in 0.1 × TSB. This opens up the possibility of HSAF or L. enzymogenes utilization for biological control of plant disease.

The Last Picture Show: Reconsidering Nostalgia, Desire and the Real

2021 ◽  
pp. 1-28
Author(s):  
STUART COTTLE
Keyword(s):  
New Wave ◽  
The Real ◽  
Political Unconscious ◽  
New Hollywood ◽  
Holistic Understanding ◽  
Critical Attention ◽  
The Status ◽  
The One ◽  
Fredric Jameson ◽  
Picture Show

Peter Bogdanovich's masterpiece The Last Picture Show (1971) remains a highly influential example of 1970s New Hollywood filmmaking. Yet it has largely escaped the sustained critical attention enjoyed by many of its contemporaries. This article seeks to revisit the status of the film and its critical reputation. Amongst the critics who have appraised this unique film, opinion is split. On the one hand, it remains an influential example of the “post-western” impulse in the American New Wave. On the other hand, it has been critically maligned as a “nostalgia film.” This article revisits these perspectives and argues that a holistic understanding of the inner dynamics of the film must necessarily take both perspectives into account. It examines how these dynamics are organized around a central formal tension between the cinematic codes of the western and those of social realism. Finally, it argues that the pejorative critical categorization of The Last Picture Show as a “nostalgia film” does not adequately grasp its rich, complex and contradictory affects. Instead, it proposes that the sense of loss, nostalgia and disappointment that Bogdanovich articulates can be read as an expression of that confrontation between “Desire” and the “Real” that the Marxian critic Fredric Jameson theorized was central to the “political unconscious.”

scholarly journals Strategi Marketing Media Cetak di Era Digital (Studi pada Majalah Sindo Weekly)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Desi Natalia ◽  
Muhammad Gafar Yoedtadi
Keyword(s):  
Marketing Strategy ◽  
World View ◽  
Digital Age ◽  
Marketing Strategies ◽  
The Internet ◽  
Depth Information ◽  
Media Convergence ◽  
Product Price ◽  
The Media ◽  
Fierce Competition

Development of the media today is very fast and fierce as well as increasingly fierce competition. The internet is one technology that can change the world view pattern. Consumers use the internet as a means of finding and getting the most up-to-date news. It is estimated that consumers access news through the internet every week. To be able to survive in this digital age, the right marketing strategy is needed. Marketing also helps in helping life magazines. One magazine that can still survive today is Sindo Weekly magazine. Sindo Weekly is a subsidiary of MNC Group which is still active in magazine printing and is sheltered by PT Hikmat Makna Aksara as a publisher. Sindo Weekly can survive using the media convergence strategy of having online and print editions. In addition, using media convergence, there are also several marketing strategies that are used to survive in the digital age. The marketing strategy used by Sindo Weekly is to use a mixed marketing strategy (product, price, promotion and promotion). This magazine has a special purpose which is to find out the types of marketing strategies used by Sindo Weekly magazine in the digital age. Using descriptive qualitative research to produce data from trusted informants. Data collection used in this research is to study case studies reporting comparative studies, field observations and literature studies. Researchers conducted interviews with speakers and observations with PT Hikmat Makna Aksara and used literature studies to obtain data such as company history, vision and mission and data in general. Researchers also use data analysis techniques to obtain in-depth information about research topics and also provide research to obtain important data. The core of this research is the Sindo Weekly marketing strategy magazine to survive in the digital era, namely media convergence and marketing strategies (products, prices, promotions, distribution).Perkembangan media saat ini sangat pesat dan disertai juga persaingan yang semakin ketat. Internet merupakan salah satu teknologi yang dapat merubah pola pandangan dunia. Pengguna internet menggantungkan pada situs untuk memperoleh berita. Dua sampai tiga pengguna internet mengakses situs untuk mendapatkan berita terbaru setiap minggunya. Untuk dapat bertahan di era digital ini dibutuhkan strategi pemasaran yang tepat. Marketing juga berperan dalam membantu kehidupan majalah. Salah satu majalah yang masih bisa bertahan saat ini adalah majalah Sindo Weekly. Sindo Weekly merupakan salah satu anak perusahaan dari MNC Group yang masih aktif dalam percetakan majalah dan dinaungi oleh PT Hikmat Makna Aksara sebagai penerbit. Sindo Weekly dapat bertahan dikarenakan menggunakan strategi konvergensi media yaitu memiliki edisi online dan edisi cetak. Selain, menggunakan konvergensi media, terdapat juga beberapa strategi marketing yang digunakan untuk bertahan di era digital. Strategi pemasaran yang digunakan Sindo Weekly yaitu menggunakan strategi marketing mix (produk, harga, promosi dan promosi). Penelitian ini bertujuan untuk melihat bagaimana strategi marketing majalah Sindo Weekly di era digital. Menggunakan metodologi penelitian kualitatif deskriptif untuk menghasilkan data dari narasumber terpercaya. Pengumpulan data dalam penelitian ini menggunakan  pendekatan studi kasus yaitu dengan metode wawancara, observasi dan studi literatur. Peneliti melakukan wawancara dengan narasumber dan observasi dengan mengunjungi PT Hikmat Makna Aksara serta menggunakan studi literatur untuk mendapatkan data seperti sejarah perusahaan, visi dan misi dan data pada umumnya. Peneliti juga menggunakan reduksi data, penyajian data dan kesimpulan. Dengan tujuan agar dapat memudahkan peneliti untuk mengutip data yang penting. Hasil dari penelitian ini adalah strategi pemasaran yang digunakan Sindo Weekly untuk bertahan di era digital yaitu konvergensi media, strategi produk, strategi harga, strategi promosi dan strategi distribusi.

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