scholarly journals Islamic Branding Strategy Through Audience's Reception

2021 ◽  
Vol 23 ◽  
pp. 348-353
Author(s):  
Rahmania Santoso ◽  
Bambang Dwi Prasetyo ◽  
Desi Dwi Prianti
Keyword(s):  
Qualitative Research ◽  
Roland Barthes ◽  
Related Topic ◽  
Audience Reception ◽  
Research Approach ◽  
Analysis Method ◽  
Branding Strategy ◽  
Product Use ◽  
Depth Interviews ◽  
Over Time

Islamic Branding is an approach to branding with Sharia Principles. Over time, Islamic Branding has become one of the strategies used in product marketing. The aims of this research to analyze the related topic towards audience reception and identifying the position of meaning for the Islamic Branding Strategy in Advertising Sahaja Products. This research used a qualitative research approach with the reception analysis method. The method highlights Stuart Hall's two concepts of encoding and decoding. The subjects of this research were seven members of the Islamic organization Nasyiatul 'Aisyiyah. The data were analyzed using two orders of signification by Roland Barthes (encoding) and in-depth interviews (decoding). The results of this research indicated the reception caused by the audiences, in understanding the meaning of the message can vary depending on the intensity of product use. The experience that has been felt and knowledge possessed. Thus, not all audiences can receive the message in full.

scholarly journals The (non)-utilisation of information provided by the senior information officers to the researchers in the Gauteng provincial legislature

2015 ◽  
Vol 4 (3) ◽  
pp. 7-15
Author(s):  
A.C. Netshivhuyu ◽  
Stephens Mpedi Madue
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Public Participation ◽  
Reliable Information ◽  
Research Approach ◽  
Policy Direction ◽  
Depth Interviews ◽  
Law Making ◽  
Cooperative Governance

Members of legislatures are relying on the researchers to guide and advise them on the alternatives to deliver on their constitutional mandates of law making, oversight, public participation and cooperative governance. The researchers are also dependent on the Senior Information Officers for the provision of current comprehensive, unbiased and reliable information in order to develop research and advisory documents to be used by legislators when carrying out their mandates. However, legislators often decry the standard of research and advisory documents, citing the shortcomings which include among others: inadequateness, inaccuracy and lack of credibility of the information upon which they are to base their decisions or policy direction. This study was set out to investigate the extent to which researchers in the legislatures utilise the information provided by the Senior Information Officers (SIOs) and/or the reasons for non-utilisation thereof in cases where information is not utilised. The study used a qualitative research approach to establish meaning from the views of the participants. In-depth interviews were used as a key method of data collection. The findings of this study suggest that the Gauteng Provincial Legislature’s researchers do not make full use of the Information provided to them by the SIOs. Furthermore, researchers appeared not to value the role played by the SIOs in keeping the legislators informed but rather as duplicating the researchers’ role.

scholarly journals KEBIJAKAN PENINGKATAN MUTU PENDIDIKAN BERBASIS AL-QUR’AN DI TK DARUL QUR’AN AL-KARIM KARANGTENGAH BATURRADEN BANYUMAS TAHUN 2016-2017

2017 ◽  
Vol 1 (2) ◽  
pp. 1-18
Author(s):  
Safrudin Aziz
Keyword(s):  
Qualitative Research ◽  
Quality Improvement ◽  
Policy Implementation ◽  
Low Cost ◽  
Education Quality ◽  
Research Approach ◽  
Data Display ◽  
Core Points ◽  
Depth Interviews ◽  
Participatory Observation

Abstrak Penelitian ini bertujuan mengetahui gambaran secara utuh dan menyeluruh tentang implementasi kebijakan peningkatan mutu pendidikan berbasis al-Qur’an di TK Darul Qur’an al-Karim Karangtengah Banyumas tahun 2016-2017 serta berbagai aspek kekuatan, kelemahan, peluang, ancaman atau tantangan terhadap implementasi kebijakan dirumuskan dalam tulisan ini. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif. Teknik pengumpulan data menggunakan wawancara mendalam, pengamatan peran, observasi partisipasi serta dokumentasi. Analisis data dalam penelitian ini menggunakan beberapa tahap yakni: reduksi data, display data, serta conclusion drawing dan verification.   Hasil penelitian ini memuat dua poin inti yakni: terungkapnya tujuh jenis kebijakan meliputi: kebijakan berbasis shalat sunnah, kebijakan berbasis tahfidz al-qur’an, kebijakan berbasis jum’at language, kebijakan berbasis kreativitas guru, kebijakan berbasis parenting qur'ani, kebijakan berbasis infak, kebijakan pembiayaan berbasis low cost. Selanjutnya kebijakan tersebut di analisis melalui SWOT untuk mengetahui sisi kekuatan, kelemahan, ancaman serta solusi terhadap pelaksanaan kebijakan tersebut.  Kata kunci: Kebijakan pendidikan; Analisis SWOT; Taman Kanak-Kanak.   Abstract This study aims to determine the overall picture and comprehensive about the implementation of education quality improvement policies based on al quran in TK Darul Qur'an al Karim Karang tengah Banyumas 2016-2017, as well as various aspects of strengths, weaknesses, opportunities, threats or challenges to policy implementation formulated in this paper.  This research uses descriptive qualitative research approach. Data collection techniques used in-depth interviews, role observation, participatory observation and documentation.  Data analisys in this research using several stages namely: data reduction, display data, and conclusion drawing and verification. The results of this study contain two core points namely: the disclosure of seven types of policies include: Sunna-based prayer policy, based tahfidz Al Qur'an, Furthermore, the policy is analyzed through SWOT to know the strength, weakness, threat and solution to the implementation of the policy.  Keywoard: Education of Policy; SWOT analisys; Kindergarten.

scholarly journals Interaksi Edukatif dalam Al-Qur`an

2018 ◽  
Vol 1 (2) ◽  
pp. 207-214
Author(s):  
Alimuddin Alimuddin
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Research Literature ◽  
Research Approach ◽  
Analysis Method ◽  
Interactive Education ◽  
Library Research ◽  
Content Analysis Method ◽  
And Behavior ◽  
Education Concept

This research aims at analysing the interactive education concept in Qur’an wich examines specifically surah al-Baqarah (2) verse 133 and surah al-Saffat (37) verse 102. This research applied both qualitative research approach and are uses type of research literature (Library Research). The technique of data collection carried out in this Reseach was decomentation techniques. Furthermore, the collected data was analysed by using the content Analysis Method. The finding shows that educative interaction in the koran has purposes of promoting a generation of monotheism (Tauhid) to Allah, diligent in worship, and noble character. The achievement is significantly influenced by the personality influenced by the personality of an educator who is patient, caring, and knows the students’ psychology. Moreover, an educative interaction within Qur’an to correspond between values, knowledge and behavior wich lead the learners to be great figures, being able to build a mindset namely scientific thought and noble character.

scholarly journals Deconstruction of minimalist residential design development practice in South Kuta

2020 ◽  
Vol 6 (2) ◽  
pp. 28-35
Author(s):  
I Made Pande Artadi ◽  
A. A. Ngurah Anom Kumbara ◽  
Putu Rumawan Salain ◽  
Ida Bagus Gde Pujaastawa
Keyword(s):  
Residential Buildings ◽  
Lifestyle Changes ◽  
Research Approach ◽  
Analysis Method ◽  
Design Development ◽  
Design Studies ◽  
Residential Design ◽  
Massive Scale ◽  
Depth Interviews ◽  
Development Practice

Minimalist residential develops was received massively in the middle of Balinese society, carrying the values ​​of modernity by prioritizing function, the strength of ratio, and ignoring the past (ahistoric). The development and acceptance of these residences were contrary to Bali Provincial Regulation No. 05/2005 which requires residential buildings to display Balinese style. Massive acceptance of minimalist residential has implications in the dimensions of Balinese environmental, social, and cultural identity. The purpose of the study was to uncover the factors underlying the development and acceptance of minimalist dwelling in South Kuta. The research approach used was the cultural studies and design studies approach. The type of data collected was qualitative data obtained through observation, in-depth interviews, reading, and document checking. All data were analyzed using the qualitative interpretative analysis method. To understand and interpret the data, theories of deconstruction, consumerism, semiotics and identity theory are used. The results revealed that the development and acceptance of a minimalist residential design on a massive scale in South Kuta was due to the factor of capitalism and lifestyle changes.

scholarly journals Nana Diana

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Qualitative Research ◽  
Community Participation ◽  
Research Method ◽  
Research Approach ◽  
Literature Study ◽  
District Government ◽  
The Village ◽  
Depth Interviews ◽  
Research Show

This study aims to see the community participation in the satellite area in the construction and maintenance of Drainage in the Village Marindal II District Patumbak Deli Serdang. The research method used to answer the problem in this research is the method of qualitative research approach. Data obtained through in-depth interviews, literature study and documentation. Informant research comes from the elements of sub-district government and community. The results of the research show that the participation, involvement and utilization of drainage facilities are running well.

THE SPIRITUAL INTELLIGENCE IN INTERPRETING THE RELIGIOUS DAYS COMMEMORATION BY CROSS-RELIGIOUS OF MALAY SOCIETY IN THE EDUCATIONAL INSTITUTION

2020 ◽  
Vol 19 (2) ◽  
pp. 304
Author(s):  
Muslimah Muslimah
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Learning Process ◽  
Educational Institution ◽  
Field Research ◽  
Spiritual Intelligence ◽  
Educational Institutions ◽  
Research Approach ◽  
Religious Activities ◽  
Depth Interviews

This study aims to describe the form of the religious day celebrations of Malay society across religions and the meaning of commemorating them in educational institutions. This field research uses a qualitative research approach with data collection through in-depth interviews, participant level observation and documentation. The results of the study describe that the form of religious day commemoration activities in SMPN 2 Arut Selatan are grouped into two, namely: commemoration of religious days which are commemorated based on certain moments, for instance are maulid of the Prophet Muhammad, Isra Mi'raj, and celebrations to welcome the Islamic New Year (Islam), Christmas and Easter (Christian Protestant and Catholic); and routine religious activities, for example is prayer with each of the followers of interfaith religions. Furthermore, the meanings of the religious days celebration are grouped into three views, trere are; as the obligation/ necessity of the learning process, empirical religion and individual's religion; as a culture / habit that becomes a system at school; as a requirement for the implementation of religious practices; and as a culture related to the commemoration of religious days.

Multi-brand loyalty: when one brand is not enough

2014 ◽  
Vol 17 (4) ◽  
pp. 464-480 ◽  
Author(s):  
Reto Felix
Keyword(s):  
Thematic Analysis ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Point Of View ◽  
Research Approach ◽  
Content Type ◽  
Family Tradition ◽  
Managerial Implications ◽  
Depth Interviews ◽  
Over Time

Purpose – The purpose of this research is to provide a deeper, constructivist account of multi-brand loyalty. Previous literature has acknowledged the existence of multi-brand loyalty, but described it from a narrow, rational and primarily utilitarian point of view. Design/methodology/approach – The study is based on open-ended, depth interviews. Data were labeled, coded and classified into different topics, and thematic analysis was used to identify three dominant themes. Findings – Multi-brand loyalty emerged in three forms: biased, specialized and perfect substitutes. These relationships may undergo dynamic transformations over time. Further, family tradition and perceived freedom were identified as two important motivations for consumers to be loyal to more than one brand. The managerial implications address suggestions on how companies can avoid that consumers become loyal to several brands instead of maintaining single-brand loyalty. Originality/value – The study is the first to address multi-brand loyalty based on a qualitative research approach and provides preliminary insights into occurrences and motivations related to the construct.

scholarly journals PENDIDIKAN MULTIKULTURAL DI MADRASAH PEMBANGUNAN CIPUTAT TANGERANG

2014 ◽  
Vol 12 (2) ◽  
Author(s):  
Muhamad Murtadlo
Keyword(s):  
Qualitative Research ◽  
Multicultural Education ◽  
Social Life ◽  
Educational Institutions ◽  
Educational Systems ◽  
Research Approach ◽  
Quality Work ◽  
The Social ◽  
Data Collection Instrument ◽  
Depth Interviews

Implementation of multicultural education in madrasas is a very interesting topic to present in this paper, considering the characteristics of learners which can be said to be more homogeneous than the secular schools. In general, the multicultural education has become necessary to be applied in educational institutions with heterogeneous learners, especially in terms of their beliefs. Multicultural values taught in school will be more easily practiced in the social life among such heterogeneous students. But this is not the case with homogenous madrasas. The development of multicultural values in madrasahs will call for its own concepts and strategies.Using a qualitative research approach with in-depth interviews as the main data collection instrument, this paper tries to formulate multicultural education conducted by the Madrasah Pembangunan, Ciputat, Tangerang, by seeing how the context, concept, and its implementation in educational systems are organized. The findings include, among others, the facts that multicultural education in madrasah is nothing new because multicultural values have been taught in many subjects there. These multicultural values are developed and introduced and required by the students in Madrasah Pembangunan to deal with heterogeneous members of society such as the values of tolerance, empathy, cooperation; and four main properties of Muhammad Rasululllah (Genuine, Trustworthy, Authentic, Intelligent). Other values include confi dence, quality work and competitive.

scholarly journals Peran Model Social Learning Dalam Meningkatkan Kompetensi Petani Garam di Kabupaten Pamekasan

Simulacra ◽  
2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Umi Hanik ◽  
Mutmainah Mutmainah
Keyword(s):  
Qualitative Research ◽  
Social Learning ◽  
Personal Characteristics ◽  
Self Concept ◽  
Research Approach ◽  
Learning Models ◽  
The Social ◽  
Helping Others ◽  
Depth Interviews

<em>This study aims to determine the role of social learning models in improving the competency of salt farmers in Pamekasan Regency. The research approach used is qualitative research with grounded theory. Data collection techniques using depth interviews, observation and documentation studies. The results of the study showed that increasing the competency of salt farmers through social learning models was carried out by presenting examples of behavior from aspects: 1) knowledge (knowledge); 2) skills (skills); 3) self concept; 4) personal characteristics (traits); and 5) motives (motives). The role of the social learning model for increasing salt farmers in Pamekasan Regency is: 1) to increase knowledge so that farmers have several alternative ways to make salt to produce quality; 2) developing the competency of salt farmers through the delivery of information; 3) foster an attitude of helping others; and 4) fostering a cooperative attitude towards outside parties who wish to establish cooperation.</em>

scholarly journals PENANGANAN HASIL PANENTANDAN BUAH SEGAR KELAPA SAWIT OLEH KOPERASI HARAPAN JAYA

2020 ◽  
Vol 3 (1) ◽  
pp. 150-158
Author(s):  
Munawar Thoharudin ◽  
Fatkhan Amirul Huda ◽  
Tedi Suryadi
Keyword(s):  
Oil Palm ◽  
Qualitative Approach ◽  
Research Approach ◽  
Analysis Method ◽  
Economic Activities ◽  
Palm Fruit ◽  
Fresh Fruit Bunches ◽  
The Village ◽  
Depth Interviews ◽  
Cooperative Units

Oil palm is one of the commodities of plantation products which has an important role in economic activities in Indonesia. The existence of the Harapan Jaya cooperative is very helpful for the plasma farmers in the village who are not prosperous. In addition to being able to provide cooperative capital assistance, the role is to ensure that farmers 'harvests are sold every month, while other cooperatives are unable to provide certainty about the sale of farmers' harvested fruits. The aim of this study was to discuss the handling of yields of oil palm fresh fruit bunches by cooperative expectations. The research approach used in this study is a qualitative approach. The research was carried out in a village of prosperous hope cooperative units in a village that was not successful. Site selection is determined intentionally. Data collection is done by in-depth interviews and documentation. The variables in this study consisted of mechanisms for handling yields of fresh palm fruit bunches. The data analysis method used in this study is descriptive qualitative. Based on the results of the study, information was obtained regarding the problems faced by oil palm farmers, especially in villages that were not successful. The solution to overcome this problem is through 3 mechanisms for supplying fruit-bearing trucks, cooperating with several palm oil mills, selling FFB to factories at high prices, and ensuring that the plantation roads are feasible to pass.

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