Concept of Education Management: Positioning-Differentiation-Brand (PDB) for the Advancement of Islamic Education (Study at SMK Muhammadiyah 7 Gondanglegi, Malang)

Educational progress is produced by a strategic and quality process. To produce educational progress, the concept of educational management is needed with the Positioning-Differentiation-Brand strategy. This study aims to formulate a theoretical model: 1) positioning strategy developed by SMK Muhammadiyah 7 Gondanglegi to improve school competitiveness 2) differentiation strategy by SMK Muhammadiyah 7 Gondanglegi so as to strengthen the attractiveness of new students 3) branding strategy at SMK Muhammadiyah 7 Gondanglegi to make it known easier and become the hope of society 4) management strategy and reconstruction of Positioning-Differentiation-Brand (PDB) SMK Muhammadiyah 7 Gondanglegi so as to achieve the success of graduates being accepted by the industry and achieving school progress. This study uses a qualitative phenomenological approach in order to give birth to a phenomenological model formulation. Data collection techniques used: 1) direct observation, 2) documentation study, and 3) in-depth interviews. Data analysis using data reduction, data presentation, and drawing conclusions. The validity and reliability of the research results are measured by four criteria: 1) Credibility, 2) Transfermability, 3) Dependability, and 4) Confirmability.The results of this study indicate: 1) positioning strategy: on the customer (customer); on internal capabilities and strengths (company); over competitors (competitors); on changes (change); be a power of differentiation (clarity); compete for the products owned (consistency); have high credibility (credibility), and have superior products (competitiveness). 2) differentiation strategy: unique and different performance and design (product differentiation); friendly service with speed and convenience (service differentiation); capabilities in distribution channels (channel differentiation); Reliable Human Resources (HR) (people differentiation); courage to act (progressive differentiation); Iduka curriculum is always updated (content), industrial cooperation (context), and technology with other facilities (infrastructure: inabler) 3) branding strategy; innovative (core identity); open (extended identity); public trust (value proposition). 4) Positioning-Differentiation-Brand (PDB) management and reconstruction.Keywords: Education Management, Positioning-Differentiation-Brand (PDB), Educational Progress. The findings of this study are the reconstruction of the education management concept model with the Positioning-Differentiation-Brand (PDB) strategy for the advancement of Islamic education.

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PENGARUH PROMOSI (PROMOTION) TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH PROGAM STUDI MANAJEMEN PENDIDIKAN ISLAM FAKULTAS TARBIYAH DAN KEGURUAN INSTITUT AGAMA ISLAM DARUSSALAM

Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam ◽

10.30739/tarbiyatuna.v2i01.979 ◽

2021 ◽

Vol 2 (01) ◽

pp. 112

Author(s):

Mamlukhah Mamlukhah ◽

Yudi Suprastiyo

Keyword(s):

Quantitative Research ◽

Educational Institution ◽

Islamic Education ◽

Validity And Reliability ◽

Study Program ◽

Management Study ◽

Education Management ◽

Islamic Religion ◽

Quantitative Descriptive ◽

Academic Year

This study aims to determine the effect of promotion on the decision of students to choose the Islamic Education Management Study Program of the Faculty of Tarbiyah and Teachers of the Darussalam Islamic Institute of Academic Year 2019/2020. As one of the factors influencing students' decision to choose a study program, promotion is one of the most important variables in the marketing mix undertaken by a company or educational institution. This research is a quantitative research. This type of research uses quantitative descriptive. Data collection techniques using a questionnaire or questionnaire that has been tested for validity and reliability. To find out whether there is a significant influence between promotion of student decisions in choosing the Islamic Education Management Study Program at the Faculty of Tarbiyah and Teaching Institute of Islamic Religion in the Academic Year 2019/2020 using Pearson's product moment formula. After analyzing the data collected, it was found that (1) the results of the questionnaire were about promotion with 53 respondents classified as very good with the percentage of 88.60% (2) the results of the questionnaire about the student's decision were classified as very good with a percentage of 88.86%. (3) Effect of Promotion on Students' Decisions to Choose Islamic Education Management Study Program of the Tarbiyah and Teaching Faculty of Islamic Republic of Darussalam Academic Year 2019/2020 shows an effect of 90.63%, with the results of t count then 0.935 is between 0.80 - 1,000 Very strong.

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Competitive Strategies in Higher Education: Scale Development

Review of Economic and Business Studies ◽

10.1515/rebs-2019-0083 ◽

2019 ◽

Vol 12 (1) ◽

pp. 79-93

Author(s):

Jane A. Ekeagbara ◽

Olaleke Oluseye Ogunnaike ◽

Ayodotun Stephen Ibidunni ◽

Busola Elizabeth Kehinde

Keyword(s):

Higher Education ◽

Scale Development ◽

Service Differentiation ◽

Future Research ◽

Validity And Reliability ◽

Competitive Strategies ◽

Managerial Implication ◽

Five Dimensions ◽

Differentiation Strategy ◽

Leadership Strategy

AbstractLeveraging on resource based-view theory, this paper shows strategies adopted in higher education to remain competitive. Using scale development method, 60 questionnaires as survey instrument was distributed and 58 respondents completed and returned. The result of socio-economic demographic variables, factor analysis and validity using the statistical packages for social science. Five dimensions were adopted: cost leadership strategy, service differentiation strategy, cost focus strategy, integration strategy and diversification strategy. The validity and reliability result as well as managerial implication, limitation and future research were discussed.

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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

Journal of Travel Research ◽

10.1177/0047287519881506 ◽

2019 ◽

Vol 59 (8) ◽

pp. 1447-1463

Author(s):

J. A. Castañeda-García ◽

D. M. Frías-Jamilena ◽

S. Del Barrio-García ◽

M. A. Rodríguez-Molina

Keyword(s):

Brand Equity ◽

Online Communication ◽

Brand Strategy ◽

Brand Positioning ◽

Branding Strategy ◽

Destination Branding ◽

Strategy Type ◽

Positioning Strategy ◽

Online Communication Tools ◽

Destination Brand

Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of message consistency between different online communication tools on the formation of consumer-based destination brand equity (CBDBE), within two distinct brand positioning strategies (single-destination brand vs. multiple-destination brands). An experimental design is applied to manipulate message consistency (high vs. low) and the type of brand positioning strategy implemented by the destination (single vs. multiple brands). The results demonstrate that when the messages received by the tourist are highly consistent across different channels, branding strategy type exerts no differential effect on CBDBE. By contrast, when the messages present low consistency, a single destination branding strategy generates higher CBDBE than a multiple destination branding strategy. The study makes an original contribution to the literature, showing the interaction between destination branding strategy type and degree of consistency in the messages received by the tourist.

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UNSUR MANAJEMEN DALAM PENGELOLAAN LEMBAGA PENDIDIKAN ISLAM DI INDONESIA

Adaara: Jurnal Manajemen Pendidikan Islam ◽

10.35673/ajmpi.v7i1.312 ◽

2018 ◽

Vol 6 (1) ◽

pp. 675-695

Author(s):

FAJRI DWIYAMA

Keyword(s):

Staff Development ◽

Management Education ◽

Poor Quality ◽

Islamic Education ◽

Educational Institutions ◽

Education Management ◽

Classic Problem ◽

The World ◽

Education Personnel

Abstract: Islamic education institutions in Indonesia face two challenges, namely; internal and external. Internally, Islamic education is faced with the classic problem of the low quality of human resources in education management. The causes include poor quality and education staff development and selectivity of education personnel. Furthermore externally, Islamic education institutions faced three major issues; globalization, democratization, and liberalization. The issue of globalization that is identical with market orientation and mechanism also affects the world of education. That way in education also includes awareness about how to attract and convince the community of the type and model of education. From here, the education world is ready or not ready to be involved in competition to gain public trust. To face these challenges Islamic Education institutions must maximally manage and empower all elements of management in the management of educational institutions. A good understanding of the elements of management can have an impact on the readiness of educational institutions to manage their institutions well in any condition to be the best and foremost. Keywords: Elements of Management, Management, Education, Islam

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PERAN MANAJEMEN SDM DALAM LEMBAGA PENDIDIKAN UNTUK MENINGKATKAN MUTU PENDIDIK

MANAGERE : Indonesian Journal of Educational Management ◽

10.52627/ijeam.v2i1.14 ◽

2020 ◽

Vol 2 (1) ◽

pp. 33-44

Author(s):

Ita Nurmalasari ◽

Dewi Zainul Karimah

Keyword(s):

Data Collection ◽

Human Resources ◽

Islamic Education ◽

Observation Study ◽

Study Program ◽

Education Management ◽

Data Collection Technique

This study examines the role of human resource management in improving the quality of educators. This research uses a qualitative approach with case study. This research site is in MTs Nu Ma'arif Kemiri, Purworejo Regency. The data collection technique used by researchers is interview observation. In this study, the object of research is the Role of Human Resources to Achieve Workforce Quality in MTs Nu Ma'arif Kemiri. Research data collection using descriptive observation, interview or qualitative methods. This interview observation study was conducted by lecturers and students of Islamic Education Management Study Program with student WK in MTs Nu Ma'arifKemiri. This activity aims to observe the Quality of Human Resources Workers conducted by MTs Nu Ma'arif Kemiri.

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Implementasi Standar Pengelolaan Pendidikan Dalam Mencapai Tujuan Pendidikan Islam

J-PAI Jurnal Pendidikan Agama Islam ◽

10.18860/jpai.v7i1.9776 ◽

2020 ◽

Vol 7 (1) ◽

Author(s):

Palahudin Palahudin ◽

Muhammad Eri Hadiana ◽

Hasan Basri

Keyword(s):

Research Method ◽

Social Groups ◽

Physical Development ◽

Islamic Education ◽

Good Education ◽

Education Management ◽

Descriptive Research ◽

Management Standards ◽

Qualitative Descriptive ◽

Development Of Students

Abstract. Islamic education is tasked with guiding and directing the development of students from one stage to another until it reaches optimal levels. Islamic education aims to create a perfect human (al-insanul kamil) and a good human being (al-insan al-shalih). Other tasks are in accordance with the vision and mission of the Prophet, namely perfecting human morals. A good education is certainly well managed. Therefore it is necessary to manage according to Islamic teachings. By using a qualitative descriptive research method, this study will try to dig deeper into the extent to which the achievement of education management standards in accordance with Islamic teachings and solutions to solve problems faced. The management of education in achieving the goals of Islamic education is education that is capable of making people who are faithful and devout, educating pious individuals by paying attention to spiritual, emotional, social, intellectual, physical development, educating members of pious social groups, both in the Muslim family and community.

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RECONCILE THE RELIGION AND SCIENCE EDUCATION MANAGEMENT IN ISLAM

Ta dib ◽

10.19109/td.v20i1.221 ◽

2015 ◽

Vol 20 (1) ◽

pp. 103

Author(s):

Syamsul Kurniawan

Keyword(s):

Science Education ◽

Science And Religion ◽

Islamic Education ◽

Religion And Science ◽

Education Management ◽

History Of

This research is aimed to reconcile science and religion, and to seek its relevance in the management of non-dichotomous Islamic education.In addition, this research departs from the researcher’s anxiety in response to the dichotomous thought between religion and science which in turn manifests in the separation of science and religion in the history of Islamic education management. This results in the current Islamic education that suffers a setback in the development of science. Therefore, in the management of Islamic education, reintegration needs to be done without any dichotomy between religion and science.

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Digitalisasi Manajemen Pendidikan Islam dan Ekonomi Syariah di Perguruan Tinggi

FIKROTUNA ◽

10.32806/jf.v7i1.3185 ◽

2018 ◽

Vol 7 (1) ◽

pp. 741-759

Author(s):

Alan Suud Maadi

Keyword(s):

Rapid Development ◽

Islamic Education ◽

Research Approach ◽

Community Life ◽

Digital Learning ◽

Global Level ◽

Scientific Culture ◽

Education Management ◽

Digital Era ◽

Library Research

Management of Islamic education and Sharia Economics has experienced rapid development and progress. The digital era brings significant changes to both dimensions of science in various aspects of life. In addition, Islamic Education Management and Sharia Economics is a national subsystem in direct contact with the pattern of community life. So it is necessary to get around and find solutions by looking at the various opportunities and challenges in printing golden generation is multidimensional. This paper will describe the strategies, opportunities and challenges of Islamic education management and Islamic economics in universities in the digital era with a library research approach. Furthermore, in this paper will also describe the condition of the global level to provide an overview of the Indonesian context. the results of this study that the opportunities and challenges of universities in internal and external aspects. The strategy by improving the scientific culture of digital learning trends and virtual based services.

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Implementation of Industrial Based Islamic Education Management in Pesantren Darussalam Al-Fatah Cilacap

Budapest International Research and Critics in Linguistics and Education (BirLE) Journal ◽

10.33258/birle.v4i1.1790 ◽

2021 ◽

Vol 4 (1) ◽

pp. 630-641

Author(s):

Guntur Dwi Purwanto ◽

Mohammad Ulyan ◽

Abdul Basit

Keyword(s):

Literature Review ◽

Industrial Revolution ◽

Boarding School ◽

Boarding Schools ◽

Islamic Education ◽

Educational Management ◽

Education Management ◽

Qualitative Descriptive ◽

Data Source ◽

Descriptive Approach

Educational management is an important reference in the management of industrial-based Islamic boarding schools. When the management of a leader must go through several things, including planning, organizing, and planning industry-based learning. This research includes a qualitative descriptive approach to da'wah management. The data source used in this research is a literature review. Collecting data in this study using observation, interviews, and documentation. Islamic boarding school Darussalam Al-Fatah Cilacap is an industry-based Islamic boarding school. This was done to follow developments in the industrial revolution 4.0. Therefore, researchers feel it is important for the management of Islamic education at the Darussalam Al-Fatah Islamic boarding school in Cilacap. The results of the application of Islamic education management include, a) soroggan, with the bin-nazhr method, the tahfidz method, the talaqqi method, and the tikrar method, b) taddabur, c) habituation of the Hasbanah and Isyraq prayers, d) rewards for students, e ) the application of industrial learning, and f) the benefits of evaluating industry-based learning at the Darussalam Al-Fatah Cilacap Islamic boarding school.

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A Framework of Brand Strategy and the “Glocalization” Approach

Analyzing the Cultural Diversity of Consumers in the Global Marketplace - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-8262-7.ch006 ◽

2015 ◽

pp. 101-125 ◽

Cited By ~ 2

Author(s):

Arnold Japutra ◽

Bang Nguyen ◽

T. C. Melewar

Keyword(s):

Cultural Diversity ◽

Culturally Diverse ◽

Emerging Market ◽

International Market ◽

Brand Strategy ◽

Branding Strategy ◽

Brand Relationships ◽

Extant Literature ◽

Emerging Market Countries ◽

Diverse Culture

Indonesia is one of the stars among emerging market countries. As these markets are growing, Indonesia stands out for having a very diverse culture (i.e. ranked 6th within Asia for ethnic fractionalization and cultural diversity score). In this chapter, we develop a branding strategy framework to successfully operate in such market since a successful strategy in one country may not be applicable in another country. A brand thus needs to understand the glocal approach. Reviewing extant literature and focusing on Indonesia as the international market setting, this chapter offers several contributions: First, it identifies challenges that companies face in building a strong international brand. Second, it offers a framework of brand strategy that is prominent in order to build and/or strengthen brand in a culturally diverse market. To successfully develop a brand in such market, three important factors need attention: (1) glocalization, (2) consumer-brand relationships, and (3) societal marketing.

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