scholarly journals Pengaruh Diferensiasi Produk, Inovasi Produk, dan Iklan terhadap Loyalitas Konsumen Shampo Sunsilk di Kota Ambon

2021 ◽  
Vol 2 (2) ◽  
pp. 69-88
Author(s):  
Erlinda Tehuayo
Keyword(s):  
Product Differentiation ◽  
Significant Influence ◽  
Product Innovation ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Regression Test ◽  
Quantitative Descriptive

The purpose of this study was to analyze the effect of product differentiation, product innovation and advertising on consumer loyalty Sunsilk shampoo in Ambon city. This research is a quantitative descriptive research. The population in this study were consumers who had used Sunsilk shampoo and the number of samples was 100 respondents. By using a questionnaire as a data collection tool. Sampling using non-probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the product differentiation variable has a positive and significant influence on the consumer loyalty variable. Furthermore, the product innovation variable has a positive and significant effect on consumer loyalty and the advertising variable has a positive and significant influence on consumer loyalty.   Tujuan penelitian ini untuk menganalisis pengaruh diferensiasi produk, inovasi produk dan iklan terhadap loyalitas konsumen shampo sunsilk di kota ambon. Penelitian ini merupakan penelitian yang bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen yang sudah pernah menggunakan shampo sunsilk dan jumlah sampel sebanyak 100 responden. Dengan menggunakan kuesioner sebagai alat pengumpul data. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan adalah Regresi Linier Berganda. Berdasarkan hasil uji regresi berganda menunjukkan bahwa variabel diferensiasi produk memiliki pengaruh yang positif dan signifikan terhadap variabel loyalitas konsumen. Selanjutnya variabel inovasi produk memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen dan variabel iklan memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen.

scholarly journals HARGA DAN KUALITAS PRODUK BERPENGARUH TERHADAP MINAT BELI KERUPUK KEMPLANG USAHA KECIL MENENGAH PALEMBANG

2017 ◽  
Vol 13 (2) ◽  
pp. 171-181
Author(s):  
Herry Widagdo ◽  
Charisma Ayu ◽  
Raisa Pratiwi
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Know How ◽  
Descriptive Research ◽  
Purchasing Intention ◽  
Quantitative Descriptive ◽  
Variable Probability

This research was conducted with the aim to know how the influence of price andproduct quality on the purchasing intention kerupuk kemplang UKM in Palembang city.The type of this research is quantitative descriptive research with data collection throughthe distribution of questionnaires distributed to 150 respondents who have intention toconsume kerupuk kemplang in Palembang city by purposive sampling technique and dataanalysis using multiple regression. The results of this study with simultaneous, the priceand product quality positively influence the purchasing intention kerupuk kemplangPalembang amounted to 4.092 with a significant level of 0.019. Partially, the price doesnot affect the purchasing intention where the variable probability is 0,521>0,05 whilethe product quality can influence the purchasing intention of kerupuk kemplang inPalembang where the variable probability is 0,01 <0,05.

scholarly journals KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA DOMPET DIGITAL OVO DI SURAKARTA

2020 ◽  
Vol 11 (1) ◽  
pp. 19-29
Author(s):  
Indriyani Kusumawati ◽  
Sri Hartono ◽  
Eny Kustiyah
Keyword(s):  
Risk Perception ◽  
Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
Digital Wallet

A purchasing decision is a process of taking an opinion when making a product purchase. Thisresearch aims to know the simultaneous and partial relationships among Simplicity, Trust andRisk Perception to Purchasing Decisions of the OVO digital wallet users in Surakarta. The methodof research is quantitative descriptive research design. The sampling technique is the purposivesampling method. Data was taken directly using a questionnaire of 100 respondents. The analyticalmethods used in the study is Multiple Linear Regression Analyses. The results showed thatSimplicity, Trust and Risk Perception variables simultaneously & significantly impact onPurchasing Decision. Partially, Simplicity and Trust have positive and significant influence toPurchasing Decision while Risk Perception has no significant effect.Keywords: Simplicity, Trust, Risk Perception, Purchasing Decision

scholarly journals CREATING CUSTOMER RETENTION THROUGH FACILITIES, COMPLAINT HANDLING, TRUST, COMPANY IMAGE AND CUSTOMER INCENTIVES AT BMT AMANAH UMMAH KARTASURA, SUKOHARJO

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Istiatin Istiatin ◽  
Fithri Marwati
Keyword(s):  
Research Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Descriptive Research ◽  
Complaint Handling ◽  
Analysis Technique ◽  
Regression Test ◽  
Trust Company ◽  
Quantitative Descriptive

This study has purpose to determine and analyze the effect of Company Image, Customer Incentives, Trust, Complaints Handling, and Facilities on Costumer Retention at BMT Amanah Ummah Kartasura. The research method applied in this study was a quantitative descriptive research design. This study used a population of 1,500 respondents. In determining the sample size, this study used the Slovin formula. Based on the results of calculation, the number of samples in this study was 100 respondents. The sampling technique was carried out using incidental sampling. The data collection was done using a questionnaire. The data analysis technique in this study was statistical analysis consists of multiple linear regression test, F test, t test and the coefficient of determination. The results showed that the Company Image, Customer Incentives, Trust, Complaint Handling, and Facilities simultaneously had a significant effect on Customer Retention at BMT Amanah Ummah Kartasura. Partially, it was found that Company Image and Customer Incentives do not have a positive and significant effect on Customer Retention at BMT Amanah Ummah in Kartasura. Meanwhile, Trust, Complain Handling, and Facilities have a positive and significant effect on Customer Retention at BMT Amanah Ummah in Kartasura. The coefficient of determination or the contribution of the variables of Company Image, Customer Incentives, Trust, Complain Handling, and Facilities on Customer Retention at BMT Amanah Ummah Kartasura was 43.1%. This study suggested that BMT Amanah Ummah should continue to improve and pay attention to the factors that affect the Customer Retention, such as Company Image, Customer Incentives, Trust, Complain Handling, and Facilities. Keywords: Customer Retention, Trust, Complaint Handling, Facility, Company Image, BMT Amanah Ummah

scholarly journals Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 153
Author(s):  
Richard Antony ◽  
Roswita Oktavianti
Keyword(s):  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

scholarly journals Kepuasan Tamu Tentang Breakfast Di Royal Restaurant Grand Royal Denai Hotel Bukittinggi

2018 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Indah Septiani Putri
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Likert Scale ◽  
Validity And Reliability ◽  
Descriptive Data ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Sample Data ◽  
Guest Satisfaction ◽  
Quantitative Descriptive

Abstract. The purpose of this study is to determine the level of guest satisfaction when breakfast at the Royal Restaurant of Grand Royal Denai Hotel Bukittinggi. This type of research is quantitative descriptive research. The sampling technique used is purposive sampling with 90 people as sample. Data collection techniques are carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. The data were analyzed through data tabulation and descriptive data using percentages. The results of the study found that guest satisfaction about breakfast at the Grand Royal Denai Hotel Bukittinggi was in the category of satisfaction 90% and the category very satisfied 10%.

scholarly journals Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Endah Sofy Tri Pamungkas ◽  
Bambang Setyo Pambudi
Keyword(s):  
Product Innovation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Joint Effect ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rich Variety ◽  
Coastal Population ◽  
A Value

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innovation and Facebook Media Marketing have a simultaneous or joint effect on buying interest.

scholarly journals PENGARUH ETIKA KERJA ISLAM TERHADAP LOYALITAS KARYAWAN YAYASAN NURUL HAYAT SURABAYA

2020 ◽  
Vol 7 (5) ◽  
pp. 852
Author(s):  
Sheila Ayu Pramesti Permatasari ◽  
Ririn Tri Ratnasari
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Employee Loyalty ◽  
Probability Sampling ◽  
Work Ethics ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the effect of Islamic work ethics on employee loyalty at Nurul Hayat Foundation in Surabaya. This study uses a quantitative approach. Data collection techniques are by distributing questionnaires to employees of Nurul Hayat Surabaya. The analysis technique used is SEM PLS by conducting a non-probability sampling technique used in sampling in this study, namely the purposive sampling technique. The results of this study indicate that Islamic work ethics has a significant influence on employee loyalty.Keywords: Ethics,  Employee Loyalty, Nurul Hayat

scholarly journals GAMBARAN KARAKTERISTIK IBU POST PARTUM DENGAN PIJAT OKSITOSIN DI BPM NGUDI RAHARJO CEPOGO

2019 ◽  
Vol 11 (02) ◽  
pp. 179
Author(s):  
Titik Wijayanti ◽  
Atik Setiyaningsih
Keyword(s):  
Secondary Education ◽  
Health Behavior ◽  
Exclusive Breastfeeding ◽  
Health Workers ◽  
Post Partum ◽  
Sampling Technique ◽  
Health Profile ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive

ABSTRAKASI Eksklusif diberikan  hingga bayi berusia 6 bulan, dimana ASI eksklusif merupakan salah satu indikator kesehatan anak. (Profil Kesehatan Indonesia, 2014 : 106). Di kabupaten Boyolali pada tahun 2014 cakupan ASI eksklusif hanya mencapai 15,6 % dan untuk cakupan ASI Eksklusif di kecamatan Cepogo 65,1 %. (Profil Kesehatan Kab. Boyolali, 2014). Upaya untuk meningkatkan cakupan ASI eksklusif antara lain adalah pijat oksitosin. Pijat okstosin merupakan metode baru yang dapat dilakukan oleh tenaga kesehatan, keluarga terutama suami sehingga belum banyak ibu post partum yang tahu dan mau melakukan pijat oksitosin. Beberapa faktor yang mempengaruhi perilaku kesehatan seseorang antara lain umur, pendidikan dan sosial ekonomi (Notoatmodjo, 2010). Desain penelitian ini adalah penelitian deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh ibu post partum di BPM Ngudi Raharjo Cepogo pada bulan Maret – Juni 2017 sejumlah 60 ibu post partum. Sampel dalam penelitian ini adalah ibu post partum yang melakukan pijat oksitosin di BPM Nguji Raharjo Cepogo sejumlah 30 ibu post partum dengan tehnik pengambilan sampel purposive sampling. Hasil penelitian menunjukkan bahwa sebagian besar ibu post partum yang melakukan pijat oksitosin berumur 20 – 35 tahun sebanyak 21 responden (70%), memiliki pendidikan menengah (SMA) sebanyak 18 responden ( 60%) serta bekerja sebanyak 18 responden (60%). Dengan demikian dapat disimpulkan bahwa umur, pendidikan dan pekerjaan merupakan faktor pembentuk perilaku pijat oksitosin pada ibu post partum di BPM Ngudi Raharjo Cepogo.Kata Kunci : Pijat Oksitosin, Umur, Pendidikan, Pekerjaan. DESCRIPTION OF CHARACTERISTICS OF POST PARTUM MOTHER WITH OXYTOSIN MASSAGE IN BPM NGUDI RAHARJO CEPOGOABSTRACTExclusive breastfeeding is given until babies are 6 months old, where exclusive breastfeeding is an indicator of children's health. (Indonesia Health Profile, 2014: 106). In Boyolali district in 2014 exclusive breastfeeding coverage only reached 15.6% and for exclusive breastfeeding coverage in Cepogo sub-district 65.1%. (Health Profile of Boyolali Regency, 2014). Efforts to increase the coverage of exclusive breastfeeding include oxytocin massage. Ostosin massage is a new method that can be done by health workers, families, especially husbands so that not many post partum mothers know and want to do oxytocin massage. Several factors that influence a person's health behavior include age, education and socioeconomic (Notoatmodjo, 2010). The design of this research is quantitative descriptive research. The population in this study were all post partum mothers in BPM Ngudi Raharjo Cepogo in March - June 2017, as many as 60 post partum mothers. The sample in this study was post partum mothers who performed oxytocin massage at BPM Nguji Raharjo Cepogo with 30 post partum mothers using purposive sampling technique. The results showed that the majority of post partum mothers who did oxytocin massage aged 20 - 35 years were 21 respondents (70%), had secondary education (SMA) as many as 18 respondents (60%) and worked as many as 18 respondents (60%). Thus it can be concluded that age, education and occupation are the factors forming the behavior of oxytocin massage in post partum mothers at BPM Ngudi Raharjo Cepogo.Keywords: Oxytocin Massage, Age, Education, Work.

scholarly journals Survei Penggunaan Protective Equipment In Sport (PES) dalam Upaya Preventif dan Kuratif Cedera pada Atlet Bola Besar KONI Kota Malang

2021 ◽  
Vol 3 (10) ◽  
pp. 769-777
Author(s):  
Muhammad Wildan Bahtiar ◽  
Ahmad Abdullah ◽  
Rias Gesang Kinanti
Keyword(s):  
Random Sampling ◽  
Sports Injuries ◽  
Sampling Technique ◽  
Protective Equipment ◽  
Stratified Random Sampling ◽  
Probability Sampling ◽  
Body Contact ◽  
Descriptive Research ◽  
Ball Diameter ◽  
Quantitative Descriptive

Abstract: In addition to being identical to the ball diameter sport as the means used, big ball sports are also identical to the character of body contact. Direct body contact activity among athletes does not escape sports injuries. The increase in sports injuries occurs because body contact means the importance of both preventive and curative actions. The use of protective equipment in sports is an easy way to anticipate minimizing or worsening sports injuries. The purpose of this study was to determine the use of protective equipment in sport as a preventive and curative effort for big soccer athletes of KONI Malang City. This study used a quantitative descriptive research design with a survey approach. The population of this research is big soccer athletes such as soccer, basketball, volleyball and futsal, KONI Malang City. Sampling using probability sampling technique, the type of stratified random sampling with a sample of 21. The study used a questionnaire instrument with a Likert scale. The collected data were analyzed by IBM SPSS 21.0 application with a mean of 101.0952 and a standard deviation of 17.97750. The results of data analysis show that the level of use of protective equipment in sport is categorized as very low 1 or 4.8 percent, low 5 or 23.8 percent, moderate 9 or 42.8 percent, good 6 or 28.6 percent, and very good 0. The results of the study concluded that athletes in the use of protective equipment in sports, sports injuries were in law category. Abstrak: Olahraga bola besar selain identik dengan media diameter bola sebagai sarana yang digunakan, olahraga ini juga identik dengan karakter body contact. Aktivitas body contact secara langsung diantara olahragawan tak luput terjadinya peristiwa cedera olahraga. Maraknya peristiwa cedera olahraga terjadi karena body contact mengartikan pentingnya tindak preventif maupun kuratif. Penggunaan sarana pelindung atau protective equipment in sport merupakan salah satu hal mudah antisipasi meminimalisir maupun memperparah cedera olahraga. Tujuan penelitian ini adalah mengetahui penggunaan protective equipment in sport sebagai upaya preventif dan kuratif atlet bola besar KONI Kota Malang. Penelitian ini menggunakan rancangan penelitian deskriptif kuantitatif dengan pendekatan survei. Populasi penelitian adalah atlet bola besar seperti sepakbola, bolabasket, bolavoli dan futsal KONI Kota Malang. Pengambilan sampel menggunakan teknik sampling probability sampling, jenis stratified random sampling dengan sampel 21. Penelitian menggunakan instrumen kuesioner dengan skala likert. Data terkumpul dianalisis aplikasi IBM SPSS 21.0 dengan mean 101,0952 dan standar deviasi 17,97750. Hasil analisis data menunjukan tingkat penggunaan protective equipment in sport yaitu dikategorikan sangat rendah 1 atau 4,8 persen, rendah 5 atau 23,8 persen, sedang 9 atau 42,8 persen, baik 6 atau 28,6 persen, dan sangat baik 0 . Hasil penelitian disimpulkan atlet dalam penggunaan protective equipment in sport cedera olahraga kategori kurang.

scholarly journals Loyalty and Segmentation of Fresh Milk Consumers in Salatiga City

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sonianto Sonianto ◽  
Maria Maria
Keyword(s):  
Service Quality ◽  
Sampling Technique ◽  
The Elderly ◽  
Survey Method ◽  
Consumer Loyalty ◽  
Descriptive Research ◽  
Fresh Milk ◽  
Quantitative Descriptive ◽  
The City ◽  
Research Type

Fresh milk in Salatiga is a popular drink for the community, from children to the elderly. Therefore, fresh milk consumer loyalty is needed so that the fresh milk business continues to run even though there are many modern drinks nowadays. This study aims to determine the effect of price, cosmopolitan level, service quality and sales location on consumer loyalty and to determine the segmentation of fresh milk consumers in the city of Salatiga. The research location purposively was chosen with the consideration that Sugar Damai Kartini and Sugar Milk Moo focused on selling fresh milk drinks. This research used a quantitative descriptive research type with a survey method. The sampling technique used purposive sampling. The number of respondents in this study were 50 respondents who were consumers of fresh milk at Sugar Damai Kartini and Sugar Milk Moo. The results showed that the cosmopolitan level (X2) and service quality (X3) had a significant effect on customer loyalty (Y). Meanwhile, price (X1) and sales location (X4) do not have a significant effect on consumer loyalty (Y) fresh milk in Salatiga City. Potential consumers of fresh milk are in the second cluster with the characteristics of men having the youngest age and the smallest income level compared to other clusters and having student status with high school education. this student. 

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