KEMUDAHAN, KEPERCAYAAN  DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA DOMPET DIGITAL OVO DI SURAKARTA

A purchasing decision is a process of taking an opinion when making a product purchase. Thisresearch aims to know the simultaneous and partial relationships among Simplicity, Trust andRisk Perception to Purchasing Decisions of the OVO digital wallet users in Surakarta. The methodof research is quantitative descriptive research design. The sampling technique is the purposivesampling method. Data was taken directly using a questionnaire of 100 respondents. The analyticalmethods used in the study is Multiple Linear Regression Analyses. The results showed thatSimplicity, Trust and Risk Perception variables simultaneously & significantly impact onPurchasing Decision. Partially, Simplicity and Trust have positive and significant influence toPurchasing Decision while Risk Perception has no significant effect.Keywords: Simplicity, Trust, Risk Perception, Purchasing Decision

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Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul

Jesya (Jurnal Ekonomi & Ekonomi Syariah) ◽

10.36778/jesya.v4i1.348 ◽

2021 ◽

Vol 4 (1) ◽

pp. 641-647

Author(s):

Ahmad Ulil Albab Al Umar ◽

Muammar Taufiqi Lutfi Mustofa ◽

Dessy Fitria ◽

Alfia Miftakhul Jannah ◽

Yusvita Nena Arinta

Keyword(s):

Linear Regression ◽

T Test ◽

Purchase Decision ◽

Care Hospital ◽

Expiration Date ◽

Purchasing Decisions ◽

Descriptive Research ◽

Halal Food ◽

Quantitative Descriptive ◽

A Company

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.

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Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau

Journal of Management and Bussines (JOMB) ◽

10.31539/jomb.v1i1.604 ◽

2019 ◽

Vol 1 (1) ◽

pp. 59-73

Author(s):

Zulkifli Zulkifli ◽

Boy Syamsul Bakhri ◽

Maysuri Maysuri ◽

Ficha Melina

Keyword(s):

Linear Regression Analysis ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Purchasing Decisions ◽

Purchasing Decision ◽

The Subject ◽

Quantitative Descriptive ◽

Data Collection Technique ◽

Descriptive Method

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision

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PENGARUH KEPRIBADIAN TERHADAP KINERJA KARYAWAN DI HOTEL ELRESAS LAMONGAN

Adbis: Jurnal Administrasi dan Bisnis ◽

10.33795/j-adbis.v11i2.32 ◽

2017 ◽

Vol 11 (2) ◽

pp. 221

Author(s):

Nilawati Fiernaningsih

Keyword(s):

Linear Regression ◽

Employee Performance ◽

Hypothesis Test ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Simple Linear Regression ◽

Performance Variables ◽

Descriptive Research ◽

Quantitative Descriptive ◽

Entire Amount

The purpose of this study to determine the effect of personality on employee performance. The type of research used is quantitative descriptive research. Sampling technique using non probability sampling method with saturated sampling technique that is taking the entire amount of the population to be sampled that is a number of 30 respondents. Methods of data collection by interview, questionnaire and observation. For data analysis used simple linear regression. Based on the analysis of data processing that has been tested in this study stated valid and reliable. The result of simple linear regression equation is Y = 26,309 + 2,061X. Results of the hypothesis test are known to be> ttable> 5,025> 2.048. Coefficient of determination of 0.474. While the percentage of the magnitude of the influence between the variable personality and employee performance variables of 49.2% and the rest of 50.8% influenced by other variables not examined in this study.

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The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers)

International Journal of Social Science and Business ◽

10.23887/ijssb.v5i2.30847 ◽

2021 ◽

Vol 5 (2) ◽

Author(s):

Dede Solihin

Keyword(s):

Significant Influence ◽

Purchase Intention ◽

Brand Image ◽

Sampling Technique ◽

Path Coefficient ◽

Questionnaire Data ◽

Purchasing Decisions ◽

Quantitative Descriptive ◽

The One ◽

Intervening Variables

This study analyses a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05

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Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽

10.24912/pr.v4i1.6462 ◽

2020 ◽

Vol 4 (1) ◽

pp. 153

Author(s):

Richard Antony ◽

Roswita Oktavianti

Keyword(s):

Purchase Decision ◽

Sampling Techniques ◽

Purchasing Decisions ◽

Probability Sampling ◽

Purchasing Decision ◽

Purposive Sampling ◽

Descriptive Research ◽

Quantitative Descriptive ◽

The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

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Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽

10.32546/lq.v6i1.42 ◽

2017 ◽

Vol 6 (1) ◽

pp. 72-80

Author(s):

Nurmin Arianto

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Significant Influence ◽

Sampling Technique ◽

Purchasing Decisions ◽

Testing Instrument ◽

Influential Variable ◽

Using Data ◽

The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

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Marginal Propensity to Save of Workers in Textile Products Industry (TPT)

EFFICIENT Indonesian Journal of Development Economics ◽

10.15294/efficient.v2i2.30800 ◽

2019 ◽

Vol 2 (2) ◽

pp. 413-423

Author(s):

Khalwatul Ulya ◽

P. Eko Prasetyo

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Significant Influence ◽

Textile Industry ◽

Sampling Technique ◽

Education Level ◽

Analysis Method ◽

Independent Variables ◽

Marginal Propensity ◽

Quantitative Descriptive

The purpose of this study was to find out the desire to save the textile industry workers in Semarang Regency and the factors that influence it. This type of research is quantitative descriptive. The population in this study was Labor at 10 TPT Industries totaling 17,757. The sample was determined by 100 respondents using the Slovin formula, and was considered representative. The sampling technique used is simple random. Methods of collecting data used questionnaires, interviews and observations. Data analysis method used multiple linear regression. The variables used in this study are age, income, consumption and education level as independent variables. While the desire to save as a dependent variable. The results showed that the income variable and education level had a positive and not significant effect, the consumption variable had a negative and significant influence, the age variable had a negative and not significant effect on saving desires. Suggestions for optimizing the increase in savings, employees should be able to increase the desire to save by consuming as needed and reduce unnecessary expenses so that the amount of savings can be increased and the benefits of saving can be felt. Tujuan dari penelitian ini adalah untuk mengetahui keinginan untuk menyelamatkan pekerja industri tekstil di Kabupaten Semarang dan faktor-faktor yang mempengaruhinya. Jenis penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah Tenaga Kerja di 10 Industri TPT dengan total 17.757. Sampel ditentukan oleh 100 responden menggunakan rumus Slovin, dan dianggap representatif. Teknik pengambilan sampel yang digunakan adalah acak sederhana. Metode pengumpulan data menggunakan kuesioner, wawancara dan observasi. Metode analisis data menggunakan regresi linier berganda. Variabel yang digunakan dalam penelitian ini adalah usia, pendapatan, konsumsi dan tingkat pendidikan sebagai variabel independen. Sedangkan keinginan untuk menabung sebagai variabel dependen. Hasil penelitian menunjukkan bahwa variabel pendapatan dan tingkat pendidikan berpengaruh positif dan tidak signifikan, variabel konsumsi berpengaruh negatif dan signifikan, variabel umur berpengaruh negatif dan tidak signifikan terhadap keinginan menabung. Saran untuk mengoptimalkan peningkatan tabungan, karyawan harus dapat meningkatkan keinginan untuk menabung dengan mengkonsumsi sesuai kebutuhan dan mengurangi biaya yang tidak perlu sehingga jumlah tabungan dapat ditingkatkan dan manfaat dari tabungan dapat dirasakan.

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Pengaruh Brand Awareness, Brand Characteristic, dan Emotional Branding terhadap Keputusan Pembelian

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v7i2.228 ◽

2019 ◽

Vol 7 (2) ◽

pp. 259-267

Author(s):

Farah Muthiah ◽

Budi Setiawan

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Significant Influence ◽

Brand Awareness ◽

Purchase Decision ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Purchasing Decision ◽

Analysis Techniques ◽

Beauty Products

The research includes the type of survey research whose information is collected through questionnaires from respondents. The population of the study is the consumers who make purchasing decisions on beauty products Wardah. The sample of research is 100 respondents. Data collection techniques using questionnaires tested the validity and reliability. Data analysis techniques used to answer the hypothesis of research is multiple linear regression. The result of this research shows that Brand Awareness has negative and insignificant effect on Wardah Beauty Decision, Brand Characteristic has a positive and significant influence on Purchasing Decision of Wardah beauty product, Emotional Branding has a positive and significant influence on Purchasing Decision of Wardah, Brand Awareness, Brand Characteristic, and Emotional Branding together have a positive and significant influence on Purchase Decision Wardah beauty products On STIE Kesatuan Bogor Students.

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Pengaruh Diferensiasi Produk, Inovasi Produk, dan Iklan terhadap Loyalitas Konsumen Shampo Sunsilk di Kota Ambon

Jurnal Nasional Manajemen Pemasaran & SDM ◽

10.47747/jnmpsdm.v2i2.277 ◽

2021 ◽

Vol 2 (2) ◽

pp. 69-88

Author(s):

Erlinda Tehuayo

Keyword(s):

Product Differentiation ◽

Significant Influence ◽

Product Innovation ◽

Sampling Technique ◽

Consumer Loyalty ◽

Probability Sampling ◽

Purposive Sampling ◽

Descriptive Research ◽

Regression Test ◽

Quantitative Descriptive

The purpose of this study was to analyze the effect of product differentiation, product innovation and advertising on consumer loyalty Sunsilk shampoo in Ambon city. This research is a quantitative descriptive research. The population in this study were consumers who had used Sunsilk shampoo and the number of samples was 100 respondents. By using a questionnaire as a data collection tool. Sampling using non-probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the product differentiation variable has a positive and significant influence on the consumer loyalty variable. Furthermore, the product innovation variable has a positive and significant effect on consumer loyalty and the advertising variable has a positive and significant influence on consumer loyalty. Tujuan penelitian ini untuk menganalisis pengaruh diferensiasi produk, inovasi produk dan iklan terhadap loyalitas konsumen shampo sunsilk di kota ambon. Penelitian ini merupakan penelitian yang bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen yang sudah pernah menggunakan shampo sunsilk dan jumlah sampel sebanyak 100 responden. Dengan menggunakan kuesioner sebagai alat pengumpul data. Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan adalah Regresi Linier Berganda. Berdasarkan hasil uji regresi berganda menunjukkan bahwa variabel diferensiasi produk memiliki pengaruh yang positif dan signifikan terhadap variabel loyalitas konsumen. Selanjutnya variabel inovasi produk memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen dan variabel iklan memiliki pengaruh yang positif dan signifikan terhadap loyalitas konsumen.

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PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v18i1.284 ◽

2018 ◽

Vol 18 (1) ◽

Author(s):

Mohd. Heikal

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Significant Influence ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

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