scholarly journals A STUDY ON FACTORS INFLUENCING THE CONSUMER BUYING BEHAVIOUR WITH RESPECT TO NYKAA

2020 ◽  
Vol 22 (12) ◽  
Author(s):  
Vyshnosri Pendyal ◽  
Keyword(s):  
Personal Care ◽  
Buying Behavior ◽  
Time Saving ◽  
Digital Platforms ◽  
Online Platform ◽  
Factors Influencing ◽  
Changing Trends ◽  
The World ◽  
Buying Behaviour ◽  
Beauty Products

A few years ago, industries like beauty and personal care thrived more on the store experience of touch, feel and smell. We never knew that industries like beauty and personal care would probably make their way into digital platforms. We are all well-known with the fact that the evolution of e-commerce sites has made lives easier, simpler and time-saving in the world. Through this the changing trends have proved that the beauty and personal care industries are no exception to the digital mode. This paper explains about how did the e-commerce platforms have changed the way consumers choose online medium of shopping over the offline and the factors effecting the buying behavior of the consumers regarding an online platform, Nykaa, with respect to their purchase of cosmetic and beauty products.

scholarly journals A STUDY ON FACTORS INFLUENCING THE CONSUMER BUYING BEHAVIOUR WITH RESPECT TO NYKAA

2020 ◽  
Vol 22 (12) ◽  
Author(s):  
Vyshnosri Pendyala ◽  
Keyword(s):  
Personal Care ◽  
Time Saving ◽  
Digital Platforms ◽  
Online Platform ◽  
Factors Influencing ◽  
Changing Trends ◽  
The World ◽  
Buying Behaviour ◽  
Beauty Products ◽  
The Way

A few years ago, industries like beauty and personal care thrived more on the store experience of touch, feel and smell. We never knew that industries like beauty and personal care would probably make their way into digital platforms. We are all well-known with the fact that the evolution of e-commerce sites has made lives easier, simpler and time-saving in the world. Through this the changing trends have proved that the beauty and personal care industries are no exception to the digital mode. This paper explains about how did the e-commerce platforms have changed the way consumers choose online medium of shopping over the offline and the factors effecting the buying behaviour of the consumers regarding an online platform, Nykaa, with respect to their purchase of cosmetic and beauty products.

scholarly journals Factors Affecting In-store Impulse Buying Behavior: An Analysis of Personal Care Products

2019 ◽  
Vol 2 (4) ◽  
pp. 7-11
Author(s):  
Aiza Aziz Qureshi ◽  
Hira Vakkassi
Keyword(s):  
Data Collection ◽  
Research Question ◽  
Personal Care Products ◽  
Impulse Buying ◽  
Personal Care ◽  
Buying Behavior ◽  
Product Price ◽  
Product Packaging ◽  
Buying Behaviour ◽  
The Impact

Impulse Buying is considered the most common buying behaviour nowadays and has a significant influence on buying decisions of the consumers. This behaviour is influenced by many factors, these factors can be internal as well as external and many researchers have contributed in this area by determining these factors and describing their significance. Today, the competition has increased and marketers are constantly trying to trigger the Impulse Buying behaviour of consumers to increase their sales through these factors; both internal and external. This study revolves around analyzing the impact of 10 external/store environment factors – retail store offer, promotions, in-store advertisements, in-store displays, store traffic, product price, popularity of the product, packaging of the product, behavior of salesperson and store atmospherics- on the Impulse Buying behavior of both the genders as applied to three personal care product categories (Hair Care, Facial Care and Hand & Body Care) This study is limited to the cities of Sindh only. The population for this study is defined as the people who visit megastores to buy personal care products and the sample size for this study is 300, out of which 150 are males and 150 are females. For sampling, random sampling technique will been used. The choice for the method to be used for the data collection depends on various factors like budget, time and the number of respondents. For this study, data will be collected through primary sources; hence the data can be tailored and is best to test the hypotheses. The instrument that will be used for data collection is questionnaire (adapted). To test the hypothesis, SPSS shall be used. There are two techniques that have been used to test the hypotheses, the Chi- square Test and T-test while the findings of the research question are expressed through clustered bar chart.

scholarly journals When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes 

2021 ◽  
Author(s):  
Noelia Salido-Andres ◽  
Marta Rey-Garcia ◽  
Luis Ignacio Alvarez-Gonzalez ◽  
Rodolfo Vazquez-Casielles
Keyword(s):  
Logistic Regression ◽  
Quantitative Analysis ◽  
Digital Media ◽  
Online Communities ◽  
Previous Literature ◽  
Technical Design ◽  
Digital Platforms ◽  
Online Platform ◽  
Factors Influencing ◽  
Social Causes

AbstractThis research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes are firstly identified from previous literature and linked to DCF campaigns through a set of hypotheses: disclosure, imagery, updating, and spreadability. Following, their explanatory capacity is measured through quantitative analysis (logistic regression) based on 360 all-or-nothing campaigns fostered by nonprofits through an online platform. Results confirm the high explanatory capacity of determinants related to the updating and spreadability of the campaign. However, factors related to the disclosure and imagery do not influence their success. This research suggests that the success of online campaigns is closely related to share and update transparent information of those details that contributors deem relevant. Implications are drawn for the effective technical design and management of DCF campaigns channeled through digital media, and specifically for the engagement with potential online communities of funders in digital platforms.

scholarly journals Factors Influencing Customer Satisfaction in Online Shopping

2021 ◽  
Vol 9 (1) ◽  
pp. 72-82
Author(s):  
Norzalizah Bahari ◽  
Nor Syafiqah A. Samad ◽  
Mohd Fathi Abu Yaziz@Mohamad ◽  
Muhammad Naqib Mat Yunoh ◽  
Nur Amalis Rosli
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Online Shopping ◽  
Quantitative Approach ◽  
Time Saving ◽  
Online Platform ◽  
Online Technology ◽  
Factors Influencing

The study aims to determine the factors influencing customer satisfaction in online shopping among Malaysian youth. Online shopping is increasingly popular among Malaysians, including teenagers, due to its time-saving, convenience and availability anywhere and anytime. As online technology is still new in Malaysia, online sellers find it challenging to retain online buyers. The study adopted a survey through a quantitative approach by distributing questionnaires among the youth in Malaysia. The findings indicated that product quality, security, and shipping significantly affect customer satisfaction in online shopping. Furthermore, the study provides recommendations for online sellers and policymakers in enhancing the strength of online platform as the best transaction for customers

scholarly journals Consumer Buying Behaviour During COVID-19

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 993-1006
Author(s):  
Mansurali Anifa ◽  
Swamynathan Ramakrishnan ◽  
P. Mary Jeyanthi
Keyword(s):  
Social Behavior ◽  
Significant Influence ◽  
Buying Behavior ◽  
Policy Makers ◽  
The Social ◽  
The World ◽  
The Future ◽  
Buying Behaviour ◽  
Online Buying ◽  
Consumer Buying Behavior

A pandemic like COVID-19 that has the capacity to turn any economy upside down will always have a significant influence on the social Behavior and habits of population all over the world. COVID-19 pandemic is a historic challenge for any economy to overcome as they have no prior preparation. Lack of testing kits, insufficient ventilators and community spread has forced countries to impose indefinite shutdown that has made major markets to suffer. The goal of this paper is to study the buying behavior of consumers during covid-19. This paper also focuses on the factors that influence consumer’s behavior and perceptions during the pandemic. A quantitative view has been adopted to achieve the objectives of the study. With limited online buying options and higher risk of getting infected with brick & mortar shopping, it is important to understand consumer buying Behavior that can help policy makers, manufacturers, and companies to better deal with similar crisis in the future.

Competitiveness in the era of global digitalization

2020 ◽  
pp. 30-40
Author(s):  
E. Smirnov
Keyword(s):  
International Economic ◽  
International Business ◽  
World Economy ◽  
Development Strategies ◽  
Global Market ◽  
Antitrust Policy ◽  
Economic Dynamics ◽  
Digital Platforms ◽  
The World

In the context of digitalization in the world, competition is intensifying, lead-ing to a significant transformation of international business and a change in the development strategies of global digital platforms in the global market. The article analyzes and summarizes the prevailing approaches to competition and antitrust policy in the context of the “platformization” of the world economy and its impact on international economic dynamics.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Factors Influencing Students’ Behavior and Attitude Towards Online Education during COVID-19

2021 ◽  
Vol 13 (13) ◽  
pp. 7469
Author(s):  
Gratiela Dana Boca
Keyword(s):  
Online Education ◽  
Online Courses ◽  
Individual Characteristics ◽  
Online Assessment ◽  
Teaching Skills ◽  
Educational Activities ◽  
Online Platforms ◽  
Factors Influencing ◽  
The World

Universities around the world have faced a new pandemic, forcing the closure of campuses that are now conducting educational activities on online platforms. The paper presents a survey about students behavior and attitudes towards online education in the pandemic period from the Technical University of Cluj Napoca, Romania. A group of 300 students participated. The questionnaire was structured in four parts to determine student’s individual characteristics, student’s needs, students’ knowledge in using virtual platforms and students’ quality preferences for online education. The students said that online education in a pandemic situation is beneficial for 78% of them. A total of 41.7% percent of students appreciated the teachers’ teaching skills and the quality of online courses since the beginning of the pandemic, and 18.7% percent of the students appreciated the additional online materials for study to support their education. However, students found online education stressful, but preferred online assessment for evaluation. This pandemic has led to the new stage of Education 4.0, online education, and the need to harmonize methods of education with the requirements of new generations.

Factors influencing buying behaviour of green energy consumer

2017 ◽  
Vol 151 ◽  
pp. 393-405 ◽  
Author(s):  
Deepak Sangroya ◽  
Jogendra Kumar Nayak
Keyword(s):  
Green Energy ◽  
Factors Influencing ◽  
Buying Behaviour
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