scholarly journals "Three Attitudes to 140 Characters The Use and Views of Twitter in Political Party Communications in Sweden"

2012 ◽  
Vol 2 (2) ◽  
Author(s):  
Marie Grusell ◽  
Lars Nord
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Digital Media ◽  
News Media ◽  
Political Party ◽  
Information Dissemination ◽  
Election Campaign ◽  
Campaign Strategies ◽  
Party Strategies

Abstract Digital media in general, and social media in particular, are a distinctive feature of contemporary election campaign strategies. This article adds to the on going discussion of the political power of social media by exploring political party strategies behind the usage of social media. In this study we specifically focus on Twitter (a micro blog) during the latest National Election Campaign in Sweden in 2010. The study exams the degree and character of Twitter usage among parties and prominent party members, and relates content to the declared communication strategies regarding the role of Twitter in the campaign. Methodologically, the paper is based on a quantitative content analysis of all party tweets and on personal interviews with all party campaign managers. The results show campaign purposes. However, the content analysis confirms only a modest party use of Twitter messages and Twitter patterns where messages are most often related to current news media activities and are of a one-way character, with more focus on information dissemination than on interactive dialogue with voters.

Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election

2020 ◽  
pp. 1-21
Author(s):  
Kevin Munger ◽  
Patrick J. Egan ◽  
Jonathan Nagler ◽  
Jonathan Ronen ◽  
Joshua Tucker
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political Knowledge ◽  
Public Affairs ◽  
Political Information ◽  
The Political ◽  
Election Campaign ◽  
Social Media Platform ◽  
Media Platform

Abstract Does social media educate voters, or mislead them? This study measures changes in political knowledge among a panel of voters surveyed during the 2015 UK general election campaign while monitoring the political information to which they were exposed on the Twitter social media platform. The study's panel design permits identification of the effect of information exposure on changes in political knowledge. Twitter use led to higher levels of knowledge about politics and public affairs, as information from news media improved knowledge of politically relevant facts, and messages sent by political parties increased knowledge of party platforms. But in a troubling demonstration of campaigns' ability to manipulate knowledge, messages from the parties also shifted voters' assessments of the economy and immigration in directions favorable to the parties' platforms, leaving some voters with beliefs further from the truth at the end of the campaign than they were at its beginning.

scholarly journals From audiences to data points: The role of media agencies in the platformization of the news media industry

2021 ◽  
pp. 016344372110298
Author(s):  
Ida Willig
Keyword(s):  
Digital Media ◽  
News Media ◽  
Media Industry ◽  
Ethical Challenges ◽  
Media Audiences ◽  
Data Points ◽  
The Public Sphere ◽  
The Many ◽  
Marketing Budgets

Media agencies have become one of the key actors in the contemporary media industry: by channelling marketing budgets to some media and some platforms and not to others, media agencies play an important role in creating the digital media infrastructure and laying the tracks of the public sphere. Yet we know very little about these commercial middlemen between advertisers and audiences, what they do, and how we should understand their role in the digital media ecology. This article discusses the role of media agencies in relation to platformization with a focus on the news media sector. Based on interviews, publicly available material and trade journals, the article depicts an industry deeply engaged in digitizing, tracking and commodifying media audiences, while at the same time aware of ethical challenges of the digital media infrastructure. This leads to a call for more political attention and critical research on the democratic implications of the new value chains between platforms, advertisers, audiences, media agencies and news media as well as the many tech companies providing derived digital services and products.

scholarly journals Trust in the European Union: Effects of the information environment

2018 ◽  
Vol 34 (1) ◽  
pp. 57-73 ◽  
Author(s):  
Anna Brosius ◽  
Erika J van Elsas ◽  
Claes H de Vreese
Keyword(s):  
European Union ◽  
Content Analysis ◽  
Survey Data ◽  
News Media ◽  
Information Environment ◽  
Direct Effects ◽  
The European Union ◽  
The Past ◽  
The Media

Over the past decade, the European Union has lost the trust of many citizens. This article investigates whether and how media information, in particular visibility and tonality, impact trust in the European Union among citizens. Combining content analysis and Eurobarometer survey data from 10 countries between 2004 and 2015, we study both direct and moderating media effects. Media tone and visibility have limited direct effects on trust in the European Union, but they moderate the relation between trust in national institutions and trust in the European Union. This relation is amplified when the European Union is more visible in the media and when media tone is more positive towards the European Union, whereas it is dampened when media tone is more negative. The findings highlight the role of news media in the crisis of trust in the European Union.

scholarly journals The Ambivalent Potentials of Social Media Use by Unaccompanied Minor Refugees

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876443 ◽  
Author(s):  
Nadia Kutscher ◽  
Lisa-Marie Kreß
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Forced Migration ◽  
Professional Support ◽  
Ethical Reflection ◽  
Mobile Media ◽  
Unaccompanied Minor Refugees ◽  
Minor Refugees ◽  
Transnational Social Networks

In 2015, an unprecedented number of unaccompanied minor refugees came to Europe. To verify reports in mass media as well as professionals’ and volunteers’ impressions regarding the importance of digital media, this empirical study was conducted in the summer of 2015 in cooperation with the “Children’s Charity of Germany” (Deutsches Kinderhilfswerk e.V.). The study focused on the question of how unaccompanied minor refugees use digital (social and mobile) media in the context of their forced migration to Germany. It explored how they use these media to stay in contact with family and friends in their country of origin and beyond, to establish new relationships, to orientate themselves in the receiving country, and to search for (professional) support. Thus, the role of digital media in maintaining transnational social networks and enabling participation in a receiving society is investigated. This article presents key findings and their theoretical implications as well as a methodological and ethical reflection on this research.

scholarly journals THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING

2020 ◽  
Vol 6 (2) ◽  
pp. 45-54
Author(s):  
Suci Sandi Wachyuni ◽  
Tri Kuntoro Priyambodo
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Marketing Activities ◽  
Information Skills ◽  
Word Of Mouth Communication

Purpose of the study: The phenomenon of electronic word-of-mouth (eWOM) or word of mouth communication in marketing activities on digital media is one of the most important things in improving the purchasing decision of a product or services. This study aims to analyze the effect of celebrity endorsement on consumer purchase decisions, case studies at Nona Judes Restaurant. Methodology: This research is mixed-method, both qualitative and quantitative. Data collection techniques in this study were interviews and questionnaires that were measured using a Likert scale. The questionnaire was distributed to 100 respondents who were consumers of the Nona Judes restaurant. The data were analyzed using simple linear regression analysis. Main Findings: The results of this study indicate that celebrity endorsement influences product purchase decisions. The contribution of celebrity endorsement variables to product purchase decisions is 25.9%. Researchers concluded that there are several factors considered in selecting endorsers. These factors include big names and experiences, appearance, social media strength of endorsers, and communication skills. Implications: This study is offering suggestions for company management in determining celebrity for product endorsement. The orders of indicators to consider are (1) Power, (2) Credibility, (3) Attraction. Novelty/Originality of this study: This research specifically addresses the role of celebrity endorsement in product purchase decisions in restaurants. This study also produced endorser selection criteria and their indicators, i.e. 1) Power (fame, strengths on social media); 2) Credibility (the truth of information, endorser information skills); 3) Attractiveness (physical appearance, endorser’s characters).

scholarly journals Examining the Role of Facebook in the Dissemination of Hate Messages over the Agitation for Biafra in Ikeja, Lagos

2019 ◽  
Vol 5 (09) ◽  
Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Indigenous People ◽  
Quantitative Data ◽  
Regulatory Mechanisms ◽  
The World ◽  
Social Media Platforms ◽  
Quantitative And Qualitative Methods ◽  
Method Approach

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

How Twitter drives the global news agenda: Tweets from Brazil, Russia, India, China, the UK and US and online discourse about the 2016 US presidential election

2021 ◽  
pp. 174276652110399
Author(s):  
Jane O’Boyle ◽  
Carol J Pardun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
News Media ◽  
Presidential Election ◽  
Online Discourse ◽  
Political Communications ◽  
The Us ◽  
Us Presidential Election ◽  
The Uk ◽  
India And China

A manual content analysis compares 6019 Twitter comments from six countries during the 2016 US presidential election. Twitter comments were positive about Trump and negative about Clinton in Russia, the US and also in India and China. In the UK and Brazil, Twitter comments were largely negative about both candidates. Twitter sources for Clinton comments were more frequently from journalists and news companies, and still more negative than positive in tone. Topics on Twitter varied from those in mainstream news media. This foundational study expands communications research on social media, as well as political communications and international distinctions.

When news media and social media meet: How Facebook users reacted to news stories about a supermarket plastic bag ban

2020 ◽  
pp. 146144482095668
Author(s):  
Kim Borg ◽  
Jo Lindsay ◽  
Jim Curtis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Environmental Policy ◽  
Social Norms ◽  
Real Time ◽  
News Media ◽  
Plastic Pollution ◽  
News Stories ◽  
Plastic Bag ◽  
Contemporary Media

Plastic reduction policies are important for addressing plastic pollution however, the success of such policies relies on establishing new social norms. This study advances knowledge on public expressions of social norms by exploring the interplay between news media and social media in response to a new environmental policy. It is the first study to explore this phenomenon with the explicit aim of identifying and comparing information related to social norms. A content analysis was conducted in relation to the 2018 Australian supermarket plastic bag ban. Results demonstrate how social norms related to a new policy are created, reinforced and expressed in the contemporary media landscape. The interaction between news media and social media offers a window into public expressions of social norms, where social media provides a platform for civic participation in a public and real-time environment in which users can challenge the dominant narrative presented by the news media.

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