THE INFLUENCE OF ADVERTISING ON CONSUMER PREFERENCE: A STUDY OF GUINNESS FOREIGN EXTRA STOUT AND WILFORT DARK ALE

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
O. O. AKINOLA
Keyword(s):  
Correlation Analysis ◽  
Consumer Preference ◽  
Survey Method ◽  
Sampled Data ◽  
Brand Preference ◽  
The People

This study examines the influence of advertising on consumer preference for Guinness Stout and WIlfort Dark Ale. The survey method of research was adopted and 200 literate consumers of the brands under study who reside in Ibadan were purposively selected and sampled. Data collected were analyzed using percentage grade tabulation and correlation analysis. Results show that consumers perceive Guinness Stout adequately advertised and Wilfort Dark Ale under advertised. In terms of quality, consumers rated Guinness Stout adverts higher than that of Wilfort Dark Ale. The study also revealed that advertising influences consumer preference, however, quality (taste) and availability in that order, have greater influence on consumer preference than advertisements. The study concludes that advertisements alone cannot bring about brand preference. It is in this regard, that the following among others were recommended: That producers should ensure that their products are of very good quality and are made available to the people where and when needed. Specifically, Guinness Nigeria. Plc, producers of Guinness Stout should sustain Guinness Stout’s advertisement in terms of quality, reach and frequency, while, Sona Breweries, producers of Wilfort Dark Ale should consider it important to increase its advertisement of Wilfort and extend the advertisement to other media such as radio and television if and when they are ready to expand their market.      

THE INFLUENCE OF ADVERTISING ON CONSUMER PREFERENCE: A STUDY OF GUINNESS FOREIGN EXTRA STOUT AND WILFORT DARK ALE

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
A. O. BELLO
Keyword(s):  
Correlation Analysis ◽  
Consumer Preference ◽  
Survey Method ◽  
Sampled Data ◽  
Brand Preference ◽  
The People

This study examines the influence of advertising on consumer preference for Guinness Stout and WIlfort Dark Ale. The survey method of research was adopted and 200 literate consumers of the brands under study who reside in Ibadan were purposively selected and sampled. Data collected were analyzed using percentage grade tabulation and correlation analysis. Results show that consumers perceive Guinness Stout adequately advertised and Wilfort Dark Ale under advertised. In terms of quality, consumers rated Guinness Stout adverts higher than that of Wilfort Dark Ale. The study also revealed that advertising influences consumer preference, however, quality (taste) and availability in that order, have greater influence on consumer preference than advertisements. The study concludes that advertisements alone cannot bring about brand preference. It is in this regard, that the following among others were recommended: That producers should ensure that their products are of very good quality and are made available to the people where and when needed. Specifically, Guinness Nigeria. Plc, producers of Guinness Stout should sustain Guinness Stout’s advertisement in terms of quality, reach and frequency, while, Sona Breweries, producers of Wilfort Dark Ale should consider it important to increase its advertisement of Wilfort and extend the advertisement to other media such as radio and television if and when they are ready to expand their market.      

Komparasi Unsur Budaya (Kepercayaan) pada Masyarakat Talaga, Majalengka dan Masyarakat Nagoya, Jepang

Metahumaniora ◽  
2017 ◽  
Vol 7 (3) ◽  
pp. 306
Author(s):  
Asri Soraya Afsari
Keyword(s):  
Qualitative Method ◽  
Field Method ◽  
The Other ◽  
Survey Method ◽  
Cultural Comparison ◽  
Other Hand ◽  
The People ◽  
Descriptive Qualitative

AbstrakPenelitian ini bertujuan mengkaji perbandingan kepercayaan masyarakat Talagadi Majalengka dan masyarakat Nagoya di Jepang. Kepercayaan yang dimaksud dalampenelitian ini adalah kepercayaan yang berhubungan dengan tabu atau pamali dankepercayaan yang berhubungan dengan keberuntungan pada kedua masyarakat tersebut.Untuk mencapai tujuan tersebut digunakan metode deskripstif kualitatif. Dalam memupudata digunakan metode lapangan karena peneliti terjun langsung ke masyarakat. Disamping itu, digunakan pula metode survey melalui penyebaran daftar kuesioner. Hasilpenelitian menunjukkan bahwa bentuk kepercayaan yang berhubungan dengan tabu ataupamali pada masyarakat Talaga dan Nagoya meliputi kegiatan yang dilakukan oleh manusia.Adapun kepercayaan yang berhubungan dengan keberuntungan pada kedua masyarakattersebut berkaitan dengan binatang, benda, dan kegiatan manusia. Sampai saat ini baikmasyarakat Talaga maupun Nagoya masih memegang teguh kepercayaan tersebut.Kata kunci: kepercayaan, Talaga, Nagoya, deskriptif kualitatif, komparasi budaya.AbstractThe aim of this research is to review the comparison of belief between the society ofTalaga in Majalengka and the society of Nagoya in Japan. The intended belief on this study isthe one related with a taboo or pamali, and the belief correlated to luck on both societies. Inachieving the goal, this research uses a descriptive qualitative method. To get the data, thewriter uses a field method that he (/she) directly involves with the people. On the other hand,the writer also uses a survey method by distributing questioners. The result shows that the beliefcorrelated with the taboo or pamali of Talaga and Nagoya societies covers the activities doneby human. Also with the belief related to luck of both societies corresponds to animals, things,and human’s activities. Until now, either Talaga society or Nagoya’s still keeps those beliefs.Keyword: belief, Talaga, Nagoya, descriptive qualitative, cultural comparison.

scholarly journals HSE Management System for Hotwork Operation at High Elevation in Shipbuilding Project

2018 ◽  
Vol 203 ◽  
pp. 02005 ◽  
Author(s):  
Idris Othman ◽  
Mohd Fauzan Helmy Ibrahim ◽  
Nasir Shafiq ◽  
Hisham Mohamad ◽  
Md Salim Kamil
Keyword(s):  
Management System ◽  
Safety Management ◽  
High Elevation ◽  
Peninsular Malaysia ◽  
Survey Method ◽  
Liquefied Petroleum Gas ◽  
The People ◽  
Fall From Height ◽  
Class C ◽  
Almost All

Shipyard industry is one of the growing industry in Malaysia. There is still a lot of room for improvement with regards to the safety aspects within the industry. This study presents the finding of a survey on the safety management in shipyard operation of class C and D in Peninsular Malaysia registered with Ministry of Finance Malaysia. Shipyard operation is considered a hazardous job. Most of the cases were due to fall from height, fire and explosion. Similar accidents happened in South Korea, where 8 fatalities and 31 injuries were reported in January to August 2017. The accidents were due to crane collapsed and explosion during welding works inside a hull of a Liquefied Petroleum Gas (LPG) carrier. This paper aims to study the Health, Safety and Environment Management System (HSEMS) of shipyard operations in Malaysia particularly in Class C and Class D shipyard. This study was conducted using a survey method following the Glenn D’s equation. The survey was targeted at the people who are involved in the industry including the staffs of clients, consultants and contractors. The findings of this study show that almost all the shipyards of Class C and D have HSEMS in placed but some are incomplete. Accidents still happen in the Malaysian shipyard industry from time to time. The gaps in the HSEMS that lead to the accident are highlighted in this paper. Nearly 10% of Class C and D shipyards do not have clear HSE Policy and this one of possible causes of accidents due to low priority given to HSE matters in this particular Class C and D shipyard.

scholarly journals Importation of Good Governance at Local Self-government Body in Bangladesh

2015 ◽  
Vol 4 (4) ◽  
pp. 46
Author(s):  
Fakhrul Islam ◽  
Md. Amdadul Haque
Keyword(s):  
Good Governance ◽  
Local Governance ◽  
Local Level ◽  
Survey Method ◽  
Role Of Government ◽  
Public Issues ◽  
The People ◽  
New Space ◽  
Government Body ◽  
Data Collection Technique

The principle of good governance is difficult and controversial. Governance opens new space which provides a concept that allows us to discuss the role of government in coping with public issues and the contribution that other players may make. It opens one’s mind to the possibility that groups in society other than government. Good governance is responsive to the present and future needs of society. Strengthening local governance can be ensured through the importation of the component of good governance at the local level. This paper intent to  examine spaces where principles of good governance are required to apply to ensure better service delivery system at Union Parishad. This paper has been followed by social survey method. The data collection technique of this study has covered quantitative technique. Union Parishad as a local self government body ensuring community participations, people can approach and communicates clearly to their representatives and regularly issuing its progress report to the people for their transparency. Besides, dealing with convicted corruption was found most effective in manner.

scholarly journals Conscientiousness as a Predictor of Relative Longevity

2015 ◽  
Vol 8 (1) ◽  
pp. 33
Author(s):  
Felix Uchechukwu Udoh ◽  
Aloysius C. Anyichie
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
West Africa ◽  
Big Five ◽  
Sampling Technique ◽  
Pearson Product Moment Correlation ◽  
Anambra State ◽  
Data Analyses ◽  
The People ◽  
Selection Of

<p>This study examined the Conscientiousness domain (of the Big-Five Inventory [B5]) and its facets as predictors of Relative Longevity (RL). Its methods of investigation involved the administration of the B5 to a sample of 350 people from Anambra State (of Nigeria, West Africa) who had RL. These participants were drawn from the representative towns of the three senatorial zones in the State. Stratified sampling technique was employed in the selection of the respondents. Pearson Product-Moment Correlation analysis and Multiple Regression analysis were used in data analyses. The results of the research indicated that there was no significant correlation between Conscientiousness domain and RL. However, its (Conscientiousness) facet (of Thorough) correlated significantly with RL. Besides, Conscientiousness did not predict RL, but its facets (Thorough, Reliable, Organized, and Goal-directed) were found to be significant predictors of RL. The study’s conclusion is that although Conscientiousness was neither a correlate nor a predictor of RL among the people of Anambra State, some of its Facets were (correlate and/or predictor/s).</p>

scholarly journals Awareness of Linked Open Data Among the Employees of Polish Libraries, Archives, and Museums

2022 ◽  
Vol 59 (2(118)) ◽  
pp. 7-25
Author(s):  
Dorota Siwecka
Keyword(s):  
Linked Data ◽  
Open Data ◽  
Linked Open Data ◽  
Survey Method ◽  
Doctorate Degree ◽  
Research Libraries ◽  
The People ◽  
Central Statistical ◽  
Central Statistical Office ◽  
The Subject

Purpose/Thesis: This article presents the results of a survey conducted in January 2021 among employees of Polish libraries, museums, and archives, examining their awareness of open linked data technologies. The research had a pilot character and its results will be used to improve the questionnaire and to conduct research on a wider scale. Approach/Methods: The survey method was used in the study. Results and conclusions: On the basis of answers received, it can be concluded that open linked data is not yet very well-known among employees of Polish libraries, museums, and archives. Those most aware of technologies allowing for machine understanding of content shared on the Web are doctorate degree-holders employed in research libraries. Furthermore, awareness of the projects using LOD technologies does not correlate with awareness of these technological solutions. Research limitations: The number of respondents (415) constitutes 1% of all the people employed in libraries, archives, and museums in Poland (based on data provided by the Central Statistical Office of Poland). This is not a large number, but considering the variety among the respondents, the sample can be considered representative. Originality/Value: The awareness of Linked Open Data among employees of Polish libraries, archives, and museums has not been the subject of any study so far. In fact, this type of research has not been conducted in other countries either.

scholarly journals HUBUNGAN TINGKAT KEMISKINAN DENGAN AKSES PANGAN DI KECAMATAN PARDASUKA KABUPATEN PRINGSEWU

2021 ◽  
Vol 9 (3) ◽  
pp. 539
Author(s):  
Nurjanah Nurjanah ◽  
Suriaty Situmorang ◽  
Eka Kasymir
Keyword(s):  
Correlation Analysis ◽  
Food Access ◽  
Research Data ◽  
Survey Method ◽  
Poor Household ◽  
Poverty Level ◽  
The Poor ◽  
Household Food ◽  
Poor Households

This research aims to analyze the distribution of poor households and analyze the relation between poverty level and household food access. The method used in this research is a survey method. The location was chosen purposively with consideration that Pardasuka Subdistrict represents the highest RASKIN beneficiary area in Pringsewu Regency. The respondents are 67 households of the RASKIN beneficiary selected randomly.  The research data were collected in January 2019. The distribution of poor households was analyzed descriptively and household food access was analyzed by using correlation analysis. The results showed that the distribution of poor households in Pardasuka Subdistrict consists of 47.76% Pre-Prosperous, 19.40% Prosperous I, and 32.84% Prosperous II.  The relation between poverty level and household food access in Pardasuka Subdistrict Pringsewu Regency is negative and significant, which means that when the food access increases, then the poverty level of the poor households decreases.Key words: poor household, food access

scholarly journals A Relationship between Resilience and Psychological Preparedness for Disaster among Airlangga University Health Faculty Students

2020 ◽  
Vol 202 ◽  
pp. 12025
Author(s):  
Listyati Setyo Palupi ◽  
Muhammad Noor Rahman Himawan
Keyword(s):  
Disaster Management ◽  
Linear Correlation ◽  
Survey Method ◽  
Correlation Score ◽  
Resilience Scale ◽  
The People ◽  
Coefficient Corrélation ◽  
Positive Linear Correlation ◽  
Prone Area ◽  
National Disaster

National Disaster Management Agency of Indonesia recorded 3,406 disasters events during in Indonesia reached. Research suggest that people who lived in the disasters prone area such as need to be well prepared both physically and psychologically in order to reduce the risk of disaster and ensure that the people are resilience. One of disasters prone area in east part of Java island is East Java Province. In East Java total of disasters occurred are 1537 case. Therefore, it is important to identify their psychological preparedness and resilience in this region. Thus, this study aims to determine whether there is a correlation between resilience with psychological preparedness for disaster. This research was conducted among Airlangga University Health Faculty Students in Surabaya, East Java. This research uses a quantitative approach with a survey method. The scale used are Brief Resilience Scale and Psychological Preparedness for Potential Disasters Scale. The results obtained from this study are that there is a positive linear correlation between resilience and psychological preparedness for disaster with 0.338 coefficient correlation score. That means if the level of resilience is high, the level of psychological preparedness for disaster will also be high. Vice versa.

Tools of Data Collection in Empirical or Non-doctrinal Legal Research

2020 ◽  
pp. 326-358
Author(s):  
P. Ishwara Bhat
Keyword(s):  
Data Collection ◽  
Group Discussion ◽  
Survey Method ◽  
General View ◽  
Natural Setting ◽  
Legal Research ◽  
Group Discussions ◽  
Social Unit ◽  
The People

This chapter maps the data collection tools employed in empirical legal research: observation, focused group discussions, case study, survey, and questionnaire. Discussing observation, one of the oldest and commonly used tools in social and natural sciences, it points out the benefits of observing the people in their natural setting and actions as is done in ethnographical study: conversation through interview unearths personal perspectives, beliefs, feelings, and attitudes of the interviewee. Focused group discussion is similarly used to amass valuable information from a group of people having specific experience on a topic. Case study through intensive study of individuals, institutions, instances holds the lens to the life of social unit. On the other hand, survey method takes a general view of population or community by door to door data collection, its prominent type being census. Questionnaire is a popular method of data collection by framing and communicating list of relevant questions on research topic, collecting responses and analysing them. The chapter ends by stressing on how the instruments of data collection should be carefully and objectively employed through proper procedure.

scholarly journals Consumers' Preference of Fast Food Items in Kathmandu Valley

NCC Journal ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 17-25
Author(s):  
Bharat Rai ◽  
Rajshree R Rawal
Keyword(s):  
Regression Analysis ◽  
Fast Food ◽  
Positive Impact ◽  
Pearson Correlation ◽  
Consumer Preference ◽  
Primary Data ◽  
Kathmandu Valley ◽  
Brand Preference ◽  
Independent Variables ◽  
Food Items

The main purpose of this study is to understand and evaluate the factors affecting consumer's preference of fast food items in Kathmandu Valley. Taste, price, ambience and location have been taken as independent variables and brand preference has been taken as dependent variable in the study. The study has been adopted the descriptive and causal research design. Samplesize has been taken 226 under the study. Primary data for the research has-been collected using structured questionnaire from fast food consumer within Kathmandu Valley of University students. To analyze the collected data, descriptive statistics, and Pearson correlation as well as regression analysis has been conducted to identify the relationship and effect between independent variables (taste, price, ambience and location) and dependent variable (consumer preference). SPSS has been used to process the data and to find the result of the data analysis. By the correlation analysis there is significant relationships between independent variables (taste, price, ambience and location) and dependent variable (brand preference). Based on regression analysis, taste, ambience and location have significant and positive impact on consumer preference for fast food items. It means consumers are much more concerned and aware about these factors while consuming the fast food. Similarly, price has less or no effect on consumer preference for fast food items for the respondents taken under the study.

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