scholarly journals Curriculum as Culture, Semiotic System and Communication Media

2016 ◽  
pp. 148-160
Author(s):  
Zigmas Kairaitis
Keyword(s):  
Media Culture ◽  
Standard Document ◽  
Semiotic System ◽  
Political Transformations ◽  
Communication Paradigm ◽  
The Media ◽  
Synergetic System ◽  
Internal And External Factors ◽  
Education Process

Subject to the communication paradigm, the article focuses on the curriculum as an object of culture, semiotics and communication. The pervasive media culture is increasingly penetrating various areas which, at first sight, have nothing to do with the media. Application of mediology for the specific objects “lifts” them to the level of culture and society. Subject to its importance in the society and the role in the historical and political transformations, curriculum can be attributed to the phenomenon of culture. This was the concept of the curriculum during the restoration of independence of Lithuania (in 1990). Later, the role of curriculum became less important and simply turned into a standard document that had to be executed uncritically. However, the relation between the teacher and the curriculum is rather complicated. The text of curriculum can be interpreted as a semiotic system of symbols. The content of curriculum, provided concepts, definitions and statements can be interpreted in various educational contexts and discourses. Curriculum – same as the entire system of education – is a selforganisational semiotic-synergetic system influenced by internal and external factors. In terms of communication, curriculum is a mediator – a medium – between all participants of the education process. In the education process, cognitive, spiritual and activity objects acquire certain meanings and scopes through the communication relation to the curriculum content (symbols).

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

scholarly journals Media, Culture and Indigenous Languages in Pakistan: A Critical Review

2020 ◽  
Vol V (IV) ◽  
pp. 27-33
Author(s):  
Irem Sultana ◽  
Malik Adnan ◽  
Muhammad Imran Mehsud
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Indigenous Languages ◽  
Media Culture ◽  
Native Languages ◽  
Mainstream Media ◽  
Study Results ◽  
The Media ◽  
Depth Interviews

This research paper inspected the role of Pakistani media to protect indigenous languages and culture in Pakistan. The study examined the situation; if Pakistani media outpours concern with the native languages or not. The article also checked the media landscape, its language-wise segregation and scenario of literacy in different areas of the country. The outcomes of the study showed that Pakistani media is neglecting the indigenous languages. The study results exhibited clearly that media houses’ focus on protecting native languages, is not profound. The findings also showed that foreign ownership of Media houses plays a role in neglecting indigenous language promotions. The current study presented that Pakistani mainstream media is damaging the local and native languages. The study was the outcome of qualitative content analysis and in-depth interviews of senior communication experts.

scholarly journals Media aesthetic component of communication and its manifestation in infographic content

Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 84-96
Author(s):  
Svetlana Simakova
Keyword(s):  
Visual Image ◽  
Integrated Approach ◽  
Visual Media ◽  
Media Culture ◽  
Media Content ◽  
Case Study Method ◽  
History Of ◽  
The Media

The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.

scholarly journals El Deporte y la Televisión: El papel del profesional de Educación Física (Sport and Television: the role of the professional of Physical Education)

Retos ◽  
2015 ◽  
pp. 33-37
Author(s):  
Milena Avelaneda Origuela ◽  
Cinthia Lopes da Silva
Keyword(s):  
Physical Education ◽  
Critical Analysis ◽  
Formal Education ◽  
Media Culture ◽  
Cultural Element ◽  
The Media ◽  
Methodological Procedures ◽  
The Relationship ◽  
Medios De Comunicacion

Este trabajo tiene como objetivo analizar la relación existente entre el deporte y la televisión, e identificar el papel del profesional del área de Educación Física en relación al deporte televisivo. Los diferentes medios de comunicación de masa (MCM) producen discursos e imágenes relacionadas al deporte, atribuyéndole a este elemento de la cultura, una serie de significados. Específicamente, ver el deporte a través de la televisión, es muy diferente de verlo en estadios y gimnasios, porque la producción televisiva está restricta a las jugadas y escenas previamente elegidas y seleccionadas por periodistas y productores de la información. Como procedimientos metodológicos, se realizó una revisión bibliográfica de carácter cualitativa, así como un análisis textual, temático, interpretativo y crítico de los libros de estudiosos del Ocio, de la Comunicación y de la Educación Física. Las conclusiones son las siguientes: Al transmitirse el deporte por la televisión, éste es transformado en un «telespectáculo». Es en este proceso que se hace fundamental el papel desempeñado por el profesional de Educación Física, así como sus conocimientos. Este profesional, basado en la perspectiva de la Educación para el Ocio, será capaz de facilitar en sus alumnos el acceso al conocimiento propio del área, y el que éstos alcancen un nivel superior o inventivo de comprensión. De esta manera la intervención pedagógica realizada en la educación formal será fundamental para que dichos sujetos tengan acceso a elementos teóricos tales que les permita realizar una lectura competente del deporte difundido por el conjunto de medios de comunicación, y con ello disfruten de sus momentos de ocio con calidad.Palabras clave: Deporte; Ocio; Medios de Comunicación; Cultura.Abstract: This paper has the objective of analyzing the relationship between sports and television, and identifies the role of the professional who acts in the field of Physical Education related to sport on television. The media institution produces discourses and an image related to sports and attributes a group of signifiers to this cultural element. Watching sport on television is different from watching them in a stadium or a gymnasium. This occurs because the televise production is restrict to the passes and scenes chosen previously by journalists and producers. As methodological procedures, it was made bibliographical review of qualitative type and also, thematic, textual, interpretative and critical analysis of the books written by scholars in the field of Leisure, Communication and Physical Education. The conclusions are: sport, when it is showed by television, it is transformed into entertainment. During this process, the role of the professional of Physical Education is essential to mediate knowledge. The teacher, based on the perspective of education for leisure, can help students to have access to the knowledge so they can reach superior and inventive level of comprehension. Accordingly, pedagogical mediation realized in formal education will be essential so that the subjects have access to theoretical elements for a qualified reading of the sport showed by media, thus, they can enjoy their moments of leisure with quality. Key words: Sport; Leisure; Mass Media; Culture.

scholarly journals The Role of ‘Ulama (Arabic Scholars) In The 19th Century Yoruba Nation And Politics

2020 ◽  
Vol 6 (1) ◽  
pp. 47-74
Author(s):  
A. O. Hashimi
Keyword(s):  
19Th Century ◽  
Political Transformation ◽  
Historical Materials ◽  
Political Transformations ◽  
The People ◽  
Muslim Immigrants ◽  
History Of ◽  
Internal And External Factors ◽  
The 19Th Century

The nineteenth Century was a revolutionary period in the history of societies, kingdoms and empires in Yorubaland. The Century witnessed profound and irreversible social, religious and political transformations in the lives of the people who lived in the region. Both internal and external factors were responsible for these processes of change. The consequential events centred on commerce, politics, religion, warfare, intra-and intergroup relations, and reform and adjustment to new ways of life. This paper describes the activities of the Muslims in the 19th century Yoruba Politics, and the significant roles played by the ‘Ulama in the period under study. Islam was introduced to Yorubaland before the 19th century, and the population was reinforced by the ingress of Muslim immigrants and Hausa slaves who were brought to Oyo Empire. In this diverse group different roles were played by the Muslim community and the ‘Ulama (clerics). The activities of the Muslims had momentous impact on 19th century Yoruba politics in different ways as recorded in Arabic documents and other historical materials. In the course of time, Muslims occupied positions of great authority in royal administration. They used their position to promote Islam. This paper argues that the roles of the ‘Ulama in the political transformation and social change in Yorubaland was so important that its impact is felt till today.

Adaptation in Japanese media mix franchising: Usagi Drop from page to screens

2019 ◽  
Vol 12 (3) ◽  
pp. 143-161
Author(s):  
Rayna Denison
Keyword(s):  
External Factors ◽  
Media Culture ◽  
Action Film ◽  
The Media ◽  
Adaptation Practice ◽  
Internal And External Factors ◽  
Adaptation Processes ◽  
Adaptation Practices ◽  
Media Mix ◽  
Live Action

Abstract Japanese media franchising is normally discussed in relation to long-running chains of serial transmedia production known in Japan as 'media mix'. I argue that this focus on the biggest of Japanese franchises is over-determining how we conceptualize the flows of adaptation in Japanese media culture. Therefore, in this article, I focus on a short-lived franchise based around Yumi Unita's manga Usagi Drop (literally, Bunny Drop, 2009‐11) in order to think about the media mix as a set of relational adaptation processes. In the space of just a few months in 2011, this manga about a young man adopting his grandfather's illegitimate daughter became the seemingly unlikely source of a transmedia franchise that included television animation and live action film. Focusing on such a short-lived cycle of production allows me to reconsider how Japanese franchise media texts relate to one another, and to decentre anime as the defacto core medium in Japanese franchising. Expanding the view of Japanese media mix adaptations, I consider how both internal and external factors can influence media franchising and adaptation practices in contemporary Japan. Retracing the production discourses around the creation of the Usagi Drop franchise therefore allows me to reconsider the concept of media mix as adaptation practice and process in Japan.

scholarly journals Communication Technologies of Media Sphere as the Basis for the Development of Legal Media Culture

2021 ◽  
Vol 27 (4) ◽  
pp. 90-97
Author(s):  
N. B. Kirillova ◽  
Keyword(s):  
Human Rights ◽  
Civil Society ◽  
Communication Technologies ◽  
Legal Culture ◽  
Media Culture ◽  
The Media ◽  
Educational Potential

The object of the research is the educational potential of the media sphere in the development and dissemination of legal culture and human rights culture in modern Russia. This is due to the strengthening of the role of the information factor in the formation of civil society. The purpose of the work is to consider the communication technologies of the media sphere as the basis for the transformation of legal culture into legal media culture.

scholarly journals Karl Marx and the Study of Media and Culture Today

2014 ◽  
Vol 6 (1) ◽  
pp. 39-76 ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
Cultural Studies ◽  
Media Studies ◽  
Karl Marx ◽  
Blind Spot ◽  
Media Culture ◽  
Future Tense ◽  
Global Crisis ◽  
The Media ◽  
Theory Of Value

The task of this paper discusses the role of Marx in analysing media, communica-tion and culture today. An analysis of three contemporary Cultural Studies works – Lawrence Grossberg’s monograph Cultural Studies in the Future Tense, John Hartley’s monograph Digital Futures for Cultural and Media Studies and Paul Smith’s edited volume The Renewal of Cultural Studies – shows that there is an agreement that the economy needs to be taken more into account by Cultural Studies, but disagreement on which approach should be taken and what the role of Karl Marx’s works shall be. The paper argues that Marx’s labour theory of value is especially important for critically analysing the media, culture and communica-tion. Labour is still a blind spot of the study of culture and the media, although this situation is slowly improving. It is maintained that the turn away from Marx in Cultural and Media Studies was a profound mistake that should be reverted. Only an engagement with Marx can make Cultural and Media Studies topical, politically relevant, practical and critical, in the current times of global crisis and resurgent critique.

scholarly journals MEDIATIZATION OF ISLAMIC DOCTRINE IN A NEW ERA OF DIGITAL INDONESIA: The Case of Ḥadīth on Dajjāl

2019 ◽  
Vol 30 (2) ◽  
pp. 177
Author(s):  
D. I. Ansusa Putra ◽  
Agus Firdaus Chandra
Keyword(s):  
Digital Media ◽  
Media Studies ◽  
Media Culture ◽  
The Other ◽  
Close Link ◽  
New Era ◽  
Use Of Technology ◽  
The Media ◽  
Changing Role

<p><span lang="IN">This research is a study of the mediatization of the ḥadīth on Dajjāl (the anti-Christ) in the context of media culture. Mediatization of the ḥadīth through illustrations allows every Muslim to understand the stages and events that will occur at the </span><span>End of the Time</span><span> <span lang="IN">(<em>Ākhir al-Zamān</em>). Such ḥadīth is pre-actual doctrinal texts in Islam. This article uses the theory of mediatization that has a close link with the discipline of media studies and religiosity. </span></span><span>We</span><span lang="IN"> argue that the ḥadīth illus­tration as an expression of religious beliefs is a continuation of the massive use of technology in understanding religious doctrines. On the other hand, the illustration of the ḥadīth</span><span>.</span><span> <span lang="IN">Ḥadīth on the Dajjāl in digital media has formed a new pattern in the understanding of ḥadīth from abstract-imaginative to con</span></span><span>c</span><span lang="IN">rete-imaginative. The illustration of the Dajjāl has become an indication of the widespread role of the media in the spread of Islamic doctrines, and its changing role from being dominated by the texts to being dominated by the logic of religion. This research uses the theory of mediatization with the approach of media culture. The data is obtained from footage of such ḥadīth documentary airing on You</span><span>T</span><span lang="IN">ube accounts. These shows usually refer to preachers who are concerned with conveying the contents of the ḥadīth.</span></p>

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