scholarly journals Introduction of Google My Business for the Utilization of Digital Marketing in the Era of E-Commerce & Social Media

2020 ◽  
Vol 2 (01) ◽  
pp. 20
Author(s):  
Prasetyo Dono Saputro
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Digital Devices ◽  
Use Of Technology ◽  
Training Materials ◽  
Business Application ◽  
Medium Enterprises ◽  
A Company

In the era of the industrial revolution 4.0 and increasingly incessant to become a society 5.0, SUBCOMTECH held a training & workshop on the use of technology at Ciputra World Surabaya Mall with technology training materials. One of the material is "the introduction of Google My Business for the use of digital marketing in the era of e-commerce & social media". The introduction of Google My Business for SMEs is felt to be appropriate because the features of the application and web features offered are suitable for MSME scale. Besides the list is free and can also be paid. Digital marketing for a company is a very important part today. No exception for MSME businesses (Micro, Small and Medium Enterprises) that require internet marketing publications for the continuity and added progress of their business. MSME managers are expected to have skills in internet promotion through digital devices, especially in publicizing products sold and places offered. When a UMKM manager has the ability to manage marketing through digital devices, making it easier to develop his business with wider sales, his products are more widely known and sought after. Therefore, it is necessary to implement the activities to conduct both training and creating a Google My Business application account regarding digital marketing in advancing the MSME sector.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Pelatihan Pemasaran Melalui Media Sosial Dalam Meningkatkan Penjualan Produk UMKM Di PLUT KUMKM Tulungagung

2021 ◽  
Vol 1 (1) ◽  
pp. 45-52
Author(s):  
Nurani Nurani ◽  
Eni Widhajati ◽  
Eni minarni ◽  
Mukhamad Eldon
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Business People ◽  
Marketing Model ◽  
Increasing Knowledge ◽  
Use Of Social Media ◽  
Medium Enterprises ◽  
Product Promotion

Abstract Micro, Small and Medium Enterprises play an important role in improving the economy and welfare of the community. The ability to compete and market products is one of the spearheads for business actors to exist and be competitive. There are many factors that influence the success of a business, however how a product can dominate the market is one of the priorities that business actors must do. In the era of the Industrial Revolution 4.0, business people can no longer rely on conventional marketing, they must also start marketing their products online. This shift in the marketing model must be carried out immediately by business actors so that their products are able to compete in the global market. In this context, the business actors have been assisted by PLUT KUMKM Tulungagung which  have experienced in solving many problems in terms of marketing,. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The method used in this activity is training and mentoring. The results of the training and mentoring activities besides increasing knowledge are expected that business actors will also be able to use social media as a means of product promotion and marketing so that sales can increase. Abstrak Usaha Mikro Kecil Menengah berperan penting dalam meningkatkan perekonomian dan kesejahteraan masyarakat. Kemampuan bersaing dan pemasaran produk menjadi salah satu ujung tombak agar pelaku usaha dapat eksis dan berdaya saing. Banyak faktor yang mempengaruhi keberhasilan suatu usaha, namun bagaimana  suatu produk dapat menguasai pasar menjadi salah satu prioritas yang harus dilakukan oleh pelaku usaha. Pada era Revolusi Industri 4.0 pelaku usaha tidak dapat lagi mengandalkan pemasaran konvensional, mereka juga harus mulai memasarkan produknya secara online. Pergeseran model pemasaran ini harus segera dilakukan oleh pelaku usaha agar produknya mampu bersaing dipasar global. Pelaku usaha binaan PLUT KUMKM Tulungagung banyak mengalami kendala dalam hal pemasaran, pelaku usaha masih mengandalkan pemasaran konvensional dan belum memanfaatkan media social secara maksimal sebagai sarana pemasaran produknya. Tujuan kegiatan ini adalah untuk memberikan pengetahuan tentang pemanfaatan media social sebagai media pemasaran dan memberikan ketrampilan kepada pemilik UMKM dalam meningkatkan penjualan produknya. Metode yang digunakan dalam kegiatan ini pelatihan dan pendampingan. Hasil dari kegiatan disamping meningkatkan pengetahuan diharapkan pelaku usaha juga mampu memanfaatkan sosial media sebagai sarana promosi dan pemasaran produk sehingga penjualan dapat meningkat.   

scholarly journals Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

2021 ◽  
Vol 3 (3) ◽  
pp. 1
Author(s):  
Fauziatul Isnainiyah ◽  
Nabiela Naily ◽  
Zainal Muttaqim
Keyword(s):  
Social Media ◽  
Action Research ◽  
Marketing Strategy ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Economic Sustainability ◽  
Marketing System ◽  
Economic Sectors ◽  
Medium Enterprises ◽  
The Impact

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

scholarly journals Peran Human Capital, Structural Capital, Relational Capital Dan Digital Marketing Terhadap Kinerja UMKM

SKETSA BISNIS ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 47-62
Author(s):  
Kholid Murtadlo
Keyword(s):  
Human Capital ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Relational Capital ◽  
Structural Capital ◽  
Use Of Technology ◽  
Medium Enterprises

AbstractMicro, Small and Medium Enterprises (MSMEs) have a very important role in supporting the national economy, MSMEs are considered as strong and resilient businesses from the global crisis. Although the development of MSMEs is currently experiencing quite rapid development, it cannot be separated from several obstacles. One of the constraints experienced by MSMEs is the lack of effective knowledge management and the ineffective use of technology. This is something that must be improved by MSME actors in order to increase their business. The purpose of this study was to determine the effect of human capital, structural capital, relational capital, and digital marketing on the performance of MSMEs. The population in this study were all food and beverage MSME managers assisted by the Satrya Emas program in Pasuruan Regency. The sample required is 138 respondents. The research method used is quantitative method using multiple linear regression analysis approach. This study uses the SPSS 22 program. The results of this study indicate that the human capital variable (X1) partially has a significant effect on the performance of MSMEs (Y) with tcount 4.865 > ttable of 1.977 and sig value of 0.001 <0.05, structural capital variable (X2) partially has a significant effect on performance. MSMEs (Y) with tcount 3,591 > ttable of 1,977 and sig value of 0.003 < 0.05, the relational capital variable (X3) partially has a significant effect on the performance of MSMEs (Y) with tcount of 6.014 > ttable of 1.977 and sig value of 0.004 < 0, 05, and the digital marketing variable (X4) partially has a significant effect on the performance of MSMEs (Y) with tcount 4.177 > ttable 1.977 and sig value 0.004 <0.05Keywords: Human Capital, Structural Capital, Relational Capital, Digital Marketing, SMEs Abstrak Usaha Mikro Kecil Menengah (UMKM) menjadi salah satu peranan yang sangat penting dalam menunjang perekonomian nasional, UMKM dianggap sebagai usaha yang kuat dan tahan dari terpaan krisis global. Meskipun perkembangan UMKM saat ini sudah mengalami perkembangan yang cukup pesat, namun hal itu tidak lepas dari beberapa kendala. Kendala yang dialami UMKM salah satunya adalah kurang efektifnya pengelolaan pengetahuan dan kurang efektifnya penggunaan teknologi. Hal inilah yang harus ditingkatkan  oleh para pelaku UMKM agar dapat meningkatkan usahanya. Tujuan penelitian ini adalah untuk mengetahui pengaruh human capital, structural capital, relational capital, dan digital marketing terhadap kinerja UMKM. Populasi dalam penelitian ini adalah seluruh pegelola UMKM makanan dan minuman binaan program satrya emas Kabupaten Pasuruan. Sampel yang diperlukan adalah 138 responden. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 22. Hasil penelitian ini menunjukkan hasil bahwa variabel human capital (X1) secara parsial berpengaruh signifikan terhadap kinerja UMKM (Y) dengan thitung 4,865 > ttabel sebesar 1,977 dan nilai sig 0,001 < 0,05, variabel structural capital (X2) secara parsial berpengaruh signifikan terhadap kinerja UMKM (Y) dengan thitung 3,591 > ttabel sebesar 1,977 dan nilai sig 0,003 < 0,05, variabel relasional capital (X3) secara parsial berpengaruh signifikan terhadap kinerja UMKM (Y) dengan thitung 6,014 > ttabel sebesar 1,977 dan nilai sig 0,004 < 0,05, dan variabel digital marketing (X4) secara parsial berpengaruh signifikan terhadap kinerja UMKM (Y) dengan thitung 4,177 > ttabel sebesar 1,977 dan nilai sig 0,004 < 0,05. Kata Kunci: Modal Manusia, Modal Struktural, Modal Relasional, Pemasaran Digital, UKM

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

scholarly journals Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

2021 ◽  
Vol 8 (9) ◽  
pp. 488-496
Author(s):  
Ikhsan Al Zuhri ◽  
Sukaria Sinulingga ◽  
Iskandarini .
Keyword(s):  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Correlation Method ◽  
Digital Marketing ◽  
Research Approach ◽  
Marketing Performance ◽  
Marketing Process ◽  
Medium Enterprises ◽  
Marketing Implementation ◽  
A Company

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descriptive correlational analysis with quantitative research approach. This method is intended to examine to what extent the variation of one factor in relation to other variation of another factor (Rakhmat, 2004). Correlation Method is intended to analyze the effectiveness between digital marketing implementation towards marketing performance of Small to Medium Enterprises (SME) in LINKS USU. The research’s populations are every Small to Medium Enterprises owner in Medan City Managed by Innovation and Business Technology Incubation Department North Sumatra University that have already used digital marketing technology for the past year. Keywords: Effectiveness, Digital Marketing, Marketing Performance, SME.

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING

2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi
Keyword(s):  
Industrial Revolution ◽  
Central Government ◽  
Small And Medium Enterprises ◽  
Digital Marketing ◽  
Product Packaging ◽  
Tourist Destinations ◽  
Online Sales ◽  
The Face ◽  
Medium Enterprises ◽  
Product Sales

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.

scholarly journals Gaining Trust in the Digital Age: The Potential of Social Media for Increasing the Competitiveness of Small and Medium Enterprises

2021 ◽  
Vol 13 (4) ◽  
pp. 1884
Author(s):  
Borislav Rajković ◽  
Ivan Đurić ◽  
Vlade Zarić ◽  
Thomas Glauben
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Consumer Preferences ◽  
Small And Medium Enterprises ◽  
Online Communication ◽  
Added Value ◽  
Equation Modeling ◽  
Credence Attributes ◽  
Medium Enterprises ◽  
A Company

Trust in information originating from a company is becoming essential, as consumer preferences are increasingly versatile and oriented towards credence attributes. Social media, which emerged as a dominant means of online communication, might help increase consumers’ trust in companies. The paper empirically investigates a conceptual trust-building mechanism that could occur on companies’ social media pages. A survey was conducted among social media users in Belgrade (Serbia). The collected data were analyzed using covariance-based structural equation modeling. It confirmed that in an interactive environment of companies’ social media pages, trust can be built towards two objects. The first one is trust among consumers, and the second one is trust towards a company. The results also confirm a connection between trust and an intention to purchase, both being also related to a consumer’s willingness to obtain information. Therefore, the result can serve as a basis for creating more effective marketing campaigns where a company is the source of information regarding credence (added-value) attributes of its products.

A Conceptual Framework on the Social Media Adoption Among Small and Medium Enterprises’ Managers in Indonesia

2015 ◽  
Vol 21 (4) ◽  
pp. 984-988 ◽  
Author(s):  
Andreas Chang ◽  
Ishak Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Technology Acceptance ◽  
Small And Medium Enterprises ◽  
Normative Pressure ◽  
Use Of Technology ◽  
The Social ◽  
The Republic ◽  
The Government ◽  
Medium Enterprises

The aim of this conceptual paper is to investigate the social media adoption by Indonesian small and medium enterprises (SME) managers. The proliferation of social media has changed the way enterprises market their products or services. A review of the literature shows there is lack of research investigating the adoption that systematically uses one theoretical model; and later putting the model in the context of the Small and Medium Enterprises in Indonesia. Most research on Social Media adoption by Small and Medium Enterprises used either technological acceptance models, or examined the characteristics of the enterprise. Both UTAUT (The Unified Theory of Acceptance and Use of Technology) and UTAUT2 have shown inconsistent results. This paper proposes a new model by decomposing the social influence with normative, coercive and mimetic pressures. In the proposed model, subjective norm is decomposed into normative pressure of employees, coercive pressure of customers and mimetic pressure of competitors. The framework contributes to the knowledge in the field of consumer behavior and technology acceptance research, by decomposing the construct of social influence. Secondly, and it tested the manager's characteristics of habit, age, gender and also the experience. It not only merely tested as moderators but also as a predictor of behavioral intention. The results of this study are also expected to benefit entrepreneurs and the government of the Republic of Indonesia in terms of assisting entrepreneurs to be more effective.

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