scholarly journals ҚАЗАҚСТАНДАҒЫ DIGITAL-МАРКЕТИНГТІҢ ДАМУ ЕРЕКЕШЕЛІКТЕРІ

2021 ◽  
pp. 42-49
Author(s):  
Г. НАКИПОВА ◽  
Р. СЫЗДЫКОВ
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Statistical Methods ◽  
Statistical Data ◽  
Communication Channels ◽  
Digital Marketing ◽  
The Internet ◽  
Goods And Services ◽  
Current State ◽  
Electronic Channels

В данной статье исследуется современное состояние Digital-маркетинга в Казахстане. Digital-маркетинг – это продвижение товаров и услуг через информационные и электронные каналы, такие как телевидение, интернет, социальные сети и т.д. Основная цель применения digital-маркетинга связана с расширением числа возможных каналов коммуникации с клиентами. Авторами проведен анализ методов и инструментов Digital-маркетинга, на основе которого были выявлены проблемы развития Digital-маркетинга в Казахстане. В процессе исследования использовались экономико-статистические методы, а также сравнительно-сопоставительный анализ статистических данных. Бұл мақалада Қазақстандағы digital-маркетингтің қазіргі жағдайының ерекшеліктері көрсетілген. Digital-маркетинг - бұл тауарлар мен қызметтерді ақпараттық және электронды каналдар, мысалы теледидар, интернет, әлеуметтік желілер және т.б. арқылы жылжыту. Digital маркетингтің басты мақсаты - тұтынушылармен байланыс арналарын кеңейту. Мақала авторлары digital-маркетингтің әдістері мен құралдарын талдады, сол анализ негізінде Қазақстанда digital-маркетингтің дамуының негізгі проблемалары анықталды. Зерттеу барысында экономикалық және статистикалық әдістер, сондай-ақ статистикалық мәліметтерді салыстырмалы талдау анализы қолданылды. This article highlights the features of the current state of Digital Marketing in Kazakhstan. Digital marketing is the promotion of goods and services through information and electronic channels such as television, the Internet, social networks, etc. The main purpose of digital marketing is to expand the number of possible communication channels with customers. The authors analyzed the methods and tools of Digital marketing, and the main problems of the development of Digital marketing in Kazakhstan were identified on its basis. In the course of the research, we used economic and statistical methods, as well as a comparative analysis of statistical data.

scholarly journals Modern digital technologies in promoting goods and services

2021 ◽  
Vol 2021 (1) ◽  
pp. 40-48
Author(s):  
Maria Vladimirovna Shendo ◽  
Elena Viktorovna Sviridova ◽  
Svetlana O. Gordienko
Keyword(s):  
Revenue Management ◽  
Statistical Data ◽  
Digital Technologies ◽  
Communication Technologies ◽  
Production Costs ◽  
Digital Marketing ◽  
The Internet ◽  
Pricing Policy ◽  
Goods And Services ◽  
Self Learning

The article considers the modern trends in promoting goods and services by using digital marketing technologies. There have been given the statistical data from the state program Digital Economy and the assumptions on its further development. The attention is focused on the fact of availability of the Internet in the country, which is the basis for digitalization of the economy, there are provided the statistical data on availability of the Internet in Russia and in the world. It is noted that in Russia the rate of Internet use is lower than in Western countries. The aspects of using digital technologies in business are defined in terms of applying various sensors collected in a single system for analyzing large and continuous data, integrating self-learning systems into production, developing the Internet of Things, which can transfer the enterprise to a new level of profitability, contribute to the modernization of goods following the changing needs of customers. A relatively new concept of revenue-management is considered as based on forecasting demand and developing an enterprise's pricing policy. The most effective digital marketing technologies (wireless communication technologies, neuro technologies, block chain, artificial intelligence, big data, revenue-management, etc.) that ensure the promotion of goods and services in the markets and the corresponding marketing tools that allow the enterprise to optimize production costs, form new sources of income, and build up from competitors by more carefully studying the needs of customers are highlighted.

scholarly journals The Level of Development of the Digital Economy in Poland and Selected European Countries: A Comparative Analysis

2017 ◽  
Vol 9 (1) ◽  
pp. 175-190 ◽  
Author(s):  
Miroslaw Moroz
Keyword(s):  
Comparative Analysis ◽  
Statistical Methods ◽  
Statistical Data ◽  
Digital Economy ◽  
European Countries ◽  
Secondary Sources

Abstract An assessment of the degree of the development of the digital economy in Poland in comparison to chosen European countries is the main purpose of the paper. The methodology of the conducted research is based on the analysis of secondary sources and applying statistical methods. In order to make the comparison in methodically correct manner, synthetic measures of the development of the e-economy were used in the form of two indexes: NRI (Networked Readiness Index) and DESI (Digital Economy and Society Index). On the basis of available statistical data, four European countries were confronted with Poland. Results of the analysis indicate a relatively unfavorable situation of Poland.

scholarly journals Financial leasing as financial and credit support for investment activities of enterprises

2018 ◽  
pp. 59-68
Author(s):  
Tetiana Vasylieva ◽  
Liudmyla Zakharkina ◽  
Oleksii Zakharkin
Keyword(s):  
Comparative Analysis ◽  
Subject Matter ◽  
Statistical Data ◽  
Credit Market ◽  
Legal Regulation ◽  
Financial Leasing ◽  
Current State ◽  
The Subject ◽  
Scientific Rationale

The purpose of the article is to provide scientific rationale of the place and role of financial leasing in financial and credit support for investment activities of enterprises. The subject matter of the research includes various aspects of the current state of financial leasing and ways of its advancement in Ukraine. The article provides an analysis of investment activities based on the volume of investments in Ukraine and determines the role of financial leasing as a funding for investment resources of enterprises. The paper also examines the legal and regulatory framework for financial leasing operations and highlights different interpretations of this form of financing as well as its formal indicators. An analysis of statistical data on the financial and credit market provides important insights into trends of financial leasing contracts and the volume of loans issued to corporate borrowers, and thus makes it possible to conclude that there is a lack of leasing operations in business activities of entities. The point is mainly supported by the fact that financial leasing contracts which have been made lately are not widespread enough after the crisis in 2014. The dynamics of changes in the volume of leasing contracts by dates of signing is considered, and it is found that there is a tendency to shortening the duration of financial leasing services. An industry factor of providing financial leasing services is taken into consideration and the main industries where these services are widespread are described. The existing approaches to evaluating the effectiveness of leasing contracts are systematized. The key challenges that hinder the growth of leasing in Ukraine are identified. The research methods used in the article include: analysis, synthesis and abstraction (for forming the rationale and developing the terminological and conceptual framework of the study); comparison, systematization and logical generalization (for examining the concept of financial leasing, its legal regulation and specific features of using in Ukraine); statistical, structural and comparative analysis (for exploring ways of advancement of financial leasing in Ukraine).

THE EMOTION OF JOY IN SOCIAL NETWORKS: VERBAL, PARAVERBAL AND NONVERBAL FORMS OF EXPRESSION

2021 ◽  
Author(s):  
A.V. Kolmogorova ◽  
S.R. Akhmadeeva
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Team Sport ◽  
Sport Performance ◽  
Emotion Expression ◽  
The Internet ◽  
Text Data ◽  
Gender Factor

The article explores the text data of the Internet-comments published on social networks by fans to celebrate the victory of their favorite sportsmen. The aim of the publication is to analyze verbal, paraverbal and nonverbal forms of emotion expression in two groups of fans: those who are keen on sports profiling typically masculine properties (strength, audacity, endurance), and, on the contrary, those who are passionate about the sport performance featuring feminine characteristics (grace, beauty, flexibility). The conducted comparative analysis gives evidence about the presence of a number of specific features due to the effect of gender factor. However, this factor largely correlates with other variables, such as linguacultural patterns, the nature of the sport itself (team sport vs individual sport).

scholarly journals Survey and Analysis of Current State of Ventilator Alarms in the Intensive Care Unit

2018 ◽  
pp. 37-41
Author(s):  
Z K Lin ◽  
Kun Zheng
Keyword(s):  
Intensive Care Unit ◽  
Intensive Care ◽  
Statistical Methods ◽  
Statistical Data ◽  
Alarm Management ◽  
Current State ◽  
Statistical Table ◽  
Survey Results

This article reports on a survey and analysis of ventilator alarm state in a children hospital. Based on the evaluation of the alarm effectiveness, we designed a survey statistical table for ventilator alarm investigation. We evaluated the alarm situation synthetically through investigation and statistical methods. Result shows that the current ventilator alarms are not sufficiently effective, 26.84% of them are meaningless alarms and those leading to clinician’s intervention make up only 2.26% of all the alarms generated. The reliability of statistical data was also analyzed. According to the survey results, we identified and analyzed the causes of the problem and proposed the corresponding alarm management methods.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

VIDEO ADVERTISING IN DIGITAL MARKETING: ADVANTAGES AND EXAMPLES

2021 ◽  
Vol 1 (10) ◽  
pp. 75-79
Author(s):  
Zarina H. Bekmurzaeva ◽  
◽  
Polina K. Panovskaya ◽  
Keyword(s):  
Social Networks ◽  
Statistical Data ◽  
Digital Marketing ◽  
Video Advertising ◽  
Internet Users

Thousands of brands in the modern digital market do not have coverage and do not receive feedback from users of social networks. This problem is faced not only by "beginners" of the digital market, but also by experienced entrepreneurs. This article highlights the advantages of such a promotion format as video advertising. As an example of the effectiveness of video as an advertising format, statistical data of US Internet users, the specification of advertising in social networks, as well as tips on the correct creation of video ads are given.

scholarly journals Biotechnological approaches to the preservation and use of bovine ovarian cumulus-oocyte complexes in the system of reproductive technologies

2020 ◽  
Vol 7 (3) ◽  
pp. 54-61
Author(s):  
P. A. Trotskyi ◽  
O. V. Shcherbak ◽  
I. M. Lyuta
Keyword(s):  
Comparative Analysis ◽  
Ethylene Glycol ◽  
Data Processing ◽  
Statistical Methods ◽  
Statistical Data ◽  
Experimental Studies ◽  
Reproductive Technologies ◽  
Lower Toxicity ◽  
Further Development

Aim. To study the effect of different concentrations of ethylene glycol and glycerin in equilibration and vitrifi cation solutions on 1) the viability and further development of frozen-thawed bovine ovarian cumulus-oocyte complexes (COCs), cryopreserved by vitrifi cation method, 2) on the effectiveness of inseminating mature oocytes, obtained from them, and 3) on the formation of embryos. Methods. Biotechnological, cryobiological, morphological, cytogenetic, and statistical methods, as well as methods of statistical data processing were used in the research. Results. The results of experimental studies on the effect of different concentrations of ethylene glycol and glycerin in the equilibration solution during cryopreservation of bovine ovarian COCs (n = 502) on their viability and further development after freezing-thawing are presented. We also show the results of the comparative analysis of cryoresistant properties of bovine ovarian COCs (n = 560) using different concentrations of ethylene glycol and glycerin, as cryoprotectants, in the vitrifi cation solution in terms of the viability and maturation of the oocytes, which originated from these COCs, up to metaphase II of meiosis. A comparative analysis of the application of ethylene glycol and glycerol in differ- ent concentrations for the equilibration and vitrifi cation solutions in cryopreserving bovine ovarian COCs (n = 220) demonstrated a relationship between the level of concentration of these cryoprotectants and the number of embryos after in vitro insemination of mature gametes, obtained from these frozen-thawed COCs. Conclusions. It was found that the use of 25 % ethylene glycol and 5 % glycerin in the equilibration solution and 10 % ethylene glycol and 40 % glycerin in the vitrifi cation solution during cryopreservation of bovine ovarian COCs ensures lower toxicity of these solutions and promotes more effi cient (up to 14.3 %) formation and development of embryos after in vitro insemina- tion of mature gametes, obtained from these COCs

scholarly journals The trend of a number of internet connections in Slovakia and selected European countries

2017 ◽  
Vol 5 (1) ◽  
pp. 5-12
Author(s):  
Matej Pechota ◽  
◽  
Mária Matúšková
Keyword(s):  
Statistical Methods ◽  
Electronic Communication ◽  
Statistical Data ◽  
European Countries ◽  
The Internet ◽  
Postal Services ◽  
Internet Connections

Nowadays we live in a time, when the number of internet connections are growing as users start sending information mostly via the internet. This article consists of statistics and information about the internet connections in Slovakia and through statistical methods we will calculate if the trend grows or rises in every district of Slovakia. The trend shows us, how important it is to adapt from postal services to new trends and take care about users who want to use postal services in this new way and to demonstrate that the number of internet connections are growing in every country. In this article we will compare statistical data between Slovakia and selected European countries. For more specific results, we should calculate the trend per citizen. The reason is, that we should compare countries where much more citizens live, than in Slovakia. This article focuses on the situation in the Slovak market. It could help to demonstrate how electronic communication and postal services could cooperate.

scholarly journals Gastronomic Culture Presentation in the Social Networks

2020 ◽  
pp. 76-84
Author(s):  
Serhiy Neilenko
Keyword(s):  
Social Networks ◽  
Cultural Context ◽  
Theoretical Research ◽  
The Internet ◽  
Current State ◽  
The Social ◽  
Cultural Status ◽  
Food And Culture ◽  
Culinary Culture ◽  
Infor Mation

The objective of the study is to examine the presentation of gastronomic culture in the infor-mation space. The task of the study is to analyze the current state of presentation of gastronomic culture in social networks. The main methods used for theoretical research were theoretical and methodological analysis of the problem as well as monitoring and generalization of social net-works that present gastronomic culture. Results & Conclusions. The current state of presentation of gastronomic culture in social networks is analyzed. It has been ascertained that gastronomic culture is represented by the diverse views of both professionals and amateurs; the internet vid-eos in social networks reflect not only the cultural status of the present, but also have an impact significantly on its formation and determine the system of evaluation and directions for devel-opment of culinary culture. Thus, they become a significant factor in formation and dissemina-tion of ideas about what the food and culture of its consumption should be. This gives grounds to state that cooking videos in the internet are now becoming one of the central and most effec-tive ways of establishing the norms of gastronomic culture in the society. The cooking videos should be considered as special forms of gastronomic presentation, closely connected to the dominants of socio-cultural context, which fix and disseminate the norms of gastronomic cul-ture, thereby ensuring its sustainability.

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