scholarly journals Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Desi Peburiyanti ◽  
Sabran Sabran
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
T Test ◽  
Sales Promotion ◽  
Repurchase Intention ◽  
Independent Variables ◽  
Product Variation ◽  
Test Table

This study aimed to analyze the influence of sales promotion, product variation and service quality of repurchase interest. Respondents who are involved on this study were 64 respondents. While this study used non-probability sampling. The number of independent variables studied were 3 namely  sales promotion , product variation and service quality with 1 dependent variable namely repurchase intention. Data collection is done by distributing questionnaires and the analytical method used in this study is multiple linear regression with the help of SPSS statistics 23. From the results of the t test (partial) show that variabel sales promotion (x1) and product variation (x2) is rejected, it’s mean the variables has no effect on repurchase interes. On variable service quality (x3) is accepted, it’s mean this variable declared to have an effect on repurchase interest and proven truth, this statement is reinforced by the values described or explained earlier in the t test table (partial ) at the KanaBini Boutique in Tenggarong. Keywords : Sales Promotion, Product Variation,  Service Quality and Repurchase Interest.

scholarly journals Pengaruh Pemahaman Peraturan Perpajakan, Kualitas Layanan Fiskus, Tarif Pajak dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi

2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Siti Khodijah ◽  
Harry Barli ◽  
Wiwit Irawati
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Method ◽  
Survey Methods ◽  
T Test ◽  
Tax Rates ◽  
Test Results ◽  
Independent Variables ◽  
Test Version

The problem in this study is whether the understanding of tax regulations, quality of tax services, tax rates and tax sanctions affect individual taxpayer compliance. This study aims to determine the effect of understanding tax regulations, quality of tax services, tax rates and tax sanctions on taxpayer compliance at the Kebayoran Baru Tiga Tax Office, South Jakarta. This type of research is a quantitative method that uses the Slovin formula as a sample, so that the sample obtained is 100 individual taxpayers. Methods of data collection using survey methods, namely the authors distribute questionnaires directly and using google form. This study can explain the independent variables (tax regulations, quality of tax services, tax rates and tax sanctions) that strengthen or weaken the dependent variable (taxpayer compliance). Based on the results of the SPSS test version 25 of the tests that have been carried out, the t test results indicate that understanding of tax regulations and service quality tax authorities have a positive and significant effect on taxpayer compliance. Meanwhile, tax rates and tax sanctions have no significant effect on taxpayer compliance.AbstrakPermasalahan dalam penelitian ini adalah apakah pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan berpengaruh terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini bertujuan untuk mengetahui pengaruh pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan terhadap kepatuhan wajib pajak orang pribadi pada Kantor Pelayanan Pajak Pratama Kebayoran Baru Tiga, Jakarta Selatan. Jenis Penelitian ini merupakan metode kuantitatif yang menggunakan rumus slovin sebagai penentuan sampel, sehingga sampel yang didapat yaitu 100 wajib pajak orang pribadi. Metode pengumpulan data menggunakan metode survey, yaitu penulis menyebarkan kuesioner secara langsung dan menggunakan google form. Penelitian ini dapat menjelaskan variabel independen (pemahaman peraturan perpajakan, kualitas layanan fiskus, tarif pajak dan sanksi perpajakan) yang memperkuat atau memperlemah variabel dependen (kepatuhan wajib pajak). Berdasarkan hasil uji SPSS versi 25 dari pengujian yang telah dilakukan, hasil uji t menunjukkan bahwa pemahaman peraturan perpajakan dan kualitas layanan fiskus berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak. Sedangkan tarif pajak dan sanksi perpajakan tidak berpengaruh signifikan terhadap kepatuhan wajib pajak.Kata Kunci: Pemahaman Peraturan Perpajakan; Kualitas Layanan Fiskus; Tarif Pajak; Sanksi Perpajakan; Kepatuhan Wajib Pajak

scholarly journals PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KUALITAS PELAYANAN PEGAWAI PADA PUSKESMAS TALISE KOTA PALU

2020 ◽  
Vol 6 (1) ◽  
pp. 42-50
Author(s):  
Rezki Rezki ◽  
Harnida Wahyuni Adda ◽  
Yoberth Kornelius
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Health Center ◽  
T Test ◽  
Service Employees ◽  
Independent Variables

The  aim  of  this  study  is  to find  out  and  analyze  the  effect  of communication  and  motivation  on  the quality of service employees in Talise City of Palu City. The sample used in this study was 73 employees at the  Thalise  Health  Center  in  Palu  City.  The  method  used  in  this study  is  multiple  linear  regression. Based  on  the  t-test  conducted  and  the results  of  the  regression  analysis,  the  communication  and motivation variables  have  a  positive  and  significant  effect  on  the  quality  of employee  services  at  the Thalise Health Center in Palu City. Determination test shows R-square value of 76.5% which means that service quality variables are influenced by independent variables namely communication and motivation while the remaining 23.5% is influenced by other variables not examined in this study. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komunikasi dan motivasi terhAdap kualitas pelayanan pegawai pada Puskesmas Talise Kota Palu.Sampel yang digunakan dalam penelitian ini adalah berjumlah 73 pegawai di Puskesmas Talise Kota Palu.Metode yang digunakan dalam  penelitian  ini  adalah  regresi  liniear  berganda. Berdasarkan  uji  t yang  dilakukan  dan  hasil  analisis regresi, variabel komunikasi dan motivasi berpengaruh positif dan signifikan terhadap kualitas pelayanan pegawai  di  Puskesmas Talise Kota  Palu.  Uji  determinasi  memperlihatkan  nilai  R-square  sebesar 76,5% yang  berarti bahwa  variabel  kualitas  pelayanan di  pengaruhi oleh  variabel  independen  yaitu  komunikasi dan motivasi sedangkan sisanya 23,5% dipengaruhi oleh variabel lain yang tidak dikaji dalam penelitian ini.

scholarly journals The Influence of Price, Quality of Service and Promotions on Customer Satisfaction at Bu Rajab Resto Pancing and Cottage

2021 ◽  
Author(s):  
Rabhi Fathan Muhammad ◽  
Tina Melinda
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Positive Impact ◽  
Collection Data

This study was conducted to analyze the influence of price (X1), service quality (X2) and promotions (X3) on customer satisfaction at Bu Rajab Resto Pancing and Cottage. The study used a quantitative approach and was conducted from March to June 2020. Purposive sampling was used. 120 people were included in the research and 97 people were selected as samples. Participants were customers of Bu Rajab Resto Pancing and Cottage who had visited at least 2 times. A questionnaire was used for data collection. Data analysis involved linear regression, hypothesis testing and classical assumption tests, using the SPSS program. Price and service quality had a significantly positive impact on customer satisfaction, but promotions did not. Keywords: price, service quality, promotion, customer satisfaction

scholarly journals Pengaruh Promosi Penjualan dan E-service Quality Terhadap Minat Beli Ulang (Studi pada Pembeli di Marketplace Shopee)

2019 ◽  
Vol 8 (1) ◽  
pp. 37-42
Author(s):  
Nadya Andika Luthfiana ◽  
Sudharto P. Hadi
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Sales Promotion ◽  
Test Reliability ◽  
Repurchase Intention ◽  
Simple Linear Regression ◽  
Regression Test ◽  
The Given ◽  
Test Correlation ◽  
Program Version

The digitalization evolution have caused the rapid growth of the marketplaces. One of them is Shopee, which was the leading marketplace in Southeast Asia and Taiwan. However, Shopee have failed to retain its competitiveness against other marketplaces such as Tokopedia  and Lazada with a decrease on its visitor amount who are looking information at Shopee. It indicates that the consumer’s interest rate are fairly low which will affect repurchase intention. Therefore, Shopee need to pay attention for the possible affecting conditions related to consumers purchasing intentions. This study aims to determine the effect of sales promotion and also e-service quality on Shopee consumers purchasing intentions. This type of research is explanatory research. Samples are taken from 100 respondents who had made purchases on Shopee. The sampling techniques are accidental sampling and purposive sampling. Data were collected by a questioner, and literature studies. The analysis methods used are validity test, reliability test, correlation test, simple linear regression test, multiple linear regression test, determination coefficient (R2), and significance t test and f test with the help of IBM SPSS program version 25.0. Based on the results of the analysis, it can be concluded that the sales promotion and e-service quality have an effect on purchasing intentionss proven through the simple regression test with the result in regression values of 0,690 and 0,785.The given advice to the company are to fix the promotion issues and improving the amount of the selling promotion that have been carried and also re-evaluate the e-service quality strategy.

scholarly journals PENGARUH KUALITAS PELAYANAN BANQUET TERHADAP KEPUASAN KONSUMEN PADA LABERSA GRAND HOTEL & CONVENTION CENTER SIAK HULU KAMPAR

2019 ◽  
Vol 8 (1) ◽  
pp. 176-188
Author(s):  
Nova Syafrina ◽  
Syaiful Akbar
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Simple Linear Regression ◽  
Independent Variables ◽  
Convention Center ◽  
Grand Hotel

Abstrak           Penelitian ini dilakukan di Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan konsumen pada Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. Populasi yang ada dalam penelitian ini sebanyak 1.317 orang. Dalam penelitian ini pengambilan sampel menggunakan asidental sampling, yaitu sebesar 93orang. Data yang digunakan adalah data primer dan sekunder dengan analisis menggunakan regresi linier sederhana. Hasil penelitian menunjukan bahwa hasil regresi linier adalah Y=16,974+ 0,642X yaitu memiliki arah hubungan yang positif, dan dan variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen hal tersebut dapat dilihat nilai nilai t_hitung (7,722) > dari t_tabel (1,98638). sedangkan besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen adalah sebesar 39,6 persen sedangkan sisanya sebesar 60,4 persen menggambarkan variabel bebas lainnya yang tidak  diamati dalam penelitian ini.     Kata Kunci : Kualitas Pelayanan Dan Kepuasan Konsumen.            This research was conducted at Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. The purpose of this study was to determine whether there was a significant effect between the quality of service on customer satisfaction at Labersa Grand Hotel & Convention Center, Siak Hulu, Kampar. The population in this study was 1,317 people. In this study the sampling uses incidental sampling, which is equal to 93 people. The data used are primary and secondary data with analysis using simple linear regression. The results showed that the linear regression results were Y = 16,974 + 0,642X which has a positive relationship direction, and the service quality variable has a significant effect on customer satisfaction. It can be seen the value of t-count (7,722)> from t-table (1,98638). while the magnitude of the effect of service quality on consumer satisfaction is 39.6 percent while the remaining 60.4 percent describes other independent variables not observed in this study..  Keywords: Service Quality and Consumer Satisfaction

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN DOMESTIK KE MUSEUM SURABAYA

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Syahrul Hidayat ◽  
I Ketut Suwena ◽  
N.G.A.S. Dewi
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Tourist Attraction ◽  
Independent Variables ◽  
Alternative Tourism ◽  
Regression Test

Surabaya City currently lacks of potential natural tourism, Surabaya needs new alternative tourism to increase tourists to visit Surabaya by making museum tours become a tourist attraction. One of the factors that influencing tourists to visit are the promotion factor and service quality. This research was conducted to find out the influence of promotion and service quality towards interest to visit to museum Surabaya. The promotion aims to provide & attract tourists to visit. The quality of service is needed so that tourists feel comfortable to visit the museum and desire to revisit museum. The accidental sampling technique used by distributing questionnaires to 100 local tourists who visiting the museum . Multiple linear regression was used to measure the effect of independent variables on the dependent variable using SPSS version 24.0. The results of this research showed that the promotion variable (X1) does not partially had a positive and significant effect on tourit interest (Y) with t-count 1,629 < t-table 1,984. Service quality variable (X2) partially had a positive and significant effect with t-count 6,907 > t-table 1,984.Promotion variable (X1),and service quality variable (X2) simultaneously have a positive and significant effect with F-count 35,561 > F-table 3.939. Based on the results of multiple linear regression test, obtained the regression equation is Y = 13,849 + 0,200 X1 + 0,366 X2 + e with the correlation coefficient of 0.650 and the determination coefficient of 0.411 (41,1%).

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG KONSUMEN PADA TOKO RITEL

2020 ◽  
Vol 3 (1) ◽  
pp. 33-43
Author(s):  
Muhammad Bahruzen ◽  
Dian Komarsyah D ◽  
Prasetya Nugraha
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Two Independent Variables

The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this research is purposive sampling. Analyzed by using multiple linear regression. The result shows that partially two independent variables, quality of service (X2) and price (X4) have a significant influence on consumer repurchase interest of Surya Gemilang Store. However, the location (X1) and product completeness (X3) has no significant effect on consumer repurchase interest. Simultaneously, location (X1), quality of service (X2), product completeness (X3), and price (X4) have a significant influence on consumer repurchase intention (Y). Conclusion: The quality of service and price have a significant influence on consumer repurchase interest in Surya Gemilang Store.   ABSTRAK  Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi, kualitas pelayanan, kelengkapan produk, dan harga terhadap minat pembelian ulang konsumen pada toko ritel. Sampel penelitian berjumlah 100 responden konsumen Toko Surya Gemilang yang ditentukan dengan purposive sampling, dengan teknik pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji t, uji F, dan regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial, hanya variabel kualitas pelayanan dan harga yang memiliki pengaruh signifikan terhadap minat pembelian ulang konsumen. Namun, secara simultan, keempat variabel, yakni lokasi, kualitas pelayanan, kelengkapan produk, dan harga menunjukkan pengaruh yang signifikan terhadap minat pembelian ulang konsumen pada toko ritel. Adanya kesesuaian antara performa dari produk atau jasa (pelayanan) yang ditawarkan, dan jumlah alokasi daya beli konsumen terhadap suatu produk yang ditentukan oleh harga, lebih mendorong minat konsumen untuk melakukan pembelian kembali di waktu yang akan datang. Sehingga, harga dan kualitas pelayanan dapat membangun keunggulan kompetitif bagi toko ritel untuk bersaing, dan mendorong konsumen untuk melakukan pembelian ulang.

scholarly journals ANALISIS PENGARUH IKLAN, BRAND TRUST DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN SAMSUNG GALAXY DI PONOROGO

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Ika Susilawati
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
T Test ◽  
Brand Trust ◽  
Independent Variables ◽  
H2 Yield ◽  
Image Variables

<p align="center"><strong>ANALISIS PENGARUH IKLAN, <em>BRAND TRUST </em>DAN <em>BRAND IMAGE </em>TERHADAP MINAT BELI KONSUMEN SAMSUNG GALAXY DI PONOROGO</strong><strong>     </strong></p><p align="center"><strong> </strong></p><p align="center"><em>Ika Susilawati</em><em></em></p><p align="center"> </p><p><strong>Abstract:</strong> <em>This research background that the current phenomenon android-based phones in Indonesia in controlled by Samsung, whereas before 2010 the master phones in Indonesia is another vendor. Therefore, the purpose of this study was to determine the factors that influence consumers to buy Samsung galaxy in Ponorogo. This research is descriptive quantitative, using three hypotheses. Analysis of the hypothesis in this study uses a linear regression analysis and t-test with SPSS tools. There are two variables in this study; the dependent variable is interest to buy, and the independent variables, namely advertising, brand image and brand trust, which indicated that three independent variables affect the dependent variable. Third in the proposed hypothesis is H1: Variable advertising influence buying interest, H2: Brand Trust variables affect buying interest, H3: Brand Image variables affect buying interest. The result is all the t-test that produced t-table. T-chart in this study was 0.05. Produce t-test H1 and H2 yield 0.000 t-tests 0.001 while the H3 produce 0.004 t-tests. So from all these results the hypothesis is accepted. So in the hope that this study will contribute to the company that buying interest is influenced by various factors, including advertising, brand trust and brand image, so the company will further improve the service and quality of product.</em></p><p> </p><p class="Default"><strong>Kata kunci:</strong> iklan, <em>brand trust, brand image</em>, minat beli</p>

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO KING DI MALANG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Syamswana Yuwana ◽  
Hendro Yuwono
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Equation ◽  
Product Diversity ◽  
Independent Variables

ABSTRAKConsumer satisfaction can be realized well if the company is able to provide quality service and product diversity that consumers expect. The higher the quality of service received then the consumer will be satisfied, so that the consumer will be a permanent consumer in the company. Similarly, the King Shop as a provider of photocopying and stationery products located in Malang are also trying to improve the quality of service and product diversity in accordance with consumer expectations. So the purpose in doing research is to determine the effect of service quality and product diversity to customer satisfaction either simultaneously or partially, to know which influence is most dominant between service quality and product quality to customer satisfaction. The study was conducted at the Poor King Shop. The sample used in this study amounted to 60 respondents. The method used in this sampling is to use probability sampling. Data testing techniques used in this research include the validity test, reliability test with Alpha Cronbach. The method of data analysis used is multiple linear regression analysis to test and prove research hypothesis using computer application program SPSS Version 21. Based on the results of data analysis, the multiple linear regression equation obtained is as follows: Y = 7.446 + 0.207X.1 + 0.482X.2. From multiple linear regression equation can be known variables of service quality and product diversity have an effect on signifikan to consumer satisfaction at king store in malang. Result of t test, have positive and significant effect to consumer satisfaction because t count bigger than t table. Results simultaneously with the F test shows that all independent variables significantly influence customer satisfaction because f count is greater than f table. Therefore H0 is rejected and Ha accepted. The value of multiple determinant coefficient (R Square) of 0.432 indicates that 56.8% of customer satisfaction variables can be explained by independent variables of service quality and product diversity, while the rest of 43.2% is explained by other variables. Keywords: service quality, product diversity, customer satisfaction

scholarly journals PENGARUH MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP MINAT MENABUNG NASABAH PADA PT. BANK SULSELBAR MAKASSAR

2021 ◽  
Vol 3 (2) ◽  
pp. 12-24
Author(s):  
Mohammad Ali Wairooy
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression ◽  
T Test ◽  
Sales Promotion ◽  
Primary Data ◽  
Validity And Reliability ◽  
Partial Analysis ◽  
Regression Techniques

This study aims to examine and analyze the effect of quality of savings on customer saving interest at PT. Bank SULSELBAR Makassar, To test and analyze the effect of Sales Promotion on Customer Saving Interest at PT. Bank SULSELBAR Makassar, and to test and analyze the effect of the Quality of Savings and Sales Promotion simultaneously on Customers' Interest in Saving at PT. Bank SULSELBAR Makassar. Data collection using primary data obtained from a questionnaire with a population of 165,957 customers and samples using the Slovin formula obtained as many as 100 respondents. The results of the questionnaire have been tested for validity and reliability, as well as tested classical assumptions in the form of normality assumptions and heteroscedasticity assumptions. Methods of data analysis using multiple regression techniques. Based on the partial analysis (t-test) and simultaneously (Test-f) it turns out that the research results prove that all hypotheses are accepted because the Quality of Savings and Sales Promotion has a positive and significant effect partially and simultaneously on Saving Interest at PT. Bank SULSELBAR Makassar.

Sign in / Sign up

Export Citation Format

Share Document