scholarly journals Corporate Identity Canting Buana Kreatif: Rancangan dan Pengaplikasiannya

2020 ◽  
Vol 1 (2) ◽  
pp. 72
Author(s):  
Izan Qomarats ◽  
Eva Y.
Keyword(s):  
Qualitative Method ◽  
Corporate Identity ◽  
Target Audience ◽  
Creative Industry ◽  
Target Market ◽  
Market Place ◽  
Positive Image ◽  
International Scale ◽  
Post Production

Canting Buana Kreatif is a small and medium-sized business that is developing towards an international scale company. This company is engaged in the creative industry (Batik Tanah Liek, a Minangkabau heritage). With the opportunities offered by the market which is quite tempting, making Widdi, the owner of Canting Buana Kreatif wants to make a Corporate Identity that is attractive, memorable and can fully represent the vision, mission and goals of his company. The goal is that the company has a positive image as a whole and can become better known and have a stronger identity in its market place. Corporate identity is created and applied to promotional media in accordance with the character of the target audience and the target market “canting buana creatives”. The method used to design this corporate identity is a qualitative method with an emphasis on Cyclic Strategy through several stages of the process, namely: briefs, problem seeking, analysis and solutions. After a solution is found, then proceed to the pre-production, production, post-production and evaluation stages. It is hoped that “Canting buana creatively” will be the only best place to visit when you want to recognize and understand Minangkabau batik.ABSTRAKCanting Buana Kreatif merupakan usaha kecil menengah yang berkembang menuju perusahaan skala International. Perusahaan ini bergerak di lingkup industri kreatif (Batik Tanah liek warisan Minangkabau). Dengan peluang yang ditawarkan pasar yang cukup menggiurkan, membuat Widdi yaitu owner Dari Canting Buana Kreatif ingin membuat Corporate Identity yang menarik, memorable dan dapat mewakili sepenuhnya visi, misi dan tujuan perusahaannya. Tujuannya agar perusahan memiliki citra positif secara menyeluruh dan dapat menjadi lebih dikenal serta identitasnya menguat di market place nya. Corporate identity dibuat dan diaplikasikan pada media promosi yang sesuai dengan karakter dari target audience dan target market Canting Buana Kreatif. Metode yang digunakan untuk merancang corporate identity ini adalah metode kualitatif dengan penekanan ke Cyclic Strategy melalui beberapa tahapan proses, yaitu: brief, problem seeking, analysis dan solusi. Setelah solusi ditemukan, barulah dilanjut ke tahap pra-produksi, produksi, pasca produksi dan evaluasi. Diharapkan Canting Buana Kreatif nantinya akan menjadi satu-satunya tempat terbaik yang akan dikunjungi ketika ingin mengenali dan memahami batik Minangkabau.Kata Kunci: Corporate, Identity, Batik, Minangkabau

Variasi Bahasa, Singkatan, dan Kesalahan Ejaan Pada Fitur Market Place di Facebook

2020 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Hanifah Monika Sulistyowati ◽  
Andi Haris Prabawa ◽  
Yakub Nasucha ◽  
Laili i Etika Rahmawat
Keyword(s):  
Qualitative Method ◽  
English Language ◽  
Market Place ◽  
Spelling Errors

The purposes of this study were to answer the following questions: (1) What are the forms of language variations found on the market place feature on Facebook? (2) What are the forms of word abbreviations found on the market place features on Facebook? (3) What are spelling errors in the market place feature on Facebook? This study used a qualitative method referring to the analyses of screenshots and data records. The results of this study revealed the following: 1) There are three variations of language, including Indonesian and English language variations, Indonesian and Javanese variations, and the variations of Indonesian, English, and Javanese. 2) There are two types of word abbreviations, namely Indonesian abbreviations and English abbreviations. 3) There are four forms of spelling errors, including a) Erroneous use of capital letters, b) erroneous use of the in-front letter, c) Errors in writing periods (.) and commas (,), and d) Errors in quotation marks (". .. ") and abbreviations or apostrophes ('').

TINDAK PENGANCAMAN DAN PENYELAMATAN WAJAH ANIES BASWEDAN DAN BASUKI “AHOK” TJAHAJA PURNAMA

Jurnal KATA ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 356
Author(s):  
Saiko Rudi Kasenda
Keyword(s):  
Qualitative Method ◽  
Common Ground ◽  
Large Range ◽  
Politeness Theory ◽  
Crucial Point ◽  
Passive Voice ◽  
Positive Image ◽  
The Face ◽  
Face Saving ◽  
The One

<p><em>This article is aimed to investigate face threathening acts and face saving acts demonstrated by Anies Baswedan dan Basuki Tjahaja Purnama as the candidates of DKI Jakarta governor during the debate held in April 2017. Face threatening act and face saving act are analyzed because they are able to show not only their positive image but also the negatve one in front of not only to each candidate but also to the audience watching the debate. Politeness theory from Brown and Levinson (1987.) are employed to analyze both candidates’ face threatening acts and saving acts since this theory provides detailed descriptions of a large range of strategies that can be used to deeply understand both face threatening acts and face saving act performed by the candidates. The context surrounding the debate becomes a crucial point to analyze how politeness strategy is applied to show face thratening act and face saving act. Through qualitative method, this study found that 1) Bald on-record is the strategy used by the candidates to show face threatening and they are intended to show contradictions, to disagree, to insult, to interrupt, to speak out-of-topic, to challenge, and to exaggerate. 2) Both candidates use positive and negative strategies to show face saving act intended to show contradictions, to assert common ground, to show agreement, to joke, to apologize, and to avoid disagreement. 3) The face threatening act and saving acts can be considered as the efforts to defend their argumentations and to preserve their positive faces, 4.) The use of the word “kita” and passive voice can be seen as markers in both candidates’ utterances to minimize the imposed face threatening act and to signal solidarity to each candidate and to audience, 5) While Anies is revealed to be the one who more frequently uses face threatening act, Basuki is the candidate who uses face saving act more often during the debate. The study is expected to enrich the study in the field of pragmatics focusing on the use of politeness strategy. </em></p><p> </p><p>Artikel ini bertujuan untuk menginvestigasi tindak pengancaman muka wajah dan tindak penyelamatan wajah yang ditunjukkan oleh Anies Baswedan dan Basuki Tjahaja Purnama pada Debat Pilkada gubernur provinsi DKI Jakarta 2017.<strong> </strong>Tindak pengancaman wajah dan penyelamatan wajah diteliti pada makalah ini karena dapat merepresentasikan citra positif maupun citra negatif kandidat pilkada Gubernur DKI tidak hanya dihadapan masing-masing kandidat tetapi juga kepada masyarakat umum yang menyaksikan. Teori kesantunan dari Brown dan Levinson digunakan untuk menganalisis tindak pengancaman muka dan tindak penyelamatan muka kedua kandidat karena teori ini memiliki penjelasan yang komprehensif tentang berbagai strategi yang dapat dipergunakan untuk memahami secara mendalam bagaimana tindak pengancaman dan penyelamatan wajah ditunjukkan oleh kedua kandidiat. Konteks topik debat yang diangkat dipahami untuk dapat menganalisis tindak pengancaman dan penyelamatan wajah oleh Anies dan Basuki.  Melalui metode kualitatif, studi ini menemukan bahwa 1) Bald on-record adalah strategi yang sering digunakan untuk menunjukkan tindak pengancaman muka dan ditujukan untuk menyatakan kontradiksi, menyatakan ketidaksetujuan, menyinggung, menginterupsi, berbicara di luar topik pembicaraan, menantang kandidat lain, dan memberikan pernyataan yang berlebihan. 2) Tindak penyelamatan muka dilakukan dengan strategi kesantunan positif dan negatif seperti menyatakan kontradiksi, menegaskan common ground, memberikan persetujuan, membuat lelucon, meminta maaf, dan menghindari ketidaksetujuan. 3) Tindak pengancaman muka dan penyelamatan muka dapat dianggap sebagai cara untuk mempertahankan argumentasi kedua kandidat dan untuk melindungi wajah positif masing-masing.4) Penggunaan kata “kita” dan kalimat pasif dimaksudkan untuk meminmalisiri ancaman sekaligus sebagai sinya solidaritas.5) Anies ditunjukkan sebagai kandidat yang lebih sering menggunakan tindak pengancaman muka, sedangkan Basuki adalah kandidat yang lebih sering menunjukkan penyelamatan muka selama debat berlangsung. Studi ini diharapkan dapat memperkaya pemahaman di bidang pragmatik khususnya tentang penggunaan strategi kesantunan</p>

scholarly journals Segmentasi Pasar Ganda dalam Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra

2019 ◽  
Vol 4 (1) ◽  
pp. 1-7
Author(s):  
Gisela Anindita
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Target Audience ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Important Thing ◽  
Product Service

Abstrak Komunikasi marketing adalah sebuah strategi dalam penyampaian informasi mengenai sebuah produk, jasa, ataupun kegiatan. Dalam komunikasi marketing, salah satu hal terpenting ialah segmentasi pasar. Target komunikasi dapat dibagi melalui demografis dan psikologis. Dalam artikel ini akan mendeskripsikan bagaimana ambiguitas target komunikasi marketing dapat terjadi pada Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG)pada tahun 2017. Secara garis besar, target komunikasi marketing KMG terbagi menjadi dua, yakni generasi X (kelahiran 1961-1980) dan generasi peralihan Y (1981-1997) dan Z (1998-2011). Hasilnya adalah karena adanya pengaruh perbedaan generasi dalam manajemen KMG itu sendiri. Nama Guruh Soekarno Putra, konsep acara, dan media sosial yang digunakan dalam strategi komunikasi marketing pun menimbulkan ambiguitas, sehingga target market yang dicapai terlalu luas dan menimbulkan ketidak-teraturan pada saat acara tersebut. Abstract Marketing communication is a strategy to give information about a product, service, or any activity. In marketing communication, one of the most important thing is a market segmentation. Communication target audience can be devided by demographic and psychology. This article will be describe about how ambiguity of communication target audience on Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG) 2017 can be occur. In larger scale, communication target audience KMG divide in to two, the X generation (born between 1961-1980) and transitional generation between Y (born between 19811997) and Z (1998-2011). The result found that the ambiguity is occur because of differencess between both generation inside the KMG organization itself. The name of Guruh Soekarno Putro, the concept of the concert, an social media that used in marketing communication strategy also make a ambiguity, thus maket the marketing target too widely and raises the chaotic at the concert.

Internet Mercenary Operation

2014 ◽  
pp. 86-117
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Target Audience ◽  
Public Image ◽  
The Internet ◽  
Chinese Context ◽  
Media Technologies ◽  
Positive Image ◽  
Product Service ◽  
Brand Product

Internet mercenary operation is a well-integrated part of the Internet public relations (IPR) business. IPR in the Chinese context is defined as a series of strategic communication activities that use the Internet and other new media technologies to promote awareness and ensure a positive image of a brand, product, service or any other entity which is concerned with its public image. Specifically, this chapter details the whole procedure of Internet mercenary operation including release design, target platforms, target audience, release volume and release duration. This chapter also documents in some detail the practice of release operation, including a pyramid of “pushing hands,” and the procedures of maintenance and monitoring.

scholarly journals Building Competitive Edge

2018 ◽  
Vol 10 (3) ◽  
pp. 91
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Financial Performance ◽  
Marketing Strategy ◽  
Market Share ◽  
Target Market ◽  
Market Place ◽  
Strategy Formulation ◽  
Market Society ◽  
Market Capitalization ◽  
Competitive Edge ◽  
Long Run

The objective of a marketing strategy formulation and appropriate execution is to improve the long run financial performance of a firm / brand that includes improving market share, improving market capitalization, improving return of investment and payback period. The marketing strategist should take cognizance of the market forces that influences the payoffs to the firms. The influence of the competitive scenario on a firm / brand’s payoff is significant and could even at times be substantial in an oligopolistic industry-market structure, where strategic inter-firm dependence could be high. In this scenario, firms / brands need to be systematically prepared to find customer favor in a competitive market; this indeed is the realm of building competitive edge. In this study, we outline the path of improving ability to the process of marketing strategy formulation and examine in greater detail the process of improving the ability to compete or the buildup of competitive edge.  A buildup of competitive edge is expected to improve the firm’s ability to competitive choice in the market place, through a process of improving the pro-activeness and reactiveness of the firm with respect to competitors to the satisfaction of (i) the consumers / target market, (ii) the market-society at large, as well as (iii) the policy makers regulating the competitive environment in the country / world. The improvement in the firm’s ability to competitive choice should reflect both in market share as well as market profitability and lead to improved market capitalization and superior long run financial performance.

Increasing Baseball Revenue from the Female Market

2015 ◽  
Vol 4 (1) ◽  
pp. 85-91
Author(s):  
Mark Dodds ◽  
Larry DeGaris ◽  
Alan L. Morse ◽  
Luisa Velez-Colon ◽  
David Perricone
Keyword(s):  
Marketing Research ◽  
Research Data ◽  
Target Audience ◽  
Marketing Plan ◽  
Target Market ◽  
Minor League Baseball ◽  
Minor League ◽  
Gender Similarities ◽  
A Minor ◽  
Baseball Fans

Claire Monroe was challenged to increase a minor league baseball team’s revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items.

scholarly journals The Representation of Masculinity in Men's Health Magazine on Advertisements

2021 ◽  
Vol 13 (1) ◽  
pp. 52
Author(s):  
Mohamad Ramdhan ◽  
Lisetyo Ariyanti ◽  
Laily Maulida Septiana Harti
Keyword(s):  
Qualitative Method ◽  
Men’S Health ◽  
Visual Images ◽  
Men's Health ◽  
Target Market ◽  
Over Time ◽  
Process Material ◽  
Descriptive Qualitative

Advertisements become engaging media to introduce and promote products. Men as masculine creation become one of interesting visual to represent the product and engage the target market. This study aims to discuss the visual and linguistic elements in the advertisements. In addition, this study reveals the interplay of those elements to make meaning and masculinity portrayal in the advertisements. The data are Nivea Crème, Pond’s face wash, Versace Eros perfume, and Skechers shoes. The theory used in this study is visual images by Kress and van Leeuwen (2006) and SF-MDA by Halliday and Matthiessen (2004), supported Generic Structured Potential by Cheong’s framework (2004). This research used the descriptive qualitative method. Therefore, it is in the form of words, sentences, and images. The result of this study indicates that the representation of masculinity is changing over time. Masculinity portrayal such as stylish, independence, actives in sport, and character such as adventurous, strong, calm, muscular body are found in the data. The producer uses process material with goal, attributive, circumstance to represent the product to the targeted market.

scholarly journals TRANSLATION METHOD USED IN DELI MALAY AND SERDANG MALAY FOLKLORES FROM INDONESIAN TO ENGLISH

LINGUISTICA ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 594
Author(s):  
RIA RESTIKA ◽  
MASITOWARNI SIREGAR ◽  
LIDIMAN SAHAT M SINAGA
Keyword(s):  
Qualitative Research ◽  
Qualitative Method ◽  
Target Audience ◽  
Translation Method ◽  
Literal Translation ◽  
Semantic Translation ◽  
Free Translation ◽  
Translation Methods ◽  
The Many ◽  
Descriptive Qualitative

This study aimed to determine the many types of translation methods, how they were employed in the translation of the folklores "Deli Malay" and "Serdang Malay" from Indonesian to English, and why the translators used the prevailing types in these folklores. The descriptive qualitative method was used to perform this research. The data was gathered from a folklore book and an interview with the folklores' translator. Descriptive qualitative research is the method used to analyze the data. The findings of this study revealed that literal translation accounted for 39 sentences (16%), faithful translation accounted for 23 sentences (9%), semantic translation accounted for four sentences (2%), adaptation translation accounted for seven sentences (3%), free translation accounted for 158 sentences (64%) and communicative translation accounted for 16 sentences (6%). A total of 247 sentences were extracted from the data. Because he did not follow any theories or methods of translation when translating the texts, the translator utilized free translation as the dominating method. Instead, he evaluated the translations' target audience, youngsters, and made them acceptable and simple to understand.

scholarly journals Peta Usaha Kecil Menengah (UKM) Jalan Syahdan sebuah Hasil Penelitian Proyek Workshop Do Good Indonesia

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1378
Author(s):  
Sari Wulandari
Keyword(s):  
Small Business ◽  
Target Market ◽  
Student Activities ◽  
Visual Communication Design ◽  
Communication Design ◽  
Positive Image ◽  
Media Communications ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Mind

Syahdan Small Medium Enterprises (SME) map around the campus BINUS Syahdan Syahdan precisely along the streets and alleys that connect with it, ranging from Seven-Eleven to Circle K, which has become the backbone of student activities on campus so as to facilitate students in accessing the small business as well as media liaison for SMEs to communicate with the target market. The research was conducted referring to the science of Visual Communication Design Discipline. The purpose and benefits of this research is to use scientific and practical the SME Map of Jalan Syahdan and research results in the form of advice which are based on Cognitive Principle for ID member, Communication Principles for ID member, which is based on ease of implementation, the function of information for ID, which will tell us the effectiveness of media communications, and aesthetics. It is expected that the information in it will be delivered properly, can bring out the character right BINUS University and establish a positive image in the mind of the reader. In the results of this study will be presented the data and advice needed as a reference by them who will develop the SME Map of Jalan Syahdan. 

scholarly journals Branding and image as the basis of successful promotion of cafés in lviv wihin the instagram social network

2021 ◽  
Author(s):  
Nataliia Khymytsia ◽  
Kateryna Petryk
Keyword(s):  
Social Network ◽  
Positive Attitude ◽  
Corporate Identity ◽  
Target Audience ◽  
Communicative Interaction ◽  
Image Characteristics ◽  
The Social ◽  
One Step ◽  
Image Building ◽  
Identity Positioning

The purpose of the article is to analyze the methods, techniques, branding, and image strategies practiced by cafés in Lviv in the social network of Instagram in the context of SSM activities; determine the specifics of image tools in terms of communicative interaction with the target audience; identify the criteria for successful positioning in the social network Instagram for food establishments. Methodology. The analytical method, methods of description, comparison, and generalization were used to perform the research. Scientific novelty. The image characteristics of popular food establishments are investigated; the criteria of image positioning of cafés in Lviv are determined; the features of image and communication tools that are actively practiced interacting with the target audience are analyzed. Conclusions. Today, image and brand have become important criteria of trust in companies, giving them the opportunity to be one step ahead of competitors. The key goal of the image is to get a positive attitude of consumers to the company/brand. Important criteria for successful positioning in the social network of Instagram for food establishments are visual design, emotional characteristics, the well-chosen context of information content. In the image activity of the researched cafés in Lviv, in the Instagram network: techniques of creating a bright image (naming, branding) are practiced; techniques of forming a positive attitude; techniques to enhance the image and enhance the influence of the image. Key words: image, brand, image-building, corporate identity, positioning, social network, target audience, communication, communicative processes.

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