C. PENGEMBANGAN PEMASARAN PRODUK, HARGA, PROMOSI, DAN KUALITAS PELAYANAN CUSTOMER BERDAMPAK PADA KEPUASAN PELANGGAN OPTIK TREAY

2020 ◽  
Vol 3 (2) ◽  
pp. 25
Author(s):  
Christien Ellen Chen ◽  
Maria Yotinarsa Ndawung ◽  
Nur Aini ◽  
Kusuma Adi Raharjo
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Price Promotion ◽  
Product Price ◽  
Optimal Service ◽  
The Future ◽  
Product Appearance

ABSTRAK   Dunia pemasaran saat ini berkembang begitu pesat. Banyak perusahaan yang bersaing untuk mendapatkan hati konsumennya, salah satunya adalah dengan fokus meningkatkan kepuasana pelanggan. Hal ini yang menjadi salah satu alasan peneliti untuk mengetahui beberapa point yaitu Produk, Harga, Promosi, dan Kualitas Pelayanan yang berdampak terhadap Kepuasan Pelanggan. Dari hasil penelitian yang dilakukan menunjukan bahwa variabel produk yang mengarah kepada kualitas produk maupun tampilan produk yang sesuai keinginan dan kebutuhan konsumen akan berdampak pada kepuasan pelanggan. Variabel harga pada penelitian ini menunjukan bahwa harga akan mempengaruhi kepuasan pelanggan apabila kualitas produk juga mendukung dalam hal ini. Sedangkan promosi pada penelitian ini menunjukan bahwa promosi akan banyak mendatangkan konsumen namun apabila ingin menciptakan sebuah kepuasan maka yang perlu diperhatikan adalah Harga dan Kualitas Produk, karena kebanyakan perusahaan membuat promosi dengan maksud meghabiskan stok tanpa memperhatikan kualitas produk yang akan di distribusikan kepada konsumen. Kemudia kualitas pelayanan pada penelitian ini berdampak terhadap kepuasan pelanggan. Pelayanan yang optimal adalah pelayanan yang membuat konsumen nyaman, aman dan merasa di hargai. Untuk kedepanya perusahaan harus mampu berinovasi dan mengevaluasi segala bentuk masukan dan saran konsumen untuk kemudian hari dikembangkan.   Kata kunci : Produk, Harga, Promosi, Kualitas Pelayanan, Kepuasan Pelanggan     ABSTRACT   Today's marketing world is growing so rapidly. Many companies compete to win the hearts of their customers, one of which is to focus on increasing customer satisfaction. This is one of the reasons for researchers to find out several points, namely Products, Prices, Promotions, and Service Quality which have an impact on Customer Satisfaction. From the results of research conducted shows that the product variables that lead to product quality and product appearance according to consumer wants and needs will have an impact on customer satisfaction. The price variable in this study shows that the price will affect customer satisfaction if the product quality also supports this. While the promotion in this study shows that the promotion will bring in a lot of consumers, but if you want to create a satisfaction, what needs to be considered is the price and quality of the product, because most companies make promotions with the intention of consuming stock without paying attention to the quality of the products that will be distributed to consumers. Then the quality of service in this study has an impact on customer satisfaction. Optimal service is one that makes consumers comfortable, safe and feels valued. For the future, the company must be able to innovate and evaluate all forms of consumer input and suggestions for later development.   Keywords: Product, Price, Promotion, Service Quality, Customer Satisfaction

scholarly journals PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH TABUNGAN PADA KANTOR BANK BRI CABANG DENPASAR RENON

2020 ◽  
Vol 3 (2) ◽  
pp. 64-72
Author(s):  
Ni Ketut Murdani ◽  
Ni Luh Ketut Ayu Sudha Sucandrawati ◽  
I Putu Ardinada
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Research Problems ◽  
Research Gap

This research was conducted based on the gap in research resultsPreviously (research gap) and the different focus of discussion on Service Quality and ProductQuality on Savings Customer Satisfaction at PT. BRI Denpasar Branch Renon. In addition, there are also research problems about not achieving targets at PT. BRI Denpasar Branch Renon .This study aims to examine and analyze the effect of service quality and product quality on satisfaction of savings customers at PT. BRI Denpasar Branch Renon. This research was conducted at PT. BRI Denpasar Branch Renon with a population of 14,250 and the sample of this study amounted to 100 respondents calculated using the Slovin formula All data obtained from the questionnaire distribution are worthy of use, thenanalyzed using SPSS 24.0. The results showed that (1) service quality has a positive and significant effect on customer satisfaction, (2) product quality has a positive and significant effect on customer satisfaction, and (3) service quality and product quality have an effect on customer satisfaction.The implication of this study is that the quality of service can be improvedby observing tangible indicators, reliability, responsiveness, guarantees andcertainty and empathy to increase.

scholarly journals THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT ROYA CAFÉ MANTINGAN

2021 ◽  
Vol 9 (1) ◽  
pp. 69
Author(s):  
Hamidah Tussifah ◽  
Nadila Putri Navitsha
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Linear Regressions

<p><em>Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations.  This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approach. The analysis techniques in this study used multiple linear regressions. The results showed that partially the quality of the product had a positive and significant effect on customer satisfaction and the quality of service partially influenced positively and significantly to customer satisfaction at Roya Café. </em><em></em></p><p><strong><em><br /></em></strong><strong><em></em></strong></p>

scholarly journals PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN

2020 ◽  
Vol 1 (01) ◽  
pp. 1-14
Author(s):  
Eka Asti ◽  
Eka Ayuningtyas
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Qualitative Method ◽  
Questionnaire Data

Business competition is getting tighter, making the producers are required to always think creatively and critically in developing business. Especially in the culinary business. This study aims to determine the Quality of Service, Product Quality and Price proposed for Consumer Satisfaction (Y). This type of method used is a qualitative method, questionnaire data 96 respondents from a total of unlimited participants. The results of the study showed that there was an influence between Service Quality, Price, and Customer Satisfaction, while Product Quality did not oppose Consumer Satisfaction in the Oto Bento Villa Nusa Indah Resto. t-count = - 0.788 Price variable obtained value t-count = 4.089 while t-table obtained using the value of absent (α = 5% obtained value = 1.664), t-count value of variables X1 and X3 is greater than the value of t-table, H1 is accepted and H0 Bento Villa Nusa Indah, while the calculated value of X2 is smaller than the table value, H1 is rejected and H0 is accepted which is related to the quality of the product to the Customer Satisfaction in Resto Oto Bento Villa Nusa Indah. Abstrak Persaingan bisnis saat ini yang semakin ketat, dari para produsen dituntut untuk selalu berfikir kreatif dan kritis dalam mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan, Kualitas Produk  dan Harga berpengaruh terhadap Kepuasan Konsumen (Y). Jenis metode yang digunakan adalah metode kualitatif, data kuesioner 96 orang responden dari total populasi yang tidak terbatas. Hasil dari penelitian menunjukkan ada pengaruh secara parsial antara Kualitas Pelayanan, Harga, terhadap Kepuasan Konsumen sedangkan Kualitas Produk tidak berpengaruh terhadap Kepuasan Konsumen pada Resto Oto Bento Villa Nusa Indah Uji thitung (signifikan korelasi ) untuk variabel Kualitas Pelayanan diperoleh nilai thitung= 5,953, variabel Kualitas Produk diperoleh nilai thitung = - 0,788 variabel Harga diperoleh nilai thitung = 4,089 sementara ttabel yang diperoleh mengunakan nilai alpa (α=5% diperoleh nilai sebesar = 1,664), nilai thitung variabel X1 dan X3 lebih besar dari pada nilai ttabel, H1 diterima dan H0 ditolak yang artinya terdapat pengaruh antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa indah, sedangkan nilai thitung variabel X2 lebih kecil daripada nilai ttabel, H1 ditolak dan H0 diterima yang artinya tidak terdapat pengaruh antara Kualitas Produk terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TEH WALINI DI INDUSTRI HILIR TEH PT. PERKEBUNAN NUSANTARA VIII BANDUNG

2019 ◽  
Vol 13 (1) ◽  
pp. 82-95
Author(s):  
Tyas Abimanyu ◽  
Elpawati E ◽  
Achmad Tjachja Nugraha
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Business Strategy ◽  
Consumer Satisfaction ◽  
Raw Materials ◽  
Human Resources Management ◽  
Raw Material ◽  
Product Price

PTPN VIII is an Indonesian state owned company concentrating in the field of agricultural / plantation. The company is located in West Java province. PTPN VIII had many commodities are grown and cultivated, including tea commodity. IHT PTPN VIII is expected to be able to see and take advantage of this opportunity for the development of tea production enterprises downstream. By because it's an improvement and evaluation of each line of the company should do. Ranging from human resources management, business strategy, finance, marketing, distribution, raw materials and so forth. Especially in terms of raw materials PTPN VIII IHT own advantages in this sector. Raw material supply is guaranteed because it has its own tea garden and the quality of tea used is also an excellent tea products. IHT PTPN VIII should be aware of this potential, especially coupled with increasing as well the tea industry competition IHT PTPN VIII should be better prepared to face competition to reform itself. The purpose of this research is (1) To determine whether the variables of quality of product, price, promotion and service quality partial effect on customer satisfaction Walini tea products in Downstream Tea PT.Perkebunan Nusantara VIII (2) To determine whether the variables of quality products , pricing, promotion and service quality simultaneous influence on consumer satisfaction Walini tea products in Downstream tea PT.Perkebunan Nusantara VIII. Based on the analysis, the majority of consumers are aged 26-35 years, sex permpuan, working as private employees, Knowing Walini tea product from a friend, itensitas purchase Not too often, the reason to buy a product because of the quality of the product. The quality of the product (X1), price (X2), promotion (X3), and quality of service (X4) partially affects consumer kepusan Walini tea in IHT PTPN VIII. This is evidenced by the variable t of product quality is 7.696 with a significant level of 0.000. Then t of the variable price is 2.375 with a significant level of 0,020. Then t of variable sale is 2,715 with a significant level of 0.008 and t of the variable quality of service is 3,387 to 0,001 signifakan level. The above data shows that significant value is generated each independent variable was below 0.05. Factors that affect customer satisfaction Walini tea at Tea Downstream Industry PT. Perkebunan Nusantara VIII with the most impact is the quality of the product and service quality, then price and finally the sale.

scholarly journals PENGARUH HARGA, KUALITAS PRODUK, KUALITAS LAYANAN, TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN BEBEK DAN AYAM GORENG PAK NDUT DI SAMARINDA

2021 ◽  
Vol 9 (2) ◽  
pp. 95
Author(s):  
Yuni Diah Saraswati
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
A Value ◽  
Regression Techniques ◽  
Quality Of Products

The problem occurred in Rumah Makan Bebek Pak Ndut based on observations conducted by researchers after conducting interviews to customers showed that customers still feel less satisfied with the price, quality of products and services. The price applied is still at a value less precise by some customers, the quality of the product is less in accordance with the expected and the service that looks less to customers who ask for orders that do not come. This research aims to determine the significance of the effect of price (X1), product quality (X2) and quality of service (X3) partially and simultaneously to customer satisfaction (Y) as well as to know and analyze the most influential customer satisfaction in the Pak Ndut restaurant in Samarinda ". Primary Data is obtained by spreading the questionnaire to the customers. Secondary Data is obtained by conducting field observations. Data was analyzed using simple linear regression techniques with the help of SPSS statistical version 22. The results of this study were price variables and service quality variables partially influential insignificant to the customer satisfaction variables while the product quality variables partially impact significantly on the customer satisfaction variables, price variables, product quality and service quality simultaneously influence insignificant to the customer satisfaction variables and the most significant product quality variables against customer satisfaction variables. Rumah Makan Bebek Dan Ayam Goreng Pak Ndut The price that is set by the restaurant should be adjusted again with the quality of the customer received, in terms of quality products can be done by providing training to employees in the field of condiments so that the taste is maintained and does not eliminate the characteristic and improve the quality of service.

scholarly journals Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toyota Avanza di Singaraja

2021 ◽  
Vol 7 (1) ◽  
pp. 122
Author(s):  
I Wayan Widiantara ◽  
Trianasari Trianasari
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Design Research ◽  
Interval Data ◽  
Regression Methods ◽  
The Subject

This study aims to test the influence of (1) product quality on customer satisfaction, (2) quality of service to customer satisfaction, and (3) product quality and service quality to customer satisfaction of Toyota Avanza. Design research using caesal quantitative. The subject of this study was a user of Toyota Avanza type 1.3 G M/T in Singaraja who knew the ins and outs of Daihatsu Xenia type 1.3 R M/T and was more than twenty years old and had been using it for more than a year, which amounted to 100 respondents. The data was collected using a questionnaire instrument consisting of 14 statements which were later converted into interval data and analyzed using multiple linear regression methods. From the analysis that has been done obtained results that (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction, and (3) product quality and service quality have a significant effect on Toyota Avanza customer satisfaction.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Tabungan Britama Pada Bank BRI Cabang Fatmawati

Liquidity ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 72-80
Author(s):  
Viva Faronika ◽  
Asriyal Asriyal
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Acceptable Level ◽  
Level Of Service ◽  
Level Of Satisfaction ◽  
Service Policies ◽  
Improve Service Quality ◽  
Relationship Of

If the customer is greater than acceptable level of service, the cutomer is not satisfied. Conversely, if an acceptable level of service greater than the expectations of customers, the customer will be satisfied. This means that if Bank BRI branch Fatmawati can improve service quality to its customer it will affect the level of satisfaction. In this research found evidence that, in terms of the creation of quality services, Bank BRI branch Fatmawati is one of the branches that participate to implement the established policies and service in accordance with the exiting service standard in the banking world. Amount of influence the determination of quality of service policies applied by the Bank BRI branch Fatmawati indicated by r2. r2 value only 45 % and the rest 55 % influenced by other variables not studied. Meanwhile, the variable relationship of service quality to customer satisfaction can be seen from the values r = 0,67. This shows the value of the correlation coefficient between the variables of service quality to customer satisfaction. This means there are strong relationships between the independent variable X (quality of service) to the dependent variable Y (customer satisfaction). Since r = 0,67 (67 %) greater then 50 %.

Tingkat Kepuasan Nasabah Pada Bank Syariah Mandiri Cabang Bogor

2019 ◽  
Vol 4 (2) ◽  
pp. 34
Author(s):  
Priyo Wismantoro ◽  
Fika Dwiyanti
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Competitive Advantage ◽  
Customer Service ◽  
General Level ◽  
Customer Focus ◽  
Quality Improvements ◽  
Level Of Satisfaction

Business banking is a service business based on principles of trust and t5he customer is a major asset. Under conditions of business competition among banks strict bank that has resulted in only a competitive advantage (compatative advantage as well as a competitive advantage) who can reach the highest position in the eyes of cusmers or the public. Competitive advantage can be obtained from the quality of customer servicr, so the focus on customers (customer focus), responsive to the development of customer desires and continuously innovate is an acitivity that can be done to anticipate the cimpetitive conditions. In this case, the bank should always evaluate the quality of service given to customers and is reflected in the level of customer satisfaction obtained. Rate the quality of service branch of bank syariah mandiri bogor whole is still under service, because it still was below expectations, this is evident also that the general level of service is still not meeting customer expectations, because the level of hope (expectation0 the customer is generally higher than the level of performance (perfromance) or perception(perception)customer.        Empathy dimension of service quality dimensions are most critical or have any impact on the most powerful influence on the level of satisfaction. In this case, the willingness og bank syariah mandiri branch bogor provide individual attention in serving its clients is crucial. Empathy dimension attributes inclide individual attention, operational time , personal attention, giving interests, and understand the needs. These attributes is the main priority of service quality improvements are intensive and comprehensive.           Customer service strategy to be implemented by the management of bank syariah mandiri in perspective five dimensioris of service quality(tangibles, realiability,responsiveness, assurance and empathy) looks not optimal. In an effort to provide the best service (service excellence) and focus to the customer(customer focus), then the customer satisfaction can be obatained with significantly improved and the improvement of quality of serivice aspects and impticalions of the strategy need to be consldered

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Kantor Perusahaan Umum Badan Urusan Logistik Kota Sampit Kabupaten Kotawaringin Timur

2016 ◽  
Vol 2 (2) ◽  
pp. 1-5
Author(s):  
Masrukin Masrukin ◽  
Hermanto Hermanto
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Error Rate ◽  
Research Method ◽  
Statistical Test ◽  
Quality Factors ◽  
Public Companies ◽  
Public Company

Customer satisfaction is influenced by service quality factors, this study aims to find out and analyze how much influence the quality of service on customer satisfaction is felt by customers who use the service of Poor Rice (Raskin) at the Office of Public Companies Logistics Agency (Perum BULOG) in Sampit City Regency East Kotawaringin. The research method used in this study is the method of observation, questionnaire/questionnaire and documentation using a Likert scale and the method of determining the sample used is the error rate of 5% as many as 213 samples. Testing the hypothesis used is a statistical test with the formula "Product moment person". The results showed that there was a very strong correlation between Service Quality and Customer Satisfaction of the Office of Public Company of the Logistics Affairs Agency (Perum BULOG) in the District of East Kotawaringin. As much as 0.9968514278 based on the calculation of Pearson Product Moment value.

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

Sign in / Sign up

Export Citation Format

Share Document