Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toyota Avanza di Singaraja

This study aims to test the influence of (1) product quality on customer satisfaction, (2) quality of service to customer satisfaction, and (3) product quality and service quality to customer satisfaction of Toyota Avanza. Design research using caesal quantitative. The subject of this study was a user of Toyota Avanza type 1.3 G M/T in Singaraja who knew the ins and outs of Daihatsu Xenia type 1.3 R M/T and was more than twenty years old and had been using it for more than a year, which amounted to 100 respondents. The data was collected using a questionnaire instrument consisting of 14 statements which were later converted into interval data and analyzed using multiple linear regression methods. From the analysis that has been done obtained results that (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction, and (3) product quality and service quality have a significant effect on Toyota Avanza customer satisfaction.

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The Influence of Price, Quality of Service and Promotions on Customer Satisfaction at Bu Rajab Resto Pancing and Cottage

KnE Social Sciences ◽

10.18502/kss.v5i5.8804 ◽

2021 ◽

Author(s):

Rabhi Fathan Muhammad ◽

Tina Melinda

Keyword(s):

Quality Of Service ◽

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Customer Satisfaction ◽

Service Quality ◽

Hypothesis Testing ◽

Positive Impact ◽

Collection Data

This study was conducted to analyze the influence of price (X1), service quality (X2) and promotions (X3) on customer satisfaction at Bu Rajab Resto Pancing and Cottage. The study used a quantitative approach and was conducted from March to June 2020. Purposive sampling was used. 120 people were included in the research and 97 people were selected as samples. Participants were customers of Bu Rajab Resto Pancing and Cottage who had visited at least 2 times. A questionnaire was used for data collection. Data analysis involved linear regression, hypothesis testing and classical assumption tests, using the SPSS program. Price and service quality had a significantly positive impact on customer satisfaction, but promotions did not. Keywords: price, service quality, promotion, customer satisfaction

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN CV. SABANI INDONESIA SURABAYA

JEM17: Jurnal Ekonomi Manajemen ◽

10.30996/jem17.v2i1.1189 ◽

2018 ◽

Vol 2 (1) ◽

Author(s):

Endang Setyowati ◽

Mohammad Septyan

Keyword(s):

Quality Of Service ◽

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Product Quality ◽

Customer Loyalty ◽

Consumer Loyalty ◽

Test Results ◽

Dominant Influence

ABSTRACTThesis entitled "The impact of service quality and product quality to consumers loalitas CV. Sabani Indonesia Surabaya "aims to determine the effect of service quality and product quality terehadap consumer loyalty simultaneous partial and see what's most dominant influence. In this study, researchers used a questionnaire to determine the perception of respondents was 50, a data analysis technique used in this study were using multiple linear regression with correlation test, F test and t test tools. The test results of this study are obtained calculation results of multiple linear regression is Y = 1,876 + 0, 105 kpl + 0.172 mortgages where all these variables have positive influence and direction of the dependent variable namely customer loyalty CV. Sabani Indonesia Surabaya. The test results simultaneously obtained Fhitung 71.299 71.299 which means Fhitung> Ftabel 3.20, or can be seen from the level of significance of 0.000 <0.05 (Î± = 5%). While partially obtained Thitung Quality of service (KPL) = 2,865 Thitung Product Quality (KPR) = 4,348, thus Thitung> Ttabel (2.01174). Thus the hypothesis which states that the quality of service and product quality simultaneously or partially significant effect on consumer loyalty CV. Sabani Indonesia Surabaya proven true. Variable quality of products (mortgage) has the most dominant influence on the satisfaction of members of the cooperative as it has the largest regression coefficient is 0.172 compared to 0.105 service quality variables.Keywords: quality of service, product quality, customer loyalty

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C. PENGEMBANGAN PEMASARAN PRODUK, HARGA, PROMOSI, DAN KUALITAS PELAYANAN CUSTOMER BERDAMPAK PADA KEPUASAN PELANGGAN OPTIK TREAY

Inovasi Manajemen dan Kebijakan Publik ◽

10.54980/imkp.v3i2.122 ◽

2020 ◽

Vol 3 (2) ◽

pp. 25

Author(s):

Christien Ellen Chen ◽

Maria Yotinarsa Ndawung ◽

Nur Aini ◽

Kusuma Adi Raharjo

Keyword(s):

Quality Of Service ◽

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Price Promotion ◽

Product Price ◽

Optimal Service ◽

The Future ◽

Product Appearance

ABSTRAK Dunia pemasaran saat ini berkembang begitu pesat. Banyak perusahaan yang bersaing untuk mendapatkan hati konsumennya, salah satunya adalah dengan fokus meningkatkan kepuasana pelanggan. Hal ini yang menjadi salah satu alasan peneliti untuk mengetahui beberapa point yaitu Produk, Harga, Promosi, dan Kualitas Pelayanan yang berdampak terhadap Kepuasan Pelanggan. Dari hasil penelitian yang dilakukan menunjukan bahwa variabel produk yang mengarah kepada kualitas produk maupun tampilan produk yang sesuai keinginan dan kebutuhan konsumen akan berdampak pada kepuasan pelanggan. Variabel harga pada penelitian ini menunjukan bahwa harga akan mempengaruhi kepuasan pelanggan apabila kualitas produk juga mendukung dalam hal ini. Sedangkan promosi pada penelitian ini menunjukan bahwa promosi akan banyak mendatangkan konsumen namun apabila ingin menciptakan sebuah kepuasan maka yang perlu diperhatikan adalah Harga dan Kualitas Produk, karena kebanyakan perusahaan membuat promosi dengan maksud meghabiskan stok tanpa memperhatikan kualitas produk yang akan di distribusikan kepada konsumen. Kemudia kualitas pelayanan pada penelitian ini berdampak terhadap kepuasan pelanggan. Pelayanan yang optimal adalah pelayanan yang membuat konsumen nyaman, aman dan merasa di hargai. Untuk kedepanya perusahaan harus mampu berinovasi dan mengevaluasi segala bentuk masukan dan saran konsumen untuk kemudian hari dikembangkan. Kata kunci : Produk, Harga, Promosi, Kualitas Pelayanan, Kepuasan Pelanggan ABSTRACT Today's marketing world is growing so rapidly. Many companies compete to win the hearts of their customers, one of which is to focus on increasing customer satisfaction. This is one of the reasons for researchers to find out several points, namely Products, Prices, Promotions, and Service Quality which have an impact on Customer Satisfaction. From the results of research conducted shows that the product variables that lead to product quality and product appearance according to consumer wants and needs will have an impact on customer satisfaction. The price variable in this study shows that the price will affect customer satisfaction if the product quality also supports this. While the promotion in this study shows that the promotion will bring in a lot of consumers, but if you want to create a satisfaction, what needs to be considered is the price and quality of the product, because most companies make promotions with the intention of consuming stock without paying attention to the quality of the products that will be distributed to consumers. Then the quality of service in this study has an impact on customer satisfaction. Optimal service is one that makes consumers comfortable, safe and feels valued. For the future, the company must be able to innovate and evaluate all forms of consumer input and suggestions for later development. Keywords: Product, Price, Promotion, Service Quality, Customer Satisfaction

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN PADA RESTAURAN IGA BAKAR MAS GIRI PURWOKERTO

Media Ekonomi ◽

10.30595/medek.v14i1.1300 ◽

2017 ◽

Vol 14 (1) ◽

pp. 20

Author(s):

Aris Ginajar Kusuma Putra ◽

Suyoto Suyoto

Keyword(s):

Quality Of Service ◽

Linear Regression ◽

Service Quality ◽

Product Quality ◽

Quality Service

This study amied to investigate the effect of product quality and service quality in the restaurant ribs grilled Mas Giri Purwokerto throught testing either simultaneously or partially. The method used in the analiysis method used is multipele linear regression with the significant level (ᾳ) of lees than 0.05. These result indicate that the product quality and quality of service simultaneously affect coustemer satisfaction, product quality and service quality in partial satisfaction of the coustemer, with a significant value of 0,00 and 0,00 is less than 0,05. Keywords : Quality Products, Quality Service and Coustemer Satisfaction.

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PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH TABUNGAN PADA KANTOR BANK BRI CABANG DENPASAR RENON

Jurnal Ilmiah Satyagraha ◽

10.47532/jis.v3i2.185 ◽

2020 ◽

Vol 3 (2) ◽

pp. 64-72

Author(s):

Ni Ketut Murdani ◽

Ni Luh Ketut Ayu Sudha Sucandrawati ◽

I Putu Ardinada

Keyword(s):

Quality Of Service ◽

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Research Problems ◽

Research Gap

This research was conducted based on the gap in research resultsPreviously (research gap) and the different focus of discussion on Service Quality and ProductQuality on Savings Customer Satisfaction at PT. BRI Denpasar Branch Renon. In addition, there are also research problems about not achieving targets at PT. BRI Denpasar Branch Renon .This study aims to examine and analyze the effect of service quality and product quality on satisfaction of savings customers at PT. BRI Denpasar Branch Renon. This research was conducted at PT. BRI Denpasar Branch Renon with a population of 14,250 and the sample of this study amounted to 100 respondents calculated using the Slovin formula All data obtained from the questionnaire distribution are worthy of use, thenanalyzed using SPSS 24.0. The results showed that (1) service quality has a positive and significant effect on customer satisfaction, (2) product quality has a positive and significant effect on customer satisfaction, and (3) service quality and product quality have an effect on customer satisfaction.The implication of this study is that the quality of service can be improvedby observing tangible indicators, reliability, responsiveness, guarantees andcertainty and empathy to increase.

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PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPUASAN TERHADAP LOYALITAS PASIEN (Studi Kasus Pada Pasien Rawat Jalan Rumah Sakit Premier Bintaro)

Jurnal Organisasi dan Manajemen ◽

10.33830/jom.v13i1.13.2017 ◽

2017 ◽

Vol 13 (1) ◽

pp. 1-9

Author(s):

Nurmin Arianto

Keyword(s):

Quality Of Service ◽

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Reliability Test ◽

Quality Service ◽

Service Oriented ◽

Customer Satisfaction And Loyalty

The needs of service quality hospital intensified as the improvement of the economy and the degree of community health by the Hospital Premier Bintaro must be able to provide quality service oriented to the achievement of customer satisfaction of patients who will eventually cause patients who are loyal. This research aims to find out the influence of the service quality, price and customer satisfaction and loyalty patients. Samples in detail is 100 patients outpatients. Analysis of the data used a validity test and reliability test, classical assumptions, double linear regression, determination coefficient and testing the hypothesis. The research results obtained that the service quality, price and customer satisfaction have impact on customer loyalty good patients partially or simultanously. And to improve the quality of service then increased more focused in terms of reliability and assurance, to increase the value of the offered prices and review more focused at affordable prices and the suitability of the price with the benefits and facilities and improve customer satisfaction patients more focused to the comfort and security of patients so that patients really feel satisfied and loyal to the hospital.Kebutuhan akan layanan rumah sakit bermutu semakin meningkat seiring membaiknya perekonomian dan derajat kesehatan masyarakat oleh maka dari itu Rumah Sakit Premier Bintaro harus dapat memberikan pelayanan yang berkualitas berorientasi pada tercapainya kepuasan pasien yang akhirnya akan menyebabkan pasien yang loyal. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan kepuasan terhadap loyalitas pasien.Sampel yang di teliti adalah 100 pasien rawat jalan. Analisis data yang digunakan uji validitas dan reliabilitas, uji asumsi klasik,regresi linear berganda, koefisien determinasi dan pengujian hipotesis. Hasil penelitian diperoleh bahwa kualitas pelayanan, harga dan kepuasan memiliki pengaruh terhadap loyalitas pasien baik secara parsial maupun simultan. Dan untuk meningkatkan kualitas pelayanan maka peningkatan lebih difokuskan dalam hal reliability dan assurance, untuk meningkatkan nilai harga yang ditawarkan maka pengkajian ulang lebih difokuskan keterjangkauan harga serta kesesuaian harga dengan manfaat dan fasilitas dan meningkatan kepuasan pasienlebih difokuskan kepada kenyamanan dan keamanan terhadap pasienagar pasien benar-benar merasa puas danloyal terhadap rumah sakit.

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THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT ROYA CAFÉ MANTINGAN

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v9i1.10350 ◽

2021 ◽

Vol 9 (1) ◽

pp. 69

Author(s):

Hamidah Tussifah ◽

Nadila Putri Navitsha

Keyword(s):

Quality Of Service ◽

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Consumer Satisfaction ◽

Quantitative Research ◽

Sampling Technique ◽

Analysis Techniques ◽

Linear Regressions

Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations. This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approach. The analysis techniques in this study used multiple linear regressions. The results showed that partially the quality of the product had a positive and significant effect on customer satisfaction and the quality of service partially influenced positively and significantly to customer satisfaction at Roya Café.

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Kualitas Pelayanan terhadap Kepuasan Nasabah pada PT. Mandiri Tunas Finance

Economics and Digital Business Review ◽

10.37531/ecotal.v1i1.2 ◽

2020 ◽

Vol 1 (1) ◽

pp. 11-17

Author(s):

Reza Kurniawan

Keyword(s):

Quality Of Service ◽

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Secondary Data ◽

T Test ◽

Sampling Techniques ◽

Simple Linear Regression

This research was conducted at PT. Mandiri Tunas Finance Pekanbaru Branch. The purpose of this study was to determine the Effect of Service Quality on Customer Satisfaction at PT Mandiri Tunas Finance Pekanbaru Branch. The population in this study was 2,390 customers. In this study sampling using Accidental Sampling techniques, which amounted to 96 customers. The data used are primary and secondary data with analysis using simple linear regression. The results showed Y = 14.820 + 1.035 and the t test showed that t arithmetic> from t table (18,471> 1,98552) this meant that Quality of Service had a significant effect on Customer Satisfaction of PT. Mandiri Tunas Finance Pekanbaru Branch. The influence of Service Quality on Customer Satisfaction is 78.4% while the remaining 21.6% is influenced by other variables

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN

EKOMABIS: Jurnal Ekonomi Manajemen Bisnis ◽

10.37366/ekomabis.v1i01.2 ◽

2020 ◽

Vol 1 (01) ◽

pp. 1-14

Author(s):

Eka Asti ◽

Eka Ayuningtyas

Keyword(s):

Quality Of Service ◽

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Consumer Satisfaction ◽

Qualitative Method ◽

Questionnaire Data

Business competition is getting tighter, making the producers are required to always think creatively and critically in developing business. Especially in the culinary business. This study aims to determine the Quality of Service, Product Quality and Price proposed for Consumer Satisfaction (Y). This type of method used is a qualitative method, questionnaire data 96 respondents from a total of unlimited participants. The results of the study showed that there was an influence between Service Quality, Price, and Customer Satisfaction, while Product Quality did not oppose Consumer Satisfaction in the Oto Bento Villa Nusa Indah Resto. t-count = - 0.788 Price variable obtained value t-count = 4.089 while t-table obtained using the value of absent (α = 5% obtained value = 1.664), t-count value of variables X1 and X3 is greater than the value of t-table, H1 is accepted and H0 Bento Villa Nusa Indah, while the calculated value of X2 is smaller than the table value, H1 is rejected and H0 is accepted which is related to the quality of the product to the Customer Satisfaction in Resto Oto Bento Villa Nusa Indah. Abstrak Persaingan bisnis saat ini yang semakin ketat, dari para produsen dituntut untuk selalu berfikir kreatif dan kritis dalam mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan, Kualitas Produk dan Harga berpengaruh terhadap Kepuasan Konsumen (Y). Jenis metode yang digunakan adalah metode kualitatif, data kuesioner 96 orang responden dari total populasi yang tidak terbatas. Hasil dari penelitian menunjukkan ada pengaruh secara parsial antara Kualitas Pelayanan, Harga, terhadap Kepuasan Konsumen sedangkan Kualitas Produk tidak berpengaruh terhadap Kepuasan Konsumen pada Resto Oto Bento Villa Nusa Indah Uji thitung (signifikan korelasi ) untuk variabel Kualitas Pelayanan diperoleh nilai thitung= 5,953, variabel Kualitas Produk diperoleh nilai thitung = - 0,788 variabel Harga diperoleh nilai thitung = 4,089 sementara ttabel yang diperoleh mengunakan nilai alpa (α=5% diperoleh nilai sebesar = 1,664), nilai thitung variabel X1 dan X3 lebih besar dari pada nilai ttabel, H1 diterima dan H0 ditolak yang artinya terdapat pengaruh antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa indah, sedangkan nilai thitung variabel X2 lebih kecil daripada nilai ttabel, H1 ditolak dan H0 diterima yang artinya tidak terdapat pengaruh antara Kualitas Produk terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa.

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