scholarly journals Cyber-Security Culture towards Digital Marketing Communications among Small and Medium-Sized (SME) Entrepreneurs

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Aiman Huzrin Adleena Huzaizi ◽  
Siti Nor Amalina Ahmad Tajuddin ◽  
Khairul Azam Bahari ◽  
Kamaruzzaman Abdul Manan ◽  
Nur Nadia Abd Mubin
Keyword(s):  
Cyber Security ◽  
Strong Relationship ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Quantitative Methodology ◽  
Security Culture ◽  
Attitudes And Practices ◽  
District Council ◽  
Wide Range ◽  
Level Of Knowledge

Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber-security culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium-sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber-security culture toward digital marketing communications among small and medium-sized entrepreneurs in Selangor, as well as to look into the relationship between knowledge and practice in this area. This study utilized a quantitative methodology in the form of a survey, with respondents being selected at random from a list of numbers and from a box of random numbers. Several lists were generated using Instagram business account listings, telegram entrepreneur groups, the National Entrepreneurs Institute, and the Kuala Selangor District Council webpage for recruiting respondents. From the findings, this study found that there is a strong relationship between the level of knowledge and practices towards cybersecurity in digital marketing communications among small and medium-sized entrepreneurs. The study concluded that good knowledge of cybersecurity is crucial among entrepreneurs for them to establish good practices in managing their business.

Relationship between morphometrics and trophic levels in deep-sea fishes

2020 ◽  
Vol 637 ◽  
pp. 225-235 ◽  
Author(s):  
MA Ladds ◽  
MH Pinkerton ◽  
E Jones ◽  
LM Durante ◽  
MR Dunn
Keyword(s):  
Stable Isotopes ◽  
Trophic Level ◽  
Deep Sea ◽  
Strong Relationship ◽  
Ecosystem Model ◽  
Trophic Levels ◽  
Fish Size ◽  
Wide Range ◽  
Gape Size ◽  
Morphological Variables

Marine food webs are structured, in part, by predator gape size. Species found in deep-sea environments may have evolved such that they can consume prey of a wide range of sizes, to maximise resource intake in a low-productivity ecosystem. Estimates of gape size are central to some types of ecosystem model that determine which prey are available to predators, but cannot always be measured directly. Deep-sea species are hypothesized to have larger gape sizes than shallower-water species relative to their body size and, because of pronounced adaptive foraging behaviour, show only a weak relationship between gape size and trophic level. Here we present new data describing selective morphological measurements and gape sizes of 134 osteichthyan and chondrichthyan species from the deep sea (200-1300 m) off New Zealand. We describe how gape size (height, width and area) varied with factors including fish size, taxonomy (class and order within a class) and trophic level estimated from stable isotopes. For deep-sea species, there was a strong relationship between gape size and fish size, better predicted by body mass than total length, which varied by taxonomic group. Results show that predictions of gape size can be made from commonly measured morphological variables. No relationship between gape size and trophic level was found, likely a reflection of using trophic level estimates from stable isotopes as opposed to the commonly used estimates from FishBase. These results support the hypothesis that deep-sea fish are generalists within their environment, including suspected scavenging, even at the highest trophic levels.

scholarly journals Developing Equations for Converting Digestible Energy to Metabolizable Energy for Korean Hanwoo Beef Cattle

Animals ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 1696
Author(s):  
Ridha Ibidhi ◽  
Rajaraman Bharanidharan ◽  
Jong-Geun Kim ◽  
Woo-Hyeong Hong ◽  
In-Sik Nam ◽  
...  
Keyword(s):  
Linear Regression ◽  
Beef Cattle ◽  
Strong Relationship ◽  
Dietary Factors ◽  
Metabolizable Energy ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Male And Female ◽  
Digestible Energy ◽  
Wide Range

This study was performed to update and generate prediction equations for converting digestible energy (DE) to metabolizable energy (ME) for Korean Hanwoo beef cattle, taking into consideration the gender (male and female) and body weights (BW above and below 350 kg) of the animals. The data consisted of 141 measurements from respiratory chambers with a wide range of diets and energy intake levels. A simple linear regression of the overall unadjusted data suggested a strong relationship between the DE and ME (Mcal/kg DM): ME = 0.8722 × DE + 0.0016 (coefficient of determination (R2) = 0.946, root mean square error (RMSE) = 0.107, p < 0.001 for intercept and slope). Mixed-model regression analyses to adjust for the effects of the experiment from which the data were obtained similarly showed a strong linear relationship between the DE and ME (Mcal/kg of DM): ME = 0.9215 × DE − 0.1434 (R2 = 0.999, RMSE = 0.004, p < 0.001 for the intercept and slope). The DE was strongly related to the ME for both genders: ME = 0.8621 × DE + 0.0808 (R2 = 0.9600, RMSE = 0.083, p < 0.001 for the intercept and slope) and ME = 0.7785 × DE + 0.1546 (R2 = 0.971, RMSE = 0.070, p < 0.001 for the intercept and slope) for male and female Hanwoo cattle, respectively. By BW, the simple linear regression similarly showed a strong relationship between the DE and ME for Hanwoo above and below 350 kg BW: ME = 0.9833 × DE − 0.2760 (R2 = 0.991, RMSE = 0.055, p < 0.001 for the intercept and slope) and ME = 0.72975 × DE + 0.38744 (R2 = 0.913, RMSE = 0.100, p < 0.001 for the intercept and slope), respectively. A multiple regression using the DE and dietary factors as independent variables did not improve the accuracy of the ME prediction (ME = 1.149 × DE − 0.045 × crude protein + 0.011 × neutral detergent fibre − 0.027 × acid detergent fibre + 0.683).

scholarly journals Leveraging human factors in cybersecurity: an integrated methodological approach

2021 ◽  
Author(s):  
Alessandro Pollini ◽  
Tiziana C. Callari ◽  
Alessandra Tedeschi ◽  
Daniele Ruscio ◽  
Luca Save ◽  
...  
Keyword(s):  
Human Factors ◽  
Cyber Security ◽  
Quantitative Research ◽  
Methodological Approach ◽  
Quantitative Research Methods ◽  
Security Culture ◽  
Technological Factors ◽  
Qualitative And Quantitative ◽  
The Individual ◽  
Technical Solutions

AbstractComputer and Information Security (CIS) is usually approached adopting a technology-centric viewpoint, where the human components of sociotechnical systems are generally considered as their weakest part, with little consideration for the end users’ cognitive characteristics, needs and motivations. This paper presents a holistic/Human Factors (HF) approach, where the individual, organisational and technological factors are investigated in pilot healthcare organisations to show how HF vulnerabilities may impact on cybersecurity risks. An overview of current challenges in relation to cybersecurity is first provided, followed by the presentation of an integrated top–down and bottom–up methodology using qualitative and quantitative research methods to assess the level of maturity of the pilot organisations with respect to their capability to face and tackle cyber threats and attacks. This approach adopts a user-centred perspective, involving both the organisations’ management and employees, The results show that a better cyber-security culture does not always correspond with more rule compliant behaviour. In addition, conflicts among cybersecurity rules and procedures may trigger human vulnerabilities. In conclusion, the integration of traditional technical solutions with guidelines to enhance CIS systems by leveraging HF in cybersecurity may lead to the adoption of non-technical countermeasures (such as user awareness) for a comprehensive and holistic way to manage cyber security in organisations.

IMPACT OF DIGITAL MARKETING: THE PRESENT SCENARIO IN TELANGANA STATE – AN EMPERICAL STUDY

2021 ◽  
Vol 8 (65) ◽  
pp. 15164-15172
Author(s):  
S. Pratap ◽  
Aziz Fatima
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Digital Marketing ◽  
Rural And Remote ◽  
Remote Areas ◽  
Wide Range ◽  
Rural And Remote Areas ◽  
Telangana State ◽  
The Impact ◽  
Made In

In present scenario of COVID-19, the effect of pandemic on Digital Marketing is visible not only in urban areas but also in rural areas. Customers are searching for various products and services through Google by which they can purchase wide range of products and services to fill their needs and desires at relatively low price. The freedom to select numerous products is available by browsing various websites. Hence this study focuses on Impact of digital marketing particularly in the selected rural areas of Telangana state. This state been formed recently but in the IT sector it is receiving much attention throughout the globe, as many MNC’s are establishing their operations in this state. Therefore, an attempt has been made in this study to find out how the Impact of digital marketing is trickling down in the rural and remote areas of newly formed Telangana state. Hence this study focuses the impact of digital marketing in the selected areas of Telangana state.

scholarly journals Knowledge, Attitudes, and Practices about Zika among a University Community Located in an Endemic Zone in Mexico

2018 ◽  
Vol 15 (11) ◽  
pp. 2548 ◽  
Author(s):  
Vianey Argüelles-Nava ◽  
María Alvarez-Bañuelos ◽  
Daniel Córdoba-Suárez ◽  
Clara Sampieri ◽  
María Ortiz-León ◽  
...  
Keyword(s):  
Zika Virus ◽  
Online Survey ◽  
Sexual Transmission ◽  
Univariate Analysis ◽  
Attitudes And Practices ◽  
Medium Level ◽  
Study Population ◽  
Level Of Knowledge ◽  
The University ◽  
Knowledge Attitudes And Practices

To assess the knowledge, attitudes, and practices about the Zika virus in both students and workers at the University of Veracruz, an online survey was conducted. The participants were divided into two groups: one according to sex, the other according to whether they were workers or students. Their answers were classified into knowledge, attitudes, and practices and they were rated as low, medium, and high. The results showed that knowledge about Zika prevailing among the university population is considered as medium in 79.4% of the study population. Most respondents know that the mosquito spreads the Zika virus (98.8%) and the clinical characteristics, while sexual transmission by the virus is little known (36.85%). Both the univariate analysis (OR (CI5) 0.227 (0.070–0.735), p = 0.013] and multivariate analysis (OR (CI95) 0.234 (0.071–778), p = 0.018] showed that belonging to the health sciences area is related to having a greater knowledge about Zika. Despite the existing knowledge, a low level of prevention practices prevails in the whole community (55%). A medium level of knowledge about Zika prevailed, while proper implementation of preventive measures for Zika is low, despite the fact that the state of Veracruz—the place where the University is located—is an endemic area.

scholarly journals Assessment of Soil Erosion Vulnerability in the Heavily Populated and Ecologically Fragile Communities in Motozintla De Mendoza, Chiapas, Mexico

2017 ◽  
Author(s):  
Selene B. González-Morales ◽  
Alex Mayer ◽  
Neptalí Ramírez-Marcial
Keyword(s):  
Soil Erosion ◽  
Erosion Rate ◽  
Negative Response ◽  
Attitudes And Practices ◽  
Erosion Rates ◽  
Soil Erosion Rate ◽  
Kap Survey ◽  
Level Of Knowledge ◽  
Steep Slopes ◽  
Knowledge Attitudes And Practices

Abstract. The physical aspects and knowledge of soil erosion in six communities in rural Chiapas, Mexico were assessed. Average erosion rates estimated with the RUSLE model ranged from 200 to 1,200 ha−1 yr−1. Most erosion rates are relatively high due to steep slopes, sandy soils and bare land cover. The lowest rates occur where corn is cultivated for much of the year and slopes are relatively low. The results of a knowledge, attitudes and practices (KAP) survey showed that two-thirds of respondents believed that the major cause of soil erosion was hurricanes or rainfall and only 14 % of respondents identified human activities as causes of erosion. Forty-two percent of respondents indicated that the responsibility for solving soil erosion problems lies with government, as opposed to 26 % indicating that the community is responsible. More than half of respondents believed that reforestation is a viable option for reducing soil erosion, but only a third of respondents were currently applying reforestation practices and another one-third indicated that they were not following any conservation practices. The KAP results were used to assess the overall level of knowledge and interest in soil erosion problems and their solutions by compiling negative responses. The community of Barrio Vicente Guerrero may be most vulnerable to soil erosion, since it had the highest average negative response and the second highest soil erosion rate. However, Poblado Cambil had the highest estimated soil erosion rate and a relatively low average negative response rate, suggesting that soil conservation efforts should be prioritized for this community. We conclude that as long as the economic and productive needs of the communities are not solved simultaneously, the risk of soil erosion will increase in the future, which threatens the survival of these communities.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals Kiberbiztonság a koronavírus idején – a COVID–19 nemzetbiztonsági aspektusai

2021 ◽  
Vol 2 (1) ◽  
pp. 78-87
Author(s):  
Tamás Palicz ◽  
Balázs Bencsik ◽  
Miklós Szócska
Keyword(s):  
Cyber Security ◽  
Vaccine Development ◽  
Significant Risk ◽  
Significant Risk Factor ◽  
Distance Measures ◽  
Data Traffic ◽  
Home Office ◽  
Emergency Case ◽  
Wide Range ◽  
Almost All

Összefoglaló. A COVID–19 pandémia az információbiztonság területén új kihívásokat jelentett. A távolról végzett munka különböző formái jelentős mértékben növelték az online tér biztonsági kockázatát. Nőtt a hálózatok nagysága, az adatforgalom, és azon felhasználók száma, akiknek nem volt érdemi tapasztalatuk az online térben. A járvány ideje alatt a kibertérből érkező támadások szektoronként és időszakonként eltérő intenzitásúak voltak, a támadások típusa a phishingtől a malwareken keresztül az információs zavarkeltésig széles spektrumban változott. Számos jelenségnek nemzetbiztonsági vonatkozásai is voltak. Összefoglaló cikkünkben a fenti jelenségek nemzetközi és hazai tapasztalatait összegezzük, különös figyelmet szentelve az egészségügyi rendszernek, illetve a vakcinafejlesztés kibertérből érkező fenyegetéseinek. Summary. During the COVID-19 pandemic, new challenges emerged in the field of information security and cyber security. Home office, home schooling and distance learning, or even telemedicine hit some organizations unprepared. Security risks in online space have increased significantly: the number of network endpoints and the number of computers, laptops and mobile devices have increased with network data traffic as well as the number of users who had no significant experience in online space. They appeared as a significant risk factor. This has been exacerbated, especially in healthcare, by the extremely high workload, which has made systems highly vulnerable. During the epidemic, attacks from cyberspace varied in intensity from sector to sector and period to period. Statistics from international and national organizations have shown that from the end of the first quarter of 2020, the number of cyber security incidents jumped sharply and then remained high even after a small decline. The types of attacks had an extremely wide range: from phishing through malware to misinformation, almost all types of attacks occurred. Many phenomena also had national security implications. Ransomware virus attacks on health have affected almost all health systems and reached high levels by the end of 2020 in particular. It was during the first period that, in an emergency case, there is thought to be an association between a ransomware virus attack and the death of a patient who was not admitted because of the attack. In addition to distance measures and the associated increase in cyber threats, the emerging threats related to vaccination, which is central to the fight against the epidemic, should also be highlighted. This period has shed light on how many vulnerabilities there are, from vaccine development through drug trials to delivery to vaccines and the organization of vaccines, that cybercriminals are able to attack. In order to prevent and combat these threats and attacks, and to respond appropriately, complex, multidisciplinary collaborations are needed in which security science has a privileged place. In our review article, we summarize the international and national experiences of the above phenomena, paying special attention to the health care system and the threats coming from cyberspace in vaccine development.

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