scholarly journals Promoting Green Behavioral Intentions of the Tourists for the Growth of Sustainable Tourism Development in the Sundarbans of Bangladesh

2021 ◽  
Vol 17 (1) ◽  
pp. 52
Author(s):  
Kajol Karmoker ◽  
Feroz Ahmed
Keyword(s):  
Service Providers ◽  
Sustainable Tourism ◽  
Sampling Technique ◽  
Influential Factors ◽  
Government Interventions ◽  
Incentive Programs ◽  
Green Tourism ◽  
Green Behavior ◽  
Tourism Service ◽  
The Sundarbans

The Sundarbans, the single largest mangrove forest of the world is one of the prime tourism destinations of Bangladesh. Due to lack of awareness and proper planning, tourism is causing severe threat to the ecosystem of the Sundarbans. It is therefore utmost important to ensure that the natural environment of the Sundarbans doesn't deteriorate further. Promoting green tourism may be a viable way to achieve it. This study was designed to identify the ways to promote green (environment-friendly) behavior among the stakeholders, especially the tourists – traveling into the Sundarbans. A convenience sampling technique was used in the study that included both domestic and foreign tourists. A structured questionnaire was developed that incorporated 30 Likert-scale questions based on four variables, namely 'awareness program', 'incentive programs', 'interpretation' and 'government interventions'. The four variables and their corresponding items were developed in the light of extant literature and adopted based on the socio-cultural atmosphere of Bangladesh. The survey was conducted from October 2019 to February 2020 and 320 valid responses were obtained. Multiple regression analysis was employed to test the proposed research model. The result shows that out of four independent variables, government intervention and incentive programs are significantly influential factors in achieving the green behavior of the tourists. The study findings are aligned with the previous studies. The findings will provide guidelines to the tourism service providers, destination hosts, local communities, government bodies and policy makers in achieving green behavior of the tourists that in turn will yield sustainable tourism in the Sundarbans.

scholarly journals Permaculture and Downshifting-Sources of Sustainable Tourism Development in Rural Areas

2020 ◽  
Vol 13 (1) ◽  
pp. 230
Author(s):  
Gheorghe Epuran ◽  
Bianca Tescașiu ◽  
Alina-Simona Tecău ◽  
Ioana-Simona Ivasciuc ◽  
Adina-Nicoleta Candrea
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Service Providers ◽  
Local Development ◽  
Sustainable Tourism ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Important Region ◽  
Tourism Service

The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

scholarly journals Halal Friendly Attribute of Muslim Travellers Toward A Non-Muslim Destination

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ghea Putri Aliffia ◽  
Rita Komaladewi
Keyword(s):  
Factor Analysis ◽  
Service Providers ◽  
Large Population ◽  
Sampling Technique ◽  
Total Sample ◽  
Time Data ◽  
Analysis Techniques ◽  
Tourist Destinations ◽  
Tourism Service ◽  
New Phenomena

Halal tourism is a new phenomena of the growth of the halal industry. The demand for halal products and services has also increased, both in tourist destinations obtained by having Muslim and non-Muslim populations. Muslim tourists have unique needs when traveling, especially if there is a tourist destination with a large population of non-Muslims. This study aims to determine the preferences of Muslim travelers through the analysis of halal friendly attributes on non-Muslim travel destinations. The sampling technique uses unknown population with a total sample of 100 respondents and the sampling technique uses purposive sampling (domestic travelers and a Muslim who have visited Bali tourism destination at least one time) Data analysis techniques in this study used qualitative, analysis techniques with factor analysis. Factor analysis is used to identify an important set of variables from a set of variables that are more numerous to be used in subsequent multivariate analysis. The results of this study indicate that Muslim travelers preferences based on halal friendly attributes in non-Muslim travel destinations of the most dominant attributes considered important are good of quality halal food and drinks as well as the availability of information about halal in the travel area. These attributes can be the main focus of attention for tourism service providers in order to improve the quality of Muslim-friendly tourism in Bali.Keywords: preferences, halal tourism, muslim travelers, non-muslim travel destinations

Influential Factors in the Process of Co-Creation Experiences in the Tourism Industry

2020 ◽  
pp. 1-9
Author(s):  
Serkan Bertan
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Service Providers ◽  
Influential Factors ◽  
Tourism Industry ◽  
Regression Analyses ◽  
Reliability Factor ◽  
The Third ◽  
Questionnaire Form ◽  
Tourism Service

The aim of this study is to analyze the factors that are influential in the process experience co-creation. In line with this purpose, a brief description of the study was given in the questionnaire form which was prepared, based on the literature review and the questionnaire included, questions regarding influential factors in the process of co-creation of experiences. Obtained data were analyzed through reliability, factor, and regression analyses. In the factor analysis, the statements were grouped under four factors: sharing, participant, interest, and interaction. When the influential factors in the process of co-creation were analyzed through regression analysis, the first factor was emphasized to be sharing, and content was found to be important in sharing. The second important factor was found to be the interaction between tourism service providers and tourists. The third important factor was determined as the interest for experiences. The last important factor was found to be the desire to be engaged in experiences.

scholarly journals TOURISM ENTREPRENEURIAL OBJECTIVES, COVID-19 AND SUSTAINABLE TOURISM MARKETING STRATEGY

2015 ◽  
pp. 192-204
Author(s):  
Ekeke John ◽  
Sonari Otobo
Keyword(s):  
Marketing Strategy ◽  
Paradigm Shift ◽  
Leisure Time ◽  
Service Providers ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Tourism Marketing ◽  
Tourist Satisfaction ◽  
Tourism Service ◽  
Tourism And Hospitality

The achievement of entrepreneurial objectives by tourism entrepreneurs is dependent on the existence of a dynamic, attractive, safe and competitive tourism destination capable of creating and delivering memorable experiential value which enhances tourist satisfaction and subsequent behaviouralintentions. However, the menace occasioned by the COVID-19 pandemic has posed a critical challenge and a bitter contradiction with the expectations and plans of tourism entrepreneurs all over the world. This explains why several attraction sites and other tourism and hospitality service organisations are either shut or operating at dismal operational levels with the consequent loss of jobs, leisure time as well as filing for bankruptcy claims, etc. The situation calls for a paradigm shift in destination marketing strategy. This present study seeks to situate the quest to achieve tourism entrepreneurial objectives during this austere and uncertain period (POST COVID-19) on the ability of tourism service providers to craft, implant and implement sustainable tourism marketing strategies. The study proposes academic, stakeholder and marketing implications.

scholarly journals Factors Influencing Customer Retention for Electronic Wallet Services in Malaysia

2021 ◽  
pp. 44-47
Author(s):  
Kennedy Joseph Komba ◽  
◽  
Kamal Abd Razak
Keyword(s):  
Service Providers ◽  
Customer Retention ◽  
Sampling Technique ◽  
Influential Factors ◽  
Kuala Lumpur ◽  
Mobile Payments ◽  
Perceived Price ◽  
Study Population ◽  
Study Methodology ◽  
The City

Customer retention is vital in sustaining a business, especially in the competitive FinTech market environment. Understanding these factors will provide business with critical strategic information for leveraging and sustaining their competitive advantage. Over a span of a decade there has been a surge of deployment of financial technology (FinTech) services in Malaysia, such as online banking, mobile payments and of recent years, electronic wallets. This profitable venture is highly competitive open to both banks and non-banks financial service providers. The purpose of this paper is to propose a conceptual framework to investigate the relationships of independent variables such as brand image, perceived price, perceived quality, and relationship marketing to customer retention. This aim is to develop an enhanced understanding on how these variables influence customer retention for e-wallet services. The study will also identify the most influential factors that drive customer retention on electronic wallet services in Malaysia. The study methodology will include descriptive and correlational analysis. The study population will be users of e-wallet services. A sample of 384 people from the city of Kuala Lumpur, Malaysia will be selected by using random sampling technique. Regression analysis will be conducted to assess the study hypothesis.

Exploring the potential of electronic commerce tools in South African SME tourism service providers

2012 ◽  
Vol 29 (1) ◽  
pp. 10-23 ◽  
Author(s):  
Blessing Mbatha
Keyword(s):  
Electronic Commerce ◽  
Diffusion Of Innovations ◽  
Business Processes ◽  
Service Providers ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Ict Competence ◽  
Medium Enterprise ◽  
Tourism Service ◽  
Descriptive Survey

The World Wide Web, together with other ICT enabling technologies, offers a platform for organizations to arrange their business processes, address their marketplaces, and partner with other enterprises. This paper reports on the diffusion and adoption of electronic commerce tools by small and medium enterprise (SME) tourism service providers in Pretoria, the capital of South Africa. In order to achieve the stated aim, the following research questions were addressed: What types of e-commerce tools have been adopted in the SMEs? What were the reasons for the adoption of e-commerce? What benefits do e-commerce tools provide to SMEs? What are the barriers that SMEs face with the adoption of e-commerce? What are the e-commerce training needs of SMEs service providers? Roger’s Diffusion of Innovations framework was found to be useful as the study sought to examine the diffusion and use of modern ICTs by SME tourism service providers. The study adopted a descriptive survey research design in which a systematic sampling technique is used. The data was analysed by using descriptive statistics. The results demonstrated that a variety of e-commerce tools have been adopted in the SMEs studied. E-commerce tools are also very effective in reaching new customers, increasing sales and improving marketing. It is therefore important that SMEs have access to relevant e-commerce tools in order to enjoy and reap the benefits of ICTs. SMEs should ensure that they offer their staff adequate varieties and levels of ICT competence.

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

2021 ◽  
pp. 004728752110194
Author(s):  
Payal S. Kapoor ◽  
M. S. Balaji ◽  
Yangyang Jiang ◽  
Charles Jebarajakirthy
Keyword(s):  
Social Media ◽  
Federal Trade Commission ◽  
Service Providers ◽  
Digital Marketing ◽  
Intention To Stay ◽  
Argument Quality ◽  
Related Information ◽  
Sustainability Practices ◽  
Tourism Service ◽  
Primary Channel

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument quality and sponsorship status—have on travelers’ perceptions of a hotel’s commitment to sustainability and their intention to stay at the hotel. Results from four studies show that when eco-friendly hotels sponsor SMIs, an attribute-value message is more effective than a simple recommendation message in influencing travelers’ perceptions and intentions. Given the latest Federal Trade Commission regulations regarding sponsorship disclosure practices, the findings offer valuable insights for tourism providers using SMIs. The study findings suggest that SMIs should create sponsored messages that provide rational and objective information about the hotel’s sustainability practices to stimulate travelers’ related cognitions and persuade them to patronize the hotel.

scholarly journals Sustainable tourism modeling: Pricing decisions and evolutionarily stable strategies for competitive tour operators

2018 ◽  
Vol 25 (5) ◽  
pp. 779-799 ◽  
Author(s):  
Yong He ◽  
Peng He ◽  
Feifei Xu ◽  
Chunming (Victor) Shi
Keyword(s):  
Sustainable Tourism ◽  
Evolutionary Game ◽  
Innovation Strategy ◽  
Cost Advantage ◽  
Evolutionarily Stable Strategies ◽  
Environment Friendly ◽  
Pricing Decisions ◽  
Green Tourism ◽  
The Government ◽  
Evolutionarily Stable

In this article, we investigate two competitive tour operators (TOs) who choose between traditional tourism strategy (strategy T) and green tourism innovation strategy (strategy G). Our article attempts to address the following important issues using evolutionary game models: when would TOs facing environment-friendly tourists adopt the strategy G? How do TOs set product prices under different strategy combinations? How can the government effectively motivate TOs to pursue green tourism? Our research results show that a green tourism innovation pioneer could monopolize the market under certain conditions. Furthermore, when the environmental preference of tourists is sufficiently low, no TOs would adopt the strategy G; when it is moderate, only the TO with cost advantage (stronger TO) would adopt the strategy G; when it is sufficiently high, both TOs would select the strategy G. Our research also demonstrates that the stronger TO implements the strategy G mostly independent of the rival’s decisions, but the opposite is true for the TO with cost disadvantage (weaker TO). We further investigate potential government subsidies that can motivate TOs to carry out green tourism simultaneously. Our results suggest that to be more effective, the government first offer the green subsidy to highly competitive tourism locations and/or more innovative TOs.

scholarly journals An Assessment of Entrepreneurial Affinity in Bangladesh: A Comparative Analysis between Small Live Entrepreneurs and Potential Entrepreneurs of University Level Students

2016 ◽  
Vol 10 (1) ◽  
pp. 1-20
Author(s):  
Serena Aktar
Keyword(s):  
Family Business ◽  
Risk Taking ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Influential Factors ◽  
Influential Factor ◽  
Small Scale ◽  
Factors Influencing ◽  
University Level

This is an empirical and quantitative study conducted on small scale live entrepreneurs and potential entrepreneurs of university level students of Bangladesh. The main purpose of this study is to identify and examine the factors influencing decision of becoming an entrepreneur. For fulfilling the study purpose, by using simple random sampling technique a total of 600 questionnaires were administered; 300 were distributed to the students who were interested to become entrepreneurs and 300 questionnaires were also distributed to small scale live entrepreneurs who formed their business during the last two years and more. Data were analyzed according to objectivity. The results indicated that need for achievement is highly influential factor in picking up decision of becoming an entrepreneur of potential entrepreneurs of university level students and family business background is the main influential factor in taking decision of becoming an entrepreneur of the small scale live entrepreneurs. Parallel factors, e.g., locus of control, risk taking propensity and proactive personality also acted as the influential factors of creating entrepreneurial affinity in both of them.Journal of Business and Technology (Dhaka) Vol.10(1) 2015; 1-20

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