scholarly journals Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users

2021 ◽  
Vol 13 (4) ◽  
pp. 31
Author(s):  
Alaa Hanbazazh ◽  
Carlton Reeve
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Consumer Behaviour ◽  
Monthly Income ◽  
Anova Test ◽  
Independent Variables ◽  
Significant Difference ◽  
Independent Variable ◽  
The Impact ◽  
Average User

The study aimed to investigate consumer behaviour towards pop-up ads. The study is quantitative in nature and carries out a survey questionnaire. The study sample consisted of 100 active users of social media (i.e., Snapchat, Instagram, Twitter, Tik Tok and gaming application). The data collected were analysed using Statistical Package of Social Sciences (SPSS) version 23.0. Moreover, the study used descriptive statistical analyses, a t-test was used to check the different impact of independent variables and finally ANOVA test was used to find the impact of more than one independent variable on the dependent one. The results of the study showed that Snapchat (30.47%) was the widely used application among the participants and an average user consumes social media more than 4 hours a day which makes it 40% of the participants. The study also found that participants disagreed that they always look for pop-up ads (M = 1.71, Std = 0.92). Also, the study found no significant difference in perceptions of respondents towards pop-up ads with regard to gender. The ANOVA test revealed that educational level (0.627) didn’t show any significant difference towards the opinions of participants about pop-up ads whereas, age level (0.50) and monthly income (0.001) showed significant difference towards the opinions of participants about pop-up ads. The study concluded that pop-up ads do not actually impact consumer behaviour positively and are not the affective means of attracting consumers.

The effectiveness of a training program using communicative theory in developing some concepts of Web 3 for educational technology specialists.

2021 ◽  
pp. 68-96
Author(s):  
سيد طنطاوي
Keyword(s):  
Training Program ◽  
Effect Size ◽  
Education Technology ◽  
Large Effect Size ◽  
Significant Difference ◽  
Independent Variable ◽  
Communicative Theory ◽  
The Impact ◽  
Technology Specialists ◽  
Technology Specialist

The aim of this research is to develop some concepts of web3 for the education technology specialist, to present a proposed training program for web3 technology, to define the concepts and technology of web3. There is a statistically significant difference at the level (0.05) between the average scores of education technology specialists in the pre and post applications to test the web3.0 concepts in favor of the post application. In light of the significance of the differences using the "T" tests, the square of ETA (2η) was calculated using the equation Eta square (2 η) to find the magnitude of the effect of the independent variable (training program) in the dependent variable (development of web3.0 concepts), and by calculating the value of the square of ETA (2)) (Al-Amiri, 2006, 233), reached (0.98), which indicates that the training program has a significant impact on the acquisition of some concepts of web3.0, where this value shows that the training program contributed (98%) of the total variance In developing these concepts,It is a large percentage indicating the effectiveness of the training program in developing web3.0 concepts for the target research sample, which is the education technology specialist (if the effect size = 0.2 is the effect is weak, and if the impact size = 0.5, the effect is moderate, and if the impact size is = 0.8 The effect is significant), (Asr, 2003). From the above it is clear that the training program contributed to the development of the targeted web3.0 concepts for education technology specialists, as it found a difference between the median of the pre and post applications to test the concepts of the web3.0 in favor of the post application at the research group, which averaged (51,85) compared to (16) , 75) for pre-application, with a large effect size of (0.98) according to the ETA square measure (2η) of the effect size.

scholarly journals Consumer Satisfaction on Online Services in Kosovo

2019 ◽  
Vol 22 (s2) ◽  
pp. 39-53
Author(s):  
Besim Beqaj ◽  
Arta Krasniqi ◽  
Valon Beqaj
Keyword(s):  
Consumer Satisfaction ◽  
Consumer Behaviour ◽  
Price Level ◽  
Care Delivery ◽  
Demographic Variables ◽  
Delivery Time ◽  
Online Services ◽  
Independent Variables ◽  
Customer Care ◽  
The Impact

Abstract This paper aims to analyse and examine consumer behaviour based on different variables (age, gender, level of education, income, customer care, delivery time), and the impact of those variables on consumer satisfaction on domestic and foreign online services in Kosovo. The data represented in the paper have been collected on 2017 and 2019. The majority of demographic variables (except gender and income) as independent variables have shown to be significant in explaining consumer satisfaction from online services. On the contrary, the level of customers’ gender and income have shown to be statistically insignificant (p=0.143 and p=0.264 respectively; where α=5%). In addition, income has shifted from being insignificant in 2017 to significant in 2019. It can be inferred that the strongest correlation has shifted towards the price level of the 4 P’s of Marketing with total customer satisfaction from online services (r=.996), followed by customer care (r=.990).

scholarly journals FENOMENA MIGRASI TENAGA KERJA DAN PERANNYA BAGI PEMBANGUNAN DAERAH ASAL: STUDI EMPIRIS DI KABUPATEN WONOGIRI

2009 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Didit Purnomo
Keyword(s):  
Marital Status ◽  
Labor Migration ◽  
Linear Regression Analysis ◽  
Level Of Education ◽  
Independent Variables ◽  
Logistic Analysis ◽  
Regional Origin ◽  
Independent Variable ◽  
The Impact

This research analyzes (a) patterns of labor migration from Wonogiri Regency, (b) the impact of migration on the welfare level by taking into account the income level of migrant Wonogiri Regency, and (c) the role of migrants seen from homelands conditions. The results of binary logistic analysis showed that the variables age, education, and marital status, have a significant effect on intention nomads to settle in the overseas area. Based on survey findings in the field, 88.8 percent of Wonogiri nomads do not want to settle in the overseas regions. The economic analysis through linear regression analysis to explain the role of the nomads and the impact on the regional origin that shows only one independent variable that is used has a significant influence on the local nomads income overseas, namely: level of education, while the other independent variables are family dependents, ownership of property in the area of origin, length of stay in overseas, and marital status had no significant effect.

Environmental Policy and Its Role in Achieving Sustainability Requirements: An Analytical Study at the General Company for Battery Industry / Babylon 1 Factory

2021 ◽  
pp. 16-36
Author(s):  
Vian Mohammed Hassan ◽  
Abdul Reza Shafiq Al-Basri
Keyword(s):  
Social Sciences ◽  
Environmental Policy ◽  
Analytical Study ◽  
Positive Impact ◽  
Effective Means ◽  
Research Problem ◽  
Statistical Program ◽  
Independent Variable ◽  
The Impact ◽  
Battery Industry

Environmental policy represents one of the important administrative issues for organizations that seek to have a bright future. They are required to make great and real efforts to diagnose the environmental dimension, evaluate environmental efforts, and think about effective means, mechanisms and ways to protect the environment in the future and to correct past mistakes. The aim of this research is to show the impact that the environmental policy can play in achieving the requirements of sustainability. The research relied on the independent variable represented by the environmental policy, and the dependent variable 17 السياسة البيإية ودور ا ف تحقيق متطلبا االستدامة Millennium Journal of Humanities and Social Sciences 2(4): (2021) on sustainability and its requirements represented by (rationalization of resource consumption, reducing pollution, reducing the impact on human health, and using renewable energy). The descriptive analytical approach was adopted in the completion of this research, and it included answering the questions related to the research problem by testing two main hypotheses, with regard to correlation and influence relations. The General Battery Industry / Babel 1 Factory in Baghdad, and the statistical program (SPSS.V.23) was used to extract the results. This research reached a set of conclusions regarding environmental policy, the most prominent of which is that it has a continuous and effective positive impact that occurs due to internal and external environmental factors in achieving sustainability, which was represented by the validity of the two hypotheses of the research with the existence of a link and impact of environmental policy on sustainability. Keywords: Environment, environmental policy, sustainability

The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market

2021 ◽  
pp. 1538-1555
Author(s):  
Ali Ahmed Abdelkader ◽  
Hossam El Din Fathy Mohamed
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Food Products ◽  
Primary Data ◽  
Purchasing Behavior ◽  
Food Sector ◽  
Significant Difference ◽  
Descriptive Approach ◽  
The Impact

The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 participants were selected from consumers who use Facebook in Egypt. The primary data was collected via an E-Questioner method. The results indicated that there is a significant relationship between the rumors on social media, and purchasing behavior of food products. There is also a significant difference between the products and the impact of rumors. These results assure the importance of social media and its impact on a customer's decision to purchase food products. This article not only explains the importance of rumors on social media in the food sector but also enhances the understanding of the influence of social media on consumer's behavior. It also provides some insights for facing the rumors. Organizations are advised to adopt social media in their business.

scholarly journals The Effect of Demographic Factors on Consumer Purchase Intention in Buying Television Set in Kathmandu Valley: An Empirical Study

Pravaha ◽  
2020 ◽  
Vol 25 (1) ◽  
pp. 23-32
Author(s):  
Bharat Rai
Keyword(s):  
Purchase Intention ◽  
Age Groups ◽  
Demographic Factors ◽  
T Test ◽  
Primary Data ◽  
Sampling Location ◽  
Level Of Education ◽  
Anova Test ◽  
Significant Difference ◽  
The Impact

The main objective of the research is to identify the impact of demographic factors on purchase intention. The study examine whether there is any significant differences on consumers’ purchase intention of television across gender, age groups and education level. Primary data has been used in the study. The structured questionnaire has been used for collection of primary data. Convenient sampling technique has been used to collect information from the respondents and 394respondents have been taken from customers buying Television in Kathmandu. The sampling location for the research has been allocated in show room, colleges and houses in Kathmandu. Age, gender and level of education have been taken as independent variables and purchase intention has been taken as dependent variable. Percentage has been used to analyze the purchase intention of respondents; independent sample t-test and ANOVA Test have been used to analyze the collected data and to draw valid conclusions by using SPSS. The result of independent sample t-test showed that there is no significant difference on purchase intention between male and female in buying television in Nepalese market. The result of ANOVA Test showed that there is no significant difference on purchase intention among different age groups. But the result of ANOVA Test showed that there is significant difference on purchase intention among different level of education.

scholarly journals THE IMPACT OF PRICE AND QUALITY PRODUCT ON CONSUMERS’ PURCHASING DECISION IN KAOS ANAK FOR KIDS’ (KAFK) CLOTHING SHOP

2019 ◽  
Author(s):  
Immanuel Gerin Johansyah ◽  
Keni Kaniawati
Keyword(s):  
Product Quality ◽  
Ordinal Data ◽  
Measurement Data ◽  
Ordinal Scale ◽  
Interval Scale ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Independent Variable ◽  
The Impact

In this research revealed there is a gap between price and product quality that impact of consumer purchasing decision in children's clothing. Besides caused by the high growth of clothing shop outlets, the price and quality of products can also affect the purchasing decision of consumers in buying or consuming products. That makes the sales of KaosAnakFor Kids’ (KAFK) clothing shop products decrease in 2017-2018. This research aims to know whether the price and quality of the product influences in purchasing decision of KAFK’s clothing shop consumers. The factors tested in this research are price and product quality as independent variables, while purchasing decision as the dependent variable. This research used descriptive method, with data collection techniques through observation and questionnaire distribution. The population in this research is consumers of children's fashion products with a research sample of 150 respondents. Data analysis used Path Analysis to answer the research hypotheses. The results of measurement data through a questionnaire for the independent variables studied were in the form of ordinal data. To equalize the data of the ordinal scale independent variable with the interval scale independent variable, it should transform first into an interval scale using the LISREL program. The results showed that the two independent variables, namely price and product quality, had an effect on determining the dependent variable, namely consumer purchasing decision in children's clothing shop KaosAnak for Kids.

scholarly journals DOES CONTENT DISSEMINATION THROUGH FACEBOOK MATTER FOR GOVERNMENT DEPARTMENTS: A STUDY OF KERALA POLICE DEPARTMENTS FACEBOOK PAGE

2021 ◽  
Vol 9 (04) ◽  
pp. 272-283
Author(s):  
Mishel Elizabeth Jacob ◽  
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Police Department ◽  
Video Content ◽  
Police Departments ◽  
Content Type ◽  
Independent Variables ◽  
Significant Difference ◽  
Media Research ◽  
One Way Anova

Government organisationsare generally known to be lagging behind their citizens in the use of social networking sites with half of the departments having little or no presence in such platforms. This study aims at understanding what type of content affects citizens attitude towards a Government Departments social media pages and how they perceive the message disseminated through such platforms. The researchers have selected the case of the Kerala Police Departments (KPD) Facebook page for the present study. Respondents who are post graduate students from various departments of Mahatma Gandhi University, Kerala were subject to different type and formats of content stimuli to assess their attitude towards the content type/format itself and attitude towards the department through a questionnaire. Not only will such a study contribute towards the knowledge base on social media research, this study will also help police department across states in India to develop appropriate content for social media to reach their citizens. In order to test the hypotheses and identify interactions between the dependent and independent variables, one-way ANOVA and independent sample t-tests were used. The results revealed significant differences in attitude towards KPD across stimuli and also attitude towards the stimuli itself. Among the various content type provided as stimuli, Hilarious memes generated the most favourable attitude towards the department. The attitude of the respondents towards post re-posting user content was the most favourable. Image/ photo content generates more positive attitude towards the department compared to video content. The study has also revealed that there is a significant difference between the attitudes of respondents who have had priorinteractionwith the Facebook page of KPDversus those who have had no priorinteraction.

scholarly journals Impact of Diary Writing Practice on Mental Health of Adolescent Girls

2018 ◽  
Vol 12 ◽  
pp. 56-62
Author(s):  
PRAGYA SINGH LODHI ◽  
DEEPAK SINGH ◽  
GUNJAN SHARMA
Keyword(s):  
Mental Health ◽  
Adolescent Girls ◽  
Control Group ◽  
First Year ◽  
Significant Difference ◽  
Diary Writing ◽  
Independent Variable ◽  
And Control ◽  
The Impact ◽  
Writing Practice

This study has been conducted to study the impact of diary writing on mental health of adolescent girls. A sample of 100 girlsfrom Shri Ram Collage Muzaffernagar (U.P.), who are studying in first year of graduation, was selected from accidental sampling method.Sample was divided into two groups, 50 in experimental group and 50 in control group. Diary writing was selected as the independent variable, which was appliedfor 3 months where girls used to write down their thoughts and feelings; independently 30 minutes each for 5 days a week. Mental health of girls was assessed using the ‘Mental Health Inventory’. Statistical analysis of the data was performed using the SPSS software (version 18) the result indicated that there was a significant difference between experimental and control group on the level of mental health of adolescent girls. The findings of this study indicate that the practice of diary writing significantly improved the level of mental health of adolescent girls.

scholarly journals The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

2021 ◽  
Vol 12 (1) ◽  
pp. 41-51
Author(s):  
Angga Febrian ◽  
Muhtad Fadly
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Moderator Variable ◽  
Independent Variables ◽  
Digital Era ◽  
Independent Variable ◽  
The Impact ◽  
The Relationship

The digital era, which increasingly becomes massive in people's lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase intention. The research focused on the effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention by adding culture (collectivist culture) as the moderator variables. The research used a quantitative approach. The data were obtained from 280 respondents selected by non-probability sampling. Respondents were customers who had already bought products through e-commerce in Indonesia. The questionnaire instrument was adopted based on theories from the previous researchers. The data used the Likert scale and were analyzed using the SmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. All independent variables have a significant influence on the dependent variable. However, culture as the moderator variable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence, the results show that the moderator variable is more appropriate as the independent variable. It can directly affect purchase intention. The research contributes to testing culture as the moderator variable that makes the independent variables generalize the findings.

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