THE BUYER’S GENDER AND THE EFFECT OF PROMOTION ACTIVITIES ON THE PROCESS OF SELECTION OF FOOD PRODUCTS

Author(s):  
Marek Angowski

The aim of the considerations and analyzes presented in the publication is to approximate the importance of gender in shaping the behavior of buyers in the decision-making process. The main research goal was to assess the impact of promotional activities on the consumer purchasing process on the market for selected food products. The research part was based on the results of surveys that were conducted in 2016 on a group of 486 food consumers using the targeted selection method. The research has shown that the importance of particular promotional activities in the purchasing process of the surveyed consumers was different depending on the gender. Statistical analyzes show that these differences were not large. Based on the respondents’ answers, it can be noticed that men were much more sensitive to promotional activities in their decisions related to product selection. The respondents in the group of purchasers of fruit and vegetables and dairy products were the most diversified in the assessment of the impact of advertising on the basis of gender, and the least diversified were the purchaser of meat products.

2021 ◽  
Vol 17 ◽  
pp. 1110-1125
Author(s):  
Denis V. PARSHUKOV ◽  
Dmitrii V. KHODOS

Subject. The article investigates the impact of trends in food prices and real public income on the affordability of food. Objectives. We determine the current situation in the affordability of food and make a short-term forecast of the demand and consumption of food products in the Krasnoyarsk Krai. Methods. The methodology was based on the comparative analysis and matching of the price for certain combinations of food products as per the actually existing consumption model and rational food consumption rates. Furthermore, we examined what made up the price for the combination of food products by product group. The article also traces the dynamics for 2017–2020. The study refers to evidence from the Krasnoyarsk Krai. Results. The average price for food products was found to exceed the actual consumption price by 12 percent in 2020. For the analyzable period, households' spending on food products and a combination of food products grew by 10.4 percent on average and 5.6 percent as per rational rates respectively. The actual consumption of bread and flour products, potato and meat products exceed the rate by 19 kg, 10.3 kg and 7 kg per annum respectively. The consumption of vegetable and fruits, dairy products are obviously lower than the rate. The actual consumption is dominated by dairy products (27.09%), meat products (23.37%) and chicken eggs (16.63%). According to studies, considering the current level of income, the acquisition of food products is significantly difficult for about 26 percent of people, while 43 percent of people simply cannot afford to buy food products by rational rates. Conclusions and Relevance. For the analyzable period, food products became less affordable for a significant number of people, which can get critical in the mid run. Considering the continuing growth in prices and a decline in income, the situation triggers threats to the social sustainability and economic security of the Krasnoyarsk Krai.


Polymers ◽  
2021 ◽  
Vol 13 (5) ◽  
pp. 799
Author(s):  
Justyna Miedzianowska ◽  
Marcin Masłowski ◽  
Przemysław Rybiński ◽  
Krzysztof Strzelec

Increasingly, raw materials of natural origin are used as fillers in polymer composites. Such biocomposites have satisfactory properties. To ensure above-average functional properties, modifications of biofillers with other materials are also used. The presented research work aimed to produce and characterize elastomeric materials with a straw-based filler and four different types of montmorillonite. The main research goal was to obtain improved functional parameters of vulcanizates based on natural rubber. A series of composites filled with straw and certain types of modified and unmodified nano-clays in various ratios and amounts were prepared. Then, they were subjected to a series of tests to assess the impact of the hybrids used on the final product. It has been shown that the addition of optimal amounts of biofillers can, inter alia, increase the tensile strength of the composite, improve damping properties, extend the burning time of the material and affect the course of vulcanization or cross-linking density.


1963 ◽  
Vol 26 (4) ◽  
pp. 114-118 ◽  
Author(s):  
Devi S. Saraswat ◽  
Warren S. Clark ◽  
George W. Reinbold

Ten media, commonly used for the detection and isolation of streptococci of sanitary significance in water, dairy and other food products, were compared to establish a plating medium for the enumeration of enterococci in dairy products. To make all media suitable for comparison by the agar plate method, agar was added to those media which initially were recommended for use as broths. Criteria used in selecting the medium were high recovery, selectivity but not undue inhibition of enterococci and ease in obtaining and interpreting results. The recovery data of three different platings of enterococcus cultures were statistically analyzed. In this manner, one medium was eliminated on the basis of low recovery. Six of the remaining nine media were eliminated because they permitted the growth of non-enterococcus cultures. Two of the three media then remaining were eliminated because they allowed one S. bovis culture to grow. In addition, these media showed considerable variation in size and color of enterococcus colonies. The medium selected, the Citrate azide medium of Reinbold, Swern and Hussong (13), was modified by increasing the azide concentration. This did not result in undue inhibitory effects. It was further tested by obtaining recovery data for 158 known enterococcus cultures. High selectivity was demonstrated by showing that 408 colonial isolates from plates of raw milk, cheese and butter could be identified as enterococci.


2017 ◽  
Vol 19 (4) ◽  
pp. 99-102 ◽  
Author(s):  
Zbigniew Krzysiak ◽  
Waldemar Samociuk ◽  
Grzegorz Bartnik ◽  
Krzysztof Plizga ◽  
Dariusz Dziki ◽  
...  

Abstract An analysis of the risk of failure in the safety valve – tank with propane-butane (LPG) system has been conducted. An uncontrolled outflow of liquid LPG, caused by a failure of the above mentioned system has been considered as a threat. The main research goal of the study is the hazardous analysis of propane-butane gas outflow for the safety valve – LPG tank system. The additional goal is the development of an useful method to fast identify the hazard of a mismatched safety valve. The results of the research analysis have confirmed that safety valves are basic protection of the installation (tank) against failures that can lead to loss of life, material damage and further undesired costs of their unreliability. That is why a new, professional computer program has been created that allows for the selection of safety valves or for the verification of a safety valve selection in installations where any technical or technological changes have been made.


Ekonomika APK ◽  
2020 ◽  
Vol 314 (12) ◽  
pp. 112-120
Author(s):  
Bohdan Shapoval

The purpose of the article is to conduct a thorough analysis of the regions of the Middle East and North Africa that are potentially attractive for the export of dairy products, to highlight promising markets for the export of Ukrainian dairy products. Research methods. The study is based on a systematic approach to assessing the situation that has arisen in the global dairy market. Historical and analytical methods are used in the formation and analysis of analytical materials, as well as a comparative method for evaluating its results. The method of analysis highlighted the types of products imported to certain countries and the level of consumption of the products. Due to this, a general picture of the import and consumption of dairy products in certain countries was formulated. Research results. In the course of the research, potential countries for export of dairy products from the regions of the Middle East and North Africa were selected. The most promising product items for export and strategies for working with two types of buyers have been identified. Scientific novelty. A mechanism for selecting the export market among different countries has been developed. Recommendations for negotiations and business with representatives of the Middle East and North Africa region are developed. Practical significance. The recommendations published in this article are aimed to help to get acquainted with the markets selected for export, and consumers and their product selection criteria. The selection of countries can make it easier for dairy producers to choose an export market and a strategy to enter it. Figs.: 5. Refs.: 20.


2021 ◽  
Vol 11 (18) ◽  
pp. 8709
Author(s):  
Marek Sznura ◽  
Piotr Przystałka

This paper deals with the development of a power and communication bus named DLN (Device Lightweight Network) that can be seen as a new interface with auto-addressing functionality to transfer power and data by means of two wires in modern cars. The main research goal of this paper is to elaborate a new method based on a hardware in the loop technique aided by computational intelligence algorithms in order to search for the optimal structure of the communication modules, as well as optimal features of hardware parts and the values of software parameters. The desired properties of communication modules, which have a strong influence on the performance of the bus, cannot be found using a classical engineering approach due to the large number of possible combinations of configuration of the hardware and software parts of the whole system. Therefore, an HIL-based optimization method for bus prototyping is proposed, in which the optimization task is formulated as a multi-criteria optimization problem. Several criterion functions are proposed, corresponding to the automotive objectives and requirements. Different soft computing optimization algorithms, such as a single-objective/multi-objectives evolutionary algorithm and a particle swarm optimization algorithm, are applied to searching for the optimal solution. The verification study was carried out in order to show the merits and limitations of the proposed approach. Attention was also paid to the problem of the selection of the behavioural parameters of the heuristic algorithms. The overall results proved the high practical potential of the DLN, which was developed using the proposed optimization method.


2018 ◽  
Vol 19 (6) ◽  
pp. 388-392 ◽  
Author(s):  
Karolina Czerwińska ◽  
Andrzej Pacana ◽  
Dominika Siwiec

The article discusses the method of diagnosis of wheel castings used in passenger cars. The aim of the conducted tests was to perform a wheel rim diagnostics in the scope of correctness: chemical composition, mechanical properties, wheel rim hardness in specific areas. The main research goal was to diagnose the casting in terms of the presence of casting discontinuities by radiographic method. An additional goal of the article is to determine, by means of traditional quality management tools, sources of incompatibility of castings of rims and ultimately reduce the number of incompatible products or their total elimination. Paper discussed the impact of alcohol on the psychophysical properties of human and its metabolism. Particular attention was paid to the influence of alcohol on driving ability.


2017 ◽  
Vol 4 (3) ◽  
pp. 73-83 ◽  
Author(s):  
O. Varchenko ◽  
D. Krysanov ◽  
O. Shust

Modern trends of agro-food provision are summarized with the systematization of the factors of external and internal environment, which affect the innovativeness of agro-food chains. The tendencies are highlighted and the transformational processes in the agrarian sector of Ukraine, which conditioned the destruction of eco- nomic relations and the breakdown of technological links of agro-food chains, the deterioration of the indices of safety and quality of agricultural raw materials and fi nal food products, are disclosed. The challenges for the functioning of dairy products chain are analyzed with the substantiation of the fact that the process of introduc- ing the complex of innovations and systemic methods of safety should cover all the actors involved, all the sec- tors and elements of production which ensure the safety and quality of agricultural raw materials and fi nal food products. It was proven that the trends of using innovations in the dairy farming should be the achievements in the fi eld of selecting cattle and fodder crops, modern technologies of forming and restoring the livestock to provide for the increase in its resistance and competitiveness. It was substantiated that it is an urgent issue for milk processing enterprises to implement technological innovations and to form long-term partnership relations with the suppliers of raw materials in order to diversify their product portfolio and offer quality and safe dairy products. It was substantiated that the functioning of agro-food chains will be conducted under the impact of environmental challenges which requires creating the conditions and prerequisites for a higher level of their flexibility to innovations, where the priority role should be attributed to state-private partnership in the elaboration and implementation of technologies.


2021 ◽  
Vol 35 (2) ◽  
pp. 464-470
Author(s):  
Salih TELLIOGLU ◽  

The restrictions that started with the Covid-19 outbreak have dramatically affected global supply chains. These issues also were reflected in the operations of many companies in different sectors. This study aims to investigate the impact of COVID-19 outbreak on the supply chain of all-inclusive accommodation companies. To that end, a semi-structured interview questionnaire is used to interview the purchasing directors of twelve different hotels. The study concludes that companies did not face significant challenges, while supplying local food products, but had a hard time, when it came to finding imported food products. Accommodation companies also had issues in certain periods in terms of the supply of hygiene products, especially such as gloves, masks and disinfectants. Moreover, these products have been influential in the supplier selection of companies.


2021 ◽  
Author(s):  
Sonja Vučenović ◽  
Daniela Nuševa ◽  
Dražen Marić ◽  
Radenko Maric ◽  
Goran Vukmirović ◽  
...  

The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement of food products during the COVID-19 pandemic. An empirical study was conducted on a sample of 248 final consumers. The analysis was performed specifically for four groups of essential food products in a pandemic: meat and meat products, fruit and vegetables, milk and dairy products, cereals, and cereal products. The results showed a statistically significant impact of indicators such as safety and security standards, hygiene, price, product freshness, nutritional composition, chain transparency, and product quality. The impact of these indicators differs significantly depending on the analyzed product group. The obtained results indicate to the supply chain management which negative impacts need to be minimized to ensure timely placement of food products and more efficiently meet the needs of final consumers in a pandemic. Guidelines for future research are listed in the paper.


Sign in / Sign up

Export Citation Format

Share Document