scholarly journals SOCIAL MEDIA ADOPTION BY RURAL RESIDENTS

2020 ◽  
Vol XXII (1) ◽  
pp. 95-103
Author(s):  
Barbara Gołębiewska ◽  
Joanna Stefańczyk ◽  
Ewa Jaska
Keyword(s):  
Social Media ◽  
Rural Areas ◽  
Social Group ◽  
Electronic Devices ◽  
Internet Access ◽  
The Internet ◽  
Rural Residents ◽  
Broadband Internet ◽  
Insurance Agent ◽  
Use Of Social Media

The study assesses the use of social media by rural residents. The study was conducted in Lublin county in 2016. Residents of rural areas (especially farmers) are a social group perceived to be the least technologically developed, the latest in adopting innovations and least advanced in using electronic devices. However, in recent years, differences between city dwellers and rural area inhabitants have been decreasing. Until today, in Poland, not all residents of rural areas have telephones or internet access. The explanation could be that their work does not involve using a computer as in the case of, for example, an insurance agent, architect or journalist. It was found that differences in the category of household equipment involving the possession of a computer and access to the Internet are diminishing – the largest increase has been recorded in recent years in the scope of access to broadband Internet. In the study, a visible relationship between the use of social media and the education of respondents was observed.

scholarly journals Creating the image of political communicators with the use of social media and computer technology

1970 ◽  
Vol 20 ◽  
Author(s):  
Adam Jankiewicz
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Computer Technology ◽  
Electronic Devices ◽  
Computer Software ◽  
Political Information ◽  
The Internet ◽  
Political Views ◽  
Use Of Social Media ◽  
Internet And Social Media

Nowadays, computer technology and social media can be used in certain ways to create positive or negative images of political communicators. More and more people receive political communication with the use of electronic devices via the Internet and social media. The ways in which one can create and transmit images of political communicators have evolved. Companies use new methods of gaining and delivering political information to receivers. At present, information technology is sometimes used not only to send political information but also to manipulate the receivers and change their political views in the fight for support and to win elections. Electronic devices, the Internet and social media, can be used to gain support or to defame political opponents. This paper has been written to bring closer how social media participation, computer technology and software can be utilized to obtain information which then, neatly tailored, can serve as a tool to manipulate political views of addressees of political communication. This article presents the procedure of obtaining, processing and applying information in creating images of politicians by private companies. It also analyzes people’s awareness of ways in which social media communication can be used in creation of political image. Hence, a survey has been conducted to research the participation of university students in social media and their awareness of how the data obtained from them can be used in for political reasons. The paper also explains how incorporating and combining social media platforms, psychology, algorithms, the Internet and cutting edge computer software opened new ways to impact political views with political communication.

Toward Understanding U.S. Rural-Urban Differences in Broadband Internet Adoption and Use

2011 ◽  
pp. 156-170
Author(s):  
Peter Stenberg ◽  
Mitchell Morehart
Keyword(s):  
Rural Areas ◽  
Activity Patterns ◽  
Internet Access ◽  
The United States ◽  
The Internet ◽  
Broadband Internet ◽  
Urban Households ◽  
On Line ◽  
Use Of The Internet ◽  
The U.S

The Internet has become entrenched in the U.S. economy over the last 15 years;access and use of the Internet has increased for all regions of the United States, most types of households and work places, and all income groups. In this chapter we explore how access technologies may affect household on-line activity patterns and address some of the aspects that differentiate urban and rural household Internet use. Rural households are less likely than urban households in having broadband Internet access but this varies regionally across the country. Study suggests that broadband Internet access is no longer perceived a luxury, but as a necessity and that there is pent-up demand for broadband Internet access in rural areas.

scholarly journals Ensuring Safe Cyberspace for Children: An Analysis of The Legal Implications of Social Media Usage in Malaysia and Singapore

2020 ◽  
Vol 28 ((S1)) ◽  
pp. 495-413
Author(s):  
Md. Zahidul Islam ◽  
Sonny Zulhuda ◽  
Nor Hafizah Mohd Badrol Afandi ◽  
Mohamed Affan Shafy
Keyword(s):  
Social Media ◽  
Young Children ◽  
Electronic Devices ◽  
Peer Pressure ◽  
The Internet ◽  
Protective Measures ◽  
Media Usage ◽  
Legal Implications ◽  
Use Of Social Media ◽  
At Home

Easy accessibility of electronic devices connected to the internet and the widespread usage of the internet in every aspect of modern lives have made the use of social media an indispensable part of society. These technologically driven and completely-internet dependence means of living have brought detrimental implications as much as they have benefited lives. Each day more and more children are introduced to the internet and its benefits, either at home as a means of entertainment, or at school as a means of education. However, these opportunities provide avenues for the children to explore the ever-expanding vastness of the internet, leading to exposure of indecent materials, and accessing and participating in websites not meant for the usage by underage children. The glorification of social media websites through targeted advertisements and peer pressure adds to the already worsening crises of social media abuse through unlawful means. This article examines the protective measures taken by the authorities in Malaysia and Singapore to protect children in these two countries from the internet and social media related issues. The data is acquired doctrinally from library sources and the finding of this article could be extended to other areas of protecting young children from the harms of the internet.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

Social Media and Citizen Engagement

2013 ◽  
pp. 225-238
Author(s):  
Charlie E. Cabotaje ◽  
Erwin A. Alampay
Keyword(s):  
Social Media ◽  
Disaster Response ◽  
Real Life ◽  
The Philippines ◽  
The Internet ◽  
Citizen Engagement ◽  
Face To Face ◽  
First Case ◽  
Use Of Social Media

Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005). In this chapter, two cases from the Philippines are documented and assessed in order to look at online citizen engagement. The first case looks at how people participate in promoting tourism in the Philippines through social media. The second case involves their use of social media for disaster response. Previous studies on ICTs and participation in the Philippines have looked at the role of intermediaries (see Alampay, 2002). Since then, the role of social media, in particular that of Facebook and Twitter, has grown dramatically and at times completely circumvents traditional notions of intermediation. The role of Facebook, in particular, will be highlighted in this chapter, and the authors will analyze its effectiveness, vis-à-vis traditional government channels for communication and delivery of similar services. By looking at these two cases and assessing the abovementioned aspects, it is hoped that the use of social media can be seen as an integral part of e-governance especially in engaging citizens to participate in local and national governance.

The Music That is Here to Stay

2014 ◽  
pp. 145-159
Author(s):  
Atzimba Baltazar Macías
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Media ◽  
The Internet ◽  
Theoretical Discussion ◽  
Public Attention ◽  
The Public ◽  
Use Of Social Media ◽  
Use Of Internet ◽  
Mexican Politics

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

Getting to 40!

2018 ◽  
pp. 267-284
Author(s):  
W Nutland
Keyword(s):  
Social Media ◽  
United Kingdom ◽  
The Internet ◽  
Court Cases ◽  
New Wave ◽  
Contributing Factors ◽  
The United Kingdom ◽  
Use Of Social Media ◽  
Exposure Prophylaxis

There remains a lack of consensus about the extent to which pre-exposure prophylaxis (PrEP) contributed to the recent dramatic and stunning declines in HIV incidence occurring in the United Kingdom. This chapter describes the potential role of PrEP in this decline and offers insights into how this occurred despite a lack of formal, government-sponsored support for PrEP. Further, the chapter describes the development of a new PrEP movement in England as well as contributing factors, such as the leadership of a new wave of HIV activists, access to global generic markets, innovative supply chains, and the use of social media and the Internet. The “U-turn” and subsequent court cases are also described.

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