SELECTED ASPECTS OF INNOVATION IMPLEMENTATION IN HOTELS FROM OPOLE
The aim of the article is to assess the innovation of the Opole hotel market. The main research method was a diagnostic survey, a questionnaire technique. The research was carried out from April to May 2016. The research was carried out on owners or managers 12 out of 13 hotels located in Opole. Almost 70% of hotels located in Opole have implemented at least one innovation in the last year. The most commonly implemented type were marketing innovations, and the most important source of their financing – own funds. The ability to anticipate changes in the environment, creativity, growing competition and changing preferences of guests are the most important factors stimulating the development of innovation in the Opole hotel market. The main obstacle to this development, however, was limited financial resources. Implemented innovations were usually a consequence of conducting marketing research or generating ideas by employees. The respondents usually also highly rated the level of innovation of their hotels.