scholarly journals Multimodal analysis of metaphors in political-religious discourse: a cognitive-semiotic approach

Scripta ◽  
2016 ◽  
Vol 20 (40) ◽  
pp. 119
Author(s):  
Maíra Avelar ◽  
Paulo Henrique Aguiar Mendes
Keyword(s):  
House Of Representatives ◽  
Religious Discourse ◽  
Material Resources ◽  
Multimodal Analysis ◽  
Legislative Session ◽  
Semiotic Approach ◽  
Do So ◽  
Brazilian Politics

<p>This paper analyzes the interrelation between gestures and speech in the construction of multimodal metaphors in the “legislative session” genre. Based on Multimodal Semiotic Blending (MSB), an adaptation of Brandt and Brandt’s (2005) model (MIRANDA; MENDES, 2014; AVELAR, in press), an illustrative analysis of the multimodal metaphors found in the sessions was performed, focusing on the verbal and gestural resources used by the participants. To do so, five scenes were selected from two legislative<br />sessions performed by two so-called “Representative-pastors” of the Brazilian House of Representatives: Marco Feliciano and Silas Malafaia. Finally, the metaphors and the gestures performed by both politicians were compared. The conclusion reached in this study demonstrated how MSB can be relevant when analyzing the iconicity of material resources (mainly gestures) used by the participants.</p><p><br />Keywords: Cognitive Semiotics. Multimodal Semiotic Blending. Politicalreligious discourse. Brazilian politics. Legislative sessions.</p>

scholarly journals Social Samaritan Justice: When and Why Needy Fellow Citizens Have a Right to Assistance

2015 ◽  
Vol 109 (4) ◽  
pp. 735-749 ◽  
Author(s):  
LAURA VALENTINI
Keyword(s):  
East Coast ◽  
Double Standard ◽  
Hurricane Sandy ◽  
Material Resources ◽  
Resource Transfers ◽  
Political Communities ◽  
The Needy ◽  
The U.S ◽  
Do So

In late 2012, Hurricane Sandy hit the East Coast of the U.S., causing much suffering and devastation. Those who could have easily helped Sandy's victims had a duty to do so. But was this a rightfully enforceable duty of justice, or a nonenforceable duty of beneficence? The answer to this question is often thought to depend on the kind of help offered: the provision of immediate bodily services is not enforceable; the transfer of material resources is. I argue that this double standard is unjustified, and defend a version of what I call “social samaritanism.” On this view, within political communities, the duty to help the needy—whether via bodily services or resource transfers—is always an enforceable demand of justice, except when the needy are reckless; across independent political communities, it is always a matter of beneficence. I defend this alternative double standard, and consider its implications for the case of Sandy.

scholarly journals MULTIMODAL ANALYSIS OF WARDAH LIPSTICK ADVERTISEMENT

2020 ◽  
Vol 7 (2) ◽  
pp. 149
Author(s):  
Aning Rustanti Raharjo ◽  
Didin Nuruddin Hidayat ◽  
Alek Alek ◽  
Nasifuddin Jalil
Keyword(s):  
Descriptive Analysis ◽  
Semiotic System ◽  
Multimodal Analysis ◽  
Moving Images ◽  
Multimodal Systems ◽  
Qualitative Research Methodology ◽  
Semiotic Approach ◽  
Visual Text ◽  
Potential Customers ◽  
Core Message

Advertising is utilized to promote certain products and attract the attention of potential customers to purchase the products. In this study, the researchers use advertisements broadcasted through an electronic form, namely Wardah lipstick advertisement. The advertisement is audiovisual, and the form of the message included sound and moving images. The analysis in this study used a semiotic approach and multimodal analysis focusing on multimodal systems, including aspects of linguistics, visual, audio, gestural, and location. This study used qualitative research methodology by applying a descriptive analysis in the research. The study found that this advertisement covers the five aspects of the multimodal semiotic system: linguistics, visuals, audio, gestural, and location. These five aspects are integrated to convey the core message in Wardah lipstick advertisement. Finally, this research found the meaning contained in an advertising message. The advertisement structure was also composed of verbal and visual text to persuade and affect buyers' decisions.  

scholarly journals AN ANALYSIS OF MULTIMODAL IN BEAUTY PRODUCT ADVERTISEMENTS

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Fauziyyah Amatullah ◽  
Rusdi Noor Rosa ◽  
Fitrawati Fitrawati
Keyword(s):  
Qualitative Method ◽  
Music Video ◽  
Multimodal Analysis ◽  
Visual Elements ◽  
Dominant Theme ◽  
Semiotic Approach ◽  
Semiotic Systems ◽  
Verbal Processes ◽  
Visual Element ◽  
Descriptive Qualitative

AbstractMulitimodal is a study that analyzes the meaning of text containing two or more semiotic systems; linguistic, visual, audio, gesture and place. Analyzing multimodal through semiotic approach has been used in the analysis of cover magazine (Gill, 2015), mascara advertisement (Baykal, 2016), cartoon movie (Wulan, 2017), and music video (Brady, 2015). Meanwhile, in this research the writer analyzes multimodal in beauty product advertisement especially lipstick product. This research is intended to, 1) investigate how verbal and visual elements conveyed meanings in both Wardah Lip Cream Matte Lipsticks and Purbasari Hi Matte Lip Cream advertisements. 2) find the comparison between verbal and visual elements used in Wardah Exclusive Matte Lip Cream and Purbasari Hi Matte Lip Cream advertisements. This research used descriptive qualitative method. Based on the data of analysis, it reveals that the visual and verbal processes of these advertisements are in harmony and they complement each other to give a complete message to the audience. The analysis also reveals the similarities of these two advertisements in the three level of metafunctions. In ideational metafunction the most dominant processes used are material and attributive processes, for interpersonal metafunction the most dominant mood used is declarative and for textual metafunction the most dominant theme used is unmarked topical theme.Keywords: Advertisement, beauty product, multimodal analysis, verbal element, visual element.

scholarly journals Into the Clearing: Back to the future of constitutive institutional analysis

2020 ◽  
Vol 1 (1) ◽  
pp. 263178771989117 ◽  
Author(s):  
Michael Lounsbury ◽  
Milo Shaoqing Wang
Keyword(s):  
Research Agenda ◽  
Institutional Analysis ◽  
World Society ◽  
Theoretical Research ◽  
Critical Approach ◽  
Beliefs And Practices ◽  
Multimodal Analysis ◽  
Organizational Institutionalism ◽  
Analytical Tools ◽  
Do So

In the wake of recent scholarly disquiet regarding organizational institutionalism, we argue for a more focused constitutive approach to institutional analysis that concentrates attention on the socio-cultural sources of actors and their behavior. To do so, we suggest that complementarities between world society institutionalism and the institutional logics perspective provide an opportunity to develop a richer, more critical approach to contemporary transformations in economy and society. Building upon nascent empirical directions in world society scholarship, we argue that bridging these theoretical research programs can seed a generative research agenda on the variegated challenges to the established world society order that underpins the liberal capitalist-democracy model. We argue that this should include research on the multiplicity of logics that undergird liberal as well as illiberal beliefs and practices. Foregrounding issues of power and inequality that are grounded in disparate configurations of logics, we suggest that new analytical tools related to the new structuralism and multimodal analysis can help advance the constitutive institutional project for which we advocate.

Doing Waiting: An Ethnomethodological Analysis

2020 ◽  
Vol 49 (4) ◽  
pp. 419-455 ◽  
Author(s):  
Ruth Ayaß
Keyword(s):  
Everyday Life ◽  
Empirical Data ◽  
Physical Environment ◽  
Specific Form ◽  
Ordered Structure ◽  
Material Resources ◽  
Video Recordings ◽  
Spatial Resources ◽  
Do So

Waiting is an activity that is virtually carried out by everybody at every time and everywhere. In contrast to other occupations, such as playing the piano, it does not require painstaking training efforts. Notwithstanding, we do possess methodically employed techniques of indicating to others that we are waiting—that is, we make our waiting recognizable as such. Many forms of waiting in everyday life are bound to specific places: waiting shelters, waiting rooms, waiting halls. The waiting person is thus visible and frequently forms a waiting community with fellow waiting people. Moreover, many forms of waiting take a specific form (a queue). But also in situations where such recognizable social formations are not possible (e.g., when waiting alone), people make clear to themselves and to others that they are waiting. Primarily people waiting in publicly accessible spaces demonstrate to each other and to others what they are doing—that is, waiting. They do so in a methodical way and thus make their actions accountable for themselves and others as an ordered structure. Hence, there is a sense in which waiting people wait competently, making their waiting visible to others as a “doing”—a “doing waiting” in the sense of ethnomethodology. The essay pursues the question of waiting people’s particular handling of the space they are in and the material available to them: which spatial resources are made available to them by the specific locality? Which material resources are provided? In what ways do waiting people make use of this space and the objects to which they have access? How do they use other elements of the physical environment? Which additional resources are brought along? The article addresses these questions by using empirical data of natural situations of waiting (ethnographic fieldnotes, photographs, drawings, and video recordings).

The Stability of Coalitions on Roll Calls in the House of Representatives

1962 ◽  
Vol 56 (1) ◽  
pp. 58-65 ◽  
Author(s):  
William H. Riker ◽  
Donald Niemi
Keyword(s):  
House Of Representatives ◽  
Voting Behavior ◽  
The Other ◽  
Considerable Degree ◽  
Congressional Voting ◽  
Rational Explanation ◽  
Stability Of Coalitions ◽  
The Stability ◽  
Do So

In some recent discussions of roll calls in Congress a model of interacting blocs has often been adopted and to a considerable degree verified. This model assumes the existence of several fairly cohesive blocs along with, perhaps, some unattached members. Furthermore, it is assumed that some of these blocs are fairly consistently opposed on roll calls, while others ally now with one side, now with the other. This model is attractive, not only because it accords with the usage of journalists, but also because it seems to provide a rational explanation of what sometimes appears to be the almost random confusion of Congressional voting behavior. As the evidence here presented suggests, however, this model is somewhat too neat and requires modification to account for shifting alliances over (often relatively short periods of) time. In a trial, reasoning from the assumptions of this model, we attempted to pick out those blocs and members who shifted from side to side. We were, however, unable to do so except in a few instances, largely, we believe, because the model as heretofore developed is static.

Naming, and Naming God

1993 ◽  
Vol 29 (2) ◽  
pp. 193-216 ◽  
Author(s):  
Jerome I. Gellman
Keyword(s):  
Religious Discourse ◽  
Stage I ◽  
Second Stage ◽  
Two Stages ◽  
Do So ◽  
The Way

In what follows I wish to make a contribution to the clarification of the logic of the name ‘God’. I will do so in two stages. In the first stage I will be investigating the meaning of names in general, and how names refer. In the second stage I will attempt to apply the findings of the first stage to the name ‘God’, in light of the way that name functions in religious discourse.

scholarly journals Otherness and identity in Tabu from Miguel Gomes

2016 ◽  
Vol 29 ◽  
pp. 331-350
Author(s):  
Ana Cristina Pereira
Keyword(s):  
National Identity ◽  
Post Colonial ◽  
Multimodal Analysis ◽  
Racial Representations ◽  
Semiotic Approach ◽  
War For Independence ◽  
Portuguese Society ◽  
The Relationship ◽  
Over Time ◽  
The Way

Portuguese national identity has been constructed over time, across various media, including the cinema, in contrast to the identity of an African “other”, who is simultaneously close and distant, an heir and a challenger, an object of seduction and repulsion. These dualities are reflected in Miguel Gomes’ Tabu (2012), which reifies and questions various representations. It is a post-colonial film which reflects about the way how stereotypes and social and “racial” representations created during colonialism have repercussions on present-day Portuguese society. The film offers a critical vision of a certain Portuguese elite in Africa and the manner in which this elite experienced the War for Independence, confronting this period in Portuguese history with the present day.The director’s filmic discourse is analysed using a multimodal semiotic approach: an analysis of Tabu, taking into account the processes of categorisation, either in terms of inclusion or exclusion. The texts present a dialogic interpretation of semiotic resources, such as rhythm, composition, informal linking and dialogues. The goal of this multimodal analysis is to understand the representation of the African “other” in the film and how Portuguese identity is constructed in the relationship to this other.

scholarly journals Nationalism in official tourism websites of Balkan countries: a multimodal analysis

2020 ◽  
Author(s):  
Linda Houliston ◽  
Stanislav Hristov Ivanov ◽  
Craig Webster
Keyword(s):  
Ottoman Empire ◽  
Historical Context ◽  
International Tourism ◽  
Analysis Method ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Balkan Countries ◽  
Tourism Websites ◽  
Do So

This paper investigates the official tourism websites for the Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about their depiction of the nations for international tourism markets. The research combines Pauwels’ (2012) multimodal discourse analysis method designed for cultural websites with Smith’s (1998) six main institutional dimensions to seek out potential nationalistic patterns involving the state, territory, language, religion, history, and rites and ceremonies. The findings mostly involve verbal and visual signifiers that have a historical context to the nations such as antiquity, communism, Yugoslavia, religion, irredentism, the Ottoman Empire, and national identity. The findings illustrate that official tourism websites while being sensitive not to alienate international tourists, portray a sense of nationalism but do so in a different way, based upon the historical experiences and unique features of each country surveyed.

Representing the Disadvantaged

2021 ◽  
Author(s):  
Katrina F. McNally
Keyword(s):  
House Of Representatives ◽  
Limited Attention ◽  
Institutional Characteristics ◽  
Disadvantaged Group ◽  
Marginalized Groups ◽  
The Poor ◽  
The Impact ◽  
Fresh Insight ◽  
Insight Into ◽  
Do So

The limited attention Congress gives to disadvantaged or marginalized groups, including Black Americans, LGBTQ, Latinx, women, and the poor, is well known and often remarked upon. This is the first full-length study to focus instead on those members who do advocate for these groups and when and why they do so. Katrina F. McNally develops the concept of an 'advocacy window' that develops as members of Congress consider incorporating disadvantaged group advocacy into their legislative portfolios. Using new data, she analyzes the impact of constituency factors, personal demographics, and institutional characteristics on the likelihood that members of the Senate or House of Representatives will decide to cultivate a reputation as a disadvantaged group advocate. By comparing legislative activism across different disadvantaged groups rather than focusing on one group in isolation, this study provides fresh insight into the tradeoffs members face as they consider taking up issues important to different groups.

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