scholarly journals Os profissionais de relações públicas e comunicação: competências para a diversidade

2020 ◽  
Vol 10 (19) ◽  
pp. 223-246
Author(s):  
Patricia Milano Persigo ◽  
Andreia Silveira Athaydes ◽  
Gehysa Guimaraes Alves
Keyword(s):  
Social Impact ◽  
Diversity Management ◽  
Daily Basis ◽  
Exploratory Research ◽  
Body Type ◽  
Knowing How ◽  
Effective Development ◽  
Inclusive Society ◽  
Social Networking Website ◽  
Probabilistic Sample

In the past two decades, discussions on diversity have broadened. In the Brazilian context, especially in the private sector, the importance of this agenda is noticeable. For instance, the Brazilian newspaper “Folha de São Paulo” addressed the theme on the article “Diversity is the champion: What the World Cup and profitable companies can teach about inclusion” (FSP. July 23, 2018). In this article, Liliane Rocha, who is the founder and CEO of Kairós Management – Sustainability and Diversity Consultancy, explains that discussions about diversity within organizations started from the idea of sustainability, which became even broader when understood not only from an environmental basis, but also from a social impact perspective. In February 2019, the social networking website Facebook launched the Ads 4 Equality tool. By using algorithms, the advertising campaigns of agencies and advertisers are analyzed as to the representativeness of their characters in relation to the Brazilian population in terms of sex, race and body type (Coletiva.Net, 2019). The examples previously mentioned, in addition to the diversity initiatives in organizations, reveal that some reflections on the relationship with such diverse social groups are necessary. By doing so, it is believed that organizations can achieve their goals and contribute to the development of their social environment. Therefore, it is necessary to know to what extent the knowledge, skills and attitudes (Fleury & Fleury, 2001; Durand, 1998; Fawkes et al. 2018) of professionals in the communication market contribute to the practice of diversity in organizations (Fleury, 2000; Serrano, 2007; Thomas, 1999). With this in mind, we have developed an exploratory research based on a structured questionnaire with 33 questions. This tool was applied via Google forms to a non-probabilistic sample by accessibility (Weber & Persigo, 2017).). We obtained 191 participants and, based on the results, it was found that the majority reaffirm the importance of the theme, however only a few have actually worked on it. With regard to the effective development of diversity, knowledge on the issues of gender, race and accessibility, for example, was the least mentioned by these professionals as being necessary for communication activities, such as planning and mapping audiences, which are essential for any communicative structure. There is also evidence that the organizations involved in the research are not yet in the diversity management stage (Serrano, 2007). In theory, this situation would explain why certain competences, such as knowing how to learn and knowing how to engage to have a strategic vision (Fleury & Fleury, 2001), did not seem to be properly mobilized by the interviewed professionals. One of the most mentioned competences was precisely the mapping of audiences, whereas the others, related to individual diversity (race, religion, gender, and so on), were not recognized as those used by professionals on a daily basis. This perspective can help us somehow explain why diversity is still often practiced at the discursive (image gain) and utilitarian (profitability) levels. As a result, this study reveals a path to be followed by these professionals with a view to a more inclusive society.

scholarly journals Heteronomy of architecture

2021 ◽  
pp. 337-359
Author(s):  
Maria Pilar Vettori
Keyword(s):  
Daily Basis ◽  
Great Pleasure ◽  
Knowing How ◽  
Know How ◽  
The People ◽  
Way Of Knowing ◽  
The Way

I’m not calling today about the competition we are holding for Reinventing Cities here in Lambrate - I am calling to ask you if you would like it if we had a dialogue together on the Heteronomy of Architecture. Benedetta Tagliabue: Hello Matteo! Don’t even talk about it, everything is so sad. You know just how important it is for me to travel and meet people all the time... in person. Dialogue? Absolutely! But... what is this “heteronomy”? You don’t mean it’s something that excludes someone? You know I don’t like it...   M.R. Come on, we’ve known each other for years! Look, it’s exactly the opposite. A very interesting concept which Giancarlo De Carlo summed up well in a sentence I am going to read to you. «As you can tell as you listen, one cannot help but think of your way of knowing, investigating and reading the places and cities in which you design. It is also impossible not to think of how you live together with others, and how this has always been the way you live architecture on a daily basis, and how you know how to transmit it and build it together with all the people you meet: collaborators, citizens, users, clients, politicians, artists, producers of materials, craftsmen, friends, etc. [...]». B.T. Oh well... I was actually joking a bit, you know it amuses me. I remembered this idea of Giancarlo’s from when I was studying at the Faculty of Architecture in Venice, and I was struck by his strength and energy in knowing how to interpret it at its best and translate it into splendid practice on many occasions. Thank you also for your kind words, it was so kind of you to have thought of me. It certainly is an interesting theme to delve into in a monographic issue of a magazine, and I would like to congratulate those who thought of it. So... Yes, I like it: let’s dialogue! You already know that we’ll have to talk again a few times. M.R. Of course I know... it’s always a great pleasure!

Innovation of enterprise financial management based on machine learning and artificial intelligence technology

2020 ◽  
pp. 1-12
Author(s):  
Cao Yubo
Keyword(s):  
Artificial Intelligence ◽  
Financial Management ◽  
Route Planning ◽  
Value Added ◽  
Production Quality ◽  
Operating Efficiency ◽  
Exploratory Research ◽  
Modern Enterprise ◽  
Artificial Intelligence Technology ◽  
Effective Development

With the development of economic globalization, the competition between companies is increasing and becoming a norm. As one of the main value-added tools, financial management has greatly improved its position in business management. Traditional financial management is difficult to keep up with the pace of modern company management, which to a large extent hinders the effective development of enterprises. Therefore, under the current macroeconomic background, the necessity of studying financial management innovation has become more urgent. In this context, seeking innovation is not only a problem for enterprises, but also an important strategic goal of economic development and the concept of national modern enterprise development. Many studies have been carried out in the field of technological innovation, and few have focused on innovation in financial management. Exploratory research on the factors that affect the choice of financial management mode and route planning is important both in reality and in theory. It can help enterprises to gain greater competitive advantage through innovative financial management and improve their operating efficiency and production quality. This paper is based on learning. A research on the innovation of enterprise financial management is carried out on machine and artificial intelligence technology.

scholarly journals Modified Reverse Salam Product as an Innovative alternative for mobilizing fixed deposits in Jurisdictions with Limited Shariah Compliant Investment Avenues to Promote Financial Inclusion

2019 ◽  
Vol 11 (1) ◽  
Author(s):  
Aishath Muneeza
Keyword(s):  
Social Impact ◽  
Financial Institution ◽  
New Product ◽  
Financial Inclusion ◽  
Islamic Banking ◽  
Exploratory Research ◽  
Discretionary Power ◽  
Banking And Finance ◽  
The World ◽  
Effective Product

Financial inclusion is a mian concern of the contemperory global financial landscape. It is a universal concern that needs adequate and effective solutions. Islamic financial arean is no exception to this. With the fintech solutions available in the market today, innovative ways to provide financial inclusion is needed. However, the most critical challenge in the arena is caused due to limited availability of shariah compliant investment avenues in some of the jurisdictions of the world where Islamic banking and finance has not yet fully taken-off. The main objective of this research is to introduce a universally accepted mechanism using salam, one of the most least used Islamic finance contract in commercial Islamic banking for mobilising fixed deposits which will be ideal to be used in jurisdictions with limited shariah compliant avenues. This is a legal exploratory research that aims to provide an adequate and effective product for the jurisdictions that aspires to have sophisticated fixed return guranteed investment products structured in a shariah compliant manner. Simultaneously, the proposed product in this research will serve the less previlaged community of the society whose commodities can be used as underlying asset in structuring the product. However, this social impact of the product will differ depending on the jurisdiction in which it is applied and the decision of the financial institution in which the product is offered as it is there discretionary power to choose the underlying commodity used in the transaction. Fintech can also be fused with the suggested product and as such, the product can be easily used by the population in physically remote locations in a convenient manner. It is anticipated that this research will assist the jurisdictions in the  world with limited shariah compliant investment products to introduce a new product that will be adequate to fulfill the needs of the customers.

scholarly journals Across demographics and recent history, most parents sing to their infants and toddlers daily

2021 ◽  
Vol 376 (1840) ◽  
Author(s):  
Ran Yan ◽  
Ghazal Jessani ◽  
Elizabeth S. Spelke ◽  
Peter de Villiers ◽  
Jill de Villiers ◽  
...  
Keyword(s):  
Social Impact ◽  
Daily Basis ◽  
Human Society ◽  
Theme Issue ◽  
Technological Environment ◽  
Older Parents ◽  
The Past ◽  
Recorded Music ◽  
The Everyday ◽  
Voice Modulation

Music is universally prevalent in human society and is a salient component of the lives of young families. Here, we studied the frequency of singing and playing recorded music in the home using surveys of parents with infants ( N = 945). We found that most parents sing to their infant on a daily basis and the frequency of infant-directed singing is unrelated to parents’ income or ethnicity. Two reliable individual differences emerged, however: (i) fathers sing less than mothers and (ii) as infants grow older, parents sing less. Moreover, the latter effect of child age was specific to singing and was not reflected in reports of the frequency of playing recorded music. Last, we meta-analysed reports of the frequency of infant-directed singing and found little change in its frequency over the past 30 years, despite substantial changes in the technological environment in the home. These findings, consistent with theories of the psychological functions of music, in general, and infant-directed singing, in particular, demonstrate the everyday nature of music in infancy. This article is part of the theme issue ‘Voice modulation: from origin and mechanism to social impact (Part I)’.

scholarly journals From Social Deviance to Art: Vandalism, Illicit Dumping, and the Transformation of Matter and Form

2020 ◽  
Vol 9 (6) ◽  
pp. 106
Author(s):  
Mark Tano Palermo
Keyword(s):  
Collective Identity ◽  
Social Impact ◽  
Daily Basis ◽  
Urban Life ◽  
Social Discourse ◽  
Industrialized Countries ◽  
Social Deviance ◽  
Illegal Dumping ◽  
The World ◽  
Assemblage Art

In this article, assemblage art is presented to visually underscore social discourse relevant to urban vandalism and illegal dumping. The waste emergency, brought about, in part, also by illegal dumping and littering, is experienced on a daily basis across the globe in industrialized and less-industrialized countries alike. Likewise, vandalism is so pervasive in some areas that we have come to normalize it as intrinsic to urban life. The pieces presented here serve as attention-inducers. Destroyed or dumped things are assembled into new forms which symbolically and “totemically” represent [contemporary] collective identity. While the poetics of the art presented is not political, nor was the art created for social purposes, its social impact or social and criminological connection with deviance is a consequence of the “where” the assembled parts were found. The matter collected is transformed and its shapes and its source can now be seen and confronted, rather than avoided. Broken parts become a new whole, and also herein lies another symbolic connection with the world of deviance as far as the obvious possibility for change and transformation, relevant to broken lives and broken communities.

scholarly journals MARKETING MANAGEMENT AS A TOOL FOR PREVENTING CRISIS OF AGRICULTURAL ENTERPRISES

2021 ◽  
Vol 5 (40) ◽  
pp. 410-417
Author(s):  
V. Voskolupov ◽  
T. Balanovska ◽  
O. Havrysh ◽  
O. Gogulya ◽  
N. Drahnieva
Keyword(s):  
Agricultural Development ◽  
Social Impact ◽  
Agricultural Products ◽  
Marketing Management ◽  
Practical Implementation ◽  
Management Tools ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise ◽  
Effective Development ◽  
Effective Use

Abstract. The article studies the state and trends of agricultural development in Ukraine. Agriculture today is one of the leading sectors of the Ukrainian economy, as well as that agricultural products are the main ones regarding its foreign trade. At the same time, there are a number of problems that hinder the effective development of agriculture, ranging from outdated material and technical base at enterprises to a significant share of imported agricultural products, that are present on the market, and the prices of which are lower than of the Ukrainian products. The findings of the article prove that in 2019, compared to other years, the share of unprofitable agricultural enterprises increased. In addition, there was a decrease in the level of profitability for all types of agricultural products. It is noted that practical implementation of effective management tools allows enterprises to reduce the size of possible losses and the likelihood of emerging crisis situations, to improve the adaptability of enterprises and to strengthen their competitive positions in the market.  The study identifies that the activity of agricultural enterprises is complicated by competition, which requires the production of products that are in demand. In order to prevent crisis, enterprises should use marketing management that involves managing all general and individual functions of the enterprise, as well as all its units on the basis of marketing. In addition, marketing management involves the orientation of the entire management system of the enterprise to pleasure the needs of consumers. It is established that commercial efficiency and social impact will be achieved as a result of effective use of marketing management in the activities of agricultural enterprises. The list of procedures, with the help of which marketing management at the enterprise can be formed, is investigated. The guidelines for marketing management at agricultural enterprise have been developed, which together will help meet the needs of consumers, gain new competitive advantages, and, as a consequence, increase the profitability and competitiveness of the enterprise.   Keywords: marketing management, agricultural enterprises, crisis, profitability, competitiveness. Formula: 0; fig.: 3; tab.: 0; bibl.: 27.

scholarly journals Afrocentric Schools Within a Multicultural Context: Exploring Different Attitudes Towards the TDSB Proposal Within The Black Community

2021 ◽  
Author(s):  
Isabelle Ekwa-Ekoko
Keyword(s):  
Black Community ◽  
Social Inclusion ◽  
Social Impact ◽  
Qualitative Interviews ◽  
Exploratory Research ◽  
Community Members ◽  
Theoretical Frameworks ◽  
Black Canadians ◽  
The Social ◽  
Multicultural Context

This exploratory research study examines the complex reactions within the Black community in Toronto, Canada towards the opening of the first public Africentric/Black-focused school. The study seeks to understand the various hopes, fears and reservations among the Black community towards this school and the social impact Black Community members perceive the school will have on Black youth, and on Black Canadians in general. As such, the study is situated within the broader context of racism and the social exclusion of racialized minorities in Canada, with a specific focus on the experiences of Black Canadians. Included are the results of qualitative interviews with Black Canadians alongside several theoretical frameworks that assist in explaining participants’ reactions to the Africentric school in the context of the social inclusion of Blacks within mainstream Canadian society.

scholarly journals Emotional Intelligence and its Impact on Effective Human Resource Management

2021 ◽  
pp. 5-13
Author(s):  
John Nkeobuna Nnah Ugoani
Keyword(s):  
Emotional Intelligence ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Personality Assessment ◽  
Human Person ◽  
Diversity Management ◽  
Strong Positive Correlation ◽  
Exploratory Research ◽  
Business World

There is increasing acceptability of emotional intelligence as a major factor in personality assessment and effective human resource management. Emotional intelligence as the ability to build capacity, empathize, co-operate, motivate and develop others cannot be divorced from both effective performance and human resource management systems. The human person is crucial in defining organizational leadership and fortunes in terms of challenges and opportunities and walking across both multinational and bilateral relationships. The growing complexity of the business world requires a great deal of self-confidence, integrity, communication, conflict, and diversity management to keep the global enterprise within the paths of productivity and sustainability. Using the exploratory research design and 255 participants the result of this original study indicates a strong positive correlation between emotional intelligence and effective human resource management. The paper offers suggestions on further studies between emotional intelligence and human capital development and recommends conflict management as an integral part of effective human resource management.

scholarly journals A preparação de jovens tenistas para a competição: um estudo exploratório a partir da percepção dos treinadores

2020 ◽  
Vol 18 (3) ◽  
pp. 49-55
Author(s):  
Rodrigo Borges Silveira ◽  
Carlos Adelar Abaide Balbinotti
Keyword(s):  
Young People ◽  
Exploratory Study ◽  
Children And Youth ◽  
Exploratory Research ◽  
Questionnaire Data ◽  
Children And Young People ◽  
Tennis Players ◽  
Knowing How ◽  
Competition Models ◽  
Structured Questionnaire

OBJETIVO: Pesquisar como ocorre, na visão dos treinadores, a preparação de crianças e jovens para as competições de tênis, procurando responder às 3 categorias norteadoras idealizadas por Marques (2004), referentes à Teoria das Competições, enquanto um Modelo de Educação de Crianças e Jovens: os modelos das competições para jovens tenistas; o contexto da relação vitórias x derrotas; e a frequência nas competições dos jovens tenistas. MÉTODOS: Participaram do estudo 11 treinadores, de 6 clubes e 3 academias de 4 estados brasileiros. O estudo apresenta uma análise qualitativa, com pesquisa descritiva exploratória, a partir dos dados obtidos das entrevistas, realizadas com questionário semiestruturado. A análise dos dados deu-se a partir das 3 categorias de Marques (2004). RESULTADOS: A análise de conteúdo permite observar que as competições para jovens tenistas estão mais bem estruturadas, principalmente nos estágios iniciais. Com relação ao contexto de vitórias e derrotas, os relatos indicam que as condições atuais não atendem aos fundamentos preconizados por Marques (2004), e ainda há muito o que se evoluir nesse âmbito, principalmente no sentido de desenvolver, com as crianças e jovens, o “saber perder e o saber vencer”. A respeito da frequência maior ou menor das competições, houve um desenvolvimento, mas não suficiente para atender às ideias do autor, pois muitos jovens são vetados de competir por seus treinadores; ou, por outro lado, atletas competem em grande quantidade, mas sem considerar-se o número de derrotas. CONCLUSÃO: De acordo com os treinadores entrevistados, há sinais de evolução de vários aspectos da preparação de jovens tenistas para competições, mas muito do que acontece na prática vai de encontro às propostas teóricas aqui apresentadas, o que indica a necessidade de intervenção para o alinhamento entre as práticas recomendadas pela literatura e as condutas efetivas dos treinadores.ABSTRACT. The preparation of young tennis players for the competition: an exploratory study from the perceptions of coaches.OBJECTIVE: To investigate how, in the coaches’ view, children and young people prepare for tennis competitions, seeking to answer the 3 guiding categories idealized by Marques (2004), referring to the Theory of Competitions, as a Model of Education for Children and Youth: competition models for young tennis players; the context of the win-lose relationship; and attendance at young tennis players’ competitions. METHODS: Eleven coaches participated in the study, from 6 clubs, and 3 gyms from 4 Brazilian states were interviewed. The study presents a qualitative analysis, with descriptive exploratory research, from the data obtained from the interviews, carried out with a semi-structured questionnaire. Data analysis took place from the 3 categories of Marques (2004). RESULTS: Content analysis shows that competitions for young tennis players are better structured, especially in the early stages. With regard to the context of victories and defeats, the reports indicate that the current conditions do not meet the fundamentals advocated by Marques (2004), and there is still a lot to evolve in this area, mainly in the sense of developing, with children and young people, the “knowing how to lose and knowing how to win”. Regarding the higher or lower frequency of competitions, there was a development, but not enough to meet the author’s ideas, as many young people are vetoed from competing for their coaches; or, on the other hand, athletes compete in large quantities, but without considering the number of defeats. CONCLUSION: According to the interviewed coaches, there are signs of the evolution of various aspects of the preparation of young tennis players for competitions, but much of what happens in practice is in opposition to the theoretical proposals presented here, which indicates the need for intervention for alignment. between the practices recommended by the literature and the effective conduct of the coaches.

scholarly journals Ethical engagement, Responsibility and Strategic communication in the Digital Era: practitioners’ approaches

2021 ◽  
Vol 19 (1) ◽  
pp. 155-178
Author(s):  
Teodor Mihaela ◽  
Irena Chiru ◽  
Cristina IVAN ◽  
Ileana SURDU
Keyword(s):  
Social Impact ◽  
Central Element ◽  
Strategic Communication ◽  
Exploratory Research ◽  
Sociological Study ◽  
The Public ◽  
Code Of Practice ◽  
Digital Era ◽  
European Values ◽  
Ethical Communication

Digital communication channels can be subject to exploitation, resulting in harming individuals or societies by promoting fake news, disinformation, radicalization, or social polarization. It is important that communicators are well prepared in identifying, preventing, and responding to such actions, in understanding the vulnerabilities of their audience, while respecting the rights and liberties of the population. Thus, ethical and strategic communication should be of top priority for institutional communicators, academia, journalists, or stakeholders when addressing security or sensitive issues. The article presents the results of an empirical sociological study, part of an extensive exploratory research within the CRESCEnt project, aiming at identifying elements of enhancing critical thinking, responsible communication and accountable behaviour. Three European states were targeted by the study: Romania, Spain and Greece, while 28 practitioners in communication, intelligence and security and law enforcement contributed to the research with significant input on topics related to ethical, successful, and strategic communication characteristics. Ethical communication implies acting by ethical principles, like being truthful, accurate, and well-intentioned. Responsibility is the central element of ethical engagement when informing the public. Effective messages are characterized by clearness, validity of information, novelty and presented in real time. Different types of authorities come into action for the communicators, such as the journalism code of practice, European values, or possible negative social impact.

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