scholarly journals Ethical engagement, Responsibility and Strategic communication in the Digital Era: practitioners’ approaches

2021 ◽  
Vol 19 (1) ◽  
pp. 155-178
Author(s):  
Teodor Mihaela ◽  
Irena Chiru ◽  
Cristina IVAN ◽  
Ileana SURDU
Keyword(s):  
Social Impact ◽  
Central Element ◽  
Strategic Communication ◽  
Exploratory Research ◽  
Sociological Study ◽  
The Public ◽  
Code Of Practice ◽  
Digital Era ◽  
European Values ◽  
Ethical Communication

Digital communication channels can be subject to exploitation, resulting in harming individuals or societies by promoting fake news, disinformation, radicalization, or social polarization. It is important that communicators are well prepared in identifying, preventing, and responding to such actions, in understanding the vulnerabilities of their audience, while respecting the rights and liberties of the population. Thus, ethical and strategic communication should be of top priority for institutional communicators, academia, journalists, or stakeholders when addressing security or sensitive issues. The article presents the results of an empirical sociological study, part of an extensive exploratory research within the CRESCEnt project, aiming at identifying elements of enhancing critical thinking, responsible communication and accountable behaviour. Three European states were targeted by the study: Romania, Spain and Greece, while 28 practitioners in communication, intelligence and security and law enforcement contributed to the research with significant input on topics related to ethical, successful, and strategic communication characteristics. Ethical communication implies acting by ethical principles, like being truthful, accurate, and well-intentioned. Responsibility is the central element of ethical engagement when informing the public. Effective messages are characterized by clearness, validity of information, novelty and presented in real time. Different types of authorities come into action for the communicators, such as the journalism code of practice, European values, or possible negative social impact.

scholarly journals COMUNICAÇÃO ESTRATÉGICA: PÚBLICOS DE INTERESSE E PERSONA ORGANIZACIONAL

2019 ◽  
Vol 8 (1) ◽  
pp. 25-43
Author(s):  
Adriana Sturmer ◽  
Cristiano Max Pereira Pinheiro ◽  
Luana Leão ◽  
Mikaela De Souza
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Strategic Communication ◽  
Point Of View ◽  
Communication Strategy ◽  
Exploratory Research ◽  
Potential Influence ◽  
The Public ◽  
The Individual ◽  
Inbound Marketing

O presente trabalho tem o objetivo de discutir o conceito de personas junto às demais abordagens sobre públicos de interesse no contexto da comunicação estratégica organizacional. Do ponto de vista de seu objetivo, o artigo constitui uma pesquisa exploratória de abordagem qualitativa. A pesquisa bibliográfica e a pesquisa documental são os procedimentos técnicos utilizados para resgatar as classificações de públicos de interesse mais tradicionais, apresentar o conceito de personas e discutir as noções de Inbound Marketing e Inbound PR. A intenção é contribuir para estabelecer um debate, baseado na noção de personas, sobre formatos, modelos ou caminhos mais específicos para identificar as características dos públicos com os quais uma organização se relaciona, atrelando tais características à estratégia de comunicação. Como resultados, cita-se que é possível identificar, através da metodologia Inbound PR, o potencial de influência das relações públicas na construção de uma comunicação de resultados que seja voltada para o indivíduo, para as personas.Palavras-Chave: Relações públicas. Personas. Públicos de interesse. STRATEGIC COMMUNICATION: PUBLIC INTEREST AND ORGANIZATIONAL PERSONAAbstract: The present work has the objective of discussing the concept of personas along with the other approaches on public interest in the context of strategic organizational communication. From the point of view of its objective, the article constitutes an exploratory research of qualitative approach. Bibliographical research and documentary research are the technical procedures used to retrieve the most traditional classifications of interest, present the concept of personas and discuss the notions of Inbound Marketing and Inbound PR. The intention is to contribute to establish a debate, based on the notion of personas, about more specific formats, models or paths to identify the characteristics of the public with which an organization relates, linking such characteristics to the communication strategy. As results, it is possible to identify, through the Inbound PR methodology, the potential influence of the public relations in the construction of a communication of results that is directed towards the individual, for the people.Keywords: Public relations. Personas. Public interest.

Building Health Communities: Local Health Care Networks in Maryland

2019 ◽  
Vol 50 (1) ◽  
pp. 62-76 ◽  
Author(s):  
Aaron Wachhaus
Keyword(s):  
Health Care ◽  
Local Level ◽  
Collaborative Networks ◽  
Local Health ◽  
Exploratory Research ◽  
The Public ◽  
Health Care Networks ◽  
Local Health Care ◽  
Health Communities ◽  
Treatment Of Obesity

Combatting chronic disease (prevention and treatment of obesity, diabetes, heart health, and stroke) requires action at the local level, both to educate the public and to provide health services. Effective collaboration among local organizations devoted to educating the public about, and treating patients of, these diseases is a key component of successful health care. To better understand local efforts, a social network analysis of five local health care networks spanning eight counties in Maryland was conducted. The purpose of this exploratory research was to discover whether collaborative networks exist at the local level, to map the networks, and to assess their strengths and needs.

Emerging Medical Technologies for Fighting COVID-19: Prevention, Testing, and Treatment (Preprint)

2021 ◽  
Author(s):  
Zhuo Zhao ◽  
Rui Li ◽  
Yangmyung Ma ◽  
Iman Islam ◽  
Abdul M. Azam Rajper ◽  
...  
Keyword(s):  
Personal Protective Equipment ◽  
Social Impact ◽  
New Technologies ◽  
Protective Equipment ◽  
Rapid Rise ◽  
Testing Methods ◽  
Medical Treatments ◽  
The Public ◽  
Medical Technologies ◽  
Equipment Testing

UNSTRUCTURED During COVID-19, the clinical and healthcare demands have been on the rapid rise. Major challenges to addressing the pandemic include a lack of testing kits and shortages of ventilators to treat severe cases of COVID-19, insufficient accessibility to personal protective equipment for both hospitals and the public. New technologies have been developed by scientists, researchers, and companies in response to these demands. In this paper, 90 news articles and scientific reports on COVID-19-related innovations during 2020-2021 were screened and shortlisted to form a pool of candidates yielding a total of 20 publications for review which were then categorized into three sections: personal protective equipment, testing methods, and medical treatments. Each study was analyzed for its engineering characteristics and potential social impact on the COVID-19 pandemic. Finally, the guidelines for future disease prevention, diagnosis and treatment were summarized and discussed.

Medical personnel: state, training and movement

2021 ◽  
Author(s):  
Sergej Makarov ◽  
Keyword(s):  
Federal District ◽  
Medical Personnel ◽  
Educational Organizations ◽  
Sociological Study ◽  
The Public ◽  
System A ◽  
Current State ◽  
Regional Health Care ◽  
Irkutsk Region ◽  
Scientific Analysis

The monograph presents a scientific analysis of the medical personnel of a constituent entity of the Russian Federation on the example of the Irkutsk region. The analysis covers various aspects characterizing the current state and development of human resources in the public sector of the regional health care system. A comparative analysis of the training of doctors and paramedical workers is presented in relation to educational organizations that train doctors and paramedical workers on the scale of the Siberian Federal District. On the territory of the Irkutsk region the movement of medical personnel, their turnover, as well as educational and professional trajectories of medical personnel in the region are analyzed in depth. The data on the movement of medical personnel are supplemented by the results of a sociological study of its causes.

Going Far by Going Together: James M. Buchanan’s Economics of Shared Ethics

2021 ◽  
pp. 1-15
Author(s):  
Art Carden ◽  
Gregory W. Caskey ◽  
Zachary B. Kessler
Keyword(s):  
Business Ethics ◽  
Economic Analysis ◽  
Public Good ◽  
Public Capital ◽  
The Public ◽  
Economic Progress ◽  
The Individual ◽  
Other Regarding ◽  
Ethical Communication ◽  
Other Regarding Preferences

We explore themes in Nobel Prize–winning economist James M. Buchanan’s work and apply his Ethics and Economic Progress to problems facing individuals and firms. We focus on Buchanan’s analysis of the individual work ethic, his exhortations to “pay the preacher” of the “institutions of moral-ethical communication,” and his notion of law as “public capital.” We highlight several ways people with other-regarding preferences can contribute to social flourishing and some of the ways those who have “affected to trade for the public good” might want to redirect their efforts. We show how Buchanan’s work has considerable implications for business ethics. Just as his economic analysis of politics changed how we understand government, we think his economic analysis of ethics can (and should) change how we understand business.

scholarly journals Architecture and Recreation as a Political Tool—Seaside Architectural Heritage of the Worker Holiday Fund (WHF) in the Era of the Polish People’s Republic (1949–1989)

2021 ◽  
Vol 14 (1) ◽  
pp. 171
Author(s):  
Wojciech Bal ◽  
Magdalena Czałczyńska-Podolska
Keyword(s):  
Social Impact ◽  
Public Awareness ◽  
Field Studies ◽  
Second World War ◽  
World War ◽  
The Public ◽  
State Dependent ◽  
Set Up ◽  
Second World ◽  
New Facilities

The Worker Holiday Fund (WHF) was set up just after the Second World War as a state-dependent organization that arranged recreation for Polish workers under the socialist doctrine. The communist authorities turned organized recreation into a tool of indoctrination and propaganda. This research aims to characterize the seaside tourism architecture in the Polish People’s Republic (1949–1989) against the background of nationalized and organized tourism being used as a political tool, to typify the architecture and to verify the influence of politics on the development of holiday architecture in Poland. The research methodology is based on historical and interpretative studies (iconology, iconography and historiography) and field studies. The research helped distinguish four basic groups of holiday facilities: one form of adapted facilities (former villas and boarding houses) and three forms of new facilities (sanatorium-type, pavilion-type and lightweight temporary facilities, such as bungalows and cabins). The study found that each type of holiday facility was characterized by certain political significance and social impact. Gradual destruction was the fate of a significant part of WHF facilities, which, in the public awareness, are commonly associated with the past era of the Polish People’s Republic (PRL) as an “unwanted heritage”.

scholarly journals An Investigation into the Implementation Processes of Ghana’s Primary Health Care Strategy: The Community-Based Health Planning and Services Programme.

2021 ◽  
Author(s):  
Matthew Kwame Edusei ◽  
Kofi Bobi Barimah ◽  
Samuel Kwadwo Asibuo
Keyword(s):  
Health Planning ◽  
Exploratory Research ◽  
Community Based ◽  
Policy Makers ◽  
Implementation Challenges ◽  
The Public ◽  
Implementation Processes ◽  
Health Goals ◽  
Health Strategy ◽  
District Assemblies

Abstract Background: Ghana has adopted the community-based health planning and services (CHPS) programme as the public health strategy for meeting its universal health goals. The programme is facing implementation challenges that are affecting its expansion within the communities. This research was undertaken to examine the implementation processes of CHPS and suggest solutions to improve its scaling-up within the communities.Method : An exploratory research design was used with a mixed method approach that involved the testing of a hypothesis. Results : The study found that in places with on-going CHPS programmes, there is statistically significant (p<0.001) evidence that the implementation processes are not flawed. However, the district assemblies were selective in the allocation of CHPS zones within the communities. Conclusion : Chieftaincy conflicts within the communities are impeding the community entry aspect of the CHPS policy implementation processes and needs to be addressed by policy makers in the relevant government agencies.

scholarly journals Stigma dan Tingkat Kecemasan Masyarakat pada Covid-19

2021 ◽  
Vol 16 (3) ◽  
pp. 131
Author(s):  
Lilis Banowati ◽  
Cucu Herawati ◽  
Wiwiet Indriyani
Keyword(s):  
Social Impact ◽  
Univariate Analysis ◽  
Sampling Technique ◽  
Positive Thinking ◽  
Frequency Distributions ◽  
Data Presentation ◽  
The Public ◽  
The Social ◽  
Study Population ◽  
The Impact

Background: The increasing number of positive patients with Covid-19, the social impact in the form of stigma from being shunned by neighbors and even families and the impact of mental health, namely causing major psychosocial stresses that can trigger anxiety. Purpose  this study was to determine the stigma and level of public anxiety about Covid- 19. Methods: This type of research is descriptive quantitative, the study population is all people in the UPTD Haurgeulis Puskesmas, Indramayu Regency, as many as 88,468 people. The number of samples was 100 respondents using purposive sampling technique. Data were analyzed statistically using univariate analysis and data presentation in the form of frequency distributions. Results: This study shows that people have a low stigma as much as 1% and those who experience a high stigma are as much as 99%. As well as people who do not experience anxiety as much as 14% and most of them experience mild anxiety as much as 86%. Conclusion: The public should be wiser in sorting out information related to Covid-19 from various sources and can manage anxiety with good self-coping management, for example by relaxation and positive thinking related to Covid-19.

scholarly journals "It feels like we're going back in time": rights of children with Congenital Zika Virus Syndrome and their caregivers in the face of two epidemics

2021 ◽  
Vol 41 (3) ◽  
Author(s):  
Thais Maria Moreira Valim ◽  
Barbara Marciano Marques ◽  
Raquel Lustosa
Keyword(s):  
Zika Virus ◽  
Social Impact ◽  
Poor People ◽  
Structural Factors ◽  
New Disease ◽  
The Public ◽  
The Past ◽  
The Face ◽  
Risk Of Exposure ◽  
Common Profile

Over the past few months living and facing the COVID-19 pandemic, the fact that the virus and its spread are not democratic has already been proven: the most common profile among victims of the new disease are black, indigenous, and poor people. In addition, it is also racialized and people on the periphery have been experiencing the greatest economic and social impact of the pandemic. COVID-19, in this sense, seems to be consistent with other documented health crises, making its way along the wide avenues of inequality. In this article, we seek to describe how the paths of inequality traced by COVID-19 intersect with the paths of another epidemic, which is now almost invisible in the public eye: that of the Zika Virus. Based on field diaries from research carried out in Recife / PE between 2016 and 2020, we seek to show how families previously affected by Zika now face COVID-19, pointing to structural factors common to the two health crises that put the same people at greater risk of exposure.

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