scholarly journals Digital Communication: Convenience or necessity of modern tourism?

2021 ◽  
Vol 18 (3) ◽  
pp. 35-52
Author(s):  
Tatjana Cvetkovski ◽  
Violeta Cvetkovska-Tomanović

The paper deals with the role of digital communication in the tourism sector. The aim is to determine whether the use of digital communications is only an available opportunity or a necessity imposed by a new generation of travelers (the so-called Millennials and Generation Z) and new circumstances coused by the coronavirus pandemic. Communication and today digital communication are an important aspect of our lives. People use the Internet to do business, socialize, inform, share their impressions, to shop. The way people travel is changing as well. They look for information about touristic destination and products online, assess impressions of those who have already visited destinations or happenings and stayed in specific accommodation. Then they book transportation and accommodation on-line via websites and platforms. The tourism sector is information intensive and this is why digital communication is important for this sector. Some quickly got used to the new reality and began to use all the opportunities provided by the new digital technology, while some found it harder to accept. Until the beginning of 2020. tourism become one of the fastest-growing economic sectors in the world, and steady growth would certainly continue but corona virus pandemic happened and everything has stopped. The corona virus pandemic has set new requirements for the tourism sector and is already dictating new ways of doing business. Through various statistical and other data used in the paper, we will see that at the beginning the usage of digital technology and digital communication in the tourism sector was something that existed as a possibility but today this is a necessity of modern business.

Author(s):  
Tarık Kişla ◽  
Bahar Karaoğlan

It cannot be denied that environmental influence has a great effect on the characteristics of individuals: reason why people can be profiled with their generation. Generation is a collection of lifespans which fall into a time duration when major changes have occurred. The last decades are labeled as information and technology era where the world is witnessing great changes in lifestyles that go in parallel with the speed of evolving digital technology. Young people born after 2000 are categorized as “Generation Z,” who are born into a world of IT technology and are independent, social individuals competent in using technology and mostly interested in technology-driven/enabled events and devices. Due to this fact, portable/wearable smart devices may be used to offer new opportunities for delivering education tailored according to situational needs and preferences of these people. In this chapter, after touching distinctive characteristics of the generations, concepts regarding ubiquitous learning and how it aligns with the aspirations and values of Generation Z are highlighted.


2018 ◽  
Vol 4 (1) ◽  
pp. 93-104 ◽  
Author(s):  
Heather Skinner ◽  
David Sarpong ◽  
Gareth R.T. White

PurposeThe purpose of this paper is to present a conceptual framework based on an understanding of the principles of popular mobile-enabled games, indicating how organisations in the tourism sector could meet the needs of Millennials and Generation Z through engaging with the existing gamified location-based practice of geocaching as an information and communication technology enabled gamified enhancement to the destination experience.Design/methodology/approachAs a primarily conceptual paper, the authors take an inductive qualitative approach to theory building based on the understanding of an existing practice (geocaching) that is undertaken among a community of practitioners (geocachers), which results in the presentation of a conceptual framework, which is the theory itself that the authors have constructed from the understanding of what is going on and which principles can then be applied across other tourism practices.FindingsFindings indicate that through engaging with geocaching, smaller entrepreneurial businesses even in non-urban destinations that fall outside of the remit of smart city developments, and in tourism destinations on the less technologically enabled or resource-rich side of the digital divide, can reap the benefits associated with employing the principles and practices associated with smart tourism to meet the needs of this new generation of tourism consumers who seek richer digital and often gamified tourism experiences.Originality/valueThis paper fills a gap in the literature regarding the way many different types of tourism destinations could meet the needs of Millennials and Generation Z tourists.


Author(s):  
Angeliki N. Menegaki

Nowadays tourism is growing as a gigantic, global business accounting for 10.4 % of Global GDP and 10% of global employment (Joppe, 2020). This review paper aims to explore the risks borne for tourism sector by the outbreak of corona-virus in 2020. Tourism sector is a highly vulnerable sector and the costs that will be borne from corona-virus pandemic will be devastating, particularly for the countries relying on this sector as a basic source of income. The paper suggests possible solutions and adaptation routes, while at the same time reviews lessons of the past from other pandemics and crisis. This paper is very useful for tourism policy makers and governments in countries where tourism contributes a significant part of their GDP, but also for other economic sectors closely but indirectly connected in the tourism value chain.


Author(s):  
Rodrigo Cueva ◽  
Guillem Rufian ◽  
Maria Gabriela Valdes

The use of Customer Relationship Managers to foster customers loyalty has become one of the most common business strategies in the past years.  However, CRM solutions do not fill the abundance of happily ever-after relationships that business needs, and each client’s perception is different in the buying process.  Therefore, the experience must be precise, in order to extend the loyalty period of a customer as much as possible. One of the economic sectors in which CRM’s have improved this experience is retailing, where the personalized attention to the customer is a key factor.  However, brick and mortar experiences are not enough to be aware in how environmental changes could affect the industry trends in the long term.  A base unified theoretical framework must be taken into consideration, in order to develop an adaptable model for constructing or implementing CRMs into companies. Thanks to this approximation, the information is complemented, and the outcome will increment the quality in any Marketing/Sales initiative. The goal of this article is to explore the different factors grouped by three main domains within the impact of service quality, from a consumer’s perspective, in both on-line and off-line retailing sector.  Secondly, we plan to go a step further and extract base guidelines about previous analysis for designing CRM’s solutions focused on the loyalty of the customers for a specific retailing sector and its product: Sports Running Shoes.


2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Shyju P. J. ◽  
Rinzing Lama

In this study, the authors makes an attempt to understand the aspirations of the new generation employees in tour operation business and allied areas. It is being attempted with the presumption that the takeover of information technology seeded the concept of micro enterprises in tourism which functions with the business model of low investment and good turnover. The focus was in identifying employee specific factors of encouraging and discouraging in nature in the fast growing tourism sector, especially job attrition and the dynamics of human resource management practices. Factor Analysis, independent sample t-test, multiple regression have been used to establish various relationships. The findings of the study are considered to be relevant since it quantitatively establish the dynamics of employment in tourism in India.


2021 ◽  
Vol 7 ◽  
pp. 54-64
Author(s):  
Naqiah Awang ◽  
Nur Syafiqah Hussin ◽  
Fatin Adilah Razali ◽  
Shafinaz Lyana Abu Talib

The famous financial scandal of Enron, WorldCom and 1 Malaysia Development Berhad has harmed the auditor’s reputation as the protector of shareholders’ rights. Auditors have done their part by conducting systematic audit procedures and “What Could Go Wrong” analysis in assessing the possible risk area to assist fraud detection in the client’s financial matters. However, fraud cases never seem to decline. Regardless of any safeguarding measures established, fraud incidents can just occur and be worsened by economic downturn and prolonged inflation especially after the pandemic ends. Additionally, the characteristic of the modern business environment, technology sophistication and new generation traits had challenged Cressey Fraud Triangle Theory on its validity and relevancy. Therefore, associating all these possible challenges into consideration, this study aims to review prior literature related to the evolution of Cressey fraud theory to propose a new insight in considering relevant motivation factors that drive fraud penetrations. From the review, the study discovered the need for a detailed evaluation and research on the essential fraud element in constructing an all-rounded fraud prevention mechanism.


Urban Science ◽  
2018 ◽  
Vol 2 (4) ◽  
pp. 104 ◽  
Author(s):  
Luis del Romero Renau

The aim of this study was to address the highly controversial problem of the increasing touristification of urban centers, analyzing the case of Valencia. The paper begins with a theoretical reflection to disambiguate the term “sharing economy”, the emergence of all kinds of digital service platforms that are revolutionizing traditional economic sectors of services, such as transport, tourist accommodation, or personal services. The new geography of urban conflicts that has arisen in recent years in this city, largely as a consequence of the paradigm of the collaborative economy in the tourism sector, was analyzed. This situation contrasts sharply with the panorama of conflicts that existed before and during the international financial crisis. Finally, the main social, economic and environmental impacts of collaborative economies are discussed, from the approach of a new phase in neoliberal capitalism.


2018 ◽  
Vol 8 (4) ◽  
pp. 193 ◽  
Author(s):  
J. Pousson ◽  
Karen Myers

In viewing the principles of Universal Instructional Design (UID), both inside and outside the classroom, a direct connection may be made to the principles of Ignatian pedagogy—a 500-year old tradition of education—in meeting the learning needs of today’s college students, Generation Z. The Ignatian pedagogy as a frame for universal instructiosnal design principles can guide instructors to understand how college students can learn best and facilitate that knowledge acquisition to serve the common good. This article addresses Generation Z’s experience with digital technology and illustrates how the Ignatian pedagogical model tenets (i.e., context, experience, reflection, action, and evaluation) connect with UID practices in a higher education curriculum. Examples of UID, as it applies to each tenet and to web access, are included.


2021 ◽  
Author(s):  
Jean Vasile Andrei ◽  
◽  
Mihaela Cristina Drăgoi ◽  

The health crisis has exerted a significant pressure on the global economic system, implicitly on the evolution of tourism, value chain creation and supply chains, generating shocks on various national economic sectors. In this context, the objective of the paper is to make a brief synoptic analysis on the evolution of the tourism sector in some EU countries. Two periods of time were considered - before the onset of the pandemic (2018-2019) and during the pandemic (in 2020). The results of the analysis confirm the specific trends of reducing the multiplicative effects that tourism has on the economy as well as the decrease, even contracting of the sector, a phenomenon identified through specific analyzed indicators.


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