scholarly journals CORPORATE COMMUNICATIONS IN THE DEVELOPMENT OF BUSINESS / KORPORATIVNA KOMUNIKACIJA U FUNKCIJI RAZVOJA POSLOVANJA

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Ivana Projović ◽  
Dragan Kolev
Keyword(s):  
Business Environment ◽  
Decision Makers ◽  
Main Task ◽  
Corporate Communications ◽  
Strategic Objectives ◽  
Modern Information Technology ◽  
Modern Business ◽  
Strategy Types ◽  
Definition Of ◽  
And Control

n the world of management and modern business relations there is a widespread belief that the future of any company largely depends on how it is presented in the eyes of key stakeholders (shareholders, investors, customers, consumers, employees and the public, or the environment in which company operates). This attitude is further confirmed by the process of globalization, the global economic crisis and the growing dominance of modern information technology. Also by corporate affairs which are in the recent years more and more. Construction, maintenance and protection of the business image are the main task of the managment of each company. The reputation of the company is approached as one of the most important strategic objectives, which essentially is the main task of corporate communications. However, despite the importance attributed to it, it has not been sufficiently explored, nor precisely defined.One of the fundamental issues that researchers encounter relates to the use of corporate communications and communication of the companies with all actors of business. The most common problem is reflected in the fact that communications strategies often are not accepted by the management, who do not understand the developments in the business environment and how they affect on the business and profitability of the company. Decision-makers do not understand in which way and how communication affects on the development of business and increasing profit. Identification of events and relationships that fall within the jurisdiction of corporate communications, which are beyond the understanding and control of decision-makers, creates opportunities for communication and engagement with the actors inside the company, as well as with those outside. In this article we are dealing with the theoretical and conceptual definition of corporate communications, its strategy, types and benefits based on the available literature and communication concepts, insights and practices.

scholarly journals ACTUALIZATION OF PROBLEMS AND NOVELS OF THEORETICAL AND LEGAL SEGMENTS OF CERTAIN BANKRUPTCY PROCEDURES

2020 ◽  
Vol 73 ◽  
pp. 87-94
Author(s):  
Vitaliy Kadala ◽  
◽  
Olena Guzenko ◽  
Keyword(s):  
Business Environment ◽  
Point Of View ◽  
Entrepreneurial Activity ◽  
Main Task ◽  
Doing Business ◽  
Management Measures ◽  
Legislative Regulation ◽  
Definition Of ◽  
Design Options ◽  
Legal Entities

The article is devoted to the issues of actualization of problems and novelties in the context of theoretical and legal segments of the bankruptcy procedure. The activities of economic entities are influenced by external and internal factors, but the issues of their solution remain in most cases in the discussions of politicians, scientists and representatives of the business environment. The effectiveness of legal entities has recently proved that the application of bankruptcy proceedings has intensified. However, remediation issues do not always have and receive adequate support. The consequence of these phenomena is the cessation of activities not only of small and medium-sized businesses, but also of individual large businesses. The main task of modern enterprises on the verge of bankruptcy is to develop tools and tools that allow to predict and analyze potential crises, to design options for their resolution and the appropriate information and economic base of management. Practical entrepreneurial activity proves that a number of issues remain unresolved and need more in-depth research and attention. This phenomenon indicates the modernity and relevance of the study given the realities of the functioning of legal entities. The article draws attention to the legislative regulation of bankruptcy procedures, identifies the priorities of legislative initiatives. The question of the scientific position of scientists concerning the characteristic of the conceptual categories "bankruptcy" and "remediation" is investigated. The author's vision of the essential characteristics of these categories is given, the substantiation of expediency of their adaptation in activity of domestic enterprises is given. A package of anti-crisis management measures has been developed taking into account the current realities of doing business. Proposals for improving the legislative regulation from the standpoint of reorganization procedures are presented. The development, approval and adaptation of the "Regulations on the stages of remediation" is proposed. From the author's point of view, it is expedient to include in the structure of the legislative regulator: conceptual apparatus for reorganization procedure, definition of methods and techniques of evaluation of clearly defined criteria with establishment of their normative limits, coverage of monitoring procedures.

A Conceptual Model for Describing the Integration of Decision Aspect into Big Data

2022 ◽  
pp. 294-318
Author(s):  
Fatma Chiheb ◽  
Fatima Boumahdi ◽  
Hafida Bouarfa
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Competitive Advantage ◽  
Conceptual Model ◽  
Big Data Analytics ◽  
Decision Makers ◽  
Modern Business ◽  
Definition Of ◽  
A Company ◽  
Support Decision Making

Big Data is an important topic for discussion and research. It has gained this importance due to the meaningful value that could be extracted from these data. The application of Big Data in the modern business allows enterprises to take faster and smarter decisions, achieving a real competitive advantage. However, a lot of Big Data projects provide disappointing results that don't address the decision-makers' needs due to many reasons. The main reason for this failure can be summarized in neglecting the study of the decision-making aspect of these projects. In light of this challenge, this study proposes the integration of decision aspect into Big Data as a solution. Therefore, this article presents three main contributions: 1) Clarify the definition of Big Data; 2) Presents BD-Da model, a conceptual model describes the levels that should be considered to develop a Big Data project aiming to solve a problem that calls a decision; 3) Describes a particular, logical, requirements-like approach that explains how a company develops a Big Data analytics project to support decision-making.

A Conceptual Model for Describing the Integration of Decision Aspect into Big Data

2019 ◽  
Vol 10 (4) ◽  
pp. 1-23
Author(s):  
Fatma Chiheb ◽  
Fatima Boumahdi ◽  
Hafida Bouarfa
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Conceptual Model ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Decision Makers ◽  
Modern Business ◽  
Definition Of ◽  
A Company ◽  
Support Decision Making

Big Data is an important topic for discussion and research. It has gained this importance due to the meaningful value that could be extracted from these data. The application of Big Data in the modern business allows enterprises to take faster and smarter decisions, achieving a real competitive advantage. However, a lot of Big Data projects provide disappointing results that don't address the decision-makers' needs due to many reasons. The main reason for this failure can be summarized in neglecting the study of the decision-making aspect of these projects. In light of this challenge, this study proposes the integration of decision aspect into Big Data as a solution. Therefore, this article presents three main contributions: 1) Clarify the definition of Big Data; 2) Presents BD-Da model, a conceptual model describes the levels that should be considered to develop a Big Data project aiming to solve a problem that calls a decision; 3) Describes a particular, logical, requirements-like approach that explains how a company develops a Big Data analytics project to support decision-making.

On the Determinants of Measurement Error in Time-Driven Costing

2008 ◽  
Vol 83 (3) ◽  
pp. 735-756 ◽  
Author(s):  
Eddy Cardinaels ◽  
Eva Labro
Keyword(s):  
Measurement Error ◽  
Decision Makers ◽  
Activity Based Costing ◽  
Require Time ◽  
Use Of Time ◽  
Time Estimates ◽  
Level Of Aggregation ◽  
Costing System ◽  
Definition Of ◽  
And Control

Although employees' time estimates are used extensively for costing purposes, they are prone to measurement error. In an experimental setting, we research how measurement error in time estimates varies with: (1) the level of aggregation in the definition of costing system activities (aggregated or disaggregated); (2) task coherence (the extent to which the activities that require time estimates present themselves coherently or incoherently); and (3) when notice is given that time estimates will be required (in advance or after the fact), that is, whether participants know that time estimates will be required before they perform the activities. We also test on response mode (estimates in percentages or absolute time units). The results suggest an important trade-off between the level of aggregation and measurement error: increasing aggregation in the definition of activities leads to lower measurement error. Also, advance notification reduces measurement error, especially in settings with aggregated activities or incoherent tasks. Finally, we find a strong overestimation bias when participants provide time estimates in minutes, which may be problematic for Time-Driven Activity-Based Costing that advocates the use of estimates in minutes. These results are relevant to accountants and decision makers who want to assess and control the measurement error in their costing system and to professionals in related areas that make use of time estimates (e.g., billing, tendering).

scholarly journals ECONOMIC ESSENCE AND SIGNS OF MARKETING MANAGEMENT

2021 ◽  
pp. 56-63
Author(s):  
Nataliia Stebliuk ◽  
Yuri Gubsky
Keyword(s):  
High Efficiency ◽  
Economic Transformation ◽  
Marketing Management ◽  
Practical Implementation ◽  
Management Concepts ◽  
Modern Business ◽  
Business Conditions ◽  
Definition Of ◽  
And Control ◽  
Conceptual Foundations

The article is devoted to theoretical aspects of marketing management of enterprise as a scientific category through comprehensive study of marketing management conceptual foundations, adapted to modern business conditions. The features of theoretical and practical principles of formation and development of marketing concepts are given due to scientific and technological progress and informatization of society. Theoretical aspects of concepts of marketing management and its application in the activities of enterprises and organizations are highlighted. The development of marketing management concepts will allow forming a set of interrelated methodological approaches to practical implementation of specific provisions, in accordance with modern conditions and trends in the development of economic entities during economic transformation. It is proved that the question of definition and terminology is very important for any theory, because definitions, terms, provisions at the heart of any reasoning and logical constructions can affect their final result. Generalization of scientific provisions allowed providing a definition of "marketing management". Marketing management is a type of activity that involves enterprise analysis, planning, implementation and control carried out by all its units in the interaction and coordination of interests on the basis and principles of marketing to achieve high efficiency, development and consolidation in a competitive environment that allow to achieve set goals. These goals are to increase profits, meet the needs of the target audience, increase market share, etc. It is emphasized that the introduction and use of marketing mechanisms in integration with management allow to make decisions based on the comparison of real opportunities with market demands, desired values and aspirations of existing and potential consumers. Marketing management as a purposeful activity to regulate company's position in the market through planning, organization, motivation and control, taking into account specific conditions, aims to achieve the company with a clear focus on the consumer. The obtained results make it possible to identify the main trends in the development of marketing management with the use of specific technologies in management system of enterprises and organizations.

scholarly journals QUALITY PARAMETERS OF INFORMATION SYSTEMS FOR BUSINESS IN THE CONTEXT OF DIGITAL TRANSFORMATIONS

2020 ◽  
Vol 208 ◽  
pp. 03059
Author(s):  
Hasan Abu Ezza ◽  
Anna.V. Shokhnekh ◽  
Victoria S. Telyatnikova ◽  
Natalia S. Mushketova
Keyword(s):  
Information Systems ◽  
Information Technologies ◽  
Business Environment ◽  
Quality Parameters ◽  
Digital Networks ◽  
Modern Business ◽  
Functional Software ◽  
Definition Of ◽  
Definition Of Information ◽  
Business Competitiveness

The article provides a refined definition of “information system for business” as a coordinated set of material, non-material and human re-sourses components that is used to implement a set of procedures of form¬ing an information resource as a quality product that meets the needs of ex¬ternal and internal users. According to the study, information technologies play a key role in the modern business environment. Many economic enti¬ties carry out their economical activities exclusively bye using communica¬tion-digital networks and functional software which provide the infor-mation necessary for effective business management. Resently, it has been proven that the communication and information technologies have become an integral part of any modern information systems, since they increase the level of business competitiveness during use the operational management information on time.These information technologies ensure the work’s continuity of information systems for a long period of time with the possi¬bility of quick adaptation of the business to the digital transformation’s conditions, which reduce the formation’s cost of information resources.The role of such components of information technology as software, databases and computer networks, which, in turn, are key components of high-quality information systems, is disclosed.

scholarly journals Coherences and Differences among EU, US and PRC Approaches for Rural Urban Development: Interscalar and Interdisciplinary Analysis

2017 ◽  
Vol 9 (4) ◽  
pp. 537 ◽  
Author(s):  
Roberto De Lotto ◽  
Tiziano Cattaneo ◽  
Emanuele Giorgi ◽  
Elisabetta M. Venco
Keyword(s):  
United States ◽  
Urban Development ◽  
Landscape Design ◽  
Decision Makers ◽  
Urban Context ◽  
Strategic Objectives ◽  
Republic Of China ◽  
Significant Research ◽  
Federal Laws ◽  
Definition Of

The main goal of this paper is to translate the indexing of a projects’ Data Base, based on EU vocabulary on rural urban development, into different lexicons. Built on the groundwork laid in previous researches, the authors want to enlarge the methodology applied in European Union (EU) territory and defined with Rural Architectural Intensification (RAI) and Rural Architectural Urbanism (RAU) to other contexts, in particular People’s Republic of China (PRC) and United States (US), keeping, however, this research at theoretical and methodological definition level. The study of coherences and differences between EU, US and China for rural urban development implies an interscalar and interdisciplinary analysis approach. It must be in complete adherence with national and specific directives and objectives in all the different selected countries. The analysis of main literature and national and federal laws of Europe, United States and China allows the definition of the Strategic Objectives and Main Goals for Rural Development identifying indicators and criteria. They permit to measure intensification’s outcomes in a qualitative way through the description and interpretation of operative tools for architecture and landscape design. Finally, the organized database and the territorial results can be considered as guidelines to support decision makers in rural-urban context. In addition, the whole procedure presented along with the projects’ database is a significant research package for further interdisciplinary applications.

scholarly journals Scientific-theoretical justification of the essence of strategic changes in enterprise

2018 ◽  
pp. 53-63
Author(s):  
Oleksiy Krasnorutskyy ◽  
Evgeniy Gryn ◽  
Tatiana Vlasenko
Keyword(s):  
Strategic Management ◽  
Strategic Change ◽  
Business Environment ◽  
Modern Concept ◽  
Scientific School ◽  
The Future ◽  
Strategic Changes ◽  
Modern Business ◽  
Business Entities ◽  
Definition Of

Relevance of the research topic. The modern business environment is characterized by a number of properties that determine the nature of the activities of business entities. The influence of all these characteristics is constant and prolonged in time, but the forecasting of the peculiarities of this influence remains rather complicated task for management, which determines the relevance of the essence of strategic changes research at the enterprise and the methodology for their planning and implementation. Formulation of the problem. The of the enterprise direction in the long term traditionally belongs to the sphere of strategic management. A high level of dynamics of the external and internal environment requires the development and implementation of a modern concept of strategic change. Despite the importance and urgency of solving this problem, the formation of a scientific school of strategic changes in science has just begun, so determining the nature of strategic changes and the methodology for managing them requires further analysis and development.  Analysis of recent research and publications. In the foreign methodology, the study of organizational changes and the specifics of implementing strategic changes have been carried out over the past 50 years, but in the domestic scientific space these studies began only in the 1990 s. Such foreign scientists were engaged in research on the essence of strategic changes J. Balogun, M. Zundel, D. Gioia, S. Clark, L. Cummings, J. P. Cornelissen, S. Mantere, E. Romanelli, A. A. Sillince, M. Tushman, B. Stal, R. Holt, J. Thomas, K. Chittipeddi, H. Schildt, S. Floyd and others. Among the Ukrainian can be identified: D. Voronkov, A. Grone, I. Liganenko, V. Otenko, I. Topornikov. Selection of unexplored parts of the general problem. The concept of "strategic changes" in the enterprise and the of their properties need to be clarified according to the existing scientific results in the field of strategic management and change management, and based on foreign and domestic concepts of strategic changes. Setting the task, the purpose of the study. The task of the study is to generalize existing approaches to determining the essence of strategic changes, clarify the concepts of "strategy" and "change". The purpose of the study is to develop own definition of the concept of "strategic change". Method or methodology for conducting research. The combination of scientific research methods have been used in the article: analysis and synthesis, logical generalization and comparison, structuring. Presentation of the main material (results of work). The existing approaches to understanding "strategic changes" among domestic and foreign researchers have been generalized. The definition of the concept of "strategy" is given. The essence of the concept of "change" is specified. Own definition of the term "strategic changes" is presented. The field of application of results. The results of this research can be applied in the future scientific search for the formation of strategic changes modern concept that meets the requirements of domestic enterprises. Conclusions according to the article. Strategic changes for domestic enterprises include the development of a management methodology aimed at the proactive strategy formation, including the development of management models, principles, methods and appropriate provision. As a result of strategic changes, an enterprise should create a configuration of the organizational structure, technologies, processes, training procedures and professional development of personnel that in the future must ensure the effective functioning of the enterprise as a reaction to the requirements of the external environment and as a response to its risks.

scholarly journals DISRUPTION MANAGEMENT AND THE ORCHESTRATION OF DYNAMIC CAPABILITIES: SEEKING DYNAMIC SMART DISRUPTOR PROFILE

2018 ◽  
Author(s):  
Jari Kaivo-oja ◽  
Theresa Lauraéus
Keyword(s):  
Dynamic Capabilities ◽  
Business Environment ◽  
Disruption Management ◽  
Special Focus ◽  
Business Leadership ◽  
Scientific Discussion ◽  
Corporate Foresight ◽  
Modern Business ◽  
Conceptual Paper ◽  
Definition Of

The purpose of the study is to investigate and elaborate the dynamic capabilities needed to manage disruptive busi-ness. This paper is a conceptual paper. Firstly, authors present key concept of technological disruption, which is highly relevant for modern corporate foresight. Nowadays, in the market conditions of corporate foresight, VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) approach has a significant role. Secondly, the rigor of this pa-per is to combine scientific discussion of technological disruption with the VUCA approach and dynamic capabili-ties of smart disruptor. The special focus of this article is the challenges of orchestration of dynamic capabilities in the special conditions of VUCA business environment and disruptive competition. The method/design of this study is a conceptual paper. The results: We evaluate the role of competence gaps identification inside a firm: The technol-ogy gaps, market gaps and business model gaps in modern business leadership. Our principal conclusion is to pre-sent tools to manage the dynamic capabilities in the VUCA and in the disruptive business environment. Further, we will present the pleminary definition of the smart disruptor.

Identification and Control of Multidimensional Delayed Processes in Conditions of Incomplete Information

2021 ◽  
Vol 27 (12) ◽  
pp. 658-667
Author(s):  
A. V. Medvedev ◽  
◽  
D. I. Yareshchenko ◽  
Keyword(s):  
Incomplete Information ◽  
A Priori ◽  
Identification Problem ◽  
Control Algorithms ◽  
Main Task ◽  
Multidimensional System ◽  
Implicit Equations ◽  
Priori Information ◽  
Definition Of ◽  
And Control

Problems of identification and control of multidimensional discrete-continuous processes with delay in conditions of incomplete information about the object are considered. In such conditions, the form of parametric equations for various channels of the object is absent due to the lack of a priori information. Moreover, multidimensional processes have stochastic dependences of the components of the vector of output variables. Under such conditions, the mathematical description of such processes leads to a system of implicit equations. Nonparametric identification and control algorithms for multidimensional systems are proposed. The main task of modeling such processes is to determine the predicted values of the output variables from the known input. Moreover, for implicit equations, it is only known that one or another output variable can depend on other input and output variables that determine the state of a multidimensional system. In this study, a nontrivial situation arises when solving a system of implicit equations under conditions when the dependences between the components of the output variables are unknown. The application of the parametric theory of identification in this case will not lead to success. One of the possible directions is the use of the theory of nonparametric systems. The main content of the work is the solution of the identification problem in the presence of dependencies of the output variables and then the solution of the control problem for such a process. Here you should pay attention to the fact that when determining the reference actions for a multidimensional system, it is first necessary to solve the system of reference actions, since it is not possible to choose arbitrarily setting influences from the range of definition of output variables. Computational eXperiments aimed at investigating the effectiveness of the proposed identification and control algorithms are presented.

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