scholarly journals FEMALE BODY IN MEDIA AND MARKETING

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Branko Velov ◽  
Dragan Kolev
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Female Body ◽  
Gender Issues ◽  
Three Dimensions ◽  
Sociodemographic Characteristics ◽  
Sexual Objectification ◽  
The Media ◽  
Abuse Of Women ◽  
The Ideal

This research aims to examine the attitude towards the ways in which the female body is represented, i.e. to determine the extent to which the respondents (women) agree with the statements based on critical observations of feminist and researchers on gender issues on unethical (unacceptable) representation and treatment of woman and the female body in media and marketing. The study involved 509 women, aged between 18 and 55 years. The attitude towards the representation of the female body is operationalized by a scale (RFB scale) of 21 statements, grouped into three dimensions- sexual objectification, promotion of the “ideal” female body and instrumentalization of the female body. The results show that the respondents, although to varying degrees, agree with all the statements that describe the ways in which the female body is presented in the media and in marketing. Although all three dimensions are quite common in the media and in marketing, the respondents see the instrumentalization (abuse) of the female body for commercial purposes as the most pronounced phenomenon. Both on an overall scale and in dimensions, women from urban areas show a higher score than women living in rural areas. There are no statistically significant differences between groups defined by other sociodemographic characteristics (age, marital status, region, type of neighborhood, education). The conclusion is that the respondents support the attitude of feminists and researchers of gender issues that in the media and in marketing there is sexual objectification and promotion of the “ideal” female body, and especially pronounced instrumentalization (abuse) of women and the female body for commercial purposes.

scholarly journals Analisis Penerapan E-Government dan Perubahan Interaksi Sosial setelah Mediatisasi di Desa Karang Bajo, Lombok

2017 ◽  
Vol 9 (2) ◽  
pp. 176
Author(s):  
Wulan Purnama Sari
Keyword(s):  
Social Interaction ◽  
New Media ◽  
Rural Areas ◽  
Urban Areas ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Digital Era ◽  
Use Of Technology ◽  
The Media

<em>In Indonesia, the digital era is not only brings difference for people residing in urban areas, but also in rural areas that do not have adequate access in terms of resources. As one example is a village in the province of Lombok named Karang Bajo. Karang Bajo village apply it’s government with the use of technology and new media, in other words Karang Bajo Village has introduced a system of E-Government. This is in line with the concept mediatization which can be interpreted as the most important concepts to understand the importance of the media on culture and society. The study was conducted using a qualitative approach and case study method. The results from this research is E-Government applied in Karang Bajo village is still in the billboards stage with primaly puspose because constitution UU No. 6 (2014). The presence of E-Government didn’t bring any changes in society’s social interaction.</em>

scholarly journals Differences in Sociodemographic Characteristics of Schizophrenia Patients between Rural and Urban Areas in Badung Regency

2020 ◽  
Vol 5 (2) ◽  
pp. 76-84
Author(s):  
Ni Made Setiawati
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Health Department ◽  
Sociodemographic Characteristics ◽  
Chi Square ◽  
Cross Sectional ◽  
Rural And Urban Areas ◽  
Rural And Urban ◽  
Schizophrenic Patients ◽  
Chi Square Test

Several studies have found differences in the incidence of schizophrenia in rural and urban areas. Most of the studies found that schizophrenia incidence was higher in urban areas. The purpose of this study was to determine differences in sociodemographic characteristics of schizophrenic patients according to rural or urban conditions in their homes. An observational, cross-sectional analytic, study conducted. The sample in this study were 503 people who had been diagnosed with schizophrenia recorded at community health centres in Badung Regency until October 2019. Sociodemographic data of patients were observed and then grouped according to the residence of rural or urban patients. Chi-square test with a significant value of P <0.005 used to analyze the result. The proportion of schizophrenia is higher in urban than in rural areas (61.1%: 38.9%). There are differences in the incidence of men and women in villages and cities (p = 0.011), differences in rural and educational events low whereas in urban areas on the contrary (P <0.0001). More schizophrenic patients do not work and live in cities than in villages (p = 0.002) and that people who are not married and live in cities suffer more schizophrenia (p = 0.014), only the age group variable was no difference (p = 0.14). The incidence of schizophrenia is higher in urban areas with differences in characteristics found in variables of gender, education level, employment status and marital status. Thus, can be an input to the health department and staff so that psychological education and screening are more directed at urban communities.   Keywords: Schizophrenia, rural, urban sociodemography  

An Epidemiological, Diagnostic and Therapeutic Study of Giardia lamblia in Anbar Province – Iraq

2019 ◽  
Vol 9 (01) ◽  
pp. 39-45
Author(s):  
Suad Shallal Shahatha
Keyword(s):  
Teaching Hospital ◽  
Rural Areas ◽  
Giardia Lamblia ◽  
Urban Areas ◽  
Culture Media ◽  
Age Groups ◽  
Stool Samples ◽  
Women And Children ◽  
Teucrium Polium L ◽  
Therapeutic Study

This study was carried out to investigate the epidemiology of Giardia lamblia parasites in patients who visited some of the hospitals in Anbar province, which included (Fallujah Teaching Hospital, Ramadi Teaching Hospital, Ramadi Teaching Hospital for Women and Children and Hit Hospital) during by examining 864 stool samples in a direct examination method, The results revealed the infection rate was 41.7 % and the percentage of infection among males 47.8% is higher than that of females 35.4% with significant differences (p≤0.05). The age groups (1-9) years recorded the highest rates 55.4% and the lowest rate 13.6% in the age group (40-49) years. The highest rate of infection was 62.5% during the month of June, while the month of October was the lowest rate 5% and significant differences. The incidence rate in rural areas was 50.6% higher than in the urban areas 32.5%. The study also included the effect of Teucrium polium L. on the parasite in the culture media HSP-1, the concentrations of 0.5-3 mg / mL significantly affected Giardia, it was noted whenever the greater the concentration, the greater the effect during different treatment periods (1-4) days, as the highest concentration 3 mg/ml killed all Giardia parasites on the fourth day of treatment.

A Study Of Expansion Of The Fmcg Market Across Rural Areas

2019 ◽  
Vol 118 (8) ◽  
pp. 142-151
Author(s):  
Dr. Udayagiri Raghunath ◽  
Dr. V.Venkateswara Rao
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Customer Choice ◽  
Income Levels ◽  
Rural Markets ◽  
Urban Markets ◽  
Tv Media ◽  
Rural Clients ◽  
Tv Watching

The corporate companies dealing with FMCG products have started focusing on rural markets as the urban markets have become saturated and highly competitive. Capturing the rural markets brings forth a whole new set of challenges as it is laborious to break in. This market presents the companies with gamut challenges on a new dimension which demand entirely different strategies as compared to the ones used in urban areas. Studying the rural markets for rural markets has become crucial more than ever. It is an objective learning, psychiatry of dispersion, impact of the FMCG in rural areas. This research uses diverse utensils, procedure toward analyze composed records. Several of the features used in analyzing the data are the consumer characteristics like educational qualifications, professions they are in, and the income levels. The role of TV media advertising is also analyzed. Many deals and promotions advertised on TV are investigated. The scope of authority wield by publicity happening customer choice production has looked into. The different levels of media exposure and preferable TV watching times and their favorite programs considered while analyzing the data. The spending prototype of rural clients on FMCG is examined and further categorized based on their income levels, educational qualifications, and legal awareness of consumer act. All the analyzed data, results, and suggestions presented in the visual formats.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

SEMINAL BREAKTHROUGH IN TACTILE PICTOGRAM DESIGN FOR VISUALLY IMPAIRED IN TRAIN STATION

2020 ◽  
Vol 13 (2) ◽  
pp. 55-60
Author(s):  
Fariz Fadhlillah
Keyword(s):  
Public Transportation ◽  
Visually Impaired ◽  
Great Opportunity ◽  
Train Station ◽  
Impaired Ability ◽  
Semiotic Approach ◽  
The Media ◽  
Impaired Person ◽  
Pictorial Form ◽  
The Ideal

One of the ideal public transportation facilities for the visually impaired in daily activities is trains. To be used at maximum, there is a need for communicative media to support the independence of orientation and mobility for the visually impaired in the train station. The media plays a role in supporting visually impaired individuals to know where they are, where to go, and how to reach the destination. The previous result regarding visually impaired ability to identify pictorial form which is designed with Primadi Tabrani’s ancient visual language semiotic approach shows a great opportunity for a pictogram to be the solution. However, the challenge is how to make the visually impaired person understand the meaning description that has been designed into tactile pictogram by touch. Basic consideration in designing process is the clarity of visual form when being touched, which is influenced by the way the shape is drawn and the tactile height

TURNING FARMERS INTO SOCIAL FARMER ENTREPRENEURS FOR DISADVANTAGED PEOPLE

2020 ◽  
Author(s):  
Remus Runcan
Keyword(s):  
Rural Communities ◽  
Low Income ◽  
Rural Areas ◽  
Urban Areas ◽  
Health And Safety ◽  
Physical Work ◽  
Healthy Environment ◽  
Rural And Urban Areas ◽  
Rural Development Programme ◽  
Rural And Urban

According to Romania’s National Rural Development Programme, the socio-economic situation of the rural environment has a large number of weaknesses – among which low access to financial resources for small entrepreneurs and new business initiatives in rural areas and poorly developed entrepreneurial culture, characterized by a lack of basic managerial knowledge – but also a large number of opportunities – among which access of the rural population to lifelong learning and entrepreneurial skills development programmes and entrepreneurs’ access to financial instruments. The population in rural areas depends mainly on agricultural activities which give them subsistence living conditions. The gap between rural and urban areas is due to low income levels and employment rates, hence the need to obtain additional income for the population employed in subsistence and semi-subsistence farming, especially in the context of the depopulation trend. At the same time, the need to stimulate entrepreneurship in rural areas is high and is at a resonance with the need to increase the potential of rural communities from the perspective of landscape, culture, traditional activities and local resources. A solution could be to turn vegetal and / or animal farms into social farms – farms on which people with disabilities (but also adolescents and young people with anxiety, depression, self-harm, suicide, and alexithymia issues) might find a “foster” family, bed and meals in a natural, healthy environment, and share the farm’s activities with the farmer and the farmer’s family: “committing to a regular day / days and times for a mutually agreed period involves complying with any required health and safety practices (including use of protective clothing and equipment), engaging socially with the farm family members and other people working on and around the farm, and taking on tasks which would include working on the land, taking care of animals, or helping out with maintenance and other physical work”

Digital Entrepreneurship for Rural Youth: Entrepreneurial Process

2020 ◽  
Vol 11 (1) ◽  
pp. 76-76
Author(s):  
Wawan Dhewanto ◽  
Salma Azzahra ◽  
Vania NR Rhommadhonni ◽  
Fera Yunita
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Industrial Revolution ◽  
Social Inequalities ◽  
Rural Youth ◽  
Young Generation ◽  
Entrepreneurial Process ◽  
Depth Study ◽  
United Nation ◽  
Digital Entrepreneurship

The young generation has a very important role as the nation's next generation, so it needs special attention to make them strong and independent figures. The young age phase is also a determining gate for the future after completing education (United Nation, 2013). Unfortunately, in Indonesia the number of young unemployed reaches 22.48% (Central Bureau of Statistics, 2018). Under these conditions, one of the efforts that can be done to reduce the unemployment rate is through an entrepreneurial program (Fatoki, 2014). This is a challenge for all parties because Rahmatiah et al (2019) states that currently the young generation of Indonesia is still difficult to become entrepreneurs. Moreover, competition in the 4.0 industrial revolution era is getting tougher. For entrepreneurs in rural areas, the challenges faced are greater than those who live in urban areas (Azzahra & Dhewanto, 2017), however by utilizing digital technology and becoming digital entrepreneurs, rural residents are able to compete, minimize social inequalities and accelerate economic growth (Ratten, 2018 ). Only a few young people have the talent and interest to run a business (Ceptureanu & Ceptueanu, 2015). Therefore an in-depth study of the interests and entrepreneurial processes for rural youth to become a digital entrepreneur is needed. This research was conducted in order to have young digital entrepreneurs who came from rural areas to be able to compete in this 4.0 industry era. Thus, the research questions in this study are: (1). Why does rural youth want to be a digital entrepreneur? How is the entrepreneurial process of rural youth to become digital entrepreneurs? Keywords: Digital Entrepreneurship, Entrepreneurial Process, Rural Youth

Management of Water Cycle: An Approach to Urban Ecology

1992 ◽  
Vol 27 (2) ◽  
pp. 221-238 ◽  
Author(s):  
W. Ripl
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Water Cycle ◽  
Cooling System ◽  
Thermal Power ◽  
Sewage Treatment ◽  
Balance Sheet ◽  
River System ◽  
Soil Restoration ◽  
Environmental Damage

Abstract Densely populated urban areas, which have developed over the last century, depend heavily on centralized water supply, sewage treatment plants, and hydroelectric or thermal power generation with vast demand of cooling water. Considerable areas have been drained or sealed, and the short-circuited water cycle has been distorted. Large rivers have been converted to shipping canals with the permanent risk of accidental pollution. Technical means such as sewage treatment, air filters, emission control and lake and soil restoration measures have contributed to correct the environmental damage. However, a balance sheet for irreversible matter losses (mainly base cation charges) from the urbanized areas and the surrounding landscape into the sea shows ever-increasing trends. These losses are destabilizing the ecosystems. In this paper, management of the water cycle in urban areas, together with the coupled matter cycles, is discussed. Particular reference is given to Metropolitan Berlin, with a network of shipping canals, which move biologically treated waste, containing base cations and nutrients to the surrounding rural areas. This could create manageable productive wetlands and re-establish soil fertility. At the same time, the natural cooling system close to the urban areas will be improved by providing more areas with permanent vegetation. In addition, reduction of the present large oscillations of the groundwater table, resulting from groundwater pumping and its recharge with less polluted surface water, is contemplated. The widely used shoreline infiltration of the Havel River should then be eliminated and the severe damage of the littoral vegetation in large sections of the Havel River system be avoided.

Integrated waste water management for a small river basin - a case study

1998 ◽  
Vol 38 (11) ◽  
pp. 87-95
Author(s):  
R. Fenz ◽  
M. Zessner ◽  
N. Kreuzinger ◽  
H. Kroiss
Keyword(s):  
Waste Water ◽  
Water Management ◽  
River Basin ◽  
Rural Areas ◽  
Urban Areas ◽  
Waste Water Treatment ◽  
Point Of View ◽  
Political Issue ◽  
The North ◽  
Waste Water Management

In Austria approximately 70% of the population is connected to sewerage and to biological waste water treatment plants. Whereas the urban areas are already provided with these facilities to a very high extent, effort is still needed in rural areas to meet the requirements of the Austrian legislation. The way, this task should be solved has provoked much controversy. It is mainly the question, whether centralised or decentralised sewage disposal systems are preferable from the ecological and economical point of view, that became a political issue during the last 5 years. The Institute for Water Quality and Waste Management was asked to elaborate a waste water management concept for the Lainsitz River Basin, a mainly rural area in the north of Austria discharging to the Elbe river. Both ecological and economical aspects should be considered. This paper presents the methodology that was applied and the criteria which were decisive for the selection of the final solution.

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