scholarly journals Agricultural Product Prices and Agricultural Marketing

1982 ◽  
Vol 18 (2) ◽  
pp. 55-62
Author(s):  
Raizo Imai
Keyword(s):  
Agricultural Product ◽  
Agricultural Marketing

scholarly journals Review of Agricultural Products Marketing Activities and Services

2021 ◽  
Vol 8 (6) ◽  
pp. 57-66
Author(s):  
Mawladad Khairi
Keyword(s):  
Marketing Channel ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Marketing Activities ◽  
Fast Flow ◽  
And Storage ◽  
Final Consumer

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.

Superfood quinoa: a farmer’s journey into unchartered waters

2019 ◽  
Vol 9 (3) ◽  
pp. 1-23
Author(s):  
Fazal Jawad Seyyed ◽  
Moeen Naseer Butt ◽  
Osama Malik ◽  
Rafia Mazhar
Keyword(s):  
Learning Outcomes ◽  
Marketing Strategies ◽  
Agricultural Product ◽  
Agricultural Marketing ◽  
Advanced Level ◽  
Content Type ◽  
Academic Level ◽  
Specialty Crop ◽  
Executive Level ◽  
New Crop

Learning outcomes The purposes of this study included: recognizing the risks and challenges farmers face when growing a new crop, understanding agricultural marketing and its processes and developing a marketing strategy for a specialty agricultural product, such as quinoa. Case overview/synopsis The main focus of this case lies in identifying the risks faced by farmers in growing a new specialty crop and selecting the appropriate marketing strategies for targeting, positioning and channelling an agricultural product. Complexity academic level This case can be used in intermediate- to advanced-level marketing courses at the undergraduate and graduate levels in universities. It can also be used in agriculture and agribusiness–based courses in the undergraduate, graduate or executive level. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Supplementary materials Rehman, S.U., Selvaraj, M. and Ibrahim, M.S., 2012. Indian Agricultural Marketing-A Review. Asian Journal of Agriculture and Rural Development, 2(1), pp.69-75. Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing Management: An Asian Perspective. Pearson. Subject code CSS 8: Marketing

METHODS OF CONSULTING ON STUDYING THE DEGREE OF MOISTURE SUPPLY OF SLOPE LANDS FOR AGRICULTURAL PRODUCTION IN AZERBAIJAN

2018 ◽  
Author(s):  
Prof.RAE Aliev Z.H.
Keyword(s):  
Key Words ◽  
Agricultural Production ◽  
Soil Ecology ◽  
Arable Soil ◽  
Clean Technology ◽  
Agricultural Product ◽  
Current Information ◽  
Moisture Supply ◽  
Managerial System

The current information on moisture and the temperature of the ground in managerial system by production to agricultural product necessary, in the first place, for taking the operative decisions at development ecological clean technology irrigation under growing agricultural cultures to achieve the maximum harvest. Key words: aerospace methods, COW, moisture, moisture test, arable, soil, ecology, vafer humidity, drill, graduation, tool, etc.

Herba Reudeuep With Modification of Heating In Virgin Cocanut Oil

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Wahyuzan Wahyuzan ◽  
Lukmanul Hakim ◽  
Rahmat Afrizal ◽  
Asmeri Lamona ◽  
Khairuni Khairuni ◽  
...  
Keyword(s):  
Modern Medicine ◽  
Heating Time ◽  
Agricultural Product ◽  
Average Yield ◽  
Herbal Products ◽  
The Public ◽  
Randomized Design ◽  
Herbal Plants ◽  
Medicinal Properties ◽  
Completely Randomized Design

Traditional medicine in Indonesia has been known by the public before formal health services using modern medicine. Indonesia has many type of herbal plants which have medicinal properties including dadap (Erythrina orientalis). This study aims to utilized dadap herbal liniment by modifying heating in Vigin Cocanut Oil. The study conducted in the laboratory of Agricultural Product Processing using a Factorial Completely Randomized Design (CRD). The first factor is the addition of 250 ml (M1), 375 ml (m2), and 400 ml (M3) Virgin Cocanut Oil treatment. The second factor is the heating tim of 5 minutes (L1), 10 minutes (L2), and 15 minutes (L3). Observation variable consisted of yield, Specific gravity, and organoleptic test of aroma and colored. The result showed an average yield of 87.70-91.88%. The highest yield was found in the treatment of adding 400 ml Virgin Cocanut Oil and 15 minutes of heating time. The highest type of weight was found in the treatment of addition of 325 ml Virgin Cocanut Oil and 5 minutes heating time. Based on the organoleptic scent test, the everage penalist gives a like answer. Organoleptic colors of reudeuep herbal products is according to SNI number 06-23-2006.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals RNA-Seq Provides New Insights into the Molecular Events Involved in “Ball-Skin versus Bladder Effect” on Fruit Cracking in Litchi

2021 ◽  
Vol 22 (1) ◽  
pp. 454
Author(s):  
Jun Wang ◽  
Xiao Fang Wu ◽  
Yong Tang ◽  
Jian Guo Li ◽  
Ming Lei Zhao
Keyword(s):  
Transcription Factors ◽  
Plant Hormones ◽  
Fruit Development ◽  
Economic Value ◽  
Lipid Synthesis ◽  
Expression Level ◽  
Agricultural Product ◽  
Rna Seq ◽  
Fruit Cracking ◽  
Molecular Events

Fruit cracking is a disorder of fruit development in response to internal or external cues, which causes a loss in the economic value of fruit. Therefore, exploring the mechanism underlying fruit cracking is of great significance to increase the economic yield of fruit trees. However, the molecular mechanism underlying fruit cracking is still poorly understood. Litchi, as an important tropical and subtropical fruit crop, contributes significantly to the gross agricultural product in Southeast Asia. One important agricultural concern in the litchi industry is that some famous varieties with high economic value such as ‘Nuomici’ are susceptible to fruit cracking. Here, the cracking-susceptible cultivar ‘Nuomici’ and cracking-resistant cultivar ‘Huaizhi’ were selected, and the samples including pericarp and aril during fruit development and cracking were collected for RNA-Seq analysis. Based on weighted gene co-expression network analysis (WGCNA) and the “ball-skin versus bladder effect” theory (fruit cracking occurs upon the aril expanding pressure exceeds the pericarp strength), it was found that seven co-expression modules genes (1733 candidate genes) were closely associated with fruit cracking in ‘Nuomici’. Importantly, we propose that the low expression level of genes related to plant hormones (Auxin, Gibberellins, Ethylene), transcription factors, calcium transport and signaling, and lipid synthesis might decrease the mechanical strength of pericarp in ‘Nuomici’, while high expression level of genes associated with plant hormones (Auxin and abscisic acid), transcription factors, starch/sucrose metabolism, and sugar/water transport might increase the aril expanding pressure, thereby resulting in fruit cracking in ‘Nuomici’. In conclusion, our results provide comprehensive molecular events involved in the “ball-skin versus bladder effect” on fruit cracking in litchi.

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