scholarly journals Smart Tourist Behavior in Wine Cultural Event

Author(s):  
Min-Hong Wang ◽  
Jian-Lin Xiong ◽  
Tsai-Fa(TF) Yen

This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-of-mouth(WOM), novelty and tourism inertia differed significantly and the impacts of smart tools on the relationships between latent variables differed significantly. This study provided theoretical and practical significance for the development of smart wine tourism.

2021 ◽  
Vol 16 (4) ◽  
pp. 992-1007
Author(s):  
Bogdan Anastasiei ◽  
Nicoleta Dospinescu ◽  
Octavian Dospinescu

Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the major dilemmas consists in establishing which kind of word-of-mouth has more influence on customers’ perceptions. The purpose of this study is to assess the relationships between perceived argument quality (PAQ) and perceived source expertise (PSE), on the one hand, and electronic word-of-mouth adoption intention on the other hand, for an incentivized message compared to a non-incentivized message. We processed answers from two different random groups by using adapted PAQ and PSE inventories of questions. The constructs, latent variables and items were analyzed in IBM Amos software, and our findings confirm the hypotheses regarding the relationship between the attributes of the message (argument quality and source expertise) and message credibility. Additionally, we found a significant positive relationship between message credibility and electronic word-of-mouth adoption intention. Our research also explores the moderating role of the message type (incentivized vs. non-incentivized) in the relationships above, and we discovered that the message type significantly moderates the relationship between perceived argument quality and credibility, but the type of message does not moderate the relationship between message credibility and eWOM adoption intention.


2017 ◽  
Vol 47 (3) ◽  
pp. 628-649 ◽  
Author(s):  
Mark R. Joslyn ◽  
Steven M. Sylvester

In this article, we examine the individual predictors that are responsible for accurate beliefs about the link between vaccinations and autism. We then show how these beliefs affect policy preferences about vaccines. We derive two hypotheses from motivated reasoning theory and test these on national survey data from Gallup and CBS News. Republicans were less likely to report accurate beliefs than Democrats. In addition, educational attainment modified the impact of party identification. The gap between Republicans and Democrats in likelihood of reporting accurate beliefs was largest among the most educated portion of the public. Finally, we show that accurate beliefs about vaccines, independent of statistical controls, are important predictors of policy attitudes about unvaccinated children attending public school and parental choice about the decision to vaccinate. We discuss the theoretical and practical significance of these findings.


2020 ◽  
Vol 12 (16) ◽  
pp. 6592
Author(s):  
Chen-Kuo Pai ◽  
Yumeng Liu ◽  
Sangguk Kang ◽  
Anna Dai

The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.


2013 ◽  
Vol 860-863 ◽  
pp. 3000-3004
Author(s):  
Shi Tong Wang ◽  
Ai Guo Xie

Employability was the core of college graduates' successful employment influence factors. Based on the USEM model and selecting factors of college graduates' employability and adding latent variables of education resources, research established conceptual model of college graduates' employability. The results of 7 facts showed that the fit indicators of the model proposed by this research had high goodness-of-fit. Finally, the paper analyzed the practical significance of this model.


2021 ◽  
Vol 11 (1) ◽  
pp. 14
Author(s):  
Xintao Ma ◽  
Yuna Hu ◽  
Yongwei Liu

The factors affecting tourist behavior are complex and diverse, but research on its effect from a purely spatial perspective is still limited. The aim of this paper is to explore the dichotomous interaction between tourists and islands: the behavioral patterns of tourists in island destinations and the mechanisms by which island spaces constrain tourist behavior. This study uses fine-grained global positioning system (GPS) tracking data actively authorized and released by tourists. We empirically studied tourist behavior from a spatial constraint perspective and discovered the following: island space has a strong influence and constraining effect on tourist behavior; different spatial attributes have different constraining effects on tourist behavior; and people with different identities interact with different attributes of space to produce different spatial properties, resulting in a ‘harmony-contradiction’ model of spatial interaction. These findings are of great value in expanding the perspective of spatial constraints and exploring the interactions between people and land. They are also of great practical significance in promoting spatial planning synergy, facilitating the construction of high-quality island-based tourism destinations, and building a harmonious relationship between people and land.


Author(s):  
Tsai-Fa (TF) Yen

The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of word of mouth and the moderating role of novelty seeking was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.


Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.


Author(s):  
Anshul Garg

This paper sheds light on tourists emotional experiences on holiday, which are central to increase our understanding of tourist behavior. Tourists usually travel to cities with good impression. Choosing a travel destination is definitely a complicated decision-making process for tourists. For safety concerns, some tourists intentionally visit somewhere familiar and nearby, but avoid nations or areas with high crime rates or political instability. A wide range of perceptions governs the desirability and appeal of a destination to the potential traveler. The importance of investigating perceptions of travel risks has been recognized with in a number of different disciplines, such as psychology, sociology, criminology and marketing. It is often assumed that perceptions of safety and security may influence individuals destination choice. Consumers use information gathered from various sources like word of mouth, different forms of media, guidebooks, talking to friends and relatives, to form a perception of a particular destination. This is a quantitative study conducted in Malaysia. The respondents who participated in this research were the nationals of Malaysia, India, China, Indonesia, Australia, and France, etc. The study found that most holidaymakers perceive earthquake, tsunami, SARS, terrorist activities, swine flu as risk. The results of the study suggest that safety, peace and stability are major concerns for tourists while choosing their travel destination.


2020 ◽  
pp. 3-10
Author(s):  
Olha Lyubitseva ◽  
Natalyа Bielousova ◽  
Olha Skorostetska

Purpose. Consider the problems of a tourist destination on the example of a capital city with an emphasis on the structure, mechanism, basic elements and stages of high-quality tourist services, in the context of the formation of the destination "Kiev" as an element of a modern smart city. Methodology. Analytical, statistical, graphic, systemic and comparative geographical methods were used. Approbation. The main conceptual issues of the formation of tourist destinations and the problems of their accompanying components were studied by domestic scientists(M. Boyko, Y. Zabaldina, A. Mazaraki, S. Melnichenko, I. Smirnov, T. Tkachenko and others) and were tested in the previous works of the authors of this article. Scientific novelty. The communication relationship of tourism service providers with their consumers is dictated by the availability of modern technologies, approaches and methods of forming tourist destinations as components of the smart tourism model. Today, the available theoretical, methodological and practical studies of smart tourism and smart destinations are controversial, given the fact that the scientific literature has not yet formed clearly theoretical constructions that would make it possible to formulate the main components of relationships in a smart destination. In this article, the authors have proposed an algorithm for the formation and development of the capital's smart city, using the example of the Kiev destination. Practical significance. The article raises controversial issues related to the realities of modern life of people in the framework of innovative approaches to the activities of the tourism sector in Ukraine, with its problems, challenges and practical solutions. The publication materials can be used in the educational process in higher educational institutions that train specialists for the Ukrainian tourism industry, the practical activities of travel operators and agencies, in the process of work of departments and professional institutions, relate to the tourism system of providing services or the processes of studying the issues of the introduction of innovative technologies into the tourism sector of Ukraine.


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