scholarly journals Effect of Personality Traits on Banner Advertisement Recognition

Information ◽  
2021 ◽  
Vol 12 (11) ◽  
pp. 464
Author(s):  
Stefanos Balaskas ◽  
Maria Rigou
Keyword(s):  
Personality Traits ◽  
Online Advertising ◽  
Descriptive Statistics ◽  
Digital Marketing ◽  
Visual Behavior ◽  
Buying Behavior ◽  
Post Test ◽  
Assessment Metrics ◽  
Set Up ◽  
Banner Advertisement

This article investigates the effect of personality traits on the attitude of web users towards online advertising. Utilizing and analyzing personality traits along with possible correlations between these traits and their influence on consumers’ buying behavior is crucial not only in research studies; this also holds for commercial implementations, as it allows businesses to set up and run sophisticated and strategic campaign designs in the field of digital marketing. This article starts with a literature review on advertisement recall and personality traits, which is followed by the procedure and processes undertaken to conduct the experiment, construct the online store, and design and place the advertisements. Collected data from the personality questionnaire and the two experiment questionnaires (pre and post-test) are presented using descriptive statistics, and data collected from the eye-tracking are analyzed using visual behavior assessment metrics. The results show that personality traits and especially honesty–humility can prove to be a predictive force for some important aspects of banner advertisement recognizability.

scholarly journals Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing

2019 ◽  
Vol 8 (2S6) ◽  
pp. 648-653
Keyword(s):  
Quantitative Research ◽  
Online Shopping ◽  
Online Advertising ◽  
Online Marketing ◽  
Digital Marketing ◽  
Impulse Buying ◽  
Buying Behavior ◽  
The Future ◽  
Buying Behaviour ◽  
Online Buying

Online marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently. "Impulse buy" or "impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered through quantitative research by breaking down information gathered through an internet-based poll overview. This comprised of 90 consumers who were buying online. This examination additionally talks about the administrative issues, recommendations and suggestions for the future analysts. The understanding of buying behaviour of online customers as far as their impulsive conduct would be useful for the advertisers and academicians. The main aim of this paper is to take a gander at the components which striving for online shopping and to build up a comprehension of the variables affecting the online shopping by the consumers

scholarly journals Personality traits and choice of studying digital marketing

Marketing ◽  
2021 ◽  
Vol 52 (2) ◽  
pp. 75-82
Author(s):  
Ines Đokić ◽  
Nikola Milićević ◽  
Nenad Đokić
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Descriptive Statistics ◽  
Digital Marketing ◽  
Average Score ◽  
Master's Program ◽  
Study Program ◽  
School Year ◽  
Big Five Model ◽  
Study Programs

The Big Five model of personality traits has already been used in a number of studies in the context of comparing students from different study programs. In this research, the elements of the mentioned model (extraversion, agreeableness, conscientiousness, neuroticism, openness) were used as potential predictors of the intention to enroll in the study program Digital marketing. The primary research included 89 students of the Faculty of Economics in Subotica, in which from the next school year will be offered, among other, a new accredited master's study program Digital marketing. The research was conducted in June 2021. In addition to descriptive statistics, a questionnaire was tested and structural equation modelling was used. At the level of descriptive statistics, the results show that the following characteristics are the most pronounced among surveyed students, in order: conscientiousness, extraversion, agreeableness, openness (for all these characteristics, the average grade of items related to them is closest to number 4 - "I agree" at five-point Likert scale), while neuroticism is not pronounced (average score lower than 3). When it comes to the model, the traits of openness and conscientiousness have positive and significant, while the trait neuroticism negative and significant (at p<0.10) influence on the intention of enrolling in the master's program Digital marketing. According to the authors' knowledge, this is the first research that relates the mentioned personality model and the choice of digital marketing studies.

Individual Differences in Students' Preferences for Lecturers' Personalities

2005 ◽  
Vol 26 (4) ◽  
pp. 176-184 ◽  
Author(s):  
Adrian Furnham ◽  
Tomas Chamorro-Premuzic
Keyword(s):  
Individual Differences ◽  
Personality Traits ◽  
Big Five ◽  
Student Ratings ◽  
Descriptive Statistics ◽  
Personality Profile ◽  
Similarity Effect ◽  
Intelligence Scores ◽  
The Relationship

Abstract. This study examines the relationship between students' personality and intelligence scores with their preferences for the personality profile of their lecturers. Student ratings (N = 136) of 30 lecturer trait characteristics were coded into an internally reliable Big Five taxonomy ( Costa & McCrae, 1992 ). Descriptive statistics showed that, overall, students tended to prefer conscientious, open, and stable lecturers, though correlations revealed that these preferences were largely a function of students' own personality traits. Thus, open students preferred open lecturers, while agreeable students preferred agreeable lecturers. There was evidence of a similarity effect for both Agreeableness and Openness. In addition, less intelligent students were more likely to prefer agreeable lecturers than their more intelligent counterparts were. A series of regressions showed that individual differences are particularly good predictors of preferences for agreeable lecturers, and modest, albeit significant, predictors of preferences for open and neurotic lecturers. Educational and vocational implications are considered.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Teaching Wh-Question To Young Learners Through Picture For Sekami Of Paroki Roh Kudus Tomohon

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
J Tuilan
Keyword(s):  
Experimental Design ◽  
Descriptive Statistics ◽  
Objective Test ◽  
Young Learners ◽  
Post Test ◽  
The Subject ◽  
The Mean

This study intends to find out the effectiveness of using picture as teaching media in teaching WH-Question. The Subject consisted of 10 young aged students attending SEKAMI during the period November 2018 – February 2019. The data were collected through objective test pre-experimental design of one group pre-test post-test. The data were analyzed based on descriptive statistics, in which the mean of pre-test was compared to the mean of post-test. The finding shows that students improved their achievement after being treated with picture. The mean of post-test is higher than the mean of pre-test (X2 is higher than that of X1 = 82.5 > 61.5). This indicates that the use of picture as a teaching media was interesting and made the students easy to understand the situation that had been explained to them. Keywords: WH-Question, Young learners, teaching through picture.

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

scholarly journals Use of Analgesia in an Emergency Department

2013 ◽  
Vol 52 (189) ◽  
pp. 224-228 ◽  
Author(s):  
Rabin Bhandari ◽  
Gyanendra Malla ◽  
Indrajit Prasad Mahato ◽  
Pramendra Gupta
Keyword(s):  
Emergency Department ◽  
Median Time ◽  
Descriptive Statistics ◽  
Emergency Ward ◽  
Record Keeping ◽  
Case File ◽  
Common Presentation ◽  
Pain Descriptor ◽  
Set Up

Introduction: Pain is a common presentation to the emergency department but often overlooked with little research done on the topic in Nepal. We did an observational retrospective study on 301 patients in the emergency ward of BP Koirala Institute of Health Sciences with the objective of finding the practice of analgesia. The specific focus was on the time to analgesia, drugs for analgesia and method of pain assessment. Methods: Case file analysis of patients discharged home after presenting with pain was performed. Time to analgesia and other factors were analyzed with descriptive statistics. Results: Diclofenac injection intramuscular (80%) was the commonest analgesic used. Assessment methods and record keeping were poor. Pain in the abdomen was the commonest. The median time to analgesia from triage was 45 minutes (IQR 30 to 80) and the median time to analgesia from doctor evaluation was 40 minutes (IQR 20 to 70). Conclusions: Time to analgesia from triage and doctors assessment in our set up is comparable to others. The quality of documentation is poor. Problems with pain identification and assessment may lead to inadequate analgesia so reinforcing the use of pain descriptor at triage itself with pain score would be helpful in adopting a protocol based management of pain. Keywords: analgesia; emergency; Nepal.  

scholarly journals Experiencing Differentiated Instructions as the Effort of Promoting Reading Comprehension Level

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Taufik Taufik
Keyword(s):  
Reading Comprehension ◽  
Differentiated Instruction ◽  
Educational System ◽  
English Learners ◽  
Descriptive Statistics ◽  
Test Results ◽  
Positive Experience ◽  
Flexible Grouping ◽  
Research Participants ◽  
Post Test

The current study explored the usefulness of differentiated instruction in the promotion of English learners reading comprehension in higher educational system. One TOEFL preparation class of a language center at University of Muhammadiyah Jember was chosen as the research participants. The students were taught through the strategies of differentiated instruction, viz. flexible grouping, tiered instruction, and tiered assignments, in the areas of content, process, and product. The outcomes of descriptive statistics from comparing pre-test and post-test results indicated that the students were having a positive experience with differentiated instruction in relation to their reading comprehension level. Further, the results also revealed that students also performed better in literal and inferential reading comprehension after experiencing differentiated instruction in the classroom.Keywords: differentiated instruction, reading comprehension.

scholarly journals Haurtzaroko sexu abusuak: prebentzio programa baten eraginkortasuna frogatzen

2019 ◽  
pp. 94-114
Author(s):  
Ane Díez ◽  
Zuriñe Gaintza
Keyword(s):  
Sexual Abuse ◽  
The Other ◽  
Educational Project ◽  
Other Hand ◽  
Post Test ◽  
Set Up ◽  
The One ◽  
Protective Behaviours

This study assesses how knowledge about protective behaviours against sexual abuse changes among 6 to 7 year-olds 22 girls and boys, after implementing the programme “Grita muy fuerte" (Shout out loud). The program is developed over 5 weeks in sessions of 60 minutes per week. In order to determine the effect of it, an evaluation is carried out with pre-test and post-test measures included in the program itself. According to the results, on the one hand, all students improve their knowledge of protective behaviours against sexual abuse and, on the other hand, in terms of gender, girls have greater knowledge than boys. It is concluded that the programme is effective in increasing awareness of protective behaviours against sexual abuse and that it is therefore advisable to set up this type of experience as part of the schools' educational project.

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