scholarly journals Leveraging Blogger Influence in the Launch of Storytel

2021 ◽  
Author(s):  
Linn-Birgit Kampen Kristensen
Keyword(s):  
Communication Theory ◽  
Diffusion Theory ◽  
Research Question ◽  
Creative Industries ◽  
Marketing Theory ◽  
Marketing Manager ◽  
Brand Relationship ◽  
Product Service ◽  
Streaming Service ◽  
Norwegian Research Council

AbstractThis article looks at three theoretical fields: communication theory based on the Two-step flow hypothesis, marketing theory concerning electronic word-of-mouth and finally diffusion theory of innovations. The launch of the audiobook streaming service Storytel in Norway is used as a case to describe the ramifications of only using bloggers in the introduction of a new service. The first research question is what factors are considered upon entering a brand relationship between product/service and blogger? The second research question is how do bloggers interact with their readers when participating in the launch of a new product/service? The article is based on qualitative interview with the marketing manager, contracts between influencers and audiobook streaming service in Norway, content analysis of blog posts and Instagram posts, and answers from a population survey to answer the question. This is a part of the Digitization and Diversity research project, conducted by the Centre for Creative Industries at BI Norwegian Business School, and is funded by the Norwegian Research Council under grant number: 247602.

scholarly journals The Benefit of Failure: On the Development of Ostrava’s Culture

2019 ◽  
Vol 11 (9) ◽  
pp. 2592 ◽  
Author(s):  
Jan Suchacek
Keyword(s):  
Research Question ◽  
Creative Industries ◽  
Cultural Industries ◽  
Structured Interviews ◽  
The Czech Republic ◽  
Cultural Management ◽  
Traditional Industry ◽  
Cultural And Creative Industries ◽  
The Town

Peculiar cultures are symptomatic for areas of traditional industry. The purpose of this paper is to analyze and evaluate cultural and creative industries in Ostrava, the third largest town of the country that at the same time constitutes a typical representative of old industrial urban fabrics in the Czech Republic. Special attention will be devoted to the emerging cultural clusters that appear to be indispensable in terms of sustainable cultural management. Unique qualities of Ostrava’s culture culminated in 2009, when the town decided to stand for the prestigious title of the European Capital of Culture. Finally, Ostrava did not succeed, nonetheless the contest vivified the discourse on Ostrava’s culture and a distinctive potential for the creation of cultural clusters was revealed. Semi-structured interviews accomplished with relevant actors of the town’s culture facilitated contextual interpretation of the role of cultural and creative industries as well as mapping the potential cultural clusters in the town. The research question posed in this article is as follows: do development effects formed by the concentration of creative and cultural industries in Ostrava exist? It turned out that the paths towards cultural management sustainability can differ substantially from recipes, which are well-proven in leading developed territories. The results of our analysis confirmed some developmental effects evoked by the concentration of cultural industries and cultural clusters in Ostrava can be identified, but genuine qualitative transformation towards a more cultural and sustainable milieu in Ostrava undoubtedly requires more time.

The Media Gatekeeping Model Updated by R and I in ICTs

2011 ◽  
Vol 3 (4) ◽  
pp. 49-74 ◽  
Author(s):  
Vassiliki Cossiavelou ◽  
Philemon Bantimaroudis ◽  
Evangelia Kavakli ◽  
Laura Illia
Keyword(s):  
Wireless Communications ◽  
Olympic Games ◽  
Research Question ◽  
Digital Technologies ◽  
Creative Industries ◽  
Media Industry ◽  
Global Media ◽  
Research And Innovation ◽  
The Media ◽  
The Impact

This paper explores the influence of digital technologies on media networks, in particular how they affect the traditional gatekeeping model. Wireless communications are the hot point of all digital technologies, and their application to the transmission of the Olympic Games is a milestone for the global creative industries every two/four years. The authors argue that the research and innovation (R&I) industries’ involvement with the media industries needs to be reconsidered within the framework of an updated media gatekeeping model. To investigate this research question, results are reported from a case study examining the gatekeeping processes in the 2008 Olympic Games in Beijing, and the subsequent Olympics up to 2016. Results show the need for a new gatekeeping model that takes into consideration the impact of digital technologies, especially wireless communications. Additionally, new decision models regarding innovation investment in the global media industry are suggested by the impact of R&I on the media gatekeeping model itself.

Homogeneity, “glocalism” or somewhere in between?

2014 ◽  
Vol 48 (1/2) ◽  
pp. 288-313 ◽  
Author(s):  
Helene Cecilia de Burgh-Woodman
Keyword(s):  
Literary Criticism ◽  
Research Question ◽  
Literary Work ◽  
The Self ◽  
The Other ◽  
Marketing Theory ◽  
Content Type ◽  
Pierre Loti ◽  
The Individual ◽  
The Impact

Purpose – This paper aims to expand current theories of globalisation to a consideration of its impact on the individual. Much work has been done on the impact of globalisation on social, political and economic structures. In this paper, globalisation, for the individual, reflects a re-conceptualisation of the Self/Other encounter. In order to explore this Self/Other dimension, the paper analyses the literary work of nineteenth-century writer Pierre Loti since his work begins to problematise this important motif. His work also provides insight into the effect on the individual when encountering the Other in a globalised context. Design/methodology/approach – Drawing from literary criticism, the paper adopts an interpretive approach. Using the fiction and non-fiction work of Pierre Loti, an integrated psychoanalytical, postcolonial analysis is conducted to draw out possible insights into how Loti conceptualises the Other and is thus transformed himself. Findings – The paper finds that the Self/Other encounter shifts in the era of globalisation. The blurring of the Self/Other is part of the impact of globalisation on the individual. Further, the paper argues that Loti was the first to problematise Self/Other at a point in history where the distinction seemed clear. Loti's work is instructive for tracing the dissolution of the Self/Other encounter since the themes and issues raised in his early work foreshadow our contemporary experience of globalisation. Research limitations/implications – This paper takes a specific view of globalisation through an interpretive lens. It also uses one specific body of work to answer the research question of what impact globalisation has on the individual. A broader sampling and application of theoretical strains out of the literary criticism canon would expand the parameters of this study. Originality/value – This paper makes an original contribution to current theorisations of globalisation in that it re-conceptualises classical understandings of the Self/Other divide. The finding that the Self/Other divide is altered in the current era of globalisation has impact for cultural and marketing theory since it re-focuses attention on the shifting nature of identity and how we encounter the Other in our daily existence.

scholarly journals Dynamic Models of the Creative Industries’ Entities in the Globalized Environment

2021 ◽  
Vol 92 ◽  
pp. 08021
Author(s):  
Mária Trúchliková ◽  
Mária Kmety Barteková
Keyword(s):  
Economic Growth ◽  
Dynamic Models ◽  
Research Question ◽  
Economic Value ◽  
Value Added ◽  
Creative Industries ◽  
Point Of View ◽  
Policy Framework ◽  
Set Up ◽  
Innovation Approach

Research background: The creative industries, from this point of view, have dynamic and not just static economic value. They supply the economic growth and development over and above their addition to culture and society. Purpose of the article: The aim of this paper is to analyse the two models that present the two potential answers to the research question: namely expansion and modernization. This paper will summarize these two models and assemble a sample of remaining evidence to set up the process of separating among them. Methods: However, this paper does not seek a complete study. For that, a much more precise approach to modelling, data and statistical analysis would be required. We provide here only a concept of the classes of models suggested and an explanation of how different sorts of data might be applied to them. The model of economic growth actively involves the creative industries in the growth of the whole economy. The second model – model of innovation as suggested for the effect of science, education and technology in the national systems of innovation approach. The creative industries, in the second model, come from and integrate change in the knowledge base of the economy. Findings & Value added: We proposed the two possible primary relations between the creative industries’ entities and the rest of the economy. We define the relation of each model to various theoretical foundations and the relevant policy framework in each situation.

Netflix in Turkey: Localization and audience expectations from video on demand

2021 ◽  
pp. 135485652110603
Author(s):  
Asli Ildir ◽  
Ipek A Celik Rappas
Keyword(s):  
Research Question ◽  
Video On Demand ◽  
Informal Networks ◽  
Cultural Experience ◽  
Local Content ◽  
On Demand ◽  
Internet Regulation ◽  
Time Space ◽  
Streaming Service ◽  
Global And Local

Drawing on in-depth interviews with users of Netflix and the local streaming service BluTV as well as analysis of press releases, and original TV series produced by these platforms, this study explores the emergence and impact of Video on Demand (VOD) in Turkey. It examines how VOD is adopted, negotiated, reformulated, and received in a non-Western context where global and local VOD platforms compete, substitute and emulate each other. We ask the following research question: What are Turkish audiences’ social, psychological and technological needs and expectations from global and local VOD platforms? In order to respond to this question, we explore Turkish audiences’ insight into what VOD means to them and offers them as content, in comparison with platforms’ marketing discourse. The article argues that a) the local content that platforms offer is a central juncture through which audiences articulate their larger expectations from VODs, and b) Netflix’s localization attempts do not always correspond with the audience demand, it is heavily critiqued and at times rejected by the local audience. The findings of this research indicate that the expectations, needs, and gratifications of Netflix and VOD audiences depend on three factors: Their interpretation of VODs’ local content in relation to their cultural experience with broadcast TV, their technological needs such as instant access to global content and time/space shifting opportunities, and lastly the political context and policies such as the internet regulation and censorship. The significance of this is study is in showing, as distinct from the abundant literature on localization of Netflix, the complexity of local taste. Audiences’ evaluation of a VOD is shaped simultaneously by multiple factors including their experiences with network TV, other VODs, media regulations as well as informal networks/piracy.

The Development of a Secure Hospital Messaging and Communication Platform

2019 ◽  
pp. 277-301
Author(s):  
Hoda Moghimi ◽  
Nilmini Wickramasinghe
Keyword(s):  
Communication Systems ◽  
Communication Theory ◽  
Research Question ◽  
Good Reason ◽  
Health Technology ◽  
Information Communication ◽  
Body Of Knowledge ◽  
Hospital Communication ◽  
Study Participants ◽  
Hospital Communication Systems

Pagers and phone conversations have been the stalwarts of hospital communication. With good reason - they are simple, reliable and relatively inexpensive. However, with the increasing complexity of patient care, the need for greater speed and the general inexorable progress of health technology, hospital communication systems appear to be increasingly inefficient, non-secure, and inadequate. Thus, this study is proposed to answer the key research question: How can ICT (information communication technology) solutions ameliorate the current challenges regarding communication inefficiencies within healthcare? To answer this question, the study will design and develop a bespoke ICT solution for a specific context using three strong theories; communication theory, activity theory and agency theory to make a robust body of knowledge for the proposed solution. Further, it will serve to establish proof of concept, usability and feasibility of the proffered solution. The study participants will be selected from medical and nursing staff.

scholarly journals Trust and loyalty in online brand communities

2020 ◽  
Vol 24 (2) ◽  
pp. 177-191
Author(s):  
Rafael Anaya-Sánchez ◽  
Rocío Aguilar-Illescas ◽  
Sebastián Molinillo ◽  
Francisco J. Martínez-López
Keyword(s):  
Structural Equation ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Content Type ◽  
Brand Relationship ◽  
Online Brand Communities ◽  
Online Brand Community ◽  
Using Data

Purpose The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members. Design/methodology/approach The research model was assessed using data from a sample of 628 OBC users using partial least squares structural equation modelling (PLS-SEM). Findings The results show that brand trust positively affects repurchase intention and positive eWOM intention, both directly and indirectly through OBC trust. The total effect of brand trust on the results is greater than that of OBC trust. Originality/value This research contributes to marketing theory and practice by analysing the combined effect of OBC trust and brand trust on the consumer–brand relationship in the context of OBCs.

scholarly journals Fomsumerism: A Theoretical Framework

2018 ◽  
Vol 10 (2) ◽  
pp. 109 ◽  
Author(s):  
Metin Argan ◽  
Mehpare Tokay-Argan
Keyword(s):  
Social Media ◽  
Theoretical Work ◽  
Theoretical Framework ◽  
Point Of View ◽  
Marketing Theory ◽  
New Paradigm ◽  
Conceptual Approach ◽  
Consumption Behavior ◽  
Product Service ◽  
The Relationship

A new mode of social media-based phenomenon regarding relationship between fomo and consumption, namely fomsumerism, points out a new paradigm or point of view in terms of marketing. This article is a pioneering theoretical work as an approach from the perspective of combination of fomo and consumption. The aim of this article was to conceptualize the fomsumerism in terms of consumer behavior and to discuss this phenomenon, concept or theory. This study provides needed clarity for scholars approaching this topic. Consumption regarding fomo, fomsumerism, is depend on a sense of social media sharing and it is important to individual and social identity through shared product, service and experiences. In conclusion, this theoretical framework suggests it may be important to reveal the notion that fomsumerism in general represents the hidden patterns of consumption behavior of social media in today's world. This paper contributes to marketing theory by developing a conceptual approach that explains and offers implications pertaining to the relationship between fomo and consumption in the age of social media.

scholarly journals SERVICE-ORIENTED BUSINESS MODELS IN MANUFACTURING IN THE DIGITAL ERA: TOWARD A NEW TAXONOMY

2020 ◽  
pp. 2040002
Author(s):  
TOR HELGE AAS ◽  
KARL JOACHIM BREUNIG ◽  
MAGNUS MIKAEL HELLSTRÖM ◽  
KATJA MARIA HYDLE
Keyword(s):  
Business Models ◽  
Service System ◽  
Research Question ◽  
Product Service System ◽  
Performance Orientation ◽  
Digital Era ◽  
Product Service ◽  
Service Oriented ◽  
Embedded Case Study

A stream of servitisation research has focused on the construction of taxonomies and typologies of product–service system business models (BMs). However, their relevance in the context of increased utilisation of digital technologies may be questioned. Thus, the purpose of this paper is to empirically revisit the existing product–service system BM taxonomies to explore the following research question: How can the BMs of servitised manufacturing firms be categorised in the digital era? The question is addressed through an embedded case study of five servitised firms. We found that the firms’ BMs varied with regard to the degree of the suppliers’ ownership of delivered products, degree of smartness of the services provided and degree of performance orientation of contracts. Based on these findings, we derived a new product–service system BM taxonomy with eight categories, presented in a 2 × 2 × 2 matrix, that significantly extends earlier taxonomies.

scholarly journals Strategi Diferensiasi Pada Pt Matahari Department Store Tbk

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Shieni Shieni
Keyword(s):  
Competitive Advantage ◽  
Decision Process ◽  
Research Question ◽  
Department Store ◽  
Theoretical Framework ◽  
Qualitative Approach ◽  
Consumer Decision ◽  
Service Personnel ◽  
Consumer Decision Process ◽  
Product Service

The aim of this research is to explain the differentiation strategies of PT Matahari Department Store Tbk to attract customers. This will be done through a discussion and analysis of all five of the differentiation strategies which are; product, service, personnel, channel and image. The theoretical framework gives an overview of the differentiation strategies; it also provides the reader with a description of consumer decision process, competitive advantage, strategic customer and key competitors. The methodology chapter provides a description of the method choices for this research; this study is done by a qualitative approach. The analysis chapter provides the differentiations strategies that are mentioned in the theoretical framework. The conclusion will conclude the analysis of the theoretical parts of this thesis and answer the research question. The needed future improvements will be discussed closely in the suggestion.

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