scholarly journals Understanding the Influence of TV Advertisements on Children’s Purchase Behaviour

2020 ◽  
Vol 9 (3) ◽  
pp. 1366-1369
Keyword(s):  
Random Sampling ◽  
Weighted Average ◽  
Sampling Technique ◽  
Research Paper ◽  
Descriptive Statistics ◽  
Ranking Method ◽  
Purchase Decisions ◽  
Thought Process ◽  
The Family ◽  
Marketing Teams

In this research paper the authors have studied the perception of children towards advertisement and its influence on purchase decisions. The authors visited different schools in Visakhapatnam and checked the responses of children on time spend on TV in weekdays and weekends. Random sampling technique was used to select children from different schools. A total of 400 questionnaires were circulated, and 383 questionnaires were validated. The data collected was analysed through descriptive statistics, Weighted Average Ranking Method and ANOVA to test the hypotheses. The tests support the hypotheses that the perception towards advertisement among children plays a key role in influencing the family purchase decisions. The findings in the research will enable marketing teams in understanding how the thought process takes place in the minds of these young consumers. This will help marketers create content for their advertisements.

scholarly journals Economics of Yam (Dioscoreaceae Dioscorea) Marketing: New Insights from Bosso Local Government Area of Niger State, Nigeria.

2017 ◽  
Author(s):  
Festus Victor Bekun
Keyword(s):  
Local Government ◽  
Random Sampling ◽  
Sampling Technique ◽  
Local Government Area ◽  
Descriptive Statistics ◽  
Statistical Tools ◽  
Agricultural Marketing ◽  
Efficient System ◽  
The Family ◽  
Marketing Operation

This current study examines the economics of yam marketing in Bosso local government area of Niger State Nigeria, to this end, statistical tools such as descriptive statistics, marketing margin model, and regression analysis procedures was utilized as estimation techniques. The study relies on random sampling technique of selected 80 yam marketers. The motivation for this study, rest on the dominance of yam marketing operation in the study area as well as the need to chart a better and more efficient system of agricultural marketing for yam marketers in the sampled area. The empirical result reveals that an overwhelming majority (95.1%) of the marketers were 21-50 years of age with 6 years and above of marketing experience dominating (90%). However, most of the yam marketers started the business with capital base of N1,000- N20,000, it was also discovered was that majority (58.8%) of the marketers were female and within their active age with mean age of 35 years which goes to show that female can contribute to the responsibility of the family. The study also seeks to explore marketer’s preference for source of funding either from the formal institutions such as (Banks and Co-operatives) or the informal institutions (from friends or relatives) which is key in the effective and efficient in yam marketing. Finally, the study is set out to find out potential constraints to the attainment of the full gains of yam marketing in the study area and offer workable and visible remedy.

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

scholarly journals Predictors of the Effectiveness of Management Accounting Function in Nigerian Firms

2017 ◽  
Vol 64 (4) ◽  
pp. 487-512 ◽  
Author(s):  
Babajide Oyewo
Keyword(s):  
Factor Analysis ◽  
Random Sampling ◽  
Management Accounting ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Stratified Random Sampling ◽  
Effective Management ◽  
Statistical Tools ◽  
Finance Officers

Abstract This study evaluated the influence of six contingent variables – firm size, age, sector, existence of management accounting department, affiliation to foreign entity and public-quotation status – on the effectiveness of management accounting function in Nigerian firms. Stratified random sampling technique was deployed to obtain the views of 131 Finance Officers with oversight role across major sectors of the Nigerian economy. Statistical tools used in analysis were descriptive statistics, factor-analysis, Kruskal Wallis Test and binary logistic regression. Whilst detecting that contextual variables such as size, age, sector, existence of management accounting department and public-quotation status significantly affect the effectiveness of the management accounting function, affiliation to foreign entity was found not to exert significant influence. The strongest predictor of the likelihood of operating a very effective management accounting function was the existence of management accounting department. Organisations are encouraged to have separate management accounting department because of additional benefits imbued by specialist management accounting skills.

scholarly journals Pengembangan Buku Cerita Bergambar Berbasis Augmented Reality untuk Mengakomodasi Generasi Z

2020 ◽  
Vol 5 (6) ◽  
pp. 780
Author(s):  
Azmil Hasan Lubis ◽  
Muhammad Darwis Dasopang
Keyword(s):  
Augmented Reality ◽  
Research And Development ◽  
Random Sampling ◽  
Mathematics Learning ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Analysis Technique ◽  
Picture Story ◽  
The Media ◽  
Development Approach

<p><strong>Abstract:</strong> This study aims to develop a picture story book based on Augmented Reality (AR) application. The sample in this study were experts who assessed the validity and practicality of the media. This study use a Research and Development approach with the Borg &amp; Gall model. This study used to purposive random sampling technique. The data in this study were collected with questionnaire techniques. The data analysis technique used to descriptive statistics. The results showed that the learning media in the form of Augmented Reality-based picture story books were declared valid and practical to used in mathematics learning. So, this learning media can be used to accommodate Z generation students in mathematics learning.</p><strong>Abstrak:</strong><em> </em>Penelitian ini bertujuan untuk mengembangkan buku cerita bergambar dengan bantuan aplikasi <em>Augmented Reality</em>. Sampel pada penelitian ini yaitu ahli penilai kelayakan dan kepraktisan media. Penelitian ini menggunakan pendekatan Research and Development dengan model Borg &amp; Gall. Penelitian ini menggunakan teknik sampling purpossive random sampling. Data pada penelitian ini dikumpulkan dengan teknik angket. Teknik analisis data yang digunakan adalah statistik deskriptif. Hasil penelitian menunjukkan bahwa media pembelajaran berupa buku cerita bergambar berbasis <em>Augmented Reality</em> dinyatakan layak dan praktis untuk digunakan pada pembelajaran matematika. Dengan demikian, media pembelajaran ini dapat digunakan untuk mengakomodasi siswa generasi Z pada pembelajaran matematika.

scholarly journals AKUNTABILITAS TERHADAP PEMBAYARAN PAJAK BUMI DAN BANGUNAN DI DESA DAMAI KECAMATAN WATANG SIDENRENG KABUPATEN SIDENRENG RAPPANG

2020 ◽  
Vol 8 (3) ◽  
pp. 173-177
Author(s):  
Rina Rukmanti ◽  
Adam Latif ◽  
Akhyaruddin Hakim
Keyword(s):  
Random Sampling ◽  
Public Awareness ◽  
Sampling Technique ◽  
Total Sample ◽  
Descriptive Statistics ◽  
Community Awareness ◽  
Analysis Technique ◽  
Tax Payments ◽  
Quantitative Descriptive ◽  
Descriptive Method

The level of accountability forand building tax payments in Damai Village, Watang Sidenreng District, Sidenreng Rappang District, and to find out the factors that influence the level of community awareness in paying land taxes and Buildings in Damai Village, Watang Sidenreng District, Sidenreng Rappang Regency. The population in this study was 1,486 where the sampling used was Probability Sampling with a random sampling technique using aformula of Yount  5% with a total sample of 74. This study used a Quantitative Descriptive Method. Data collection techniques used through observation, questionnaires (questionnaire), documentation and interviews. The data analysis technique used is Descriptive Statistics, data quality test, classic assumption test using SPSS 21 and Likert Scale. The results showed that accountability for land and building tax payments in the peaceful village of Watang Sidenreng sub-district was categorized as "Influential/ significant", from the ANOVA test it was able to calculate 13,325 overall, influential/ significant and the probability was far from 0.05. Furthermore partially t arithmetic (3,650)> t table (1993) means that the level of accountability influences / significantly on Land and Building Tax Payments in Damai Village, factors that influence the level of public awareness in paying Land and Building Taxes in Damai Village Watang Sidenreng District Sidenreng Regency Rappang 60.6% included in the category of "good". 

scholarly journals Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sofi Kurnia Sari ◽  
Anggia Novanda Isrofani ◽  
Citra Pratiwi ◽  
Reminta Lumban Batu
Keyword(s):  
Product Design ◽  
Random Sampling ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Normality Test

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.

scholarly journals Pola konsumsi makanan di luar rumah sebagai faktor risiko terjadinya obesitas pada remaja SMP di Kota Palembang

2006 ◽  
Vol 3 (2) ◽  
pp. 47
Author(s):  
Podojoyo Podojoyo ◽  
Hamam Hadi ◽  
Emy Huriyati
Keyword(s):  
High School ◽  
Junior High School ◽  
Random Sampling ◽  
Junior High ◽  
Sampling Technique ◽  
Case Control ◽  
Total Consumption ◽  
The Family ◽  
Prevalence Of Obesity ◽  
Eating Out

Background: Teenagers nutriture are complicated because teenagers often ignore meal time, have snacks and do not eat regularly so that eating out such as having fast foods becomes a favorite choice. Prevalence of obesity among teenagers in Yogyakarta is 7.8%, Tangerang 5.01% and Surabaya 6.5%. Changes of eating pattern in the family and habit of eating out at restaurants or food courts are presumed as factors that increase prevalence of obesity at Palembang Municipality.Objectives: To explore  prevalence of obesity and identify relationship of eating out pattern among obese and non obese junior high school teenagers at Palembang Municipality.Method: First, a survey was done to 1,300 junior high school teenagers at Palembang Municipality to find out prevalence of obesity using cross sectional design with cluster random sampling technique. Next, to find out relationship between eating out consumption pattern and obesity, case control study with simple random sampling technique was used. Total number of samples in case control design was as many as 174 people, matched with age, sex, and grade. The study was conducted in July–December 2005. Data were analyzed using univariable, bivariable, and multivariable techniques.Results: Prevalence of obesity among junior high school teenagers at Palembang Municipality was 6.62%. There was no significant relationship (p>0.05) between eating out fre- quency, consumption of energy, protein, fat and carbohydrate, and occurence of obesity. There was significant relationship  (p<0.05) between total consumption of energy, fat, carbohydrate, frequency of eating in, obese status of parents, social economic status of the family, education of fathers and mothers, and occurence of obesity. Conclusions: Factors related to occurence of obesity were frequency of eating in, total consumption of energy, obese status of parents and education of fathers. The factor most dominantly related to obesity was frequency of eating in.

scholarly journals KAJIAN TAMPILAN FISIK, CITRA MEREK DAN PEMASAR DARI MULUT KE MULUT TERHADAP KEPUTUSAN PEMBELIAN PADA SALON NOONA BEAUTY KOREA KOTA BARABAI KABUPATEN HULU SUNGAI TENGAH

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Cici Asmawati ◽  
Riky Welli Saputra
Keyword(s):  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Physical Appearance ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Beauty Salon ◽  
Joint Influence

The purpose of this study was to analyze the physical appearance, brand image and marketer's word of mouth either partially or simultaneously influence the purchasing decision at Noona Beauty Korea salon in Barabai, Hulu Sungai Tengah Regency.The population in this study were all customers or consumers of the Noona Beuty Korea salon in Barabai, Hulu Sungai Tengah Regency. The number of samples is 100 respondents. The sampling technique in this study used a random sampling technique, or random sampling. The data in this research were obtained directly from interviews by distributing questionnaires. The analytical tool used is the research instrument test, classical assumption test, multiple linear regression, t test, F test and R2 testThe results showed that there was an effect of Physical Appearance on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is an influence of Brand Image on Purchase Decision at Salon Noona Beauty Korea Barabai, Hulu Sungai Tengah Regency. There is the influence of marketers by word of mouth on purchasing decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency. There is a joint influence between the variables of Physical Appearance, Brand Image, and Word of mouth Marketers on Purchase Decisions at Noona Beauty Salon Korea Barabai, Hulu Sungai Tengah Regency.

scholarly journals AWARENESSABOUT CLEAN INDIA PROGRAMME AMONG PROSPECTIVE TEACHERS IN TIRUNELVELI DISTRICT

2017 ◽  
Vol 5 (3(SE)) ◽  
pp. 1-6
Author(s):  
M. Raja ◽  
S. Anitha
Keyword(s):  
Prospective Teachers ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Family Type ◽  
Survey Method ◽  
Parental Income ◽  
Significant Difference ◽  
The Family ◽  
College Type

In this study the investigator made an attempt to find out the awareness about Clean India Programme of prospective teachers in Tirunelveli District with respect to their gender, locality, type of family, type of college, religion, age, parental income.  Survey method was adopted for the study. Using simple random sampling technique the investigators selected a sample of 60 prospective teachers as sample foe analysis. The findings revealed that the prospective teachers did not differ in their awareness about clean India programme with respect to the gender, location of the college, type of the family, type of the college, religion, age and parental income. Thus we conclude that the prospective teachers in Tirunelveli district have no significant difference in their awareness about Clean India programme.  The level of awareness about Clean India Programme was at moderate level.

scholarly journals PENGARUH LINGKUNGAN KELUARGA DAN FASILITAS BELAJAR TERHADAP HASIL BELAJAR MELALUI MOTIVASI BELAJAR

2021 ◽  
Vol 2 (2) ◽  
pp. 212-224
Author(s):  
Dewi Sartika Rahayu ◽  
Novi Trisnawati
Keyword(s):  
Learning Outcomes ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Learning Motivation ◽  
Quantitative Approach ◽  
The Family

The purpose of this study was to determine the effect of the family environment and learning facilities at school on learning outcomes through learning motivation as an intervening variable at SMKN 10 Surabaya This type of causal associative research with a quantitative approach. Sampling using random sampling technique. Collecting data through observation techniques, interviews, questionnaires and documentation. The results of the study are: 1) there is no significant effect of the family environment on learning outcomes; 2) there is no significant effect of learning facilities on learning outcomes; 3) there is a significant effect of learning motivation on learning outcomes; 4) there is a significant influence of the family environment on learning motivation 5) there is no significant effect of learning facilities on learning motivation; 6) there is a significant influence of the family environment through learning motivation on learning outcomes; 7) there is no significant effect of learning facilities through learning motivation on learning outcomes.

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