STRATEGIC PARTNERSHIP IN FORMING A COMPETITION STRATEGY FOR SMALL BUSINESS ENTERPRISES

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 232-237
Author(s):  
IRYNA SOKYRNIYK ◽  
Keyword(s):  
Small Businesses ◽  
Business Processes ◽  
Business Environment ◽  
Strategic Partnership ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Competition Strategy ◽  
Strategic Partnerships ◽  
Regional Market ◽  
The Creation

The aim of the article is to determine the main changes in the content of the components of the competition strategy of small restaurants in a pandemic crisis and in the post-pandemic period. In a pandemic crisis, the level of uncertainty in the business conditions of small businesses is increasing. Businesses should actively respond to new realities of development. The implementation of business processes of small enterprises in a pandemic requires the adaptation of strategic mechanisms for doing business to the business environment. The experience of work, application of variants of strategy of competition of the small enterprises which are carrying out activity in providing with food and drinks in the regional market is analyzed. It is determined that the approaches to the formation of competition strategy should take into account the opportunities provided by strategic partnership as a flexible form of cooperation. The essence of strategic partnerships as a component of competition strategy of small enterprises is considered. It is noted that the basis of the partnership strategy in the implementation of the competition strategy is complementarity and synergy. It is proved that strategic partnership can lead to the creation of new competitive advantages. The necessity of introduction of strategic partnership in a strategic set of a small enterprise is argued. It is emphasized that the strategic partnership as part of the competition strategy contributes to the creation of social capital of small businesses, which is important for activities in the provision of food and beverages. It is noted that in the framework of the partnership strategy the interests of the partners and the possibility of making quick changes in their relations should be provided. The components of the partnership strategy of small restaurant enterprises have been formed. The expedient variants of realization of strategy of partnership by the enterprises of restaurant economy are defined. The obtained research results can be used for further development of the theory of strategic management of small restaurant enterprises and applied in their practical activity.

scholarly journals THE EVALUATION OF THE EXPEDIENCY’S DEVELOPMENT AND SUPPORT OF SMALL INNOVATIVE ENTREPRENEURSHIP IN RUSSIA

2018 ◽  
Vol 6 ◽  
pp. 309-313 ◽  
Author(s):  
Anzhela Litvinova ◽  
Denis Paleev
Keyword(s):  
Small Business ◽  
Russian Federation ◽  
Small Businesses ◽  
Business Processes ◽  
New Technologies ◽  
Business Environment ◽  
Government Support ◽  
The Russian Federation ◽  
The Government ◽  
Business Entities

This article analyzes the situation of innovative approaches to building business processes and interaction between universities, the government,  and representatives of the business environment. A methodology is proposed by the authors for calculating the feasibility of government support for small innovative enterprises (SIEs) as independent small business entities organized at higher educational institutions of the Russian Federation, the activities of which are aimed at research, development, implementation, and commercialization.The importance and role of small innovative entrepreneurship in the economy of the country and large cities is becoming the main world trend. Russia is trying to match its innovation strategy in small business, but the success is, unfortunately, still negligible. On the part of the government, millions of rubles are allocated to support small innovative entrepreneurship, as well as the construction of technology parks, the creation of business incubators, technological laboratories, and platforms being organized at universities in order to ensure the implementation of innovative projects. In accordance with the Federal Law of the Russian Federation No. 217-FL of August 2, 2009, universities were able to register small innovative enterprises on their territory as independent small businesses in the sphere of innovative development, whose activities are focused mainly on the commercialization of intellectual property objects and their active promotion in the market.Nevertheless, the implementation of new technologies and know-how is associated with greater risks of SIEs and needs a methodical approach to assess the appropriateness of providing government support to such enterprises. We are going to consider and calculate the indicator of the feasibility of government support for a small innovative enterprise in the amount of 50 million rubles for a period of five years for its development and will prove the increase in the efficiency of the enterprise and the possibilities for its development through the government support mechanisms for innovations.

scholarly journals CRITERIA FOR SELECTION OF ELEMENTS OF THE SIMPLIFIED ACCOUNTING AND REPORTING SYSTEM BY SMALL ENTERPRISES

2018 ◽  
pp. 286-293
Author(s):  
Nadiya Khocha
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Reporting System ◽  
Synthesis Method ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Tax Legislation ◽  
Tax Regimes ◽  
Analysis And Synthesis ◽  
Taxation System

Introduction. The development of a simplified accounting and reporting system has a significant impact on tax legislation, which involves the use of simplified tax regimes for small businesses. The entry into force in 2011 of the Tax Code of Ukraine affected the composition of the elements of the simplified accounting and reporting system, which led to the emergence of new and the possibility of refusing to use the traditional elements of this system. Purpose. The article aims to formulate criteria and elaborate algorithm for selecting elements of a simplified accounting and reporting system by small enterprises. Method (methodology). In the process of research, method of system approach, method of analysis and synthesis, method of generalization and comparison have been used. Results. It has been established that within the simplified accounting and reporting system its subsystem appeared. This subsystem is created for simplified accounting of incomes and expenses. The main elements of such a system are the Simplified Financial Statement of the Small Business Entity and the accounting registers that are identified by the "Methodological Recommendations for the Application of Small Business Registers" No. 720. They are created without the use of the Account Schedule and double entry. The expediency of using the concept of "simplified accounting and reporting system for non-payment of VAT" has been substantiated. The defining criterion for conduction of simplified accounting of incomes and expenses is the lack of registration of a small enterprise by a VAT payer. The algorithm of the choice of the small business entity for the elements of the simplified accounting and reporting system depending on the taxation system has been developed. The possibility of generating this system of information for calculation of tax, statistical and other forms of reporting has been considered in the research.

scholarly journals SOCIAL MEDIA AND DEVELOPMENT OF SMALL ENTERPRISES IN THE REPUBLIC OF MACEDONIA

2019 ◽  
Vol 30 (1) ◽  
pp. 203-208
Author(s):  
Mariјa Magdicheva-Shopova ◽  
Snezana Ristevska – Jovanovska ◽  
Snezana Bardarova
Keyword(s):  
Social Media ◽  
Small Businesses ◽  
Business Environment ◽  
Point Of View ◽  
Customer Relationships ◽  
Small Enterprises ◽  
Republic Of Macedonia ◽  
Marketing Tool ◽  
The Republic ◽  
Use Of Social Media

The pronounced globalization changes and the high degree of digitization are everyday in the modern work that cause changes in the operation of enterprises, regardless of the size and type of activity it performs. In this regard, the Internet as an informative medium is a part of everyday life, and the adoption of a certain decision for the future business activity is related to the consideration of various social media Social media is a powerful communication medium, but also a tool for sharing information about the business. Through social media, businesses have the opportunity to follow the latest trends, opportunities and analysis and actively participate in the business environment where customers are present and interconnected. Social networking is part of the day-to-day operation of enterprises. Small businesses are increasingly using social media as a marketing tool to improve customer relationships. From the content point of view, the paper will explain the characteristics of social media, the differences between traditional and social media as marketing tools and the factors that contribute to the increased use of social media in everyday work. The subject of this paper's research is focused on perceiving the importance and influence of social media on the development of small enterprises in the Republic of Macedonia. For this purpose, practical research has been conducted. The conducted analysis of the environment and the results of the conducted research confirm the established hypotheses that social media represent a real need for all enterprises and entrepreneurs need education to gain knowledge about the opportunities offered by social media. On the basis of the obtained results from the conducted research will be given suggestions and directions in order to efficiently exploit the possibilities of social media and improve the performance of enterprises in order to adjust the contemporary processes.

scholarly journals Mechanisms of Innovation Development at Small Enterprises (illustrated by Volgograd Region) (illustrated by Volgograd Region)

2021 ◽  
pp. 71-77
Author(s):  
O. E. Savitskaya
Keyword(s):  
Innovation System ◽  
Third Sector ◽  
Innovation Process ◽  
Economic Life ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Innovation Development ◽  
Regional Market ◽  
Volgograd Region ◽  
Current Economic Situation

Small business quickly responds to changing market situation, which brings to economy a certain share of flexibility that fosters solution of employment problem and provides satisfaction of individual needs through mobilizing personnel and economic resources. Small enterprises present sound competition on regional market and promote scientific and technological progress in general. The partner model of interaction or the system of exchanges among the state, business and ‘third sector' that function apart in social and economic life of integrated society are feasible owing to mechanisms of innovation development. Private knowledge of the innovation enterprise, which is special for each small enterprise taking the leading positions forms elements of the program of innovation development of small enterprise. Specific competence of the small enterprise can provide a competitive advantage for it. The spots of innovation growth at small enterprises that possess sound scientific and technological foundation can generate a certain volume of innovation ideas. The innovation system as an element of production and economic tactics of small enterprise functioning is directly connected with innovation process. The article shows that innovation becomes a basis of long-term economic growth, prospects for their introduction are also pointed out. On the basis of preliminary analysis with due regard to the current economic situation in the country and region the author's variant of systematization of the mechanism of innovation development at small entrepreneurship was put forward.

scholarly journals Use of ICT and Develepoment of Tourism Sector in Albania

2017 ◽  
Vol 13 (25) ◽  
pp. 138
Author(s):  
Luan Bekteshi ◽  
Jonida Bekteshi
Keyword(s):  
Business Processes ◽  
Business Environment ◽  
Quality Of Services ◽  
Tourism Sector ◽  
Level Of Use ◽  
New Business ◽  
Information And Communication ◽  
The Creation ◽  
Competitive Economy

Information and Communication Technology (ICT) is increasingly playing an important role in developing a competitive economy based on knowledge and innovation. Use of ICT enables the provision of a higher quality of citizen’s life; it helps ease and efficiency of business processes and increase the efficiency and transformation of management. The use of ICT in different sectors of the Albanian economy has begun to be realized rapidly, improving economic and financial performance and expanding the range of services that are offered to users. ICT has been used massively also a sector which in Albania brings an important impact on GDP it is the tourism sector, however, it is noted that the use of ICT in this sector is at levels lower than in other countries of Europe as well as the region. The use of ICT and the Internet in the tourism sector in the world but also in Albania has enabled the creation of a new business environment, the global distribution of information as a very important element for the tourism sector and the creation of new channels of distribution, transforming the tourism sector globally. The tourism sector in Albania, which is competing strongly from neighboring countries after the period of its establishment and strengthening, currently faces the challenge of the massive use of ICT in the provision of information and the enhancement of services for its clients. The purpose of this paper is to evidence the level of use of ICT in the tourism sector in Albania, and based on analysis of data collected, presents recommendations on the use of ICT in the sector, aimed at increasing performance, expanding services and improving the quality of services provided to customers.

TRENDS OF DEVELOPMENT OF BANKING SMALL BUSINESS CREDIT

2015 ◽  
Vol 4 (4) ◽  
pp. 107-111
Author(s):  
Плахова ◽  
Marina Plakhova ◽  
Долганова ◽  
Elena Dolganova
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Bank Lending ◽  
Business Environment ◽  
Equity Capital ◽  
Small Enterprises ◽  
Resource Base ◽  
Stage Of Development ◽  
The Russian Federation

The article provides the analysis of the current business environment in the country, a classification of the factors hampering the development of small business; the ways to adapt foreign experience of development of crediting of small business in the Russian conditions are presented. At present stage of development of small enterprises their activity is complicated by a number of problems, among which the problem of insufficiency of own financial resources deserves special attention and the difficulty of borrowing, which reduces the effectiveness and impact of the activity of small enterprises. To identify the key small business lending trends in banks the study was conducted, which resulted in the conclusion that for the expansion of the volume of bank lending to small businesses in the Orel region and Russia it is necessary to increase the resource base of credit institutions (including the growth rate of equity capital) and investment attractiveness of lending. So the article identified the key trends in the development of bank lending to small businesses in the region and in the Russian Federation.

scholarly journals Senior Leaders in Small Enterprises: Insights Into the Field of Entrepreneurship

2018 ◽  
Vol 11 (4) ◽  
pp. 663-669 ◽  
Author(s):  
Chao Miao ◽  
Shanshan Qian ◽  
Ronald H. Humphrey
Keyword(s):  
Small Businesses ◽  
The United States ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Senior Leaders ◽  
Scarce Resources ◽  
Customer Acceptance ◽  
Research Findings ◽  
Open Question ◽  
Start Ups

The focal article (Reynolds, McCauley, Tsacoumis, and the Jeanneret Symposium Participants, 2018) reviewed and discussed the challenges, practices, and opportunities for the assessment and development for senior leaders. They summarized a set of accepted wisdom for assessing senior leaders in the areas of assessment criteria, contexts, and implementation, and meanwhile, pointed out what should be explored and done in the future. One of the central premises of the focal article seems to be built on the assumption that organizations may have sufficient resources to follow the accepted wisdom to ensure the quality and effectiveness of assessment and development for senior leaders. In addition, most, if not all, of the research findings summarized and discussed in the focal article may be based on the studies under the context of established companies. Hence, whether the implications and suggestions from the focal article can generalize to small enterprises remain an open question. For example, a typical small enterprise in the United States is a company capitalized with about $25,000 (Shane, 2009). Most of these enterprises are highly centralized, have negative cash flow, and have troubles in securing cash and in obtaining customer acceptance (Rutherford & Buller, 2007). Thus, these companies may not be able to follow the accepted wisdom as recommended in the focal article. We realize that some small businesses and start-ups are extremely well funded, so our following comments apply only to those small enterprises with scarce resources.

scholarly journals Trust as the basis of Partnership between small Enterprises and banks

2021 ◽  
Vol 25 (2) ◽  
pp. 96-113
Author(s):  
D. A. Zhdanov
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Business Environment ◽  
Integral Approach ◽  
Small Enterprises ◽  
Russian Economy ◽  
Interfirm Trust ◽  
Proposed Model ◽  
The One ◽  
The Relationship

The presented study touches upon two groups of problems that significantly affect the development of the Russian economy. The first of them is the creation of conditions for the expansion and formation of small business, which, in particular, is a priority area of one of the national projects. The second problem is the establishment of relations of interfirm trust in the domestic business environment, which is in demand in various sectors of the economy and has become, for example, the dominant topic of the St. Petersburg International Economic Forum. Hence, the paper aims to form, on the basis of trust relations, a model of interaction between small enterprises and banks, which makes it easier to obtain loans. The object of the paper is intercorporate (B2B) trust, and the subject is the improvement of relationships between small businesses and banks on the basis of trust. The methodological basis of the study is an integral approach that combines both institutional and sociological views on the phenomenon of trust, and the traditional economic analysis of the relationship between banks and their clients, small enterprises. The analysis showed, on the one hand, the complexity of the relationship between banks and small enterprises, and on the other hand, the prospects of these clients for banks. There was also demonstrated the role of the B2B trust as a tool for establishing steady mutually beneficial contacts of the subjects under consideration. The author concluded that the model of partnership between small enterprises and banks, based on the establishment of relations of trust between the parties, will stimulate investment processes in small business and support its development. The study presents the organizational solutions for the establishment of the proposed model.

scholarly journals MARKETING ACTIVITY AS A WAY TO INCREASE THE COMPETITIVENESS OF SMALL ENTERPRISES

2021 ◽  
Author(s):  
Hanna Temchenko ◽  
Olga Bondarchuk ◽  
Kateryna Astafieva
Keyword(s):  
Small Businesses ◽  
Point Of View ◽  
Marketing Management ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Integrated Marketing ◽  
Marketing System ◽  
Expert Opinions ◽  
Management Concepts ◽  
Integral Scheme

The process of marketing development in small businesses is associated with the formation of their management concepts, which are closely related to product consumers. The basis for the effective functioning of the marketing system in the conditions of small businesses is an integral scheme of organizing the marketing management system based on the influence of factors of the competitiveness of enterprises. The article deals with the main issues of improving the management of the marketing system in the context of conducting business activities by small enterprises. Today, the practice of management and the practice of sales activities is overloaded with a large number of approaches and expert opinions on the management of the marketing complex in modern market conditions of management. However, most of the questions remain rhetorical, and all views are purely advisory in nature. The lack of a comprehensive nature in the development and implementation of concepts, marketing strategies that meet the requirements of an innovative economy makes the process of marketing and sales of finished products time-consuming and quite multi-aspect. Taking into account all aspects and factors of the competitive environment of small enterprises, the necessity and expediency of the development and implementation of a marketing ideology of management based on the concept of integrated marketing is substantiated. The study considers the basic marketing factors of influence from the point of view of enterprise competitiveness. The substantiation of the development of the competitiveness potential of a small enterprise is given. The necessity of marketing management of competitiveness, which is based on the use of tools for assessing small businesses, has been proved. The advantages of marketing management based on the concept of relationship marketing for small businesses are considered. Analysis and generalization of the results of the study made it possible to form an integral scheme for organizing a system for managing the marketing activities of a small enterprise. The paper proposes an innovative model for managing the marketing system in small businesses, which consists of three components: integrated, intra-organizational and marketing interaction, as well as an algorithm for its use based on the use of integrated marketing.

scholarly journals Competitiveness of Small Enterprises in the Modern Economy

2019 ◽  
Vol 7 (14) ◽  
Author(s):  
Iuliia Er. Dudnieva ◽  
Olha Ol. Kovalenko
Keyword(s):  
Economic Development ◽  
Small Businesses ◽  
External Environment ◽  
Business Environment ◽  
Small Enterprises ◽  
Advantages And Disadvantages ◽  
Modern Economy ◽  
Socio Economic Development ◽  
Business Entities

The article considers the place and role of small enterprises in the economic system, their impact on socio-economic development based on the functions that small business entities implement. The aim of the research is to study the preconditions for the competitiveness of small enterprises in the modern economy, to determine the advantages and disadvantages of small businesses taking into account the characteristics of the external environment. The authors examined the main trends in the development of the world economy, which are factors influencing the functioning of small enterprises, namely the participation of small businesses in global competition, the complexity of management systems of small enterprises, the general informatization of the economy, the emergence of highly specialized market niches, etc. It is proved that the competitiveness of small businesses is based on the negative “economies of scale” and relative competitive advantages in ensuring adaptation to changes in the business environment, customer focus, and low transaction costs. The basic economic, technological and social factors affecting the competitiveness of small businesses are identified.  The advantages and disadvantages of small enterprises in Ukraine are formulated. As one of the main disadvantages, the shortage of various resources that small enterprises encounter is highlighted, this is why it is effective cooperation with external contractors to overcome resource constraints that is considered as the main factor influencing the results of operations. The competitiveness of a small enterprise is largely determined by its competencies in interaction with the subjects of the external environment. To study the trends and prospects for the development of small enterprises in Ukraine, the authors analyzed the main indicators of the activities of business entities using official statistical information. The share provided by small enterprises in the results of socio-economic development of the country is calculated.  Conclusions are made regarding the place and role of small enterprises, their development trends, problems are identified that require attention from the state, and further scientific and practical solutions.

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