In the article, the author addresses young people seeking to devote their lives to cultural studies and shows that for more than twenty years, as a pedagogue, he has been working very closely with culturologists studying at the Moscow University for the Humanities. That is not just communication between representatives of different specialties - pedagogy and cultural studies, which are called frontier studies in science, but a very close connection among the researchers themselves. The author speaks about joint research, including the monograph "Interaction between pedagogical science and the system of national education as a controlled process", and notes a detail that is very important for science. Only the union and close creative connection of living people develop science. Science itself does not exist as a subject of self-development. Without specific researchers, their talent and creativity, no science can develop in modern conditions. The author refers to the concept of "cultural studies", reveals its history as an independent science since the middle of the 20th century, speaks about the difficulty of defending one's "self" for any science, and shows how any science is formed - from the creation of certain justifications, analytics of certain facts, requiring comprehension and proving the need for independent consideration of this area of knowledge as a separate object of scientific knowledge. The author demonstrates that this is exactly what happened with cultural studies, when the scientific name itself arose in the 20th century, while many scientists had been directly involved in its development for many years. The article discusses scientific schools within the framework of cultural studies and the directions of its development.