scholarly journals KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I)

2021 ◽  
Vol 11 (3) ◽  
pp. 412
Author(s):  
Maudy M Tanihatu ◽  
Marie C Tahalele ◽  
Imelda Talahatu ◽  
Ricardo M Simarmata ◽  
Dian Utami Sutiksno
Keyword(s):  
Service Sector ◽  
Applied Research ◽  
Easy Access ◽  
First Year ◽  
Tourist Attraction ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Tourism Potential

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

scholarly journals Local Wisdom of Desa Gadang Village of Kampar Regency In An Effort To Improve Tourism Potency of Riau Province

2019 ◽  
pp. 328
Author(s):  
Geovani Meiwanda
Keyword(s):  
Positive Impact ◽  
Development Theory ◽  
Tourist Attraction ◽  
Interesting Issue ◽  
Tourism Sector ◽  
Depth Analysis ◽  
Post Modernism ◽  
Tourism Potential ◽  
Current Area ◽  
The Village

The village of Pulau Gadang District XII Koto Kampar, Kampar regency is a village that has an interesting historical value. Starting from the transfer of old Gadang Island Village to the current area due to the Koto Panjang PLTA Project, drowning four villages including Pulau Gadang Village. After 25 years passed the transfer was successful to give a positive impact, although initially received rejection. Improving the economy of local communities, supported by the tourism potential that recently developed in the area of this village and directly managed by the community of Pulau Gadang Village. Tourist attraction that is currently viral enough that Raja Ampat his Riau, at the beginning of the emergence of a very loved but the highest point of achievement only up there only. Tourism sector is a leading sector that is being developed and managed directly by the surrounding community, of course the positive impact of increasing the tourism potential in Riau. this paper will provide an in-depth analysis of the local wisdom of the community of Pulau Gadang Village that manages tourism directly, based on the construction of the concept of local wisdom that is capable of bringing progress to a region. Local wisdom is now an interesting issue as it returns to the foundation of a development theory that post modernism that can succeed a region is when the specialty of the area can be managed properly. Local wisdom that has influence in attitude and action, local local ideas that are wise, full of wisdom, good value, embedded and followed by members of the community.

scholarly journals The Tourism Development Strategy of Yeh Gangga Beach to be Competitive Tourism Product at Tabanan Bali

2015 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
I Made Bayu Wisnawa ◽  
I Ketut Sutapa ◽  
I Gusti Agung Bagus Widiantara
Keyword(s):  
Development Strategy ◽  
Coastal Area ◽  
Public Awareness ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential

This research has a specific purpose: (i) determine the potential of coastal area can be developed as a tourism product, (ii) Knowing constraints are faced in developing the tourism potential, and (iii) determine strategies that can be used in developing the tourism potential of the coast as a creative tourism products Yeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to be achieved is to improve the performance of the tourism sector in the welfare of society Tabanan through sustainable tourism development by developing creative potential.. The research found that (i) Yeh Gangga Beach has some potential creativity attraction, such as : art market, handycraft,video and photography, music and art performance, scenery, and accomodation; (ii) The main problems encountered are (i)Most strategic land has been switched ownership to investors. The strategy should be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developed Tabanan through local regulations, (ii) increasing public awareness of tourism. The implications are (i) theoretically enriching literature of sustainability in tourism coastal area, (ii)practically could enhance the government to develop coastal tourism in Tabanan Bali.

The Impact of Integrated Marketing Communications on Hotel Brand Equity

2020 ◽  
pp. 63-91
Author(s):  
Maja Šerić ◽  
Irene Gil-Saura ◽  
Alejandro Mollá-Descals
Keyword(s):  
National Culture ◽  
Brand Equity ◽  
Survey Methodology ◽  
Positive Impact ◽  
Three Dimensions ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Tourism Marketing ◽  
The Impact

The Integrated Marketing Communications (IMC) approach appeared as a response to the need for more sophisticated marketing communication discipline in a confusing tourism marketing environment. This chapter examines the impact of IMC on the hotel brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty. Moreover, it estimates the moderating effect of national culture on the relationships examined. The study is approached from the customer perspective and uses survey methodology to assess guests' perception of IMC and brand equity in the hotel contexts. In particular, 335 hotel guests participated in the empirical investigation while staying in high-quality hotels in Rome, Italy. The findings reveal that IMC exerts a positive impact on hotel brand equity. Furthermore, the inter-relationship exists between the three dimensions of hotel brand equity. In general, national culture does not exert a significant impact within the posited model.

Transformation of Marketing at the Ohio Art Company (A)

2012 ◽  
pp. 1-6
Author(s):  
Dustin Moon ◽  
Rajkumar Venkatesan ◽  
Paul W. Farris
Keyword(s):  
Causal Relationship ◽  
Market Research ◽  
Field Experiments ◽  
General Level ◽  
First Year ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Marketing Analytics ◽  
Second Year ◽  
Return On Marketing

This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provides students with two real advertising experiments and the challenges involved in executing them. It allows for discussion of the need for advertising experiments, and, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments provide an opportunity for discussion about the problems with establishing a causal relationship between advertising and sales.

scholarly journals Pengembangan Objek Wisata Budaya : Taman Prasejarah Leang-Leang, Maros, Sulawesi Selatan

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Enny Mulyantari
Keyword(s):  
Research Result ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
South Sulawesi ◽  
Tourism Sector ◽  
Management And Development ◽  
Tourism Potential ◽  
The Village ◽  
The City

In the current era of globalization, the tourism sector has become one of the largest and strongest industries in the world, as well as the largest contributor to public and state revenues. Tourism has become part of the lives of people starting from the existing community in the city to the community in the village. Maros Regency in South Sulawesi has a lot of tourist attractions but the community has not been fully able to identify the tourism potential that exists in the region. This study aims to promote the potential, important values and strategies for the management and development of the Leang-leang Prehistoric Park as a tourist destination. The research result shows that Leang-Leang Prehistoric Park has a cultural tourist attraction containing commercial values that attract many tourists, with the assurance that the expenditure, time and cost,is worth for the experience obtained during the visit

scholarly journals Marketing of tourism services and its impact on the development of performance in the establishments by applying to tourism establishments in the state of Khartoum: تسويق الخدمات السياحية وأثره على تطوير الأداء في المنشآت بالتطبيق على المنشآت السياحية بولاية الخرطوم

2017 ◽  
Vol 1 (3) ◽  
Author(s):  
Mohsen Mohammed Qasam Allah
Keyword(s):  
The State ◽  
Survey Method ◽  
Integrated Marketing ◽  
Budget Management ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Study Population ◽  
Tourism Services

The study aimed to highlight the importance of tourism marketing and its relation to the efficiency of performance in the Sudanese tourist establishments in addition to identifying the obstacles that prevent the activation of the role of tourist marketing departments in these establishments. The study followed the analytical descriptive method through the method of case study and the survey method. The method of data collection was also used using the questionnaire tools and interview with the relevant authorities. The study population consisted of all workers in the tourism sector in the state of Khartoum with its various components, which amounted to (230) individuals. A class sample of (84) individual was selected. The statistical methods were used in the frequencies and percentages and the square test. The study reached a number of results, The marketing of tourism services in the state, conflicting jurisdictions and powers between the various institutions that work in the tourism sector and the lack of coverage of tourism services to the needs and desires of tourists, and the researcher made a number of recommendations, including the need to improve and develop the capabilities of marketing devices following modern methods Promotion of tourism services for enterprises, the development of an integrated marketing strategy long-term contribution to the development of tourism services and facilities to promote separation of budget management facility and make it independent.

Advertising Experiments at the Ohio Art Company

2017 ◽  
pp. 1-12
Author(s):  
Paul W. Farris ◽  
Rajkumar Venkatesan
Keyword(s):  
Causal Relationship ◽  
Market Research ◽  
Field Experiments ◽  
General Level ◽  
First Year ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Marketing Analytics ◽  
Second Year ◽  
Return On Marketing

This case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments allow for a discussion of the problems with establishing a causal relationship between advertising and sales.

scholarly journals Menilai Kelayakan Pengembangan Situ-Situ Di Kabupaten Bekasi sebagai Obyek Destinasi Wisata

2019 ◽  
Vol 7 (2) ◽  
pp. 244-253
Author(s):  
Astri Mutia Ekasari
Keyword(s):  
Local Communities ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Physical Conditions ◽  
Social Standards ◽  
Tourism Sector ◽  
Development Policies ◽  
Administrative Area ◽  
Development Goals ◽  
Tourism Potential

Abstract. Bekasi Regency directs one of the accelerating development policies in the tourism sector by utilizing the natural lake in its administrative area. At present this lake is used to draining irrigation networks and controling floods. This research analyzes the feasibility of lake areas to develop tourist destination objects. The feasibility analysis is based on two criteria indicators, namely the criteria for physical conditions and criteria for assessing tourism potential. Based on the results of the analysis it founds that Situ Cibeureum, Situ Ceper, Situ Binong, Situ Cipalahar, and Situ Tegal Abidin could potentially be developed as a tourist attraction. Development goals must be prioritized on maintaining the environment and improving economic and social standards of local communities, towards sustainable tourism.Abstrak. Kabupaten Bekasi mengarahkan salah satu kebijakan percepatan pembangunan pada sektor pariwisata dengan memanfaatkan situ-situ alami yang terdapat di wilayah administrasinya. Saat ini situ-situ tersebut difungsikan untuk mengaliri jaringan irigasi dan sebagai pengendali banjir. Penelitian ini mencoba untuk menganalisis kelayakan dari kawasan situ-situ guna pengembangan obyek destinasi wisata. Analisis kelayakan dilakukan berdasarkan dua indikator kriteria, yaitu kriteria kondisi fisik situ dan kriteria penilaian potensi pariwisata. Berdasarkan hasil analisis diperoleh bahwa Situ Cibeureum, Situ Ceper, Situ Binong, Situ Cipalahar, dan Situ Tegal Abidin berpotensi dikembangkan menjadi objek wisata. Tujuan pembangunan situ harus diprioritaskan pada pemeliharaan lingkungan situ serta meningkatkan standar ekonomi dan sosial masyarakat lokal, menuju pariwisata berkelanjutan.

scholarly journals The impact of tourism marketing on the attracted tourists in the Shaqlawa

2021 ◽  
Vol 39 (7) ◽  
Author(s):  
Dashti Hussain Ali
Keyword(s):  
Development Process ◽  
Tourism Development ◽  
Tourist Attractions ◽  
Global Competitiveness ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Main Factors ◽  
Tourism Potential ◽  
The Impact

This study concluded that tourism marketing is one of the main factors for the advancement of this sector. Its importance stems from the role it plays in transforming tourism into an arena for competition among all countries of the world, as each country tries to highlight its tourism components in order to acquire the largest possible share of the exporting markets for tourists, And that is by creating a positive image and implanting it in the minds of tourists, based on various marketing policies. This is what was confirmed by the findings, as we find that the tourism sector in Erbil, specifically in the  Shaqlawa district, and despite the available tourism resources and attractions for tourists, is still far from the ranks of Arab and international tourism competitiveness, and this was evident through the late ranks it occupied In the index of global competitiveness for tourism and travel for the year 2021, in addition to comparing the reality of tourism in both Iran and Turkey, and the result was the absence of a tourism development plan that reflects the tourism potential in the country, and actually adopts the application of the rules and foundations of tourism marketing. Tourism development does not depend only on the availability of tourism resources and tourist attractions, but on how to use and exploit those resources in the tourism development process.

scholarly journals POTENSI PANTAI SIBOLO PULAU-PULAU BATU NIAS SELATAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN

2020 ◽  
Vol 7 (2) ◽  
Author(s):  
Bantors Sihombing ◽  
Erlin Kuswindayani Bawaulu
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Tourist Attraction ◽  
Descriptive Research ◽  
The People ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Tourism Potential ◽  
Promotional Strategies ◽  
Tourist Information

This study, entitled The Tourism Potential of Sibolo Beach, Batu Islands, South Nias Regency to Increase Tourist Visits, discusses how the potential of Sibolo beach to attract tourist visits. Qualitative descriptive research method. The informants of this research are the people of Sibolo beach, tourists, and the staff of Pinnacles North Telo who are the managers of the Sibolo beach. The results show that Sibolo beach has sufficient potential to be visited by tourists but does not have complete facilities and infrastructure such as tourist information centers, money changers, souvenir shops or local craft centers and the lack of skilled human resources in the tourism sector. Promotions that have not been carried out optimally and only use a few promotional strategies and the incessant efforts made by the manager of the object and tourist attraction of Sibolo beach in increasing tourist visits.

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