scholarly journals ANALISIS THEORY OF REASONED ACTION SERTA PENGARUH PRICE, LOCATION DAN DEVELOPER’S REPUTATION TERHADAP PURCHASE INTENTION PADA APARTEMEN DI SIDOARJO

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Mega Meilya Alif
Keyword(s):  
Purchase Intention ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Sampling Technique ◽  
Survey Method ◽  
Age Group ◽  
Statistical Program ◽  
Spss Software ◽  
One Year ◽  
The One

The purpose of this study is to analyze the theory of reasoned action and the influences of price, location and developer’s reputation toward apartment purchase intention in Sidoarjo. This research uses a quantitative approach and include as clausal study. The sampling technique is non probability sampling. The criteria of the respondents are people who were born between 1980-2000 or the age group of 20-40 years in 2020 (millennials), who is planning to buy an apartment within the one year; and has never bought an apartment in Sidoarjo before. The techniques of data collection uses a survey method by five-level of Likert scale. The questionnaire was distributed by electronic links using email and social media. This study uses multiple linear regression assisted with the Statistical Program for Social Science (SPSS) software for the data analysis. The result of the study are attitude, subjective norms, price, location, and developer’s reputation have a significance influence toward purchase intention.

scholarly journals The Influence of Attitude and SubjectiveNorm Towards The Purchase Intention as Potential Consumer of Mouthwash Product

2017 ◽  
Vol 2 (01) ◽  
pp. 06
Author(s):  
Fea Prihapsara ◽  
Rosyta Velayanti
Keyword(s):  
Purchase Intention ◽  
Reasoned Action ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Research Data ◽  
Survey Method ◽  
Research Subject ◽  
Cross Sectional ◽  
Descriptive Research ◽  
Potential Consumer

Mouthwash is used by some people to maintain oral hygiene in order to avoid the interference of oral cavity diseases. Theory of Reasoned Action (TRA) is a theory measuring the influence of behavioral and subjective norm regarding someone’s perception toward the purchase intention. The objective of this research is to analyze the influence of attitude and subjective norm both partially and simultaneously towards the purchase intention of mouthwash potential consumer.This study is non-experimental descriptive research with the survey method and data collection carried out by cross sectional by using judgemental sampling technique. The population of this research is all of Surakarta society which has been using mouthwash in six month untill March 2013 as the research subject. There are 120 respondents in this research. Data analysis using multiple linier regression to determine the influenceof attitudeand subjective norm towards the purchase intention.The result of the research shows that consumers attitudepartiallyinfluences toward mouthwash purchase intention (t-value 0,000), subjective norm partially influences toward mouthwash purchase intention (t-value 0,038), and attitude and subjective norm simultaneouslyinfluence toward mouthwash purchase intention that is 36,5% (F-value 0,000).

scholarly journals The impact of retail shoes sales promotional activities on ladies’ purchase intentions

2014 ◽  
Vol 4 (2) ◽  
pp. 166 ◽  
Author(s):  
Sameen Akhter ◽  
Muhammad Rizwan ◽  
Shufa Shujaat ◽  
Zarmina Durrani
Keyword(s):  
Customer Loyalty ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Purchase Intentions ◽  
Sales Promotion ◽  
Survey Method ◽  
Sales Promotions ◽  
Spss Software ◽  
The Impact

In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis. The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationship with purchase intention. The results of this study will assist retailers to select the best promotional tool that will influence purchase intentions of customer. These plans help businessmen and marketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit.

scholarly journals Characteristics of femur fracture patients at Sanjiwani general hospital Gianyar in 2019

2021 ◽  
Vol 9 (2) ◽  
pp. 334
Author(s):  
Anak Agung Ngurah Krisna Dwipayana ◽  
Kadek Yoga Premana ◽  
I. Made Yedi Wisnawan
Keyword(s):  
Traffic Accidents ◽  
Femur Fracture ◽  
Sampling Technique ◽  
Severe Trauma ◽  
World Health ◽  
Age Group ◽  
Femur Fractures ◽  
One Year ◽  
The One ◽  
Health Organization

Background: Fracture is a discontinuity of bone which is often followed by damage to the surrounding soft tissue, such as blood vessels, muscles, and nerves. World health organization (WHO) stated that there are 5.6 million people died due to fractures and 1.3 million people suffering fractures due to traffic accidents in 2011-2012. One of the most common fractures on lower extremities due to severe trauma is femur fracture. Femur fracture is usually caused by trauma due to pressure that exceeds the capacity of the femur. Femur fracture today is still common and remains one of the major challenges for orthopaedists. Although management in orthopaedic had been growing rapidly, the one-year mortality rate post-trauma is still high, about 10-20%. This study aims to determine the characteristic of femur fracture patients at Sanjiwani hospital Gianyar in 2019.Methods: This study is a retrospective descriptive study that aims to identify the characteristic of femur fracture patients at Sanjiwani hospital Gianyar in 2019. The samples of this study were collected using total sampling technique. The data was obtained from medical record of patients diagnosed with femur fracture at Sanjiwani hospital Gianyar during January-December 2019. Variables in this study including age, sex, cause of femur fractures, type of fractures, and location of the fractures. All obtained data will be analysed using SPSS statistics 22 software.Results The result of this study showed that most of samples are male with 26 peoples (61.9%) and age group is 21-30 years old is the most common age group with 11 peoples (26.2%). Close fracture is the most common fracture type with 38 peoples (90.5%) and located in the middle shaft of femur with 20 peoples (47.6%).Conclusions: In conclusion, the most common characteristic of femur fracture patients at Sanjiwani hospital Gianyar in 2019 is male, age 21-30 years old, closed fracture and located in the middle shaft of the femur.

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

2018 ◽  
Vol 13 (5) ◽  
pp. 734-757 ◽  
Author(s):  
Tarek Mady
Keyword(s):  
Social Norms ◽  
Purchase Intention ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Dominant Role ◽  
Emerging Market ◽  
Equation Modeling ◽  
Content Type ◽  
The Usa

Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs.

The application of the theory of reasoned action on services of Islamic rural banks in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ihsan Effendi ◽  
Miftahuddin Murad ◽  
Ahmad Rafiki ◽  
Mitra Musika Lubis
Keyword(s):  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Public Awareness ◽  
Sampling Technique ◽  
Equation Model ◽  
Subjective Norms ◽  
Product Knowledge ◽  
Content Type ◽  
Use Of Services

Purpose The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services. Design/methodology/approach The descriptive and structural equation model analyses were used to analyze the data. A random sampling technique is adopted with a sample size of 180 consumers of the Islamic rural banks. There are variables to be tested such as Sharia system compliance, product knowledge on Sharia, promotion, services, attitude, subjective norms, intention and customer decisions to use the Islamic rural banks’ services. Findings The results found that the Sharia system compliance, promotion, services, attitude, subjective norms and intention variables have a significant effect on the use of services at Islamic rural banks. Only product knowledge on Sharia variable has been found to be insignificant. Originality/value The model can be used to prepare better strategies to attract more customers as well as increase public awareness toward Islamic rural banks’ products and services. The results are useful as a benchmark for policymakers to improve the establishment of Islamic rural banks particularly in Indonesia.

scholarly journals The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies

2020 ◽  
Vol 12 (15) ◽  
pp. 5979
Author(s):  
Hsiang Te Liu ◽  
Ruey-Chyn Tsaur
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Corporate Image ◽  
Human Beings ◽  
Role Of Government ◽  
Government Subsidies ◽  
The Government ◽  
Willingness To Purchase

Smartphones have become indispensable for human beings today. However, with mobile phone manufacturers updating existing models or launching new models every year, consumers tend to keep replacing their phones with the latest versions, resulting in an excessive waste of resources. These days, most governments worldwide emphasize energy conservation and carbon reduction. If pre-owned smartphones are refurbished or repaired, the excessive waste of resources can be reduced. Such recycling can positively enhance corporate image, while ensuring that consumer needs are met. Thus, to explore consumers’ willingness to purchase such “green” smartphones, this study uses the theory of reasoned action (TRA) to explore consumers’ purchase intentions and understand how brand equity, green marketing, as well as consumer’s green awareness and attitude influence this intention. This research also investigates the role of government subsidies as a moderator affecting consumers’ willingness to purchase green smartphones. The results indicate that, in general, consumers are willing to purchase green smartphones, the direct effect of brand equity on purchase intention is significant, and government subsidies have significant moderating effects. Therefore, it is recommended that the government cooperate with enterprises. The cooperation can be aimed at promoting green products as well as subsidizing consumers, to increase their willingness to purchase green smartphones.

scholarly journals Study on Consumers’ Behavior on Buffen (Buffalo meat): Marketing Perspective

2018 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
S. Islam ◽  
T. N. Nahar ◽  
J. Begum ◽  
G. K. Deb ◽  
M. Khatun ◽  
...  
Keyword(s):  
Sampling Technique ◽  
Simple Random Sampling ◽  
Farm Size ◽  
Meat Production ◽  
Age Group ◽  
Buffalo Meat ◽  
Average Family Size ◽  
Total Meat ◽  
Socioeconomic Profile ◽  
Spss Software

The study was undertaken to examine the socioeconomic profile of buffalo farmers and to assess the marketing and consumers preference on buffen (buffalo meat) in the selected areas. Twelve districts namely: Mymensingh, Jamalpur, Moulovibazar, Bhola, Bagerhat, Feni, Potuakhali, Noakhali, Laxmipur, Chittagong, Tangail and Sirajgong were selected purposively. A total of 1400 buffalo farmers were interviewed following simple random sampling technique. Data were collected during June 2011 to April 2016 and analyzed data using SPSS software. Study revealed that the highest per cent of farmers were in age group 31-45 years indicating that farmers were mature enough to give more labour to their farming activities. On average, 88 per cent buffalo farmers were engaged purely in agriculture followed by business and service as primary occupation. The highest numbers of farmers were illiterate followed by primary education, SSC, HSC and Degree. About 49 per cent buffalo farmers had above 15 years of farming experience of rearing buffalo. Average farm size was estimated 0.95 hectare indicating small and medium category farm and average family size was calculated 6 persons per family which is higher than national average 4.9. Dependency ratio was also estimated to 0.94. The study showed that buffen contributes 7.16 per cent of total red meat production and 6.19 per cent of total meat production in Bangladesh and about 50 percent farmers reported that they did fattening before selling of buffalo. About 48 per cent consumers reported that they prefer buffen most among different kinds of meats. In view point of butcher, about 46 percent consumer preferred buffen than beef.

scholarly journals The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Dede Solihin
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Path Coefficient ◽  
Questionnaire Data ◽  
Purchasing Decisions ◽  
Quantitative Descriptive ◽  
The One ◽  
Intervening Variables

This study analyses a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05

scholarly journals Religiosity, Generational Cohort and Buying Behaviour of Islamic Financial Products in Bangladesh

2021 ◽  
Author(s):  
◽  
Farhana Tahmida Newaz
Keyword(s):  
Rapid Growth ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Generational Cohorts ◽  
Generational Cohort ◽  
Financial Products ◽  
Buying Behaviour ◽  
The Relationship

<p>The role of religiosity on consumers‟ buying decisions is increasingly gaining the attention of researchers and practitioners. However, its role in consumer behaviour is not yet well established, particularly in the behaviour of Muslim consumers when buying financial products. The rapid growth of Islamic finance during the last 10 years across regions for various Islamic Financial Products (IFPs) provides opportunities and challenges to managers and researchers. Considering the rapid growth of IFPs and the limited research on Muslims‟ buying behaviour of such products, this research examined the relationship between religiosity, consumer buying attitude and purchase intention towards IFPs, to develop and understand how Muslims‟ religiosity impacts on their buying decisions. A conceptual model has been developed based on extant literature. The model is guided by the theoretical premise of religious consumer behaviour and the Theory of Reasoned Action (TRA). The model included key religious dimensions: religious belief, practice, knowledge, experience and consequences, to measure the overall religiosity of consumers. The model investigated the effect of religiosity on consumer buying attitude and purchase intention towards IFPs. The model also investigated the moderating effects of generation cohorts on the relationship between religiosity, buying attitude and purchase intention. The analysis is based on a sample of 1,292 Muslim consumers in five major cities from three different generational cohorts in Bangladesh. The data was collected through a questionnaire survey, which was dropped off and collected by the researcher. The main findings suggest that religiosity positively and directly influences consumer buying attitude and purchase intention towards IFPs. It also finds that consumer buying attitude mediates the effects of religiosity on purchase intention and generational cohort has a partial-moderating effect on these relationships. This research contributes to the literature in several ways. Firstly, it enhances the understanding of Muslim consumers buying behaviours of IFPs. It extends the current research by examining the complex mediating and moderating relationship. Thus, the findings suggest the mechanism of how religiosity influences Muslims‟ buying behaviour of IFPs. Secondly, it provides empirical support to the Theory of Reasoned Action (TRA) to understand religious-driven behaviours influenced by religious commitment. Thirdly, it utilised the generational cohort theory to identify generational cohorts in Bangladesh and extend the current research by examining their moderation effect on the relationship between religiosity and consumer behaviour. Fourthly, it enhances the understanding of the buying behaviour of Muslims from a democratic developing country, which is likely to differ from that of Muslims from Shariah-governed countries. The findings have implications for practitioners too as they provide an understanding of Muslim consumers in a more predictive and comprehensive manner, by considering religiosity as a predictor of consumer behaviour rather than simply as a correlate of product purchasing. The results of this study may help Islamic financial service providers to identify potential customers and segment the target market on the basis of religiosity and generational cohort in order to expand their services globally.</p>

scholarly journals Efek Moral Reasoning Terhadap Niat Auditor Internal Untuk Melakukan Whistleblowing

2018 ◽  
Vol 2 (2) ◽  
pp. 388
Author(s):  
Meita Larasati
Keyword(s):  
Regression Analysis ◽  
Moral Reasoning ◽  
Work Experience ◽  
Sampling Technique ◽  
Survey Method ◽  
State University ◽  
Internal Auditor ◽  
Internal Auditors ◽  
One Year ◽  
Positive Effect

The purpose of this study is to investigate the effect of moral reasoning on the intention of internal auditors to conduct whistleblowing. The respondents in this study using purposive sampling technique. The researchers choose a sample based on individuals who have work experience as internal auditors for one year and at least 21 years old. This study used a survey method using a questionnaire. The questionnaire was distributed to 70 internal auditors who worked on State University located in Yogyakarta. However, only 56 questionnaires can be used in this study. All questionnaire were analyzed using regression analysis. This study provides empirical evidence that moral reasoning has a positive effect on the intention of internal auditor behavior to blow the whistle.

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