5W Mode Analysis of the Media Communication Strategies of Online Video-Produced Variety Shows Using the Chinese Variety Show U Can U BiBi as an Example

2020 ◽  
pp. 730-741
Author(s):  
Yuheng Chen ◽  
Xin Liu
Keyword(s):  
Communication Strategies ◽  
Mode Analysis ◽  
Online Video ◽  
Media Communication ◽  
The Media ◽  
Variety Show

scholarly journals Religion and Social Media: Communication Strategies by the Spanish Episcopal Conference

Religions ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 239
Author(s):  
Antonio Baraybar-Fernández ◽  
Sandro Arrufat-Martín ◽  
Rainer Rubira-García
Keyword(s):  
Social Media ◽  
Latin America ◽  
Communication Strategies ◽  
Virtual Community ◽  
Media Communication ◽  
Common Space ◽  
The Past ◽  
The World ◽  
The Media ◽  
Social Media Communication

Over the past few years, we have seen significant changes in religious values and practices. This article describes and analyzes communication strategies carried out by the Spanish Episcopal Conference—i.e., Conferencia Episcopal Española (CEE)—through social media. For this, we have followed up the conference’s activity on Twitter, Facebook, and YouTube for the last three years. Along with the evolution of followers, we identify and assess the messages that have received the majority of likes and the content that has generated the most controversy. At the same time, a comparison has been made between activity in the media in which the above-mentioned institution participates in Spain and the rest of the Episcopal Conferences in Latin America. Results allow us to obtain a diachronic vision of the CEE strategies on social media in order to generate a strong virtual community and on how it tries to connect with the thoughts and feelings of followers. In conclusion, it can be confirmed that social media is one of the most enthusiastic and outstanding platforms for Catholics to demonstrate their commitment to their Church, by which they form a common space to share and celebrate their vision of the world.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Reading the Tea Leaves—the News about the News

2018 ◽  
Author(s):  
Khadijah Costley White
Keyword(s):  
News Media ◽  
Tea Party ◽  
Online Video ◽  
Tea Leaves ◽  
High Ranking ◽  
Fox News ◽  
The Media

This chapter looks at how the media explained, critiqued, and reported on their own role in the branding and coverage of the Tea Party, and what that says about news media function and convergence in a headphone culture. Whether it was a “media war” on Fox News, a reporter’s rant at CNBC, or a defamatory online video triggering the dismissal of a high-ranking Obama appointee for “racism,” one thing was clear—at its core, Tea Party news narratives were also a story about modern journalism. This section of the book explains how members of the news media portrayed (implicitly and explicitly) their own roles, functions, and values as they advanced the Tea Party’s recognition, messaging, and growth through the logics, action, and discourse of branding.

scholarly journals PKM KATEKESE TENTANG MENGHAYATI NILAI KERAJAAN ALLAH DALAM ERA DIGITAL BAGI ANGGOTA KMK. ST. MARTINUS PAROKI PERSIAPAN ST. MARINUS PU’URERE

2020 ◽  
Vol 1 (1) ◽  
pp. 32-41
Author(s):  
Aurelius Fredimento ◽  
John M. Balan
Keyword(s):  
Kinetic Energy ◽  
Technology Development ◽  
Kingdom Of God ◽  
Flowing Water ◽  
Human Beings ◽  
Media Communication ◽  
The World ◽  
The Future ◽  
The Media ◽  
The Church

The development and the progress of media communication at the present is a fact of the knowledge and the technology development that must be accepted. It presence like the flowing water which has a fast current that brings also two influences both positive and negative that must be accounted for the members of the Catholic Students Community Of St. Martinus Ende (KMK St. Martinus Ende). Both positive and negative influences the media community like a kinetic energy or a power attraction that attract  them in a tiring ambiquity. Let them walk alone without escort of a decisive compass where they should have a rightist attitude and responsible. On the point, the guidance and assistance of the church is an  offering  if the church will be born a generation  of the future  of the  church  that is mature and has a certain quality  based  on the growth  and the development  of acuteness and inner  to determine the attitude to the development of media communication. The process of sharpening of mind and the sharpeness of the participants can be realized by giving some activities such as: awareness, deepening and even  the sharpeness of the actor of  media communication as an  alternative of reporting work of the God Kingdom for human beings. It becomes the main moving spirit or activator  for the board of KMK Of St. Martinus Ende  to plan and boring  about the activity of catechism. The activity rise the method of Amos.  By this method, the participants are invited to build a deeply reflection that based on thein real experiences about the media communication, while keep on self opening to the God planning will come  to them  and  give them via  the commandment of God.  The commandment  of God  come to light, inspiration, motivate, power and critics to the  participants about the using of the media communication as a media of the commandment of the kingdom of God  to the world that is more progress and development lately.

scholarly journals HEALTH COMMUNICATION STRATEGIES EMPLOYED BY THE MEDIA DURING THE COVID-19 CRISIS: CASE OF ZIMBABWE BROADCASTING CORPORATION TELEVISION (ZBC –TV)

2021 ◽  
Vol 6 (6) ◽  
Author(s):  
Kimberley Sarah Muchetwa ◽  
Ephraim Maruta ◽  
Hilda Jaka ◽  
Joyman Ruvado ◽  
Evans Chazireni
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Secondary Data ◽  
Analysis Data ◽  
Freedom Of Information ◽  
The Public ◽  
Secondary Sources ◽  
The Media ◽  
The Government

The paper reports findings from a study that explored health communication strategies employed by the media on the state of preparedness by the Zimbabwean government during the COVID 19 crisis by the Zimbabwe Broadcasting Corporation Television (ZBC-TV). The study adopted secondary data analysis. Data were collected using secondary sources. The study was influenced by the framing theory. The study found out that ZBC-TV used songs, road shows, commercial ads, dramas, musical shows on reporting the pandemic. The archival documents also revealed that ZBC-TV have used periodical updates as health communication strategies to educate the public about COVID 19. ZBC-TV also used Facebook showing staff from the Office of the President and Cabinet receiving the Covid 19 vaccine at the same time applauding positive response from Harare Metropolitan Province as front line workers surpassed the target under the first phase of Covid-19 vaccine roll out plan. The study concluded that the health communication strategies employed by ZBC-TV have been effective in increasing the societal awareness about health issues. ZBC-TV managed to reach out to the masses using both the television and by making use of the new media communication technologies. However, press censorship has been a challenge in publishing information concerning COVID 19 as the media house is not allowed to publish anything that tarnishes the image of the government. It is based on such evidence that the study concludes that ZBC-TV at some point distorted information to paint the picture that the government is doing all it can to contain the spread of COVID 19 and ensuring the safety of the public. The study recommends that the ministry should ensure freedom of information publicity, in which media houses, including ZBC-TV is not controlled by any political party of government. The government should also privatise ZBC-TV so that it will be answerable to the public and not few government officials. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

scholarly journals Martin Heidegger’s Anti-Semitism: Philosophy of Technology and the Media in the Light of the "Black Notebooks". Implications for the Reception of Heidegger in Media and Communication Studies

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
Digital Media ◽  
Philosophy Of Technology ◽  
Modern Technology ◽  
Being And Time ◽  
German Philosophy ◽  
Black Forest ◽  
Media Communication ◽  
Anti Semitism ◽  
The Media ◽  
The Moment

“Heidegger is the petty bourgeois of German philosophy, the man who has placed on German philosophy his kitschy night-cap […] When I see that even super-intelligent people have been taken in by Heidegger, […] I feel sickened to this day. […] Heidegger used to hold court at Todtnauberg and at all times would allow himself to be admired on his philosophical Black Forest plinth like a sacred cow. […] They made their pilgramages, as it were, into the philosophical Black Forest, to the sacred Martin Heidegger and knelt down before their idol”--- Thomas BernhardAbstract:In spring 2014, three volumes of the Schwarze Hefte (Black Notebooks), Heidegger’s philosophical notebooks, were published in the German edition of his collected works. They contain notes taken in the years 1931-1941 and have resulted in public debates about the role of anti-Semitism in Heidegger’s thought.This article asks: What are and should be the implications of the publication of the Black Notebooks for the reception of Heidegger in the study, theory, and philosophy of media, communication, and technology? It discusses Theodor W. Adorno’s and Moishe Postone’s contributions to the critical theory of anti-Semitism and applies these approaches for an analysis of Heidegger’s Black Notebooks.The analysis shows that the logic of modern technology plays an important role in the Black Notebooks. The paper therefore also re-visits some of Heidegger’s writings on technology in light of the Black Notebooks. There is a logical link between the Black Notebooks' anti-Semitism and the analysis of technology in Being and Time and The Question Concerning Technology. The first publication provides the missing link and grounding for the second and the third.Heidegger’s works have had significant influence on studies of the media, communication, and the Internet. Given the anti-Semitism in the Black Notebooks, it is time that Heideggerians abandon Heidegger, and instead focus on  alternative traditions of thought. It is now also the moment where scholars should consider stopping to eulogise and reference Heidegger when theorising and analysing the media, communication, culture, technology, digital media, and the Internet.Image source: By Willy Pragher (Landesarchiv Baden-Württemberg) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

scholarly journals Media Reinforcement of Architectural Perceptions for Place Branding

2019 ◽  
Vol 8 (2) ◽  
pp. 230-235
Keyword(s):  
Place Branding ◽  
Primary Data ◽  
Target Market ◽  
Media Communication ◽  
The Public ◽  
Visual Identity ◽  
Routine Work ◽  
Huge Impact ◽  
The Media ◽  
Attitudinal Effects

Throughout the past, architectural icons including heritage structures are served as references to create visual identity for any place branding which would reach either by books or news to the public. The mechanism of place branding is developed by every nation for its economic growth, social development, and infrastructure. A very strong strategy called media communication or advertisement leads to attitudinal effects of improved tourism, increased investors or citizens by reaching the target market. Recently media has captured our minds and is proved to be a very strong tool in reinforcing perceptions for almost every activity or routine work. However, people are misguided by their perception related to place branding due to the lack of awareness, authentic sources for information gathering and media’s projected influence on their psychology. Media and advertisement has a huge impact in creating perceptions for any place in the world which need not to be proved authentic always. This study intends to address parameters that have an impact on place branding with a larger focus on iconic architectures. Study objectives include, a) proposing a conceptual framework on place branding by synthesizing literature, and b) preliminary empirical analysis to determine negative and positive implications of place branding on travelers’ guided perceptions. The study uses quantitative method for primary data collection through focused group/survey, data analysis is performed in Predictive Analytical Software v. 20. Findings of the study concludes that place branding (iconic architectures) is reinforced by the media, enabling formation of perceptual influences (positive or negative experiences) – significantly correlating with tourists informed (confident) decisions to visit a destination or not.

Medijsko obrazovanje odraslih

2016 ◽  
pp. 11-24
Author(s):  
Jelenka Voćkić Avdagić
Keyword(s):  
Public Policy ◽  
Media Literacy ◽  
The Political ◽  
Constant Flow ◽  
Huge Amount ◽  
Media Communication ◽  
Economic Elite ◽  
New Information ◽  
The Media ◽  
Self Protection

Education in the field of method and form of communication is the basis of social understanding and an important part of the answer to the question of the possibilities and ways of (self)protection of citizen from the constant flow of new information, commercial interests and, in general, huge amount of „unfiltered” information, whose value they must evaluate themselves. That is why media education should be perceived as a part of the basic rights of every citizen and the media literacy, which is in our country mainly depending on donations and often comes down to the formalization of some of its aspects (industry, messages, media communication, audience, influence...). Furthermore, it must be a part of public policy, despite the fact that the political and economic elite are not interested in changing anything essential in that field.

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