scholarly journals Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior

2018 ◽  
Vol 40 (1) ◽  
pp. 429-441 ◽  
Author(s):  
Justyna Harasimczuk ◽  
Norbert E. Maliszewski ◽  
Anna Olejniczak-Serowiec ◽  
Adam Tarnowski

AbstractThe purpose of this project was to verify whether slogans displayed on roadside advertisements created a distraction for drivers. In order to explain the mechanisms underlying this phenomenon, Study 1 examined the impact of slogan length on attentional processing efficiency. Study 2 investigated the relationship between the length of the slogan and the motor behavior of respondents driving a car simulator. We assumed that slogan length would decrease the drivers’ task performance in both studies. Study 1 was conducted on a group of 70 participants, who completed a modified version of the Attention Network Test (ANT; Fan et al. Journal of Cognitive Neuroscience, 14(3), 340–347, 2002). The task consisted of visual ads intended to distract respondents from the primary task. Reaction times were significantly longer when ads had longer slogans compared to shorter slogans. Study 2, involving a car simulator, was conducted on a group of 53 drivers performing a task of driving in a convoy. Participants were shown billboards with ads at the roadside in random order (two pairs of corresponding ads with short and long text on it). Participants’ driving performance decreased when longer slogans were presented in comparison to the short-slogan condition. In conclusion, we interpret the results of Study 1 to indicate that longer slogan leads to a greater load of attentional processing. This subsequently leads to a reduction of the processing efficiency within attentional systems and further increases the amount of time to resist the irrelevant stimulus. A consequence of this, as shown in Study 2 using a car simulator, is a decrease in cognitive resources necessary for safe driving and therefore worse performance on a driving task.

PLoS ONE ◽  
2022 ◽  
Vol 17 (1) ◽  
pp. e0261172
Author(s):  
Erika Wauthia ◽  
Fabien D’Hondt ◽  
Wivine Blekic ◽  
Laurent Lefebvre ◽  
Laurence Ris ◽  
...  

Background Cognitive models indicated that social anxiety disorder (SAD) would be caused and maintained by a biased attentional processing of threatening information. This study investigates whether socially anxious children may present impaired attentional engagement and disengagement from negative emotional faces, as well as their underlying event-related potential responses. Methods and findings Fifteen children with high levels of social anxiety (HSA; 9 boys; mean age = 9.99y; SD = 1.14) and twenty low socially anxious children (LSA; 16 boys; mean age = 10.47y; SD = 1.17) participated in a spatial cueing task in which they had to detect targets following neutral/disgusted faces in a valid or invalid location. No group effect was reported on reaction times [p>.05]. However, electrophysiological data showed lower P3a amplitude in HSA children compared with the LSA group when processing facial stimuli. They also reported larger N2 amplitudes for valid-disgusted targets and a larger P3a amplitude for the invalid-disgusted ones. Conclusion In terms of electrophysiological data, our results validated, the hypothesis of attentional disengagement difficulties in SAD children. We also confirm the idea that high levels of social anxiety are associated with cognitive control impairments and have a greater impact on the processing efficiency than on the performance effectiveness.


Author(s):  
Lucero Rodriguez Rodriguez ◽  
Carlos Bustamante Orellana ◽  
Jayci Landfair ◽  
Corey Magaldino ◽  
Mustafa Demir ◽  
...  

As technological advancements and lowered costs make self-driving cars available to more people, it becomes important to understand the dynamics of human-automation interactions for safety and efficacy. We used a dynamical approach to examine data from a previous study on simulated driving with an automated driving assistant. To maximize effect size in this preliminary study, we focused the current analysis on the two lowest and two highest-performing participants. Our visual comparisons were the utilization of the automated system and the impact of perturbations. Low-performing participants toggled and maintained reliance either on automation or themselves for longer periods of time. Decision making of high-performing participants was using the automation briefly and consistently throughout the driving task. Participants who displayed an early understanding of automation capabilities opted for tactical use. Further exploration of individual differences and automation usage styles will help to understand the optimal human-automation-team dynamic and increase safety and efficacy.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Erin E. Flynn-Evans ◽  
Lily R. Wong ◽  
Yukiyo Kuriyagawa ◽  
Nikhil Gowda ◽  
Patrick F. Cravalho ◽  
...  

AbstractHuman error has been implicated as a causal factor in a large proportion of road accidents. Automated driving systems purport to mitigate this risk, but self-driving systems that allow a driver to entirely disengage from the driving task also require the driver to monitor the environment and take control when necessary. Given that sleep loss impairs monitoring performance and there is a high prevalence of sleep deficiency in modern society, we hypothesized that supervising a self-driving vehicle would unmask latent sleepiness compared to manually controlled driving among individuals following their typical sleep schedules. We found that participants felt sleepier, had more involuntary transitions to sleep, had slower reaction times and more attentional failures, and showed substantial modifications in brain synchronization during and following an autonomous drive compared to a manually controlled drive. Our findings suggest that the introduction of partial self-driving capabilities in vehicles has the potential to paradoxically increase accident risk.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Gino González ◽  
Eisuke Fujita ◽  
Bunichiro Shibazaki ◽  
Takumi Hayashida ◽  
Giovanni Chiodini ◽  
...  

AbstractUnderstanding the relationship cause/effect between tectonic earthquakes and volcanic eruptions is a striking topic in Earth Sciences. Volcanoes erupt with variable reaction times as a consequence of the impact of seismic waves (i.e. dynamic stress) and changes in the stress field (i.e. static stress). In 2012, three large (Mw ≥ 7.3) subduction earthquakes struck Central America within a period of 10 weeks; subsequently, some volcanoes in the region erupted a few days after, while others took months or even years to erupt. Here, we show that these three earthquakes contributed to the increase in the number of volcanic eruptions during the 7 years that followed these seismic events. We found that only those volcanoes that were already in a critical state of unrest eventually erupted, which indicates that the earthquakes only prompted the eruptions. Therefore, we recommend the permanent monitoring of active volcanoes to reveal which are more susceptible to culminate into eruption in the aftermath of the next large-magnitude earthquake hits a region.


eLife ◽  
2017 ◽  
Vol 6 ◽  
Author(s):  
Patrícia A Correia ◽  
Eran Lottem ◽  
Dhruba Banerjee ◽  
Ana S Machado ◽  
Megan R Carey ◽  
...  

Serotonin (5-HT) is associated with mood and motivation but the function of endogenous 5-HT remains controversial. Here, we studied the impact of phasic optogenetic activation of 5-HT neurons in mice over time scales from seconds to weeks. We found that activating dorsal raphe nucleus (DRN) 5-HT neurons induced a strong suppression of spontaneous locomotor behavior in the open field with rapid kinetics (onset ≤1 s). Inhibition of locomotion was independent of measures of anxiety or motor impairment and could be overcome by strong motivational drive. Repetitive place-contingent pairing of activation caused neither place preference nor aversion. However, repeated 15 min daily stimulation caused a persistent increase in spontaneous locomotion to emerge over three weeks. These results show that 5-HT transients have strong and opposing short and long-term effects on motor behavior that appear to arise from effects on the underlying factors that motivate actions.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Hernando Santamaría-García ◽  
Jorge Martínez Cotrina ◽  
Nicolas Florez Torres ◽  
Carlos Buitrago ◽  
Diego Mauricio Aponte-Canencio ◽  
...  

AbstractAchieving justice could be considered a complex social decision-making scenario. Despite the relevance of social decisions for legal contexts, these processes have still not been explored for individuals who work as criminal judges dispensing justice. To bridge the gap, we used a complex social decision-making task (Ultimatum game) and tracked a heart rate variability measurement: the square root of the mean squared differences of successive NN intervals (RMSSD) at their baseline (as an implicit measurement that tracks emotion regulation behavior) for criminal judges (n = 24) and a control group (n = 27). Our results revealed that, compared to controls, judges were slower and rejected a bigger proportion of unfair offers. Moreover, the rate of rejections and the reaction times were predicted by higher RMSSD scores for the judges. This study provides evidence about the impact of legal background and expertise in complex social decision-making. Our results contribute to understanding how expertise can shape criminal judges’ social behaviors and pave the way for promising new research into the cognitive and physiological factors associated with social decision-making.


2020 ◽  
pp. 132-136
Author(s):  
Hiroshi Ikeda ◽  
Shigeyuki Minami

Hearing impaired persons are required to drive with hearing aids to supplement their hearing ability, however, there has not been sufficient discussion regarding the impact of the use of a hearing aid on driving a vehicle. In order to investigate the actual usage and driving conditions of using hearing aids while driving a vehicle, this paper uses a questionnaire to survey (1) how easy it is to drive when wearing hearing aids, and (2) how often hearing aids are not worn while driving. Concerning the ease of driving when wearing a hearing aid, it was suggested that people with congenital hearing loss were more likely to rely on visual information, and those with acquired hearing loss continue to use their experience of hearing. When the level of disability is high, it is difficult to drive when using the hearing aid, and when the disability level is low, it is easier to drive. Regarding the frequency of driving without wearing hearing aids, about 60 % of respondents had such an experience. Those who often drive without hearing aids had experienced headaches due to noise from wearing hearing aids compared to those who wear hearing aids at all times. Hearing aids are necessary assistive devices for hearing impaired persons to obtain hearing information, and to provide a safe driving environment. Therefore, this paper addresses issues to maintain a comfortable driving environment while wearing a hearing aid.


2014 ◽  
Vol 20 (1) ◽  
pp. 54-57
Author(s):  
Rodrigo Dias Martins ◽  
Debora Cantergi ◽  
Jefferson Fagundes Loss

The kihapis a technique used in several oriental martial arts. It is a yell used by practitioners with the ex pectation of enhancing the force of a hit. However, the real effect of using the kihapis unknown. Therefore, this study aims to compare the peak of acceleration of the Dolio-chaguikick in taekwondo performed with and without the use of kihap. Twenty two experienced taekwondo practitioners performed 30 kicks each against a punching bag, alternating in random order with and without kihap, while the acceleration of the punching bag was measured. A t-test was used to compare the difference between the mean acceleration in both conditions. Higher values were found with the use of kihap(7.8 ± 2.8 g) than without the use of kihap(7.1 ± 2.4 g), p< 0.01, r= 0.57. The results indicate that kihapenhances the impact of the kick.


2019 ◽  
Author(s):  
Frederick Callaway ◽  
Antonio Rangel ◽  
Tom Griffiths

When faced with a decision between several options, people rarely fully consider every alternative. Instead, we direct our attention to the most promising candidates, focusing our limited cognitive resources on evaluating the options that we are most likely to choose. A growing body of empirical work has shown that attention plays an important role in human decision making, but it is still unclear how people choose with option to attend to at each moment in the decision making process. In this paper, we present an analysis of how a rational decision maker should allocate her attention. We cast attention allocation in decision making as a sequential sampling problem, in which the decision maker iteratively selects from which distribution to sample in order to update her beliefs about the values of the available alternatives. By approximating the optimal solution to this problem, we derive a model in which both the selection and integration of evidence are rational. This model predicts choices and reaction times, as well as sequences of visual fixations. Applying the model to a ternary-choice dataset, we find that its predictions align well with human data.


2007 ◽  
Vol 16 (4-5) ◽  
pp. 179-186
Author(s):  
S. Van Cleave ◽  
M.S. Shall

Children with hearing deficits and hypofunctioning vestibular receptors frequently have delayed motor development. This study focuses on when the vestibular system needs to be active for normal motor behavior development and the maturation of the soleus muscle in the ferret. Both vestibular labyrinths were removed from ferrets at Postnatal day 10 (P10), P21, or P45 and the resulting data were compared with ferrets that had undergone a sham surgery at the same ages. The animals were sacrificed at P120 (young adult ferret). The resulting data from these ferrets revealed that standing and walking balance was significantly affected when the vestibular system was eliminated at or before P21. The soleus of P10 and P21 animals generally had smaller diameter muscle fibers and proportionally less type I Myosin Heavy Chain (MHC) and more type IIX MHC. The twitch contraction time of the soleus of the P21 group was significantly slower than the other groups. It appears that the vestibular system is important to motor and muscle fiber development in the ferret during the period before P21. The eyes are still closed at that age and all of the vestibular receptors are not fully mature. These findings imply a "critical period" for vestibular sensation and the development of a muscle that is important to standing balance.


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