scholarly journals The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’

2020 ◽  
Vol 110 ◽  
pp. 106389 ◽  
Author(s):  
Laura Lavertu ◽  
Ben Marder ◽  
Antonia Erz ◽  
Robert Angell
Author(s):  
Sebastiaan A. Pronk ◽  
Simone L. Gorter ◽  
Scheltus J. van Luijk ◽  
Pieter C. Barnhoorn ◽  
Beer Binkhorst ◽  
...  

Abstract Introduction Behaviour is visible in real-life events, but also on social media. While some national medical organizations have published social media guidelines, the number of studies on professional social media use in medical education is limited. This study aims to explore social media use among medical students, residents and medical specialists. Methods An anonymous, online survey was sent to 3844 medical students at two Dutch medical schools, 828 residents and 426 medical specialists. Quantitative, descriptive data analysis regarding demographic data, yes/no questions and Likert scale questions were performed using SPSS. Qualitative data analysis was performed iteratively, independently by two researchers applying the principles of constant comparison, open and axial coding until consensus was reached. Results Overall response rate was 24.8%. Facebook was most popular among medical students and residents; LinkedIn was most popular among medical specialists. Personal pictures and/or information about themselves on social media that were perceived as unprofessional were reported by 31.3% of students, 19.7% of residents and 4.1% of medical specialists. Information and pictures related to alcohol abuse, partying, clinical work or of a sexually suggestive character were considered inappropriate. Addressing colleagues about their unprofessional posts was perceived to be mainly dependent on the nature and hierarchy of the interprofessional relation. Discussion There is a widespread perception that the presence of unprofessional information on social media among the participants and their colleagues is a common occurrence. Medical educators should create awareness of the risks of unprofessional (online) behaviour among healthcare professionals, as well as the necessity and ways of addressing colleagues in case of such lapses.


2021 ◽  
pp. 147078532110337
Author(s):  
Serdar Yıldız ◽  
Necip Serdar Sever

This study investigates the effects of narrative ads, which differ in terms of narrative focus and brand prominence in a native advertising context. Considering the recent methodological debates about advertising and consumer experiments, we aim to design the research to be as realistic as possible. We produced video ad stimuli and published them as sponsored posts on Instagram to test the effects in a real-life setting. In this way, online engagement behavior was examined through social media metrics. The users who clicked on the ad were directed to the research website and asked to answer the scales of narrative transportation and attitude toward the ad. While the ads achieved different engagement results in line with their content features, transportation and attitude results demonstrate the superiority of narrative ads, which are product-oriented and with low brand prominence.


2021 ◽  
Author(s):  
Patrik Wikman ◽  
Mona Moisala ◽  
Artturi Ylinen ◽  
Jallu Lindblom ◽  
Sointu Leikas ◽  
...  

Previous studies have examined the neural correlates of receiving negative feedback from peers during virtual social interaction in young people. However, there is a lack of studies using platforms adolescents use in daily life. In the present study, 92 participants ages 17 to 20 performed a task that involved receiving positive and negative feedback from peers in a Facebook-like platform, while brain activity was measured using functional magnetic resonance imaging (fMRI). We also studied the effects of real-life habits of social media use on neural sensitivity to negative feedback. Peer feedback was shown to activate clusters in the ventrolateral prefrontal cortex (VLPFC), the medial prefrontal cortex (MPFC), superior temporal gyrus and sulcus (STG/STS), and occipital cortex (OC). Negative feedback was related to greater activity in the VLPFC, MPFC, and anterior insula than positive feedback, replicating previous findings on peer feedback and social rejection. Habits of social media use did not correlate with brain responses to negative feedback.


2018 ◽  
Vol 13 (4) ◽  
pp. 452-454 ◽  
Author(s):  
G. Samuel ◽  
W. Ahmed ◽  
H. Kara ◽  
C. Jessop ◽  
S. Quinton ◽  
...  

This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-life environments. The lack of answers to such questions was noted, along with the difficulties posed for ethical governance structures in general and the work of research ethics committees in particular. Discussions of these issues enabled the creation of two recommendations. The first is for research ethics committees and journal editors to add the category of ‘data subject research’ to the existing categories of ‘text research’ and ‘human subject research’. This would reflect the fact that social media research does not fall into either of the existing categories and so needs a category of its own. The second is that ethical issues should be considered at all stages of social media research, up to and including aftercare. This acknowledges that social media research throws up a large number of ethical issues throughout the process which, under current arrangements for ethical research governance, risks remaining unaddressed.


2020 ◽  
pp. 189-213
Author(s):  
I. V. Ostapenko

The article is devoted to the analysis of the results of an empirical study of the potential of social media for civic competence development. Modern approaches to understanding civic competence and the use of social media are analyzed. The main vectors of social media influence on the development of civic competence are determined: informational, valuemotivational, emotional-consolidating, mobilizing. Using the method of evaluative repertoire grids, the structural components of civic competence of student youth, which are developed by means of social media, are determined. A method for identifying the leading motives for the use of social media for civic competence development is proposed. Two groups of motives are defined: target and instrumental. It is established that among the target motives for the use of social media the leading role for student youth is played by: 1) self-expression and self-exposure - declaring one’s own civiс position (Facebook, Twitter, Youtube); 2) self-identification with representatives of social groups who have common views on certain issues (Facebook, Twitter, Instagram); 3) joint entertainment (Instagram, Youtube, TikTok); 4) establishing contacts (Instagram, Viber, Telegram); 5) expanding ideas about the rights and responsibilities of citizens (Facebook, Youtube); 6) the opportunity to discuss socially significant and political and legal issues (Facebook, Twitter). The leading instrumental motive is the use of social media as a means of: 1) finding educational programs, information resources for self-education (Youtube, Facebook, Instagram); 2) satisfaction of aesthetic needs (Instagram, Youtube, TikTok); 3) keeping in touch with those who it is not possible to see in real life (Viber, Telegram, Instagram); 4) development of an individual’s social capital (Facebook, Twitter, Instagram, Youtube); 5) generation of ideas and relevant content (posts / texts, audio and video content, comics, memes) on socially significant and political and legal issues (Facebook, Twitter, Instagram, Youtube); 6) job search tool (Facebook, Instagram).


2018 ◽  
Vol 11 (10) ◽  
pp. 30
Author(s):  
Boushra Abdul-Aziz AlGhamdi ◽  
Shorouq Ali AL-Garni ◽  
Maysa M. Qutob

This study compares males and females perception of the effect of social media on their social interaction to understand the difference between both genders. The study follows a mixed-method methodology using a questionnaire with closed-ended items and open-ended questions. Responses to the questionnaire are collected form 207 male and female students from a public university in Saudi Arabia. In general, the results of the questionnaire are insignificant which indicate that there are no differences between both genders. However, the results of the open-ended questions show that females have a negative view of the effect of social media on human relations while males have a positive point of view. However, both genders have a positive point of view regarding balancing between friends and family in real life and virtual world through time management.


2021 ◽  
Vol 12 ◽  
Author(s):  
Mezna A. AlMarzooqi

Background: Social media became an integral part of the lives of people because it encourages social relations and shares interests, activities, and real-life connections. As quarantine and lockdown orders are prolonged, many people, as well as those physically active individuals, typically responded to this stressful condition by using social media platforms.Objective: This study aimed to examine the level of physical activity of physically active individuals and their attitudes toward social media use during the COVID-19 pandemic.Methods: A descriptive cross-sectional survey was conducted among physically active individuals in Saudi Arabia between June 2020 and July 2020. An online survey was employed among eligible participants who completed a self-administered questionnaire that covered reasons for physical activity and attitudes toward social media platforms during the COVID-19 pandemic.Results: Of these 323 participants, 29.1% were in the age group of 18–24 years, 66.6% were women, and 67.8% were single. The proportion of participants whose metabolic equivalent of tasks-min/week from vigorous activity <1,680 was 31.9%, and all of the participants follow people or pages in social media related to sports teams and fitness models. The average number of hours spent on social media per day was 2.95 ± 0.90 h. The majority of the participants showed positive attitudes toward social media used for exercise and physical activity. Of the eight variables, age, level of physical activity, and the average of hours spent on social media emerged as significant predictors of attitudes toward the use of social media (P < 0.05).Conclusions: The present survey results indicate adverse consequences of home quarantine as reflected by a small proportion of participants who had differences in levels of vigorous activities during the COVID-19 pandemic in Saudi Arabia. Social media appears to be a key avenue to promote and disseminate health interventions to promote physical activity during this COVID-19 pandemic.


2020 ◽  
Vol 5 (1) ◽  
pp. 12-18
Author(s):  
Eko Kuntarto

This research aimed to explain the model of writen conversationin the social media era, such presence of WhatsApp (WA) as well as to explore some of the positive contributions of WA used in building the Real Life Communication. By applying the Exploratory design, this research involved 4 participants as a purposively selected data source with indicators as WA users. Data were collected through Focus Group Discussion, Interview, and Observation and analyzed by several stages i.e. data reduction, displaying data, categorizing, and verifying and concluding. The results showed that Indonesia writen conversationcan decrease as the dominant use of WA was not wise. Nevertheless, the use of WA applications also had some positive contributions in building a real relationship. Finally, the assumption that the negative impact of using the WA application should be able to change the mindset and positive attitude in initiating and defending an oral interaction.


Author(s):  
Charlie E. Cabotaje ◽  
Erwin A. Alampay

Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005). In this chapter, two cases from the Philippines are documented and assessed in order to look at online citizen engagement. The first case looks at how people participate in promoting tourism in the Philippines through social media. The second case involves their use of social media for disaster response. Previous studies on ICTs and participation in the Philippines have looked at the role of intermediaries (see Alampay, 2002). Since then, the role of social media, in particular that of Facebook and Twitter, has grown dramatically and at times completely circumvents traditional notions of intermediation. The role of Facebook, in particular, will be highlighted in this chapter, and the authors will analyze its effectiveness, vis-à-vis traditional government channels for communication and delivery of similar services. By looking at these two cases and assessing the abovementioned aspects, it is hoped that the use of social media can be seen as an integral part of e-governance especially in engaging citizens to participate in local and national governance.


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