Digital marketing activities by Dutch place management partnerships: A resource-based view

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

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Understanding Social Media Marketing activities in Western Balkans

Ekonomski pregled ◽

10.32910/ep.72.6.4 ◽

2021 ◽

Vol 72 (6) ◽

pp. 869-893

Author(s):

Visar Rrustemi ◽

Gezim Jusufi

Keyword(s):

Social Media ◽

Empirical Research ◽

Digital Marketing ◽

Social Media Marketing ◽

Probit Regression ◽

Western Balkans ◽

Online Consumers ◽

Marketing Activities ◽

Business Policies ◽

The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

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Social media in use

Management Journal of Contemporary Management Issues ◽

10.30924/mjcmi.26.1.12 ◽

2021 ◽

Vol 26 (1) ◽

pp. 201-217

Author(s):

Visar Rrustemi ◽

Egzona Hasani ◽

Gezim Jusufi ◽

Dušan Mladenović

Keyword(s):

Social Media ◽

Information Technologies ◽

Uses And Gratifications ◽

Digital Marketing ◽

Western Balkans ◽

The World ◽

Digital Environments ◽

Marketing Activities ◽

Traditional Marketing ◽

The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

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Methodical basis of the evaluation of digital marketing activities with applying the Harrington desirability function

THE BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V V DOKUCHAYEVA SERIESECONOMIC SCIENCES ◽

10.31359/2312-3427-2020-3-144 ◽

2020 ◽

pp. 144-161

Author(s):

N.V. Proskurnina

Keyword(s):

Desirability Function ◽

Digital Marketing ◽

Methodical Basis ◽

Marketing Activities

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Gamification in Marketing

10.4018/978-1-7998-9223-6.ch007 ◽

2022 ◽

pp. 137-165

Author(s):

Umit Basaran

Keyword(s):

Game Design ◽

Mobile Application ◽

Customer Value ◽

Digital Marketing ◽

Design Elements ◽

Innovative Technologies ◽

Attitudes And Behaviors ◽

Consumer Value ◽

Marketing Activities

Advances in digital marketing technologies and the experience and value they provide to consumers have become important factors in market success. Therefore, businesses are focusing much more on the use of innovative technologies such as gamification. Gamification is the use of game design elements and mechanisms in non-game environments to increase the motivation of users to guide their behavior. Gamification elements used in marketing activities have an impact on the attitudes and behaviors of consumers towards brands, products, and services by increasing experience and value for them. Accordingly, this chapter is aimed at evaluating the gamified marketing activities from the perspective of customer value. In this context, the concepts of customer value and gamification are examined, and gamification techniques used in marketing and their effects on consumer value are evaluated. Also, the case study of Starbucks' gamified mobile application is presented from the perspective of customer value.

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#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign

Communication & Sport ◽

10.1177/2167479519878676 ◽

2019 ◽

pp. 216747951987867 ◽

Cited By ~ 1

Author(s):

Michael L. Naraine ◽

Ann Pegoraro ◽

Henry Wear

Keyword(s):

Communication Networks ◽

National Basketball Association ◽

Professional Sport ◽

Digital Marketing ◽

Brand Community ◽

Marketing Campaign ◽

Online Conversations ◽

Marketing Activities ◽

Online Brand Community

The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto Raptors’ #WeTheNorth campaign in the National Basketball Association was engendered to highlight (a) the types of communication networks formed through the use of the hashtag and (b) the types of segments that are derived from the hashtag (as well as their characteristics). The findings present insights that provide pertinent antecedents for future marketing activities for sport brands as they seek to develop communities of identified fans.

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Strategic Marketing and Digital Marketing Training Activities for the Rattan Processing Industries in Cirebon Regency [Pelatihan Pemasaran Strategik dan Digital untuk Industri Pengolah Rotan di Kabupaten Cirebon]

Proceeding of Community Development ◽

10.30874/comdev.2018.400 ◽

2019 ◽

Vol 2 ◽

pp. 665

Author(s):

Indra Muis ◽

Solikin Solikin ◽

Dwiza Riana

Keyword(s):

Group Discussion ◽

Digital Marketing ◽

Strategic Marketing ◽

Training Methods ◽

Marketing Performance ◽

Business Operations ◽

Foreign Countries ◽

Export Marketing ◽

Marketing Activities ◽

Training Activities

The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers and owners of the rattan processing industries who were members of the Cirebon Regency Association of Indonesian Industry and Crafts Association. It is hoped that through this training the participants would be able to improve the performance of export marketing of rattan-based products to foreign countries through their competitive advantages. The training methods used are lecturing, group discussion, and training evaluation. The results of the training were that participants were able to explain how to implement a market orientation culture in their business operations. In addition, the participants were also able to explain the efforts made in implementing export marketing strategies and export marketing capabilities. The trainees were also able to explain the factors that influence export marketing performance. Furthermore, this training also improved the skills of managers in implementing digital marketing approach in the marketing activities of the rattan processing industry.

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Emerging Trends in E-Marketing In India

International Journal For Innovative Engineering and Management Research ◽

10.48047/ijiemr/v10/i09/29 ◽

2021 ◽

pp. 255-263

Keyword(s):

Digital Media ◽

High Speed ◽

Digital Marketing ◽

Goods And Services ◽

Emerging Trends ◽

Marketing Activities ◽

Valuable Complement ◽

Marketing Methods ◽

Use Of Internet ◽

Digital Channels

E- Marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards marketplace.E-marketingmeans using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The supreme purpose of the digital marketing is concerned with consumers and allows the consumers to intermingle with the product by virtue of digital media. Indian market is significantly changing with the massive use of Internet and information technology.E- Marketing is being used in different ways for marketing activities. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. Day by day growing Digital Market in India is an evident that theDigitization is taking place with a high speed. E-commerce website are providing all the goods and services through online portals online today. Therefore, this paper has focused on understanding the growth of digital marketing in India and what are the current and future trends in digital marketing.

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Comparison of Perceived Interactivity Measures of Actual Websites Interactivity

JITA - Journal of Information Technology and Applications (Banja Luka) - APEIRON ◽

10.7251/jit1701042s ◽

2017 ◽

Vol 13 (1) ◽

Author(s):

Velimir Štavljanin ◽

Milica Jevremović

Keyword(s):

Digital Marketing ◽

Experimental Setting ◽

Perceived Interactivity ◽

The Face ◽

Huge Impact ◽

Marketing Activities ◽

Almost All ◽

Better Than

Interactivity is a concept of enormous importance for digital marketing. It was recognized as a key feature of website, a hub of all digital marketing activities. But, almost all interactivity measures were conceptualized one or two decades ago. In the meantime, technological novelties changed the face of websites. Also, a number of interactivity features increased exponentially. Those changes had a huge impact on practice and could influence user’s perception of interactivity. Aim of this paper is to explore whether several selected existing measures of perceived interactivity could cope with those changes. Paper reports a study in which two websites of low and high interactivity were developed and in an experimental setting as stimuli used to test three perceived interactivity measures. Results show that all measures estimated perceived interactivity of a high interactivity website better than of a low interactivity website. Also, results show that particular dimensions of a model could be used to estimate overall interactivity.

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Implementasi Weighted Product untuk memberikan Rekomendasi Prospek Pelanggan bagi Sales Marketing Berdasarkan Web Analytics

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.2020702586 ◽

2020 ◽

Vol 7 (2) ◽

pp. 367

Author(s):

Fajar Pradana ◽

Fitra Abdurrachman Bachtiar ◽

Mochammad Dearifaldi Al Ikhsan

Keyword(s):

World Wide Web ◽

World Wide ◽

Recommendation System ◽

Digital Marketing ◽

Web Analytics ◽

Marketing Activities ◽

Number Of Visits ◽

Comparison Of The Results ◽

A Company ◽

Traffic Source

Keberhasilan sebuah perusahaan dalam memasarkan produk atau jasa yang ditawarkan sangat tergantung dari kinerja marketing. Kegiatan marketing saat ini berkembang tidak hanya dilakukan secara kovensional melalui tatap muka langsung dengan pelanggan. Salah satu pemasaran yang dilakukan pada perusahaan adalah dengan digital marketing. Digital marketing menggunakan Internet dan World Wide Web untuk mendekati pelanggan. Dalam mencapai tujuan ini, perusahaan harus mengadopsi Web analytics, yang didefinisikan sebagai pengukuran, pengumpulan, analisis dan pelaporan data Internet untuk tujuan memahami dan mengoptimalkan penggunaan Web. Dengan melakukan web analytics, marketing dapat mengenali calon pelanggan prospek yang sering mengakses website perusahaan. Tidak seperti kegiatan marketing konvensional, kegiatan mengenali pengunjung website menjadi kesulitan tersendiri. Pada penelitian ini akan dilakukan penggalian data lebih dalam untuk melihat perilaku dari pengunjung website dari sebuah perusahaan dengan menggunakan metode Weighted Product. Parameter yang dipertimbangkan antara lain: jumlah kunjungan (visit), durasi kunjungan (visit length), jumlah halaman yang dilihat (pageview), jumlah satu halaman yang dilihat pada satu kali kunjungan (bounce), kategori dari traffic source (medium), dan asal dari traffic (source). Berdasarkan proses perhitungan dan pengujian validasi maka didapatkan nilai kecocokan 100%. Sehingga dapat disimpulkan sistem rekomendasi memiliki tingkat akurasi yang tinggi. Abstract The success of a company in marketing the product or service offered is very dependent on marketing performance. Marketing activities currently developing are not only done conventionally through face-to-face contact with customers. One of the marketing activities done by companies is digital marketing. Digital marketing uses the Internet and the World Wide Web to approach customers. In achieving this goal, companies must adopt Web analytics, which is defined as "measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web use. By doing web analytics, marketing can recognize potential customers who often access the company's website. Unlike conventional marketing activities, the activity of recognizing website visitors becomes a particular difficulty. In this study deeper data will be extracted to see the behavior of website visitors from a company using the Weighted Product method. Parameters considered include: number of visits (visit length), number of visits (pageview), number of pages viewed at one visit (bounce), category of traffic source (medium), and origin from traffic (source). Based on the comparison of the results of the decision by applying the WP and the expert achieving a 100% match value. So it can be concluded that the recommendation system has a high level of accuracy.

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