PP148 A Stakeholder-Informed Strategy For Effective Communication

2019 ◽  
Vol 35 (S1) ◽  
pp. 65-66
Author(s):  
Lauren Elston ◽  
Ruth Louise Poole ◽  
Barbara Fraser ◽  
Ian Coldwell ◽  
Susan Myles
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Effective Communication ◽  
Health Technology ◽  
Successful Implementation ◽  
Traditional Media ◽  
Telephone Interviews ◽  
Strategic Approach ◽  
Research Sector ◽  
E Mail

IntroductionEffective communication is vital for engaging stakeholders in health technology assessment (HTA), as well as the successful dissemination and adoption of HTA research and guidance. As a relatively new organization, Health Technology Wales (HTW) has an ideal opportunity to take an effective, strategic approach to communication and stakeholder engagement from the outset.MethodsHTW commissioned Pagoda Public Relations to develop an informed communications strategy and delivery framework. The strategy used OASIS methodology for public relations planning: Objectives, Audience insight, Strategy, Implementation, and Scoring (evaluation). Initial objectives were developed with input from the HTW team and members of the HTW Assessment Group and Appraisal Panel. Stakeholder insights were collected through an online survey and telephone interviews. These insights were used to inform the communications strategy and framework, outlining key audiences, key messages, communication objectives, methods, tactics, and evaluations.ResultsSeven key objectives were identified, each of which were supported by recommended actions. These were underpinned by the key aims and messages reflecting how we will achieve these objectives. National Health Service boards, government, clinicians, the technology and research sector, patients, and the general public were identified as priority audiences. Various different communication channels and activities were identified, aimed at various audiences. These included the website, social media, traditional media, and exhibitions or workshops, as well as targeted e-mail dissemination of guidance. Evaluation of HTW communications will be aligned with the wider HTW evaluation strategy, and evidence will be recorded through OutNav software (Matter of Focus Ltd).ConclusionsHTW is committed to a strategic, effective approach to communication and engagement. We now have an audience-informed communications strategy and plan that outlines our key objectives, and how to achieve and evaluate these objectives. Successful implementation will raise awareness of and value in profile and outputs of HTW, both in Wales and internationally.

scholarly journals Factors Influencing Preparedness for Bioterrorism among Koreans

2021 ◽  
Vol 18 (10) ◽  
pp. 5401
Author(s):  
Yujeong Kim ◽  
Eunmi Lee
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Affective Response ◽  
Coping Efficacy ◽  
Front Line ◽  
Personal Impact ◽  
Societal Collapse ◽  
Factors Influencing ◽  
Perceived Seriousness ◽  
Relevant Education

Bioterrorism is destructive enough to cause a societal collapse, and preparation for bioterrorism is imperative. This study aims to identify the factors influencing preparedness for bioterrorism among Koreans. A total of 1,050 subjects were included in the study, which were allocated according to region and age in proportion to population. An online survey was used to examine the following factors: participants’ general characteristics; cognitive factors including perceived probability, perceived seriousness, perceived personal impact, perceived coping efficacy, and perceived resilience; social–contextual factors including perceived governmental preparedness and perceived front-line preparedness; affective responses including affective response to terrorism and anxiety; and bioterrorism preparedness. The factors influencing the level of preparedness for bioterrorism included age, marital status, experience of bioterrorism education, perceived personal impact, perceived coping efficacy, perceived resilience, and perceived front-line preparedness. The factors that most significantly affected the level of preparedness for bioterrorism were perceived coping efficacy and perceived front-line preparedness, with an R2 of 41.4%. Relevant education and public relations programs should be strengthened to help citizens minimize their exposure and known to inform relevant institutions in the event of suspected bioterrorism, and front-line responders should cultivate their ability to respond to bioterrorism quickly and accurately.

Cultivating Relationships with Startup Employees: The Role of Entrepreneurs’ Leadership Communication

2021 ◽  
pp. 089331892110179
Author(s):  
Linjuan Rita Men ◽  
Zifei Fay Chen ◽  
Yi Grace Ji
Keyword(s):  
Public Relations ◽  
Social Identity Theory ◽  
Organizational Identification ◽  
Online Survey ◽  
Mainland China ◽  
Need Satisfaction ◽  
Theoretical Understanding ◽  
Psychological Need ◽  
Motivating Language ◽  
Psychological Need Satisfaction

This study examines how CEOs’ use of motivating language influences employee relationships within startup organizations. Informed by self-determination theory and social identity theory, the study proposes psychological need satisfaction and organizational identification as mechanisms accounting for the influence of startup leaders’ use of motivating language on employee relational outcomes. Through an online survey of 1,027 startup employees across various industries in Mainland China, the study found that startup CEO use of motivating language positively influenced employee-startup relationships both directly and indirectly through enhanced psychological need satisfaction and organizational identification from startup employees. This study advances theoretical understanding of executive leader public relations functions and their role as important communication agents in the unique Chinese startup context. Further, this research tested the explanatory boundaries of motivating language theory and provides practical insights for startup leaders, communication practitioners, and entrepreneurs regarding how to develop long-term and quality relationships with startup employees.

Hospital discharge planning for Canadians experiencing homelessness

2018 ◽  
Vol 22 (1) ◽  
pp. 4-14 ◽  
Author(s):  
Kristy Buccieri ◽  
Abram Oudshoorn ◽  
Tyler Frederick ◽  
Rebecca Schiff ◽  
Alex Abramovich ◽  
...  
Keyword(s):  
Health Care ◽  
Hospital Discharge ◽  
Online Survey ◽  
Discharge Planning ◽  
Policy Recommendations ◽  
Content Type ◽  
Non Profit ◽  
Key Stakeholders ◽  
Communication Privacy ◽  
E Mail

Purpose People experiencing homelessness are high-users of hospital care in Canada. To better understand the scope of the issue, and how these patients are discharged from hospital, a national survey of key stakeholders was conducted in 2017. The paper aims to discuss this issue. Design/methodology/approach The Canadian Observatory on Homelessness distributed an online survey to their network of members through e-mail and social media. A sample of 660 stakeholders completed the mixed-methods survey, including those in health care, non-profit, government, law enforcement and academia. Findings Results indicate that hospitals and homelessness sector agencies often struggle to coordinate care. The result is that these patients are usually discharged to the streets or shelters and not into housing or housing with supports. The health care and homelessness sectors in Canada are currently structured in a way that hinders collaborative transfers of patient care. The three primary and inter-related gaps raised by survey participants were: communication, privacy and systems pressures. Research limitations/implications The findings are limited to those who voluntarily completed the survey and may indicate self-selection bias. Results are limited to professional stakeholders and do not reflect patient views. Practical implications Identifying systems gaps from the perspective of those who work within health care and homelessness sectors is important for supporting system reforms. Originality/value This survey was the first to collect nationwide stakeholder data on homelessness and hospital discharge in Canada. The findings help inform policy recommendations for more effective systems alignment within Canada and internationally.

scholarly journals Patient advocacy group involvement in health technology assessments: an observational study

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Ann Single ◽  
Ariana Cabrera ◽  
Simon Fifer ◽  
Jane Tsai ◽  
Jin-Young Paik ◽  
...  
Keyword(s):  
Decision Making ◽  
Online Survey ◽  
Patient Involvement ◽  
Patient Advocacy ◽  
Health Technology ◽  
Access To Medicines ◽  
Evidence Base ◽  
Lack Of Information ◽  
Local Setting ◽  
Patient Advocacy Group

Abstract Background In some jurisdictions, patients and patient groups may be invited to provide input when Health Technology Assessment (HTA) is used to inform decisions about which medicines should be subsidised or funded. This input can help frame the evidence from a patient perspective, address uncertainties in the evidence and interpret it for the local setting. However, there is currently no evidence linking patient involvement with positive reimbursement decisions. Aim We aimed to understand the expectations of patient involvement in the reimbursement process, especially among cancer patient advocacy groups (PAGs) in New Zealand (Aotearoa), South Korea and Taiwan. Methods We developed an online survey to help understand the role that cancer PAGs play in reimbursement processes and identify knowledge gaps about the processes that might impact the efforts of PAGs. The survey elicited the views of staff and patients affiliated with PAGs (n = 43) on current practices and how the assessment and reimbursement of new cancer drugs might be improved. Results There was variability in knowledge of the HTA assessment processes and in experience of being involved in them. Those with HTA experience were more likely to have confidence in the process. Those who had not been involved tended to have little awareness of, or frustration with, decision-making processes. Most identified cost, finances and economic assessments as key considerations in current processes. Some respondents had clear ideas about how their knowledge and involvement could improve processes to determine the value of new medicines. However, for many, a lack of information about the basis for decision making and opportunities to be involved was a barrier to identifying process improvement. Conclusions HTA is implemented primarily in countries seeking to have fair and equitable processes for funding medicines. PAGs often recognise the financial challenges of funding new medicines and share the desire for procedural fairness. The connection PAGs make between patient involvement and improved access to new medicines may be based on the belief they can add information to the evidence base, help solve problems, ensure fairness through transparency and/or influence the culture towards increased access to medicines they value.

scholarly journals Benchmarking user satisfaction in academic libraries - a case study

2009 ◽  
Vol 27 (87) ◽  
pp. 29-37 ◽  
Author(s):  
Sebastian Mundt
Keyword(s):  
Public Relations ◽  
User Satisfaction ◽  
Best Practice ◽  
Academic Library ◽  
Internal Communication ◽  
Library Management ◽  
Telephone Interviews ◽  
Culture Of Assessment ◽  
Survey Results

Customer satisfaction and service quality have so far been evaluated mostly from a local perspective although the quality element has been firmly established in academic library management for at least a decade. Critics of inter-institutional comparisons often object that different preconditions are not considered adequately. Examples from a joint user satisfaction survey conducted by 15 German university libraries in 2001 suggest that comparative data are a suitable means to identify cases of "best practice" and can effectively initialize processes of customer-focussed improvement. Furthermore, if compared with corresponding statistical data or performance measures, satisfaction ratings can reveal possible structural strengths and deficits relative to other libraries. On the other hand, follow-up telephone interviews with participating libraries showed that the survey results substantially challenged the institutions' internal communication and public relations organisation, and underlined that even in a well-developed culture of assessment the need for professional mediation and coordination of comparative analyses may not be underestimated.

scholarly journals Analysis of e-mail tools for educational purposes

2020 ◽  
Vol 8 (1) ◽  
pp. 50-61
Author(s):  
Stanislav Proichev ◽  
Hanna Chemerys
Keyword(s):  
Comparative Analysis ◽  
Effective Means ◽  
Effective Communication ◽  
Scientific Work ◽  
Educational Institutions ◽  
Educational Services ◽  
Email Marketing ◽  
Advantages And Disadvantages ◽  
E Mail

Based on the analysis of scientific work was to determine the popularity and development of email marketing as one of the effective means of communication. Here are the main benefits of email marketing. The study found that email marketing allows effective communication between educational institutions and future recipients of educational services. There is a need to identify appropriate and effective tools for Internet mailing. The work is devoted to analyzing and exploring the functionality of mailing tools and constructors for email creation. During the study, the concept of "letter constructor" was defined. A comparative analysis was performed describing the main features, advantages and disadvantages of Stripo, Tilda, Makemail, Beefree, and Mailchimp, Unisender, E-sputnik, SendPulse mail designers. The appropriate combination of tools for mailing for educational purposes is determined.

scholarly journals Acting Instead of Reacting—Ensuring Employee Retention during Successful Introduction of i4.0

2021 ◽  
Vol 4 (4) ◽  
pp. 97
Author(s):  
Steffen C. Eickemeyer ◽  
Jan Busch ◽  
Chia-Te Liu ◽  
Sonia Lippke
Keyword(s):  
Online Survey ◽  
Early Stage ◽  
Health Indicators ◽  
Software Tool ◽  
Well Being ◽  
Successful Implementation ◽  
German Population ◽  
Older Individuals ◽  
Home Office ◽  
Negative Attitudes

The increasing implementation of digital technologies has various positive impacts on companies. However, many companies often rush into such an implementation of technological trends without sufficient preparation and pay insufficient attention to the human factors involved in digitization. This phenomenon can be exacerbated when these technologies become highly dependent, as during the COVID-19 pandemic. This study aims to better understand challenges and to propose solutions for a successful implementation of digitized technology. A literature review is combined with survey results and specific consulting strategies. Data from the first wave of the COVID-19 pandemic in Germany were collected by means of an online survey, with a representative sample of the German population. However, we did not reveal any correlation between home office and suffering, mental health, and physical health (indicators of digitization usage to cope with COVID-19 pandemic), but rather that younger workers are more prone to using digitized technology. Based on previous findings that older individuals tend to have negative attitudes toward digital transformation, appropriate countermeasures are needed to help them become more tech-savvy. Accordingly, a software tool is proposed. The tool can help the management team to manage digitization efficiently. Employee well-being can be increased as companies are made aware of necessary measures such as training for individuals and groups at an early stage.

scholarly journals USING ELECTRONIC TEXTBOOKS IN PRIMARY EDUCATION: STUDENTS-PROSPECTIVE PRIMARY TEACHERS' VIEWS

2019 ◽  
Vol 34 (2) ◽  
pp. 467-473
Author(s):  
Lyubka Aleksieva
Keyword(s):  
Primary Education ◽  
Prospective Teachers ◽  
Online Survey ◽  
Preschool Education ◽  
Primary Teachers ◽  
Successful Implementation ◽  
Digital Competence ◽  
Electronic Textbooks ◽  
Teaching Aids ◽  
Prospective Primary Teachers

Bulgaria is now in а process of major changes and reforms in the field of education that involve the implementation of various strategies and regulations. Updating the curricula for school and preschool education has led to the development of new textbooks and teaching aids. Primary and middle school textbooks sets for all subjects were replaced with new ones complemented by their compulsory electronic versions. These e-versions are not only covering the topics and content of the printed versions of the textbooks, but include additional e-resources. Some research of the new textbooks contents has already been done by authors such as Kirova (Kirova, 2018; Kирова, 2018). She compares different components of the curriculum content and the way they are developed in the mathematics textbooks, but the components of the adjunct electronic textbooks (e-textbooks) are not yet analysed. Their examination is necessary for teachers’ practice as well as for the preparation of prospective primary teachers for using e-textbooks in the classroom. No special training for working with e-textbooks is provided in prospective teachers’ current university preparation. However, digital competence is one of the key competences which are developed in primary education programs in Faculty of Educational Studies and the Arts (FESA), Sofia University, Bulgaria. Although it is generally acknowledged that students use digital devices very often and their skills are sufficient for blended learning (Цанев, 2018), yet it is not clear if students’ digital competencies are sufficient for using e-textbooks. Furthermore, there is a gap in the literature about students’ views and attitudes towards working with e-textbooks. Along with their competencies, students’ attitudes are important for successful implementation of e-textbooks in their teaching. Therefore, Sofia University Scientific Research Fund funded project №80-10-170/2019 "Practical aspects of students-prospective primary teachers’ preparation for working with electronic resources" whose main objectives include exploration of the views, preparation and readiness of students-prospective primary teachers about the usage of e-textbooks in primary education. As a part of the project, this study analyses students’ views in terms of necessity of using e-textbooks, their benefits and the requirements that e-textbooks have to meet in order to be used effectively in primary education.Data include an online survey which was conducted during the summer term of academic year 2018-2019 and was completed by 166 students-prospective primary teachers from bachelor and master degree programs at FESA (SU), Bulgaria. The results revealed that the surveyed students generally have positive views about the usage of e-textbooks in education and are well aware of their advantages. They recognized their potential to better visualise learning content and save teachers time. The content that e-textbooks should include and the requirements that e-textbooks have to meet in order to be effectively used in the classroom are also discussed in the paper.

scholarly journals Email Vs. Instagram Recruitment Strategies For Online Survey Research

2021 ◽  
Vol 32 (1) ◽  
pp. 67-77
Author(s):  
Rafael R. Moraes ◽  
Marcos B. Correa ◽  
Ândrea Daneris ◽  
Ana B. Queiroz ◽  
João P. Lopes ◽  
...  
Keyword(s):  
Survey Research ◽  
Online Survey ◽  
Large Population ◽  
Population Sample ◽  
Target Population ◽  
Recruitment Strategies ◽  
The Public ◽  
Conversion Rates ◽  
Methodological Aspects ◽  
E Mail

Abstract In this study, we describe a method for reaching a target population (i.e., dentists practicing in Brazil) to engage in survey research using traditional e-mail invites and recruitment campaigns created on Instagram. This study addresses methodological aspects and compares respondents reached by different methods. A pre-tested questionnaire was used and participants were recruited for 10 days via a source list of email addresses and two discrete Instagram organic open campaigns. A total of 3,122 responses were collected: 509 participants were recruited by email (2.1% response rate) and 2,613 by the two Instagram campaigns (20.7% and 11.7% conversion rates), respectively. Response/min collection rates in the first 24 h ranged between 0.23 (email) and 1.09 (first campaign). In total, 98.8% of all responses were received in the first 48 h for the different recruitment strategies. There were significant differences for all demographic variables (p< 0.001) between email and Instagram respondents, except for sex (p=0.37). Instagram respondents were slightly older, had more professional experience (years in practice), and a higher graduate education level than email respondents. Moreover, most email and Instagram respondents worked in the public sector and private practice, respectively. Although both strategies could collect responses from all Brazilian regions, email responses were slightly better distributed across the five territorial areas compared to Instagram. This study provides evidence that survey recruitment of a diverse, large population sample using Instagram is feasible. However, combination of email and Instagram recruitment led to a more diverse population and improved response rates.

scholarly journals USING STUDENT SELF-GOVERNANCE FOR CREATING LEADERSHIP BEHAVIOR AND FUNDAMENTALS OF MANAGEMENT ACTIVITY

2021 ◽  
pp. 44-55
Author(s):  
Tatiana Daragan ◽  
◽  
Oksana Vlasyuk ◽  
Keyword(s):  
Higher Education ◽  
Online Survey ◽  
Leadership Behavior ◽  
Higher Education Institutions ◽  
Educational Process ◽  
University Education ◽  
Successful Implementation ◽  
Student Government ◽  
University Autonomy ◽  
Management Activity

The article examines the stages of implementation of the main aspects of university autonomy, in particular the organization of student governance in domestic higher education institutions. It is necessary to realize that the creation of effective student government is a key condition for building a domestic system of higher education in accordance with the best practices of the European educational space. It is determined that in the process of restructuring higher education through the formation of university autonomy, students should be considered as a full partner in the process of modernization of the domestic higher education system. It is established that the work of student government should significantly expand its scope and be more active in developing key issues of organization and content of university education. The main points of formation of student self-governance in Ukrainian HEIs are determined and a comparative analysis of the key principles under which European universities operate is carried out. The authors analyzed the Law of Ukraine «On Higher Education», in particular in terms of organizing the work of student government. The main issues of student self-governance, which are reflected in the statutes of higher education institutions, are summarized. The article shows the results of the study conducted during the research «Implementation of university autonomy in the context of decentralization of HEIs, the democratization of the educational process, increasing responsibility for the quality of education». The stance of the students to the process of the autonomy of educational institutions in general is studied. The information on the respondents’ awareness of the regulatory framework is summarized. The degree of activity of student self-government bodies in solving issues of improving the educational process is analyzed. The proposals of the participants of the online survey on the next stages of activity for the successful implementation of university autonomy have been studied.

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