scholarly journals Evaluating marketing channel options for small-scale fruit and vegetable producers

2010 ◽  
Vol 25 (1) ◽  
pp. 16-23 ◽  
Author(s):  
M.N. LeRoux ◽  
T.M. Schmit ◽  
M. Roth ◽  
D.H. Streeter
Keyword(s):  
New York ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Analytical Framework ◽  
Marketing Channels ◽  
Small Scale ◽  
Sales Volume ◽  
Factors Affecting ◽  
Central New York ◽  
Paid Labor

AbstractAn analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of risk, owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

scholarly journals ANALYSIS OF THE PRODUCTION AND MARKETING OF ORGANIC VEGETABLES IN THE STATE OF NEW YORK: A CASE STUDY

2018 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Humberto Davi Zen ◽  
Janaína Balk Brandão
Keyword(s):  
New York ◽  
Direct Marketing ◽  
New York State ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Constant Attention ◽  
Organic Certification ◽  
Productive Activities ◽  
High Coordination

The aim of this paper is to analyze the production and marketing structure of a certified family establishment for organic food production in New York State and compare it with the scientific literature. In order to establish a high coordination between the production and commercialization processes, the farmer uses a productive and business planning supported by detailed records of previous seasons and sales and constant attention to the movements and trends of the markets and of the consumers of his products. Thus, it is verified that the productive activities are oriented by a schedule elaborated according to the expectations of demand for each moment of the productive season. On the marketing side, organic certification proves to be a competitive advantage and a way of adding value to the product, and it enables access to different marketing channels, what allows the farmer to reach different groups of consumers. In this case, the direct marketing, especially in the Farmer's Market, is the most relevant marketing channel for both amount of products and revenue share.

scholarly journals Analisis Saluran Pemasaran Terintegrasi UMKM Badii Farm Purwakarta dalam Meningkatkan Volume Penjualan

2020 ◽  
Vol 11 (1) ◽  
pp. 75-80
Author(s):  
Tika Annisa Koeswandi ◽  
Ery Adam Primaskara
Keyword(s):  
Channel Model ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Sales Volume ◽  
Integrated Marketing ◽  
Adult Cattle ◽  
Purposive Sampling ◽  
Value Network ◽  
Qualitative Descriptive ◽  
Alternative Markets

AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to customers so that there are no other alternative channels to distribute the products. Such a system runs almost in the majority of similar SMEs. Therefore, opening other marketing channels is necessary in order to increase sales volume and alternative markets. Some alternatives that can be used as other marketing channels is a wholesaler. Badii Farm is suggested to start breeding cattle for later distributed to other wholesalers so that the product is not glued to adult cattle and retailers where Badii Farm can have other market bags.Keywords: integrated-marketing channel; sales volume; small-medium enterpriseAbstrakMemiliki peran sebagai ‘tulang punggung’ perekonomian Indonesia, pertumbuhan UMKM mengalami penurunan dari tahun ke tahun. Salah satunya terjadi pada UMKM Badii Farm yang mengalami penurunan volume penjualan karena tidak adanya model saluran pemasaran yang terintegrasi. Penelitian ini bertujuan untuk mengetahui sistem saluran pemasaran terintegrasi dan jaringan nilai UMKM Badii Farm dalam meningkatkan volume penjualan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan melibatkan purposive sampling dan menggunakan instrument wawancara, observasi dan dokumentasi.  Dari hasil penelitian mendapatkan Badii Farm langsung menjual produknya kepada pelanggan sehingga tidak ada alternatif saluran lainnya untuk mendistribusikan produk. Sistem seperti ini berjalan hampir di mayoritas UMKM sejenis. Oleh karena itu, pembukaan saluran saluran pemasaran lainnya dirasa perlu dalam rangka meningkatkan volume penjualan dan alternatif pasar. Beberapa alternatif yang bisa digunakan sebagai saluran pemasaran lainnya diantaranya bias berupa wholesaler. Badii Farm disarankan untuk mulai melakukan pembibitan ternak untuk kemudian disalurkan kepada wholesaler lainnya sehingga produk tidak terpaku kepada ternak dewasa saja dan Retailer, sehingga Badii Farm bisa memiliki kantung kantung pasar lainnya.Kata Kunci: Saluran Pemasaran Terintegrasi; Volume Penjualan; UMKM 

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

Factors affecting farmers’ decisions to participate in direct marketing: A case study of cherry growers in the Kemalpasa District of Izmir, Turkey

2016 ◽  
Vol 32 (4) ◽  
pp. 291-305 ◽  
Author(s):  
Hakan Adanacioglu
Keyword(s):  
Direct Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Analysis Model ◽  
Gross Margin ◽  
Factors Affecting ◽  
Ordinal Logistic Regression Analysis ◽  
Cherry Orchard ◽  
The Subject

AbstractThe objective of this study is to explore the main factors that drive decisions of farmers to sell their products directly to consumers through farm direct marketing channels. A case study on cherry growers on the subject of direct marketing, which is one of the alternative marketing options in agricultural products marketing for farmers, is examined in this study. In addition, further suggestions are put forward on how to improve the use of direct marketing strategies by farmers in Turkey. An ordinal logistic regression analysis model was used to analyze the effects of agricultural businesses and demographic features on the tendency of growers to choose direct marketing channels in cherry selling. According to these model results, the cherry farming experience of the growers, the size of the cherry orchard, the level of specialization in cherry production, and the gross margin per hectare for cherry production have a statistically significant impact on the tendency of the growers to choose direct marketing channels in cherry selling. In particular, the growers whose experience is more than 20 yr, the farms that are semi-specialized, the farms providing a gross margin of more than US$5506 ha−1, and the farms having a cherry orchard between 1 and 2 ha in size were determined to have more of a tendency for direct marketing. These results show that owners of medium-sized farms are more interested in direct marketing. According to the interviewed cherry growers, the most important factor limiting their participation in direct marketing is that there are no organizations that will help them meet their direct marketing goals and build direct marketing arrangements between themselves and their consumers.

A Study of Production and Marketing of Potato in Kurukshetra District of Haryana

2020 ◽  
pp. 307-312
Keyword(s):  
State Government ◽  
Rural Areas ◽  
Solanum Tuberosum L ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Important Food ◽  
Surplus Labour ◽  
Potato Crops ◽  
Vegetable Cultivation

Potato (Solanum tuberosum L.) is the most important food crop of the world which has always been the poor mans’ crop. Potato is cultivated in the country for the last more than 300 years. The present study was conducted in Kurukshetra district of Haryana. The results revealed that the estimated total cost, gross return, net return, and B:C ratio of potato cultivation was `179449, 274944, 95495 and 1:1.53 per hectare, respectively. The value of the B: C ratio was found to be more than one which indicated that the cultivation of potato crops was economically profitable. The cultivation of potato crops also provided opportunities for employment of family and surplus labour in rural areas. State Government initiated a scheme Bhavantar Bharpayee Yojana (BBY) to protect vegetable growers for the sustainability of vegetable cultivation. There was seasonal variation in potato prices dut to its semi-perishable nature and post-harvest sales. The direct marketing channel of potato (Channel-IV)was found to be most profitable among all other marketing channels due to the non-existence of intermediaries between the producer and the ultimate consumer. Channel-IV was found to be most efficient among all the channels. Due to perishable nature of potato, there is a need for adequate storage facilities so that farmers get remunerative prices as well as meet the consumers’ demand through the year.

scholarly journals The factors affecting the marketing channel selection in sheep farming: A Turkish case study

New Medit ◽  
2021 ◽  
Vol 20 (4) ◽  
Author(s):  
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Chi Square ◽  
Factors Affecting ◽  
Livestock Marketing ◽  
Chi Square Test ◽  
Turkish Case ◽  
Selection Of

This study was conducted to determine sheep farmers' selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random sampling method in Samsun province in 2019. In this research, descriptive statistics were used to determine some characteristics of the sheep farmers, and the chi-square test was employed to compare the farmers' characteristics according to the selection of the marketing channels. According to the results of the study, four marketing channels were identified to be efficient in livestock marketing. These were final consumers, brokers, retailers, and mixed channels. Besides, it was determined that the variables of selling additional products (milk, cheese, fleece) in the enterprise other than livestock, being a member of the Sheep and Goat Breeders Association, and the reason of choosing marketing channels had an impact (P<0.05) on the selection of marketing channels.

Factors affecting marketing channel choice decisions of smallholder Citrus growers

2018 ◽  
Vol 8 (3) ◽  
pp. 426-453 ◽  
Author(s):  
Muhammad Imran Siddique ◽  
Elena Garnevska ◽  
Norman Edward Marr
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Marketing Channel ◽  
Small Scale ◽  
Decision Making Process ◽  
Citrus Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Channel Choice ◽  
Choice Decision

Purpose Despite the fact that citrus industry is growing in Pakistan where production is dominated by small-scale citrus growers, no research has been done to evaluate and analyse the marketing channel choice decision-making process of these citrus growers. The purpose of this paper is to review the existing factors affecting decision making of small-size citrus growers in citrus supply chain in Pakistan and also measures and analyses the factors that affect the marketing channel decisions of these small size growers. Design/methodology/approach A multivariate decision analysis technique, conjoint analysis, was used to analyse and evaluate the major factors affecting marketing channel choice decisions of small-size citrus growers. Findings It was concluded that among nine very important factors, six factors played a major role in the marketing channel choice decision making. Only three factors namely, “price”, “time of complete fruit picking” and “number of fruit pickings” were considered highly important factors and reflected that citrus growers not only want to secure his payments but also to save their orchards for next season(s). Research limitations/implications The research would provide valuable information about citrus grower’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of citrus industry in Pakistan. Originality/value This analysis would suggest them to make rational decisions and help choosing them the most appropriate combination of different levels of different factors which would increase their profits. This study identifies the most relevant factors and their levels which citrus growers and pre-harvest contractors preferred in citrus marketing channel choice decision making, thus, server as a guideline for the buyer’s to deal with them accordingly. This would improve the efficiency and reduce the transaction cost along the citrus supply chain in Pakistan.

Quebec's Electricity Exports

1992 ◽  
Vol 10 (3) ◽  
pp. 199-213
Author(s):  
W.F. Averyt
Keyword(s):  
New York ◽  
New England ◽  
Export Market ◽  
Federal State ◽  
Small Scale ◽  
Factors Affecting ◽  
Regulatory Changes ◽  
Electricity Trade ◽  
Firm Power ◽  
Northeast Us

In 1987 Hydro-Québec exported over 16 TWh to New England and New York and it plans to export 3.500 MW of firm power, not interruptible, by the early 2000's. It estimates that the northeast US market has an additional potential of 9,000 MW. The export market has become more difficult than anticipated. The federal/state regulatory framework for electricity generation was changing – it encouraged small scale generation, cogeneration and conservation which decreased demand. Demand for power imports has also been influenced by pricing judgements and avoided costs. Environmental concerns and Native protest have become increasingly important factors affecting future export sales and hence the proposed James Bay developments. Regulatory changes affecting supply and pricing, concerns about continental impacts, about further development of electrical sources together with Native requirements will further complicate the Quebec-US electricity trade.

Distribution channels of vegetable industry in Indonesia: impact on business performance

2019 ◽  
Vol 69 (5) ◽  
pp. 963-987
Author(s):  
Joko Mariyono ◽  
Jaka Waskito ◽  
Apri Kuntariningsih ◽  
Gunistiyo Gunistiyo ◽  
Sumarno Sumarno
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Market Survey ◽  
Content Type ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods

Purpose The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers. Design/methodology/approach The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equation modelling was employed to accomplish the objectives of the study. Findings Marketing channels for vegetables in Indonesia was complex and relatively long. Farmers decided to select particular channels because of business circumstance and their knowledge. Distance and gentleman’s agreement with traders limited farmers to choose the desirable marketing channel. Marketing channels affect business performance in terms of high sales and profit. Research limitations/implications This study only pays attention to the supply side of vegetables. The effect of marketing channels also encumbers the consumers, which are beyond this study. Other studies are expected to highlight the consumer side. Originality/value This study focused on smallholder agribusiness players. This study uses two surveys as data sources: market survey and producer survey. The market survey serves as vital information to design producer surveys.

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