scholarly journals The role and path of digital marketing in tourist souvenir brands

2021 ◽  
Vol 251 ◽  
pp. 03044
Author(s):  
Yuan Shiqun ◽  
Zhou Chengjun ◽  
Zhang Yu
Keyword(s):  
Digital Technology ◽  
Brand Image ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Expert Interviews ◽  
Product Integration ◽  
Brand Marketing ◽  
Brand Competitiveness ◽  
Product Sales ◽  
Marketing Methods

The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital technology can not only reshape brand competitiveness, but also play a role in deepening product integration and enhancing brand communication. To realize digital marketing of tourist souvenir brands, it is necessary to formulate effective brand marketing strategies and create a personalized brand image in order to realize the conversion of cultural and creative product sales.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

scholarly journals PENDAMPINGAN STRATEGI PEMASARAN DIGITAL PRODUK MAKANAN DALAM MENJALANKAN BISNIS DI ERA NEW NORMAL DI KOTA BANDUNG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 49-57
Author(s):  
Arief Rahmana ◽  
Muchammad Fauzi ◽  
Annisa Maharani Suyono
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Field Survey ◽  
Normal Phase ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
New Normal ◽  
Product Marketing ◽  
The Government

AbstrakKondisi perekonomian Indonesia saat ini terdampak oleh situasi pandemi Covid-19 akibatnya banyak pelaku usaha pada UMKM yang mengalami keterpurukan. Sementara itu, pemerintah berupaya untuk memulihkan perekonomian Indonesia melalui fase new normal. Dengan demikian, pelaku usaha harus bisa beradaptasi dengan berbagai perubahan tersebut. Diantaranya dengan mengembangkan usahanya melalui pemasaran digital yang mendukung agar produk yang dihasilkan bisa di akses dari rumah. Penyuluhan dan pendampingan perlu dilakukan bagi masyarakat sebagai pelaku usaha yang berada di Kelurahan Margasari Kecamatan Buah Batu Kota Bandung dalam menjalankan bisnisnya di era new normal saat ini. Kegiatan Pengabdian kepada Masyarakat (PkM) ini diawali dengan survey lapangan oleh mahasiswa pada hari Rabu tanggal 10 Maret 2021 ke-6 UMKM. Pada tanggal 15 dan 16 Maret 2021 dilaksanakan penyuluhan Strategi Pemasaran Berbasis Digital untuk UMKM di Masa Pandemi Covid-19 dan pada tanggal 17 Maret 2021 dilaksanakan pendampingan langsung ke rumah warga yang menjalankan UMKM. Hasil dari kegiatan PkM 86,67% menurut UMKM terbantu dengan adanya kegiatan PkM melalui; 86,67% menurut UMKM mendapatkan pencerahan untuk mengembangkan usaha di masa Pandemi Covid-19; 80% menurut UMKM paham tentang pemasaran produk dengan bantuan teknologi digital. 73,33% menurut UMKM terbantu dengan pemanfaatan teknologi digital dalam mengembangakan UMKM.  AbstractThe current condition of the Indonesian economy is affected by the Covid-19 pandemic situation as a result of which many business actors at MSMEs are experiencing a downturn. Meanwhile, the government is trying to restore Indonesia's economy through a new normal phase. Thus, business actors must be able to adapt to these various changes. Among them by developing their business through digital marketing that supports the products produced can be accessed from home. Counseling and assistance need to be done for the community as business actors who are in Margasari Village, Buah Batu District, Bandung City in carrying out their business in the current new normal era. This Community Service (PkM) activity begins with a field survey by students on Wednesday, March 10, 2021, the 6th UMKM. On March 15 and 16, 2021, there was counseling on Digital-Based Marketing Strategies for MSMEs during the Covid-19 Pandemic and on March 17, 2021, direct assistance was carried out to the homes of residents who run MSMEs. The results of PkM activities are 86.67% according to MSMEs being helped by PkM activities through; 86.67% according to MSMEs got enlightenment to develop businesses during the Covid-19 Pandemic; 80% according to MSMEs understand product marketing with the help of digital technology. 73.33% according to MSMEs it was helped by the use of digital technology in developing MSMEs.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

scholarly journals Business Strategies and Digital Marketing Management in Desa Prima Sleman SMEs

2021 ◽  
Vol 1 (3) ◽  
pp. 285-291
Author(s):  
Yuni Istanto ◽  
Dyah Sugandini ◽  
Gunawan Nusanto ◽  
Windy Anindya Pamuji ◽  
Trestina Ekawati
Keyword(s):  
Product Quality ◽  
Digital Technology ◽  
Marketing Strategies ◽  
The Other ◽  
Marketing Management ◽  
Digital Marketing ◽  
Business Strategies ◽  
Research Approach ◽  
Marketing Performance ◽  
Depth Interview

This review expects to give knowledge to SMEs in Sleman regarding how organizations seeking different techniques approach this advanced promoting issue. A definitive objective is to help SMEs in Sleman in the productive and viable execution of the system embraced by their organizations. The technology provided to SMEs planned in this research is a digital technology for product marketing and improving product quality and production. The population in this study were all SME's in Sleman. The census did sampling. The research approach is made by survey, observation, FGD, and in-depth interview. The overall hypothesis in this study is positively and significantly supported. The research that has been done shows that SMEs in Sleman have a marketing performance that is influenced by the types of digital marketing strategies and strategies. On the other hand, the performance of SMEs is influenced by marketing performance.

EVALUASI PEMANFAATAN MOBILE MARKETING BERBASIS ANDROID DENGAN MENGGUNAKAN METODE BUYER BLACKBOX PADA PERUSAHAAN RETAIL DI JAKARTA

2019 ◽  
Vol 2 ◽  
Author(s):  
Diana Novita ◽  
Novita Sari
Keyword(s):  
Black Box ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Business People ◽  
The World ◽  
Box Method ◽  
Conducting Research ◽  
Marketing Methods

The increasing use of smartphones in the world causes mobile marketing to be one of the most considered marketing methods. Indonesia is one of the countries with a large number of mobile device users. This has resulted in increasingly frequent access to mobile content which ultimately has greater potential to innovate in mobile marketing. Based on these conditions, we are very interested in conducting research with the theme of mobile marketing with the aim and our long-term goal is to be able to add to our scientific insights in the field of digital marketing or commonly referred to as e-commerce. While our specific target is to help business people to easily understand and use mobile marketing in their marketing strategies. In this study we will use the black box method with tools such as questionnaires and interviews. The purpose of using this questionnaire and interview is to survey smartphone users and business people so that we can find out whether the mobile marketing that has been used in the business contributes to the company's income. Then we give a limit to the success of the results of the questionnaire. So that we get evaluation results that can be used as material for comparison and learning for business people in particular and for us in general.

DIGITAL MARKETING IN PHARMACY: PROSPECTS AND RESULTS

2021 ◽  
pp. 80-87
Author(s):  
Dremova N.B. ◽  
Afanasyeva T.G. ◽  
Afanasyeva N.I. ◽  
Chebotok V.V.
Keyword(s):  
Mobile Applications ◽  
Cost Effective ◽  
Pharmaceutical Products ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Limiting Factor ◽  
Online Sales ◽  
Marketing Methods ◽  
Opinion Polls ◽  
Modern Technologies

Digital marketing is now becoming an integral part of marketing strategies for most companies in all sectors of the modern economy, including manufacturing and retail pharmaceutical organizations. The issues of promoting pharmaceutical products and services through the electronic environment are considered. Four methods of digital marketing that are affordable and cost effective for most pharmaceutical organizations have been identified. The relevance of direct contact with consumers through mobile applications and convenient multi-platform sites adapted to online sales, booking and delivery of pharmaceutical goods, pharmaceutical consumer consulting is shown. The results of opinion polls show average and high levels of consumer readiness to communicate with pharmacy organizations through digital technologies. The main limiting factor in the development of digital marketing methods in the pharmaceutical sector in the form of vague regulations is noted. The possibility of transition to full-fledged personalization of pharmaceutical care based on modern technologies has been determined.

scholarly journals Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises

2018 ◽  
Vol 184 ◽  
pp. 04017
Author(s):  
Răzvan Mihai Dobrescu ◽  
Cristina Petronela Simion ◽  
Iuliana Grecu ◽  
Cristian Aurelian Popescu
Keyword(s):  
Digital Technology ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Statistical Research ◽  
Organization Level ◽  
Or Groups ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Promotion Process

This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

Marketing strategies of Expo 2020 Dubai: a comprehensive study

2019 ◽  
Vol 11 (3) ◽  
pp. 287-297
Author(s):  
Sunitha K. Haneef ◽  
Zakiya Ansari
Keyword(s):  
Consumer Behavior ◽  
Large Scale ◽  
Marketing Channel ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Content Type ◽  
Travel Agents ◽  
World Class ◽  
Media Channels ◽  
Marketing Methods

Purpose The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020 and the marketing strategies adopted by tour operators in Dubai, alongside their most used digital channels of communication and marketing. Further, an attempt has been made to understand how the marketing methods for Expo 2020 can be integrated with the marketing of general travel products in Dubai. Design/methodology/approach Short, unstructured interviews with open-ended questions were conducted as part of the data-collection method over a period of two weeks. The interviewees are a core group of officials from the marketing and IT sections of Dubai Expo 2020. The data were recorded for later retrieval and analysis. Also, a survey of 150 tour operators and travel agents was conducted over a period of five weeks. This garnered a comprehensive set of data on the preferred marketing strategies to promote tourism products. Findings The marketing strategies used for Dubai Expo 2020 have been attractive, varied and innovative. Digital marketing is the most opted-for channel of communication for marketing purposes by both Expo 2020 officials and tour operators and travel agents in Dubai. Maximum popularity in terms of usage by tour operators and travel agents is reflected in social media channels of marketing, especially Facebook. There is a need to evolve a distinctly separate digital marketing strategy that will create more tailored marketing campaigns based on the characteristics affecting the consumer behavior of people engaged in Expo 2020. Research limitations/implications This study could have incorporated more varied data if other stakeholders, e.g. hoteliers, had been included. More varied data would certainly have been useful in arriving at well-founded observations about the ideal marketing strategies that could be adopted for an event of this magnitude. Another limitation is that interviews with a greater cross-section of the officials of Dubai Expo 2020 would have rendered a more detailed and finer description of the marketing methods used in promoting Dubai Expo 2020. Practical implications Dubai is being equipped as a world-class venue for large-scale conferences and conventions rivaling Las Vegas for meetings, incentives, conferences and exhibitions. Further, Dubai will be able to position itself as a favored location for hosting a wide array of events with global participation. Social implications Based on this study, it is reasonable to conclude that there is a need to rethink and innovate ways of marketing by customizing the marketing strategies according to the market structure and consumer behavior, without abandoning any particular marketing channel. Originality/value This research on the marketing strategies of Dubai Expo 2020 is of interest to industry, government agencies and other stakeholders. The observations drawn from this study on marketing strategies can be used by other nations hosting similar events in similar geographical areas to provide a basis to design or redesign their tourism and marketing strategies.

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